Agenda
Thursday, August 3rd
All times in Central Time
08/03/2023 - 9:30am to 10:00am


Join Josh Leve and Sara Allen from the FBA as they get you ready for SUCCEED! Plus Lewis Agnew, My PT Hub COO, joins them in this can't-miss, get ready for the event, pump you up style session!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
08/03/2023 - 10:00am to 11:00am


If you want to get more clients and make more money from your fitness business in the new economy...skipping this Keynote is unforgivable. Vince will go over 5 ways to help gym owners and trainers like you get more small group/semi-private clients so you can grow the profits of your business and enjoy more freedom in your life.
- Business
- Featured
Hey, my name’s Vince Gabriele, and my story in the fitness industry is a long one (20+ years)…so here’s the short version. It started in 2001 after I realized I was never going to play in the NFL. I was an average offensive lineman at Temple University majoring in business. After an injury-plagued career and with a strong love for the weight room, I turned everything I had into a career in Personal training.
My family thought I was crazy but I knew what I was doing. I got an internship at a gym called Fitness Quest 10 in San Diego. I worked my way up from being an intern to becoming a sought-after trainer in San Diego by NFL Athletes. I founded their football and NFL combine prep programs and while this was cool…I always had the dream of opening my own gym. I moved back to my home state of New Jersey with my wonderful wife, Vanessa, a Cali girl who also was in the fitness industry.
Together we started our first training business in NJ, Gabriele Fitness & Performance, in 2007. Before we opened our first location I trained people in my mom's basement, rented space in a local gym, trained athletes on 5 different local fields, and used various gyms in the local schools to get my business started. After a year of this craziness, we signed a lease for our first facility. We built a gym that was completely different from our competition—no other facility was like ours and that’s what created our success.
Together, Vanessa and I ran GFP and have helped 1000s of people in our community change their lives, lose weight, and live a more active life. I was just doing my thing as a gym owner trying to make a great life for my family. We reached 7 figures in revenue very quickly and I structured the business so that was able to never miss a bedtime for any of my 3 kids. I started getting phone calls from other gym owners asking me how I was having so much success. So I started to help them grow their businesses and my gym became the blueprint for countless gym owners…with many of them respectfully copying everything I was doing. A few months after this…My dad had a stroke—a really bad one—and I had to be out of my gym for over two months to be there for my mom and sisters. While I was gone…my gym continued to grow and have success…even when I wasn’t there.
That was my sign that I needed to move into teaching gym owners how to have a successful business that not only makes money…but still grows while they’re not there. Today my days are filled with helping gym owners build more successful businesses.
08/03/2023 - 11:00am to 12:00pm


In this session, you’ll learn the step-by-step strategies, systems, and tools needed to grow your client base and earn a six-figure annual income in the fitness industry.
- Business
Sean Greeley, NPE Founder and CEO, has an unrelenting passion for empowering fitness entrepreneurs to create the income and lifestyle they want. A husband, father, athlete, coach, and sought-after consultant, he’s led fitness professionals and business owners to success at every level of fitness business growth – from the newly certified coach getting their first few clients to to publicly traded global enterprises needing to improve performance.
NPE delivers the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. NPE has been featured 8x on the Inc 500/5000 list of fastest-growing companies, and has a global team based in the USA, Canada, UK, and Australia.


In this transformative session, Luke will unveil the secrets to creating unparalleled value by leveraging the information-gathering stage of your sales call. Discover how to delve into the deeper, emotional problems and drivers within your prospects, compelling them to choose your business.
- Business
Luke is a high-level salesperson and coach with a previous track record of selling millions in products and services around the globe across multiple industries. Luke has mastered the information-gathering stage of a sales call and believes this is where most sales are won and lost. Luke has gained valuable skills through his own experiences in selling, education, trial and error, and surrounding himself with elite salespeople to always continue to learn and grow his own knowledge.
08/03/2023 - 12:00pm to 1:00pm
Enjoy amazing presentations from My PT Hub, Fitness Marketing Agency, Band of Hands, and SportsArt about their products and services!
08/03/2023 - 1:00pm to 1:15pm


Enjoy this short (15 min) cooking class with Josh Leve and his special guests (his daughter) Sienna and (his son) Brooks!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
08/03/2023 - 1:15pm to 1:45pm
Visit the Expo! The latest trends in equipment, software and industry innovations.
08/03/2023 - 1:45pm to 2:30pm


Learn everything you need to take your online fitness business to new heights! My PT Hub's platform is an all-in-one software solution to provide any fitpro, studio or gym with the tools necessary to dramatically increase revenue while keeping everything all in one place.
- Featured
Ryan Hallett (Head of Service, My PT Hub) has spent the last five years at the forefront of our industry-leading Support team, providing the necessary education and assistance to our network of over 100,000 fitness professionals to help them leverage My PT Hub’s software to level-up their fitness businesses.
Bridging the gap between our trainer community and Product team, Ryan plays a key role in the development of our software to provide the feedback necessary to make our award-winning platform faster, smarter and user friendly for our coaching network and their clients.
To hear more from Ryan, make sure to check out his Business Blueprint masterclass video-series, weekly training webinars and regular HUBCAST podcast series featuring fitness industry leaders and trainer ambassadors.
08/03/2023 - 2:30pm to 3:30pm
Enjoy amazing presentations from 97 Display, TrueCoach, Nuvita, and KISS Marketing about their products and services!
08/03/2023 - 3:30pm to 4:00pm


We've got an AMAZING weekend in store for you and the Opening Reception is just the start. Join Josh Leve and Sara Allen from SUCCEED! and the FBA as we network, play some trivia, and just have fun!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
Vendor Education for Thursday, August 3rd


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase
Friday, August 4th
All times in Central Time
08/04/2023 - 8:30am to 9:15am


This workout is a circuit bodyweight training program rooted in NASM’s OPT model. Beginning with an awesome warm-up, we will work our way through core, balance, plyometrics, speed, agility, quickness (SAQ), and resistance training.
- Social
Maurice has a BS in Exercise Science, an MS in Exercise Physiology, and is currently pursuing a Doctorate in Behavioral Health with nine years of teaching formal fitness education and 25 years of experience in fitness overall. Maurice is a full-time assistant professor of Health and Human Performance at Freed Hardeman University.
In addition, he owns Move Well Fitness, a virtual fitness studio that specializes in 30 min sessions, and Move Well Fit Academy; a fitness education company focused on helping people pass their NASM-CPT exam. He is married to his beautiful wife LaTeisha and together they have four awesome kids that they homeschool. In his free time, he loves to play and watch sports, go out to eat with LaTeisha, and spend quality time with his children. They reside in Henderson, TN.
Certifications:
NASM-Master Instructor, Master Trainer, CPT, CES, PES, CNC, SFS, WLS, GPTS, GFS, YES & FNS; NSCA-CSCS; BTS1; Pn1; MedFit Classroom Multiple Sclerosis FitnessSpecialist
08/04/2023 - 9:30am to 10:00am


Login, connect, and get to know what's in store for the conference here at SUCCEED! during day 2!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
08/04/2023 - 10:00am to 10:30am


Take in a welcoming chat with some of the brightest minds in the industry as they discuss the biggest pain points personal trainers are experiencing and how to overcome them to live the life you deserve!
- Business
- Social
- Featured
My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities. This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.
08/04/2023 - 10:30am to 11:30am


In today's competitive market, so much focus is painted squared upon your online reputation and visibility. But what really works? Where should you spend your hard-earned cash to ensure an ROI? Join My PT Hub's leadership team and they break down everything you need to invest properly to get that ROI you seek!
- Business
- Featured
My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities. This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.
08/04/2023 - 11:30am to 11:45am


Body scan meditations have been shown to deepen our sense of connection with our bodies and the feedback they give us. Enjoy this 10-minute body scan meditation to refresh your awareness and focus.
- Technical
Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network. She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com
08/04/2023 - 1:30pm to 2:15pm


Join Ruben Mejia, the VP of SportsArt America as he speaks with three customers leveraging SportsArt's equipment. Together, they'll share their experiences with SportsArt, and how the brand has helped to not only motivate and engage their members – but also make the planet a healthier and more energized place.
- Featured
Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces. In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.
08/04/2023 - 3:15pm to 4:15pm

This presentation will teach you how to use Chat GPT effectively as a partner for brainstorming, focus, and simplifying ideas. Whether you're a trainer, manger or business owner, Chat GPT can help you generate fresh ideas and overcome creative blocks. The presentation will cover the general usage of the free platform, including how to set up an account and navigate the interface. You'll also learn how to hone in your prompts for effective answers by using specific keywords and phrases.
- Business
- Technical
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.


This session will explore the efforts to engage governments and the public health community on behalf of the fitness industry and exercise professionals. I will share what we learned about their perceptions, future opportunities and the path forward to establish the industry and profession as an essential part of the health ecosystem. The target audience is advance practitioners and owners/operators.
- Business
Francis Neric is the Association Vice President of the American College of Sports Medicine.
Francis leads the development and administration of ACSM's state-of-the-art certification programs and serves on the boards of Committee on Accreditation for the Exercise Sciences (CoAES), Coalition for the Registration of Exercise Professionals (CREP), and the International Confederation of Sport and Exercise Science Practice (ICSESP).
08/04/2023 - 4:15pm to 4:30pm


Josh Leve is back and recapping the 1st two days of the conference and preparing you for what you can expect over the next 3. Reminder: Saturday, Sunday, and Monday are reserved for those that upgrade!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
Vendor Education for Friday, August 4th


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase


- Sponsor Showcase
Saturday, August 5th
All times in Central Time
08/05/2023 - 7:00am to 7:45am


Join the American Council on Exercise as they get you moving and ready for a full lineup of great education from SUCCEED!
- Social
Michelle Leachman, MS, is determined to move others towards discovery through inspiration, education, and motivation. She has degrees in human and leisure sciences, kinesiology and exercise science, and journalism. She is the professional education services program manager at ACE and serves as an ambassador for the Women in Fitness Association and FitBodies. She is a master coach for CORE Health & Fitness and teaches at various gyms such as Equinox and EoS.
08/05/2023 - 8:00am to 8:15am


Josh and Sara are back to give you a rundown of everything to expect here on Day 4 of SUCCEED! We'll also welcome a very special sponsor, My PT Hub!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
08/05/2023 - 8:15am to 9:45am


Join Dan Kleckner to discover the steps you need to take to build a financially successful and sustainable training gym that will allow you to control your time and provide financial freedom. You will walk away with a playbook on how to build your business from the bottom up including information on developing lead generation, setting up the trial program and sales process, and selecting the right client demographics and average client EFT.
- Workshop
Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.
Dan is a Certified Exercise Physiologist through the American College of Sports Medicine and a level 2 Titleist Performance Institute Golf Fitness Professional. He has been mentored by some of the top golf fitness and fitness business professionals in the country including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now mentors several start-up gym owners himself. Dan is a well-respected speaker in the greater Northwest and is considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and small group training.
08/05/2023 - 9:45am to 10:45am


In this session, you’ll learn how to set up your own studio or gym for success from the start. You’ll learn how to plan out your own studio/gym so you are not struggling right from the beginning (and even gain profitability on day 1). Better: You’ll be set up for success for the long term.
- Business
Sean Greeley, NPE Founder and CEO, has an unrelenting passion for empowering fitness entrepreneurs to create the income and lifestyle they want. A husband, father, athlete, coach, and sought-after consultant, he’s led fitness professionals and business owners to success at every level of fitness business growth – from the newly certified coach getting their first few clients to to publicly traded global enterprises needing to improve performance.
NPE delivers the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. NPE has been featured 8x on the Inc 500/5000 list of fastest-growing companies, and has a global team based in the USA, Canada, UK, and Australia.

When isometric training is brought up in programming, many believe that it is only for beginners. in reality, isometrics can build strength and resilience around body parts that need a little more love.
- Technical
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

In this session, you'll gain comprehensive training from the CEO of the fastest-growing Digital Marketing Agency in the fitness space.
- Business
Will is an entrepreneur at heart. He's built and sold multiple companies starting at the age of 16.
As a gym owner, Will joined Vince's SPF Mastermind. It was in this group that his gym skyrocketed. Vince quickly noticed his knowledge and expertise in the digital marketing world, naming Will “The Tech Nerd” of the group.
Vince and Will recognized a need for a reliable, and effective marketing company that understood the fitness industry. Thus, KISS Marketing was born; an agency specializing in digital marketing, web design, and automated lead followup that works exclusively with gyms.

In this session, Robert will show you how to implement strategies that will help your clients get strong and overcome Sarcopenia earning and maintaining their independence.
- Technical
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
08/05/2023 - 10:45am to 11:45am

This powerful seminar takes you step-by-step through the keys to effective email marketing: - What it really is (and isn’t) - What it can do for your business - And the five easy steps you must take to harness the power of the inbox!
- Business
Ken Countess is an internationally recognized, accredited expert on Email Marketing and other marketing topics. He’s an award‐winning marketer and business coach, and has been Constant Contact’s Top Worldwide Trainer/Partner since 2018.
Over his career, Ken launched many successful multimillion-dollar products and services for 4 Fortune 100 companies. Known for making complex topics easy to understand, Ken is a regular speaker and presenter at conventions and associations/trade shows. They’re not “cookie-cutter” presentations - he customizes his presentations for each meeting.
Audiences love his delivery of material because they can relate to the content. He has helped over 10,000 businesses learn best practices in digital marketing. One of his clients grew her sales more than 10-fold in under 1 year with what he taught her about email marketing.
He is host of the Everything Email podcast and a frequent presenter for Chambers of Commerce, SCORE, Small Business Development Centers, trade associations, and many other organizations.
His company, Ken IS Email, is the marketing arm of The Countess Group, a company now in its 23rd year. “Ken Is Email” is exactly who your members need to help you 10X your sales!

You will learn the multifaceted approach to not only physical health, but also life and career success. You will walk away with a clear understanding of how to use these modalities, along with exercise and more, in your weekly routines.
- Technical
My name is Michael Ricchio and I am the owner of MAR Health & Performance in Downers Grove, IL. My facility focuses on both adult exercise and lifestyle health, as well as youth to professional athletic performance.
I hold my Master's Degree in Exercise Physiology and have been coaching/training for 17 years. I am also the host of the Lifestyle as Medicine podcast and strength coach and position coach for Downers Grove North High School.
My speaking experience includes leading lectures for the Northwestern Hospital CEU events, content creator and speaker for LulaFit corporate wellness events, recorded segments for the NBC Chicago Today show, and Nexus Health virtual seminars. Prior to owning my own facility, I worked with Equinox Fitness as an educator, leading their continuing education program for new and promoted trainers.

Join Robert Linkul, owner of TrainingTheOlderAdult.com, as he takes you through the training strategies used in the 15+ TOA Affiliates found nationwide. Robert will share his favorite program design, training volume, and exercises selection strategies that help his aging clients get strong, fast!
- Technical
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

During this talk, we will go over concepts and practical stories of what/how the stress response is stimulated, how it can affect us long-term based on our lifestyle, and what we can do to make some slight adjustments we can make to manage the stress response.
- Technical
Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.
Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.
08/05/2023 - 11:45am to 12:00pm


Research in appreciation shows it makes us more open to experience, connected with others, and present in the moment. Prime your own positive state of being with this 8-minute guided appreciation meditation.
- Technical
Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network. She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com
08/05/2023 - 12:00pm to 1:00pm


Learn how metabolic training can accelerate fitness results in multiple categories while you gain an understanding to program components and exercise synergy while safely maximizing the benefits of the force-velocity curve for rapid adaptations.
- Technical
Dr. Brian Biagioli currently serves as the graduate program director for strength and conditioning in the Kinesiology and Sport Science Department at the University of Miami. He also serves as the current Executive Director for the National Council on Strength and Fitness Board for Certification. He is very active in the fitness industry currently serving four national committees related to standard setting, accreditation and population engagement in physical activity in the United States.
Dr. Biagioli has authored four college text books and most recently is the primary author and editor for a new book on advanced sports performance. He has presented internationally for different sport conferences including lectures at the Olympic training center in Korea, Argentina, and is a lead expert on performance FIBA Europe. Formerly, Dr. Biagioli served as the program director for the Department of Exercise Physiology at Florida International University as well as a Division I Strength and Conditioning Coach.

Jenna will guide participants through a process that includes taking inventory of their current support systems, identifying energy-draining activities, and clarifying what truly matters to them. From there we'll use practical strategies for setting boundaries, prioritizing self-care, and cultivating a sense of purpose and fulfillment in your personal and professional lives.
- Business
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

By building a financial fortress, you'll be able to weather the inevitable storms of life and ultimately develop the freedom you want and deserve! This session will be highly beneficial for any skill level. It is geared more toward a business owner but will be useful for anyone.
- Business
Billy Hofacker has been a personal trainer for over 20 years and is the owner and CEO of Total Body Boot Camp and Performance Center in the hyper-competitive market of Long Island, NY.
Billy is now passionate about helping fitness professionals become financially fit.
He is the author of Fitness Profits as well the host of the leading financial podcast for fit pros, Your Fitness Money Coach Podcast.


Jacque Crockford, DHSc, Senior Product Manager for ACE and ACE Certified Personal Trainer and Health Coach will share how to create connection with your beloved clients through the screen and in real life to continue to support them in their fitness journey, as well as improve your business.
- Business
Jacque Crockford, DHSc, is an ACE Certified Personal Trainer and Senior Product Manager at ACE. She has been a personal trainer and performance coach for 20 years. Jacque grew up in the fitness industry, participating in YMCA sports and teaching gymnastics and swimming from a young age.
She was on Kansas State University’s women’s rowing team, and she currently competes in triathlons throughout the country. Jacque's role at ACE has evolved to content production and education creator and she has been featured in several publications as a spokesperson for ACE, including LA Times, New York Post, Health, USA Triathlon, SHAPE and Women’s Health.
08/05/2023 - 2:00pm to 3:00pm

Enter improvisational theater and the concepts of "yes, and..." (the basis for all creation in improv), creating safe spaces to swing big, and learning to truly listen to others without judgment.
- Business
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

The 4Q model was created by Michael Dalcourt and gives us a tool to create relatively balanced training programs based on the goals your clients and you are trying to accomplish over long-term training cycles. Learn what it is, how to use it effectively, and how to program utilizing.
- Technical
Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.
Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

In this seminar, you'll learn about different types of groups and their characteristics, as well as strategies for approaching and negotiating optimal conditions with them. Not only will this help you increase your exposure and reduce the amount of work required to do so, but it will also allow you to make a greater impact on a larger scale. Comes with PDF notes and resources!
- Technical
As a fitness and health professional, you know that your clients are seeking results. By delivering those results with empathy, compassion, and confidence, you can build strong, positive relationships with your customers.
If this sounds like you, you likely have a passion for your work and a desire to make an impact. The challenge may be in getting your message out there and making the most of your interactions with clients.
That's where I can help. I can teach you how to optimize your own health and performance using animal-based nutrition and ancestral health principles, so that you can lead by example and inspire others. I can also help you get your message out there and effectively communicate with your clients. This includes listening to their concerns, reflecting back to show understanding, and providing solutions that meet their needs.
Whether you're just starting out in your career or looking to take your skills to the next level, I can provide the guidance and support you need to succeed.
A little about me: I am a West Point graduate and Army veteran. After leaving the military in 2002, I was in poor health - 275 pounds, pre-diabetic, suffering from high blood pressure and major digestive issues, and extremely inflamed. After trying a vegan diet for two years with minimal improvement and additional problems, I discovered what I call Ancestral Health and have never looked back. I have been practicing Functional Nutritional Therapy and Health Coaching for over a decade and speak on a regular basis. Currently, I am working with 6 to 12 health coaching clients and have an online community of amazing members that I support. I have thousands of hours of experience connecting with others.

In this session for all levels, we will discuss what the current work environment looks like post-pandemic and the new challenges that exist. With employers and consumers alike expressing an increased desire for well-being, it is our time as Fit Pros to shine and take our programs to the people!
- Business
Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services. Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022. She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.
She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed to the Club Industry 2023 Trends Report. She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching. She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.
08/05/2023 - 3:00pm to 4:00pm

As trainers it can be very difficult with a jam-packed schedule so in this training I would focus on helping others navigate that by learning to follow their gut. When we have a sound mind we have a sound business.
- Business
Sarah Alysse is a corporate stress management consultant & fitness trainer that helps companies & individuals cultivate a low stress environment so that they can be happier, healthier, & work productively.
She’s the founder and CEO of Live Well Enhance You LLC which formed out of a need for her clients to find balance in their lives. She branched into the corporate market to assist employees in creating out of the box soulutions and companies to develop incredible leadership events. She utilizes her BFA Musical Theater Performance background to coach others how to be confident and understand the connection between the brain and body.
Spanning over 13 years, Sarah has collected an abundance of certifications from Integrative Institute of Nutrition, Merrithew Fitness STOTT Pilates, to National Academy of Sports Medicine.
She’s been featured on The List, WGN Living Healthy & WGN Around Town’s segment as a Stress Management Expert. Also, she has been promoted on Business Insider, Yahoo Finance, Authority, Brainz Magazine, Kivo Daily, LA Wire, The Chicago Journal, NY Wire, NY Weekly, IdeaMensch, and US Reporter. In addition, she’s the host of the Stress Free SOULutions podcast.

In this session, you will learn why nutrition is essential to help your clients reach their health and fitness goals. We will review the science of food and how to implement strategies and techniques to help your clients fuel their bodies the right way.
- Business
- Technical
Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.
He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.
He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

In a busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work.
- Business
Ken Countess is an internationally recognized, accredited expert on Email Marketing and other marketing topics. He’s an award‐winning marketer and business coach, and has been Constant Contact’s Top Worldwide Trainer/Partner since 2018.
Over his career, Ken launched many successful multimillion-dollar products and services for 4 Fortune 100 companies. Known for making complex topics easy to understand, Ken is a regular speaker and presenter at conventions and associations/trade shows. They’re not “cookie-cutter” presentations - he customizes his presentations for each meeting.
Audiences love his delivery of material because they can relate to the content. He has helped over 10,000 businesses learn best practices in digital marketing. One of his clients grew her sales more than 10-fold in under 1 year with what he taught her about email marketing.
He is host of the Everything Email podcast and a frequent presenter for Chambers of Commerce, SCORE, Small Business Development Centers, trade associations, and many other organizations.
His company, Ken IS Email, is the marketing arm of The Countess Group, a company now in its 23rd year. “Ken Is Email” is exactly who your members need to help you 10X your sales!
08/05/2023 - 4:00pm to 4:15pm


Derived from Iyengar Yoga, Alignment yoga focuses on the optimal anatomical alignment for your unique body. In this movement break, we'll use a combination of standing and seated postures to open rotation and mobility in the thoracic cage and spine.
- Technical
Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network. She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com
08/05/2023 - 4:15pm to 5:15pm

Just like your body, your business needs proper nourishment to promote health and longevity. Join this session and learn how to easily assess the financial health of your business. Learn to avoid potential risks, capitalize on growth opportunities, and improve your posture with investors and banks for the long term.
- Business
Justin Boyd is a career financial professional with over 20 years of experience across personal, small business, and corporate finance and accounting. He has extensive experience with bookkeeping, budgeting, forecasting, pricing strategy, business partner management, market analysis, tax, controls, and asset financing with a strong passion for process simplification and automation.
He backs this experience up with an undergrad in Business Finance and an MBA with an emphasis in Finance and International Business.
Justin's ultimate purpose and passion is helping business owners reach their personal, professional, and financial potential.

There is no shortage of options when it comes to technology that measures your daily health and habits, but which ones are right for you? And how do you use them properly? Oura Rings, smart watches, Whoops, step counters; the choices can be overwhelming. Let's make this easier for you.
- Business
My name is Michael Ricchio and I am the owner of MAR Health & Performance in Downers Grove, IL. My facility focuses on both adult exercise and lifestyle health, as well as youth to professional athletic performance.
I hold my Master's Degree in Exercise Physiology and have been coaching/training for 17 years. I am also the host of the Lifestyle as Medicine podcast and strength coach and position coach for Downers Grove North High School.
My speaking experience includes leading lectures for the Northwestern Hospital CEU events, content creator and speaker for LulaFit corporate wellness events, recorded segments for the NBC Chicago Today show, and Nexus Health virtual seminars. Prior to owning my own facility, I worked with Equinox Fitness as an educator, leading their continuing education program for new and promoted trainers.

Are you comfortable, as club and studio owners, as club/studio managers and as fitpro employees or fitpro entrepreneurs with your Q-1 and Q-2 business outcomes? If you aren't, join Bob, aka "the Green-Thumb", as he reviews "best practices" from actual clubs/studios, that will help you salvage your businesses in Q-3 & in Q-4.
- Business
When Bob Esquerre announced his retirement from Consulting at the IHRSA 2010 Conference in San Diego, he said “I Am Done”! However, he kept training Clients as a Personal Trainer, teaching GroupEX Classes and Coaching both Small & Large Group Training Sessions until 2017. This should have been a hint that “He Was Not Done”! COVID Came! Our Industry was classified as Non-Essential! Now Bob-Is-Back…To Continue Where He Left….Making Our Industry Essential.
MEET BOB ESQUERRE, MA, NSCA-CPT, BSC
Bob’s career is unique because he came into the Fitness Industry, at the bottom-as an Aerobics Instructor, after 13 years of Management, Project Management & Operations Management Training in the business world. When he semi-retired, Bob was both nationally & internationally recognized as a Business Planning Consultant, a Fitness Director, an Operations Director, Educator, Author, Personal Trainer and Group Exercise Instructor. As the CEO of the Esquerre Fitness Group International, was an active participant in both the national & international lecture circuits as a sought after speaker in the following areas:
- Customer Recruitment, On-Boarding & Customer Retention
- Fitness Programming
- Personal & Small/Large Group Training
- Wellness & Health Programming (Active & In-Active Aging Customers)
- Community Outreach Programming
- Professional Development: Club/Studio Managers
- Professional Development: Fitness Professionals
- Professional Development: Club/Studio Managers/Owners

In our facility, the qualification process or "consult" is one of the most important parts of our entire journey. Understanding how to actively listen and really dig deep on that initial sit down allows you to build a relationship and really dig deep into your clients' goals. Allowing you to overcome objections during the pricing presentation.
- Business
Sunday, August 6th
All times in Central Time
08/06/2023 - 9:00am to 9:30am

What if I told you it’s possible to increase your impact without working 7 days a week, 15 hours a day, and neglecting self-care, family, friends, and fun...even in the short term? Give me an hour, and I’ll help you get pointed in the right direction. Walk away with a schedule that works for you, a productivity system you can maintain, and rituals that bookend your days, weeks, months, and quarters to help you move your business forward without overwhelm.
- Business
Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.
Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.

Trainers currently spend so much time trying to learn technical skills and gaining technical knowledge but they lack social skills to connect with clients and potential clients. The truth is that social skills will help you build your business faster.
- Business
Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.
Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

In this session, you will learn what happens when you demonstrate poor posture and how to train a client with muscle imbalances or postural deviances. You will discover why we have developed evolutionary mismatches and how to avoid them.
- Technical
Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.
He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.
He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

Creating a successful personal training program is not simply a matter of hiring trainers and leaving it to them to build up their clients. There are a couple of key decisions that the owner and/or manager need to make even before they make their first hire. Then comes hiring the right people for the right fit as well as supporting and growing that team once hired. Join us to learn the elements that can make or break a personal training program.
- Technical
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
08/06/2023 - 9:30am to 10:00am

Come see how the best in the business use the PT client intake session to build training programs that begin with the client's current abilities. Progressing exercise is the easy part, but having conversations about regressing exercises has the potential to demotivate clients. Learn how to manage your client's expectations while also motivating them by providing a path of progression.
- Business
- Technical
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.
- Business
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

In this session, you will learn how to attract and retain the right clients for your fitness business to survive and thrive.
- Business
Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.
He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.
He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

In this session, you will learn how the 1% conscious shifts compound to create 1% of people. Leave behind burnout and create a schedule that empowers your leadership, regulates your nervous system, increases your quality of life, and have fun doing it!
- Business
Natalie Diane Kimball, B.S., is CEO, owner, and operator of Natalie Kimball Fitness, San Diego, CA. Natalie is an online Fitness and Business Coach. Natalie’s coaching programs and mentorship focuses on trailblazing a path of empowerment by integrating mindset and habit implementation to promote physical, mental, and emotional strength.
Natalie is a Corrective Exercise Specialist, a Fitness Nutrition Specialist through NASM, an ACE personal trainer certification, and a certified Diagnostic Health and Fitness Specialist. Natalie has presented and represented IDEA, MYPTHUP, IDEA WORLDS, IDEA EAST, CIMSPA, SUCCEED and has been featured in Oxygen and Strong Fitness Magazine.
08/06/2023 - 10:00am to 11:00am


During this session, we cover all of the ins and outs of some of the most common forms of flexibility techniques. Some include: self-myofascial, static, active-isolated & neuromuscular techniques. In addition, we will cover a few of the common areas of overactivity or tightness you should address with your clients. It’ll be interactive so come prepared for hands-on learning and a few surprises too!
- Technical
Maurice has a BS in Exercise Science, an MS in Exercise Physiology, and is currently pursuing a Doctorate in Behavioral Health with nine years of teaching formal fitness education and 25 years of experience in fitness overall. Maurice is a full-time assistant professor of Health and Human Performance at Freed Hardeman University.
In addition, he owns Move Well Fitness, a virtual fitness studio that specializes in 30 min sessions, and Move Well Fit Academy; a fitness education company focused on helping people pass their NASM-CPT exam. He is married to his beautiful wife LaTeisha and together they have four awesome kids that they homeschool. In his free time, he loves to play and watch sports, go out to eat with LaTeisha, and spend quality time with his children. They reside in Henderson, TN.
Certifications:
NASM-Master Instructor, Master Trainer, CPT, CES, PES, CNC, SFS, WLS, GPTS, GFS, YES & FNS; NSCA-CSCS; BTS1; Pn1; MedFit Classroom Multiple Sclerosis FitnessSpecialist

In this lecture, Steve Jordan, who has grown a 7 figure fitness business in several of the most competitive markets including LA, NYC, and DC will introduce to you the 5 most effective ways you too can thrive in the fitness industry. From understanding your why to retaining clients for decades, you will find that what you need is all within you.
- Business
Steve Jordan is a world renowned health and fitness coach with an extraordinary career that spans over 25 years. Steve launched his career as a personal trainer at the White House in 1997-1998 working with government leaders in Washington DC. From DC, Steve moved to NYC in 1999 where he quickly rose to the top of the pecking order of the big apples fitness pros which helped him land awesome opportunities to share his knowledge and passion on national TV including NBC The Today Show, Today In NY, and E!. With an unwavering passion to change lives, Steve felt in his heart the best place for him to do this was in LA where he moved in 2002.
Soon after his arrival in LA, Steve began a full-time position as an educator for The National Academy of Sports Medicine where he trained fitness professionals on the CPT course. Steve's passion for knowledge and sharing education that helped transform his and the career of thousands of other health and fitness professionals around the world. Other industry leaders including Perform Better, Keiser, Power Plate, and The Parisi Speed School recruited Steve to educate and motivate their audiences of fitness professionals and consumers.
Using the vast knowledge and experience he gained after several years of being a full fledged educator, Steve found his way into the very completive and private niche of working with celebrities, musicians, and pro athletes to transform and take them to the next level. In 2007 Steve opened his own private health and fitness studio called Westwood Private FItness near UCLA. The facility boasts a half-dozen professional coaches and is where Steve has trained many recognizable faces and Hollywood’s elite residents. When he isn’t training clients he is sharing his knowledge and passion interviewing extraordinary guests on his five-star-rated podcast The Steve Jordan Experience, public speaking, leading fitness and wellness retreats, mentoring fitness professionals, and promoting his new book 22 Ways to Optimal Health and Fitness.
In addition to Steve’s outstanding career success, his personal story of a full recovery from a traumatic brain injury in 1994 (which left him nearly dead, paralyzed, and with permanent brain damage) is unbelievable. The lessons learned during his three-year-plus recovery and how he rewired his mind and body to not just survive, but to thrive in life are the foundation that he uses to help transform his clients and his audience.
Steve’s accomplishments have been earned by generously sharing his passion and love for changing lives – both inside and out. His teachings have been seen, heard, and experienced by millions on Dr. Oz, The Today Show, E!, The Tyra Banks Show, ABC & NBC News, SELF, Fitness, Men’s Fitness, LA Confidential and many others. He has partnered, collaborated, and worked with numerous iconic brands including Apple, lululemon, adidas, Robb Report, Canyon Ranch, Peninsula Hotel, and others. Now, Steve is excited to share his experience to help transform the lives of millions more with his new book 22 Ways to Optimal Health and Fitness.

When it is time to expand and grow a team of high performance professionals, learn new ways to interview, launch and build a performance team from an owner who has successfully retained top performers for over 15 years.
- Business
A seasoned entrepreneur and executive, Ann owns Shapes Fitness for Women where she dedicates herself to the success of her teams and members. An award-winning leader in the fitness industry, Ann promotes active longevity through innovative programs. She can be seen as part of the FOX 13 family in Tampa Bay and works with a multitude of events and organizations. With over three decades experience helping her communities thrive in their health, Ann is a sought-after speaker and inspirational leader.
08/06/2023 - 11:00am to 12:00pm

Fitness is a crazy market and it can be difficult to stand out. It's more important than ever to get your content out there by building your brand recognition. Media is an old and true way to do that effectively.
- Business
Sarah Alysse is a corporate stress management consultant & fitness trainer that helps companies & individuals cultivate a low stress environment so that they can be happier, healthier, & work productively.
She’s the founder and CEO of Live Well Enhance You LLC which formed out of a need for her clients to find balance in their lives. She branched into the corporate market to assist employees in creating out of the box soulutions and companies to develop incredible leadership events. She utilizes her BFA Musical Theater Performance background to coach others how to be confident and understand the connection between the brain and body.
Spanning over 13 years, Sarah has collected an abundance of certifications from Integrative Institute of Nutrition, Merrithew Fitness STOTT Pilates, to National Academy of Sports Medicine.
She’s been featured on The List, WGN Living Healthy & WGN Around Town’s segment as a Stress Management Expert. Also, she has been promoted on Business Insider, Yahoo Finance, Authority, Brainz Magazine, Kivo Daily, LA Wire, The Chicago Journal, NY Wire, NY Weekly, IdeaMensch, and US Reporter. In addition, she’s the host of the Stress Free SOULutions podcast.

This session will explain the true reasons (not the spoken excuses) that members leave and discuss how a simple change in mindset can make a huge difference in attracting, keeping, and truly servicing, your members.
- Business
Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community.
He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.

Would you like to add another revenue stream to your business model? With hybrid work remaining and the world of zoom remaining, we have the perfect opportunity to offer virtual fitness and wellness programs (for a fee) to those individuals who are sitting in their homes wishing they could get started.
- Business
Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services. Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022. She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.
She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed to the Club Industry 2023 Trends Report. She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching. She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.

Power training is usually reserved for more athletic populations when in reality it is the first fitness quality to deteriorate with age. Power training can be incorporated into the varying ages and abilities of clients.
- Technical
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
08/06/2023 - 12:00pm to 12:15pm


Derived from Iyengar Yoga, Alignment yoga focuses on the optimal anatomical alignment for your unique body. In this movement break we'll connect the breath with a standing sequence to release hip flexor tension built up from sitting.
- Technical
Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network. She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com
08/06/2023 - 12:15pm to 1:15pm

Work with the best experts with a focus on improving your leadership, personal development, and operational efforts to set yourself up for success from the beginning and avoid those costly mistakes that can set you back.
- Business
Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.
Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.

Taught by two renowned experts in the fitness space, you'll work with the best to get your business to the next level with a focus specifically on improving your leadership, personal development, and operations.
- Business
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling. He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.
Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic. Josh says; “I am exactly where I wanted to be in my career. I am in a position that I can give back and support the community that has been there for me over the past 20 years”

Work with two highly sought out fitness experts, Mark Nutting and Robert Linkul as they guide you through the high-level strategies reserved for those looking to maximize your leadership, personal development and operational execution.
- Business
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
08/06/2023 - 2:00pm to 3:00pm

Email marketing is a proven powerful tool for businesses, but building your email list can be a challenge. If you're struggling to find new ways to get people to sign up for your emails, we've got you covered. Attend this session to learn how to entice people to join your list and get 10 proven strategies you can use across different channels to grow your audience.
- Business
Ken Countess is an internationally recognized, accredited expert on Email Marketing and other marketing topics. He’s an award‐winning marketer and business coach, and has been Constant Contact’s Top Worldwide Trainer/Partner since 2018.
Over his career, Ken launched many successful multimillion-dollar products and services for 4 Fortune 100 companies. Known for making complex topics easy to understand, Ken is a regular speaker and presenter at conventions and associations/trade shows. They’re not “cookie-cutter” presentations - he customizes his presentations for each meeting.
Audiences love his delivery of material because they can relate to the content. He has helped over 10,000 businesses learn best practices in digital marketing. One of his clients grew her sales more than 10-fold in under 1 year with what he taught her about email marketing.
He is host of the Everything Email podcast and a frequent presenter for Chambers of Commerce, SCORE, Small Business Development Centers, trade associations, and many other organizations.
His company, Ken IS Email, is the marketing arm of The Countess Group, a company now in its 23rd year. “Ken Is Email” is exactly who your members need to help you 10X your sales!

Right now, somebody is driving past your gym, looking for an excuse to stop by. Why not invite the public to the gym for an open house? Your gym floor is a million-dollar venue for the #1 marketing tool that your competition is not using -- public speaking!
- Business
Mike McQuillan has merged his professional backgrounds in fitness training, public speaking, and classroom teaching with his academic credentials in counseling to help fitness professionals develop into industry leaders. He started in the field by installing exercise equipment before moving up to retail sales, personal training, group instructing, and sports coaching before finding his true calling as a teacher. Mike has taught and certified over 150 trainers in the industry through his course at a career institute. He is the creator of FIT Presenter, your #1 resource for public speaking in the fitness industry.

Tired of clients not following your plan? Tired of having the same conversations over and over again? We were too. For the past ten years we have been using behavior science to change the conversation around compliance. We will show you how to improve client compliance for a greater impact while also strengthening your bottom line. You have the exercise science and the nutrition science now it’s time to add in the behavior science for the win.
- Business
Scott Schutte is a personal trainer, weight loss behavior coach, gym owner, and fitness educator. He has successfully guided thousands of people on their fitness journey while also running a highly successful fitness facility.
His education and experience have led him to work with many clients and educate other fitness professionals on how to be successful coaches, emphasizing behavior change.

Training Methods are ways that beginner & intermediate-level trainers can modify or challenge regular exercises so that they can work with clients no matter their level, goal or equipment access. When you can do this, combined with the relationship you build with your client, they'll stay with you for longer, talk about how much fun they are having and refer you to more clients who are looking for the same quality training experience!
- Technical
Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.
After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.
08/06/2023 - 3:00pm to 4:00pm


Join Araceli De Leon, MS for an informative presentation that delves into the role of fitness in mental health and wellness. Gain a comprehensive understanding of the intricate connection between physical activity and mental well-being as we explore the scientific foundations supporting this relationship. Uncover the stress-reducing effects of exercise and discover how fitness enhances mental resilience, equipping individuals with valuable coping mechanisms.
- Business
Araceli De Leon, MS holds a bachelor's degree in kinesiology from San Diego State University (SDSU) and a master's degree in sports performance from Point Loma Nazarene University (PLNU). During her time at PLNU, she conducted her research on the effects of yoga on state and trait anxiety and well-being in college students. Araceli is a 500-hour registered yoga teacher and while most of her career in the industry was focused on behavior change science and guiding people in overcoming their physical and mental barriers, teaching yoga has allowed her to create a more person-centered experience where the practitioner has full autonomy of their own practice.
Araceli is also a certified health coach, personal trainer and group fitness instructor through the American Council on Exercise (ACE). Today she works as the business and career content manager for ACE, where she provides health and fitness professionals with the support and guidance needed in an evolving industry.

Whether your entry point is directly out of the university setting, is a second career, or is inspired by a passion for helping others achieve optimal health, the fitness industry offers limitless opportunities for personal and professional success. The challenge - especially for those newer to the industry - is determining which career pathway is best for you while developing the necessary skills and knowledge to achieve a rewarding and sustainable career in fitness.
- Business
Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.
She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals. Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com

This seminar will provide a functional introduction to Exercise Is Medicine, and a clear, easy-to adopt road map to bringing medically directed fitness services to a commercial health club setting. We will explain what medical fitness is and isn’t, why it is so important to the future of the industry, and discuss the protocols, programming, and profit-center potential inherent in sound medical fitness implementation.
- Business
Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community.
He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.
08/06/2023 - 4:00pm to 4:15pm


In this closing session our founder & CEO, Josh Leve quickly recaps the last 4 days of education and what to expect from our virtual conferences throughout 2023 and into 2024!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
Monday, August 7th
All times in Central Time
08/07/2023 - 7:00am to 8:00am

This session is designed to provide fitness professionals an introduction to the tools needed to safely and effectively design and implement exercise programs for arthritic populations. Gain an understanding of various types, symptoms, and causes of arthritis, as well as how it affects joints and organs in the body.
- Technical
Christine Conti is an internationally accredited fitness educator, speaker, author, consultant, and CEO of Conti Fitness & Wellness, LLC. She is a former investment banker, English teacher, coach, and 20-year veteran in the industry.
Christine is the author of the Arthritis Fitness Specialist Course and co-author of the Eating Disorder Fitness Course sponsored by the MedFit Network Education Foundation where she serves on the board and hosts the MFEF webinar series. She specializes in working with special populations and certifies instructors in her program, Let’s FACE It Together™ Facial Exercise and Rehabilitation.
Christine is also the co-founder of FallPROOF™ Fall Prevention and the co-host of Two Fit Crazies & A Microphone Podcast and COO of TFC Productions, LLC. Christine is also an autoimmune disease warrior, ultra-endurance athlete, and IRONMAN. Her signature book, SPLIT-SECOND COURAGE was released in 2022.
08/07/2023 - 8:00am to 9:00am

Building relationships with medical professionals for mutual referrals will not only grow your business but, also help your existing clients achieve their goals more efficiently and comprehensively. In this session learn the “do’s” and “don’ts” of building relationships and referral networks with physical therapists, physicians, and more.
- Business
Dr. Rachel Sutter-Leve is a licensed physical therapist and fitness professional from Minneapolis, MN. Rachel’s career in fitness began after college where she worked for 5 years as a fitness instructor, pilates trainer, and pilates department coordinator. During this time, she won several awards for being a “top trainer” within her health club system.
Rachel then attended Samuel Merritt University to obtain her Doctorate in Physical Therapy where she graduated at the top of her class. Following graduate school, she completed a Residency in Neurologic Physical Therapy at the Mayo Clinic in Rochester, MN. While there, she won an award for her research on stroke caregiver support during the COVID-19 pandemic which was later published in the Journal of Neurologic Physical Therapy. She now works as an outpatient Neuro Rehab Therapist at North Memorial Health Hospital in, Minneapolis MN as well as continues to teach Pilates and health workshops on the side.
She is passionate about the intersection between medicine, nutrition, and fitness and is a strong advocate for continued formal exercise programs post-discharge from PT services.
08/07/2023 - 9:00am to 10:00am

This talk will help you get off the rollercoaster of inconsistency, stop starting over, and finally figure out how fitness best fits the life you are living now.
- Technical
In a world that is flooded with promises of instant gratification, shortcuts, quick fixes, and easy buttons, Chad helps his clients stop constantly starting over so they can improve their quality of life with long-term fitness success. Chad’s clients include busy entrepreneurs, athletes, and celebrities. Whether speaking in front of large groups or delivering live or virtual workshops, attendees always walk away with a plan that they can use immediately.
Chad Austin has been a leader in the fitness industry since 2003. He is the owner of Priority Fitness in Overland Park, KS, and is also the best-selling and award-winning author of the book series, “Make Fitness A Priority”.
Chad is a regularly called upon fitness and wellness guest expert for local and national media. He was the host of the talk radio show, “Be Fit...For Life”, and has been featured on over 20 podcasts.
08/07/2023 - 10:00am to 11:00am


In this case study training, you will discover the best way to market on Facebook and Instagram to attract ideal leads that turn into perfect-fit clients. The cost of advertising on Facebook and Instagram has risen over the years but in 2023 it is still possible to get leads as low as $3 to grow and scale your fitness studio or gym. This is advanced training for fitness professionals that have used paid marketing before.
- Business
Ben Davis, CEO and Founder of Fitness Marketing Agency (FMA) has been an expert in the field of fitness and marketing for over 20 years. Ben started his career as a Personal Trainer, qualifying in 2001. He soon built up a strong client base and set up his own successful business of group personal training sessions in 2006.
In 2018, Ben founded the award-winning business FMA, providing fitness professionals across the world with marketing tools and resources to aid in lead generation, conversions, sales, and growth.
Now, with a team of 34 and 400+ clients who are all Independent Gym & Studio Owners, FMA has gone from strength to strength and continues to grow a worldwide portfolio of clients.
Ben specializes in quick and effective marketing techniques for the fitness industry that get fast and highly profitable results.
08/07/2023 - 11:00am to 12:00pm


In this session, you’ll learn how to create premium, high-ticket programs (that clients are happy to pay for!) to grow your client base and income to the next level!
- Business
Sean Greeley, NPE Founder and CEO, has an unrelenting passion for empowering fitness entrepreneurs to create the income and lifestyle they want. A husband, father, athlete, coach, and sought-after consultant, he’s led fitness professionals and business owners to success at every level of fitness business growth – from the newly certified coach getting their first few clients to to publicly traded global enterprises needing to improve performance.
NPE delivers the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. NPE has been featured 8x on the Inc 500/5000 list of fastest-growing companies, and has a global team based in the USA, Canada, UK, and Australia.
08/07/2023 - 1:00pm to 2:00pm

What if there was a way, instead, to create the time you need, fill it up with the most important things you need to do, and get your work out into the world without losing yourself in the process or feeling overwhelmed? Learn a simple system guaranteed to do just that whether you’re just getting started, looking to turn your side hustle into your main gig, or planning to strike out on your own.
- Business
Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.
Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.
08/07/2023 - 2:00pm to 3:00pm

Join FAI's President and Co-Founder Dan Richie as he presents on learning how to train and market to the fastest growing demographic of over 55 affluent clientele.
- Business
- Technical
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.
Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.
Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.
08/07/2023 - 3:00pm to 4:00pm

In this session, we will go over 5 keys behind systemizing your online coaching experience. Get rid of the overwhelming feeling of onboarding new clients by following this system. We’ll take a look at what apps do use and the top ways to create a transformative experience for your clients.
- Business
- Technical
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
08/07/2023 - 4:00pm to 5:00pm

In this session, you will learn tactics on how to connect with your new potential members. How to overcome objections and get a clear path to the sale.
- Business
Jersey Giambrone is the owner and founder of Fuel Bootcamp. A motivational speaker and a 16-year recovering addict. He's spent over 14 years in the fitness industry and is passionate about creating a real impact in people's lives through fitness.
He's a Super trainer, an Entrepreneur, and a believer in God. He is also the published author of the book Too Fit To Quit.