Most gym owners wait until they’re ready to sell before thinking about their exit strategy—but by then, it’s often too late to maximize value. This session flips that mindset. We’ll break down how planning for your exit now—whether you sell in 2 years or 20—can help you build a stronger, more profitable gym today. Learn how to structure your gym like a sellable asset, avoid the common legal and financial pitfalls, and unlock growth opportunities that increase both your revenue and your future valuation.
Key Takeaways:
- How exit planning increases profitability and operational efficiency—starting now.
- The biggest mistakes gym owners make when they wait too long to prepare for a sale.
- Why regular business valuations are critical—even if you’re not ready to sell.
- Actionable steps you can take now to build a gym that’s ready for sale and ready for growth.
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Matthew Becker
Matt Becker, Esq. is the founder of Gym Lawyers PLLC and co-founder of Gym Ventures LLC, where he helps gym owners protect, scale, and sell their businesses the right way. A former CrossFit affiliate owner himself, Matt has worked with hundreds of micro gym owners across the country—advising on everything from staffing and waivers to multi-entity asset protection and seven-figure exits. His mission? Help fitness entrepreneurs stop running their gym like a job and start running it like a business.
