Agenda

 

Thursday, August 25th

All times in Central Time

New Quickfire Sessions, and Innovation & Tech Showcase

08/25/2022 - 10:00am to 10:30am

Online Training for Older Adults
Robert Linkul | Owner, TrainingTheOlderAdult.com

The online training boom is here yet some groups tend to need a bit more assistance when it comes to a proper workout.  In this session you’ll learn what’s necessary to create the best workout possible for the older population without sacrificing experiences.

Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee, and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position). 

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Become a Rockstar in the Virtual World
Helen Vanderburg | Co-Owner, Heavens fitness

The world of fitness has changed dramatically and what was once the norm is no longer. How will you deliver your products and services to our clients in the new fitness industry? Whether you are a personal trainer, group fitness instructor or club manager, moving your business into the virtual world requires new skills.

Presenter Bio

Helen Vanderburg, BPE, Exercise Physiology, is the co-owner of Heavens fitness, yoga and spin studio, Fusion Fitness Training™, author of Fusion Workouts and Commercial Fitness Education Manager for Balanced Body. She has been recognized numerous times as Canada’s Presenter of the Year by CanFitPro and is the recipient of the 2018 Lifetime Achievement Award for her dedication, leadership and innovation worldwide.

She has been awarded the IDEA Program Director, Presenter of the Year and the 2018 Top Industry Contributor. Recognized as a Women of Vision and one of Canada’s most influential people. Recipient of many industry awards and is an elite athlete as a World Champion synchronized swimmer and inductee to the Canadian and International Sports Hall of Fame.  

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10 Guerrilla Marketing Ideas That Generate PT Leads Now
Mike Gelfgot | Club Operator, Anytime Fitness

In this session, fitness professionals will take away tried and proven strategies that can be implemented right away to generate leads. 

Presenter Bio

Michael Gelfgot’s drive to be a different kind of a health club started 16 years when he met his business partner John Spence and Chris Slater. Between the three, they operate 22 Anytime Fitness locations in the United States.

Along with his team's accomplishments in 2008 Club Operators of the Year, 2013 Success Story of the Year and Personal Trainer of the Year, 2015 Community Outreach Award of the Year, 2016 Personal Trainer of the Year, 2018 Success Story and Personal Trainer of the Year. Michael Gelfgot was the very first Personal Trainer of the Year back in 2012.

Recently Mike and his business partners sold 20 of their 22 locations so they can focus on being with their families and contribute to a different part of the fitness business. Gelfgot credits all of his success back to his team and his business partners knowing that without them none of this would be possible.

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Client Autonomy: Strategies To Help Clients Become Self-Motivated
Jenna Zaffino | Speaker, Coach, Education, jennazaffino.com

Join Jenna as she discusses simple, in-session teaching strategies that encourage your client's decision-making, personalization, and implementation in their workouts outside of the session.

Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

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08/25/2022 - 10:30am to 11:00am

Shaping Your Social Media for Success
Marc Coronel | Owner, Energia Fitness LLC

Currently, there are 3.96 billion active social media users, and it’s expected to grow by 10.5% yearly. That’s over 379 million people this year! This session will help you create a powerful presence across your social media and what it takes to stand out from the growing crowd and attract your optimal client(s).

Presenter Bio

Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.

Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.

As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.

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7 Things Every Elite Trainer Should Know How to Do
Michael Hughes | CEO, Gymnazo

In the "7 Things Every Elite Trainer Should Know How to Do" you will get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path. 

Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

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Solving Not Selling: Successful Sales by Listening Not Pitching
Cosmo Wollan | Senior Executive, Synergy Cubed

This seminar will introduce a new approach to fitness membership & fitness services sales, and some proven effective ideas implemented in a new way. Successful sales is an art. Not selling, when properly implemented, can produce stronger relationships, better engagement and far more long-lasting memberships.

Presenter Bio

Cosmo is the Senior Executive at Synergy Cubed, a premiere consulting firm providing solutions to the health & fitness, parks & recreation, medical wellness and corporate fitness industries since 1994. His Fitness Industry clients have engaged him as an expert problem-solver in profit center development, retention strategies, customer engagement, sales training, programming design, operational streamlining and health club management. His company has also created G.R.E.A.T. TrainingTM, a unique and innovative business model for Personal Training operations; and P.U.R.E.TM, a revolutionary approach to address the unfortunate industry-standard 23%+ member attrition challenge.

His expertise, training and guidance have designed new profit centers, improved clients’ productivity, increased sales, on-boarded new hires, motivated employees, retained customers, and positively impacted the bottom line by creating superior customer engagement. Speaking engagements include Club Industry, the Athletic Business (AB) Show, the Medical Fitness Association (MFA) Regional and National Conferences as well as several corporate events and webinars.

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The Anatomy of a Successful Group Fitness Program
Mark Nutting | Owner, Jiva Fitness

While group fitness workouts have been going strong since the late 1970s, understanding how to create a successful group fitness program depends on knowing and implementing a number of key elements.

Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

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08/25/2022 - 11:00am to 6:00pm

Innovation & Tech Showcase

Presentations from Sponsors about their Products & Services

Trends and Brands that Are Redefining Their Space. Sessions open throughout the event!

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Friday, August 26th

All times in Central Time

08/26/2022 - 6:30am to 7:15am

Early Morning Workout, Sponsored by ACE

Grab your favorite playlist and join Michelle for a 45-minute workout made up of 9 different exercises.

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08/26/2022 - 7:30am to 8:00am

SUCCEED! Kick Off Extravaganza
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

The excitement is building to a feverish level, you're only moments away from hearing from some of the brightest minds in the fitness industry.  Now's your time to connect in real-time, introduce yourself, bounce some ideas off others and get ready to learn! 

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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08/26/2022 - 8:00am to 8:15am

SUCCEED! 2022 Welcoming Session
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join Josh Leve, SUCCEED! and FBA founder & CEO as he details the current climate in the fitness industry + a detailed look of what you can expect at SUCCEED! now and throughout 2022!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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08/26/2022 - 8:15am to 9:00am

Fireside Chat with NPE: Grow Your Career During an Uncertain Economy
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

The biggest worry most fitness professionals and studio/gym owners have is where to find and how to sign up more clients. You need more clients to replace clients who leave, and you cannot grow your career and business without being able to predictably get more clients.

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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08/26/2022 - 9:00am to 10:00am

How to Support and Guide the Novice Exerciser
Mark Nutting | Owner, Jiva Fitness

This session will walk attendees through the process of helping the new exerciser come, stay, and succeed in reaching their goals.

Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

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Level Up Your Semi Private Training: From Program Design to Running Groups
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

Semi-Private training success is split between the benefits, programming, and presentation.  During this session, we will dive into each to provide a unique blueprint to increase member retention and increase revenue.

Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

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Pain Free Pressing and Hinging
Clifton Harski | COO, Pain Free Performance Specialist Certification

Two of the most fundamental patterns in exercise are unfortunately two of the most challenging for many clients to perform without pain or discomfort. In this presentation, you will leave with multiple options for pressing and hinging and the knowledge to have clients feel successful with those patterns. 

Presenter Bio

Clifton Harski is the COO at Pain Free Performance Specialist Certification, which has ran over 200 live in-person events since 2019, certifying over 6,000 trainers in that time. Prior to running the PPSC, he taught over 450 certification courses and workshops for multiple education companies. Additionally, he built and operated a 7 location boutique group training franchise concept, Fitwall, between 2014 and 2020. Prior to running Fitwall, he ran his own training company in San Diego for 7 years.

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Getting to Yes! 7 Secrets to Inspire New Clients to Sign Up for Your Programs Now
Sean Greeley | CEO & Founder, NPE

In this session, NPE will show you how to lead conversations with prospective clients -- how you can take them from wondering/questioning how they solve their fitness problems and inspire them to commit to their goals with your programs. 

Presenter Bio

Sean Greeley, Founder and CEO of NPE, has an unrelenting passion for empowering fitness business owners to grow their business and create the life they want.

Since 2006, NPE has helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. NPE has been listed 8x on the Inc 500/5000 list of fastest growing companies, and is a global team with offices in Los Angeles, London, and Sydney.

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08/26/2022 - 10:00am to 11:00am

Increasing Retention Through Health Coaching
Lauren Shroyer | Senior Director of Product Development, American Council on Exercise

Gain an understanding of behavior change strategies—including motivational interviewing and SMART goal setting—and their application.

Presenter Bio

Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love. In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.

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Cardio Respiratory Program Design
Michael Romig | President, PG Fit

In this session, you will learn why aerobic programming is so important and how to design a cardiorespiratory program to help your clients get lasting results.

Presenter Bio

Michael is the owner of PG Fit, LLC and is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals.

Starting at an early age, Michael began competing in U.S. diving and became an All-American. After competing at the collegiate and professional levels, Michael received a Bachelor’s of Science Degree and currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, and ISSA. He also has five advanced specializations in corrective exercise and performance enhancement training, rehabilitative exercise training, fitness therapy, and strength and conditioning. Michael is also a certified nutritionist through Venice Nutrition.

Michael is married and has an eight-year old son. He enjoys running and mountain biking with his Chocolate Lab, playing golf, and the occasional weekend skydive.

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How to Escape the Cycle of Injury
Michael Hughes | CEO, Gymnazo

Michael's vision is for you to focus on keeping the clients that you’ve got rather than always chasing new ones. You don’t have to stress about getting 30 new people to walk in the door if you could just stop 20 from walking out!

Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

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How to Keep Your Clients Motivated Long Term So They Stay, Pay and Refer
Jane Bahneman | Owner, Nectar Yoga Studios

Finding and creating loyal clients is far more cost-effective in the long term than having to constantly churn and hustle. Join me as we uncover simple, intentional ways to find the right clients and motivate them to stay, pay and refer!
 

Presenter Bio

Jane Bahneman, MS, is the owner of Nectar Yoga Studios outside of Washington DC. Jane has been teaching fitness and yoga and speaking nationally for over two decades. She has held leadership roles in prestigious fitness & wellness settings and is the President Jane Bahneman Consulting business coaching for aspiring entrepreneurs. Jane served on the American Council on Exercise Industry Advisory Panel and sits on the Advisory Council for the Fitness Business Association. Her certifications include: ACSM Certified Exercise Physiologist; NASM Certified Personal Trainer and Corrective Exercise Specialist; ACE Certified Group Exercise Instructor; ACE Certified Health Coach, Yoga Alliance E-RYT 500 and Prenatal-RYT.

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08/26/2022 - 11:00am to 11:15am

Brain Break: Loading the Lines for Mobility Sponsored by ISSA
Dan Duran | VP, International & Group Partnerships, ISSA

We're a sum of our parts. Join me in learning about the myofascial lines and how to stretch them.

Presenter Bio

Dan is the Vice-President of International and Group Partnerships with the International Sports Sciences Association (ISSA). Prior to working in the private fitness industry, he worked in law enforcement for the state of California for 22 years where he ultimately managed statewide training for over 400 law enforcement officers and 200 trainers, including being the director and an instructor at a state police academy and adjunct faculty at several colleges for topics including physical fitness. Dan is an ultra-triathlete, having completed several Ironman’s, two Double Ironman’s in under 36 hours and a Triple Ironman in under 60 hours and a quintuple ironman in under six days.  

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08/26/2022 - 11:15am to 12:15pm

Holistic Components of Fitness
Mike McQuillan | Creator, Fit Presenter

We'll explore the components that make the biggest difference in our clients' lives, how to measure them, case studies, and how to communicate the reasons for your holistic approach to your client. This will set you apart from most of the industry and show your client base a clear distinction between you and the big box gyms that operate with narrow minds in a broad space.

Presenter Bio

Mike McQuillan brings world class speaking techniques into the fitness industry to help professionals grow their businesses. Mike started in the fitness industry by delivering and installing exercise equipment before moving up to retail sales, personal training, and certifying new trainers by teaching the certification course at a career institute.

Mike has taught in the United States and South America. Mike is a 20-year Toastmaster and a Certified World Class Speaking Coach. His fitness interests include wrestling and distance running.

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Bridging the Gap: From Intake to Training Program
Gini Grimsley | Director of Fitness Product, VASA Fitness

Progressing exercise is the easy part, but having conversations about regressing exercises has the potential to demotivate clients. Learn how to manage your client's expectations while also motivating them by providing a path of progression. 

Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

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Shape A Life That Moves You: Determining the Value Behind Your Health and Well-Being
Jenna Zaffino | Speaker, Coach, Education, jennazaffino.com

Jenna will lead you through an experience that helps to determine the personalized meaning and value behind your health and well-being practice to ensure satisfaction, efficiency and consistency for the long game of life.

Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

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Cueing Mastery: Using the Art of Layering for Client Success
Staci Alden | Fitness Director, Guided Fitness

In this session, we will review relevant client learning styles and how to layer cues and exercises effectively for both you and your client's success.

Presenter Bio

Staci is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and international companies to small studios.

She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel. Staci is also a master instructor for Balanced Body®.

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08/26/2022 - 12:15pm to 12:30pm

Cooking Class & Connect with SUCCEED! & FBA Founder Josh Leve
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join SUCCEED! & FBA Founder, Josh Leve (and a special guest) as he prepares Tuscan Ribollita Soup with Soft-Boiled Eggs & Lacinato Kale!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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08/26/2022 - 1:00pm to 2:00pm

Overcoming the Big Three (Osteopenia, Sarcopenia and Obesity) as We Age
Robert Linkul | Owner, TrainingTheOlderAdult.com

In this session, Robert will introduce the BIG three health concerns for the aging body and how our older adult population is under attack. 

Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee, and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position). 

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Client Success: Program Considerations for Strength & Performance
Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club

Enhance your programming skills by learning key considerations when designing a proper strength training program for your clientele. From needs analysis to program layout and exercise selection. You will learn how to progress and individualize for client sucess.

Presenter Bio

Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year. Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman. 

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The Anatomy of a Successful Personal Training Program
Mark Nutting | Owner, Jiva Fitness

Creating a successful personal training program is not simply a matter of hiring trainers and leaving it to them to build up their clients. There are a couple of key decisions that the owner and/or manager need to make even before they make their first hire. 

Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

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FallPROOF: Head Over Heels
Christine Conti | CEO, Conti Fintess & Wellness LLC

You will be "head over heels" for this educational, interactive, and super fun way to bring fall prevention to life! Learn how to infuse cutting-edge fall prevention tips while also helping participants improve muscle strength, balance, and brain function! 

Presenter Bio

Christine Conti is an internationally accredited fitness educator, speaker, author, consultant, and CEO of Conti Fitness & Wellness, LLC. She is a former investment banker, English teacher, coach, and 20-year veteran in the industry.

Christine is the author of the Arthritis Fitness Specialist Course and co-author of the Eating Disorder Fitness Course sponsored by the MedFit Network Education Foundation where she serves on the board and hosts the MFEF webinar series. She specializes in working with special populations and certifies instructors in her program, Let’s FACE It Together™ Facial Exercise and Rehabilitation.

Christine is also the co-founder of FallPROOF™ Fall Prevention and the co-host of Two Fit Crazies & A Microphone Podcast and COO of TFC Productions, LLC. Christine is also an autoimmune disease warrior, ultra-endurance athlete, and IRONMAN. Her signature book, SPLIT-SECOND COURAGE was released in 2022.
 

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08/26/2022 - 2:00pm to 3:00pm

Nutrition Myth Busting for Your Clients (...and You!)
Jessica Bachman | Director of Nutrition Education, Stronger U Nutrition

In this presentation, we’ll review some of the core pillars of nutrition science to arm you with the tools to sort through what’s real and what’s fake. We’ll discuss some of the most common myths and how you can use your understanding of these basic pillars to help your clients focus on hitting their goals.

Presenter Bio

Dr. Jessica Bachman, PhD, RDN is the Director of Nutrition Education for Stronger U Nutrition.

She has her PhD in Nutrition with a concentration in Exercise Science from The University of Tennessee and is a Registered Dietitian. 

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Quick Fixes Vs. Long-Term Solutions: Guiding Your Clients Towards A Healthy Approach to Nutrition
Gianna Masi | Manager of Nutrition Education & Innovation, Stronger U Nutrition

In this presentation, we’ll cover how to assess a client’s nutrition foundation and lifestyle to clarify their expectations. From there, we’ll discuss how helping clients’ awareness will help them achieve lasting, more meaningful change.

Presenter Bio

Gianna Masi, RDN, CISSN is the Manager of Nutrition Education & Innovation at Stronger U Nutrition. She is a registered dietitian and personal trainer in NY/CT. She is the founder of Gritty Nutrition, LLC and previously worked with the NY Rangers and NY Knicks.

She loves working with general population clients and youth through retired athletes. Gianna’s goal is to be accessible and practical in her approach and elevate her client’s awareness. Her mantra is: “With good basics comes endless options.” 

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Mental Performance Training and Strategies for Clientele
Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club

In this mental performance talk, you will learn a few key strategies that can be easily implemented in all client programs to help them succeed not only physically, but mentally and emotionally.

Presenter Bio

Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year. Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman. 

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Building Mental Health Training into Your Youth Programming
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

With childhood obesity at an all-time high fitness professionals are in a position to support health and wellness for a demographic in need.  We will discuss simple strategies to get kids involved in fitness and find the proper training to meet their individual goals as well as those for sport. 

Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

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08/26/2022 - 3:00pm to 3:15pm

Brain Break: Visual Breathing Tools for Energizing Breath Sponsored by ISSA
Jenny Scott | Personal Trainer/Course & Content Contributor, ISSA

Take a moment to energize your day with a visually guided Wim Hof breathing session.

Presenter Bio

Jenny is a certified fitness professional working with private training clients, youth athletes, and college athletes in both strength and conditioning as well as mindset and psychological performance. She contributes to the courses and content with ISSA and is a co-host on the Trainers Talking Truths Podcast and CPT Educational Bootcamps.

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08/26/2022 - 3:15pm to 4:15pm

How to Cultivate a Culture of Results, Retention and Referrals
Annie Malaythong | Master Instructor, NASM, Owner of Fitness Studio 108

You’ve worked so hard on getting your client in and signed up using your marketing and sales systems. Now its time to shine and continue to grow that clientele. There is a direct correlation of results-driven programs and personality.

Presenter Bio

Annie Malaythong is the owner of Fitness Studio 108 in Atlanta, GA, and international presenter on fitness related topics, tv personality, mom and NASM Master Instructor.

As a former collegiate pole-vaulter that worked through two knee surgeries and competed at the Division I collegiate level for Boise State University and California State University, Fresno, Annie is known for “raising the bar” in everything she does in her personal and professional life.

Annie's educational background and experiences working in Physical Therapy, leading teams in a corporate gym setting earlier in her career and having her own Personal Training Studio (Fitness Studio 108) has led her to become a Master Instructor for The National Academy of Sports Medicine, International Speaker and Presenter on Fitness Education, Nationally certified personal trainer, Certified Fitness Nutrition Coach, TV Personality and most importantly Mother and Wife.

She is the Founder and President of Fitness Studio 108 and opened her first fitness studio in 2009 in Fresno, CA and at the height of the Great Recession in the United States. After leaving her beloved position of managing fitness teams at Gold’s Gym Fresno, California, (where she single handedly was responsible for the development of a personal training department that increased revenue by tenfold within 1 year), Annie has proven time and time again that she is dedicated to educating and inspiring current and aspiring career personal trainers to be successful.

She has also presented fitness business workshops for Net Profit Explosion (Fitness Business Coaching), selected as a head coach for Everlast Boxing as a F.I.T Master Instructor/Head Coach and was selected as a reoccurring personal trainer on a popular television show on MTV called “I Used To Be Fat” where she was responsible for developing nutrition and fitness plan and coaching on and off screen for teens looking to lose 80 to 100lbs in 3 months on television.

With her experience and love for the industry, Annie continues to be sought out by various fitness companies for her expertise to teach, present or contribute content.

Annie is actively still the owner of Fitness Studio 108 in Atlanta, Georgia and a Master instructor for the National Academy of Sports Medicine. She is also a mom of 4, a wife and dedicated practitioner of MuayThai and all things wellness.

To see Annie's full bio- please visit www.FitnessStudio108.com

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Functional Circuits for Your Active Aging Clients
Dan Ritchie | President & Co-Founder, Functional Aging Institute

Learn how to design functional workouts that cover power, strength, balance and mobility so you can meet the dynamic needs of your active aging clients.
We will go through 4 different functional workout levels from highly fit to beginner low functioning so you can meet your clients where they need regardless of their age!

Presenter Bio

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

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How Proper Technique and Programming Breeds More Efficient and Injury-Free Running
John Bauer | Content Developer, ISSA

Running is one of the most popular forms of exercise because of its many health and fitness benefits.  It is also an activity with an extremely high injury rate. Learn how proper running technique, running drills and running programming can promote better, injury-free running.

Presenter Bio

John Bauer has more than 20 years of experience in the fitness industry. He has worked as a personal trainer, health club manager, director of education, certification board member, college instructor, and educator for several fitness companies.

He currently serves as a content developer for ISSA contributing to its Certified Personal Trainer course along with specialization and continuing education courses.

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Rest. Refuel. Rejuvenate: The 3 R’s to Recovery and Optimal Health
Erik Schreiber | Owner, CustomFit360 Health and Wellness

Erik will make sure attendees leave with an understanding of what recovery means and how it pertains to and ties in with injury prevention, reaching a client’s goals and improving overall health

Presenter Bio
Erik has been in the Fitness Industry for 17 years, having held positions such as Fitness Consultant, Sales Manager, Personal Training, and Assistant General Manager. Currently, he is the owner and operator of CustomFit360 Health and Wellness located in Ocean View DE.  As the Owner of CustomFit360, Erik has grown his business aggressively.  In just 7 years, his studio has expanded from a single 800 square foot studio to 3 studios and over 7,000 feet of total space.  Additionally, Erik has earned the Trainer of The Year in Delaware and is now in the process of writing his own book. 
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08/26/2022 - 4:15pm to 4:30pm

SUCCEED! Raffle Announcement
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join our founder & CEO, Josh Leve has some fun with attendees, recaps the day, and selects the winners from our referral program.

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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Saturday, August 27th

All times in Central Time

08/27/2022 - 7:00am to 7:45am

Early Morning Workout: Express Metabolic Circuit
Mark Nutting | Owner, Jiva Fitness

This workout gets to the point. It is a 30-minute, circuit-style, HIIT workout that offers exercise modifications to fit any fitness level.

Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

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08/27/2022 - 8:00am to 8:45am

Saturday Morning Coffee & Connect With Speakers
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Now's your chance to better engage and network with some of the speakers you came to see. Start your day off by connecting via Zoom and asking questions to the best of the best. 

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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08/27/2022 - 9:00am to 10:00am

Keynote: Get Out Of Your Own Way: A Roadmap to Find Your Path to Greater Success
Shannon Fable | Director of Partnerships for Stronger U Nutrition & Owner, Sunshine Fitness Resources

Join Shannon Fable, an industry veteran who handcrafted her unique path to success, as she walks you through the three that are most likely to sidetrack you throughout your career. A conversation interspersed with thought-provoking questions will leave you inspired (and prepared) to accomplish everything you’ve ever dreamed of.

Presenter Bio

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU® as a fitness business and programming consultant.

An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool.

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08/27/2022 - 10:15am to 11:15am

Manage your Business with TLC (Teamwork & Networking, Leadership Development, Community & Culture)
Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club

Discover the insights to enhancing your business by focusing on the PEOPLE that create your business and bring you revenue. Who is on your team and who do you need? What are the needs of the team and community? Learn what it takes and how to successfully elevate the people around you that will elevate yourself and your business in turn.

Presenter Bio

Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year. Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman. 

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Advertising: A Soul Sucking but Mandatory Endeavor: How to Get it Done Right
Clifton Harski | COO, Pain Free Performance Specialist Certification

As a business operator/owner of 7 boutique studio locations between 2014 and 2020, many lessons on advertising were learned. Firstly, as much as it is painful to be spending it is much more painful to have no fresh leads coming in. Secondly, it is not an immediate or even always obvious solution to driving more business. 

Presenter Bio

Clifton Harski is the COO at Pain Free Performance Specialist Certification, which has ran over 200 live in-person events since 2019, certifying over 6,000 trainers in that time. Prior to running the PPSC, he taught over 450 certification courses and workshops for multiple education companies. Additionally, he built and operated a 7 location boutique group training franchise concept, Fitwall, between 2014 and 2020. Prior to running Fitwall, he ran his own training company in San Diego for 7 years.

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5 Mistakes You're Making as a Gym or Studio Owner and How to Correct Them for Maximum Profit
Dan Kleckner | Owner, Kutting Edge Fitness

Walk away with a playbook on how to build your business from the bottom up including information on developing lead generation, setting up the trial program and sales process, and selecting the right client demographics and average client EFT. 

Presenter Bio

Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.

Dan is a Certified Exercise Physiologist through the American College of Sports Medicine and a level 2 Titleist Performance Institute Golf Fitness Professional. He has been mentored by some of the top golf fitness and fitness business professionals in the country including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now mentors several start-up gym owners himself.  Dan is a well-respected speaker in the greater Northwest and is considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and small group training. 

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Social Lead Gen: How to Turn Your Social Media Accounts into Awesome Client-Generating Machines
Sean Greeley | CEO & Founder, NPE

In this session, you’ll get swipe files, case studies, and step-by-step processes you can use to “make over” your social media accounts AND attract your ideal clients to your programs, all in the next 30 days! 

Presenter Bio

Sean Greeley, Founder and CEO of NPE, has an unrelenting passion for empowering fitness business owners to grow their business and create the life they want.

Since 2006, NPE has helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. NPE has been listed 8x on the Inc 500/5000 list of fastest growing companies, and is a global team with offices in Los Angeles, London, and Sydney.

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08/27/2022 - 11:15am to 12:15pm

Today's Biggest Business Opportunity in Fitness
Michael Hughes | CEO, Gymnazo

Now, with the collective shift into a "movement is medicine" mindset there is a big opportunity available here for trainers to capitalize on. You have the potential to break out of the status quo of what a trainer is defined as and test the limits of your potential to really help and serve your clients at a greater capacity.

Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

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Unpacking the Sea of Online Fitness Platforms: Which is Right for You
Christine Conti | CEO, Conti Fintess & Wellness LLC

Expect to leave this session with a greater understanding of the function and capabilities of the most popular online fitness platforms to support your individual needs.

Presenter Bio

Christine Conti is an internationally accredited fitness educator, speaker, author, consultant, and CEO of Conti Fitness & Wellness, LLC. She is a former investment banker, English teacher, coach, and 20-year veteran in the industry.

Christine is the author of the Arthritis Fitness Specialist Course and co-author of the Eating Disorder Fitness Course sponsored by the MedFit Network Education Foundation where she serves on the board and hosts the MFEF webinar series. She specializes in working with special populations and certifies instructors in her program, Let’s FACE It Together™ Facial Exercise and Rehabilitation.

Christine is also the co-founder of FallPROOF™ Fall Prevention and the co-host of Two Fit Crazies & A Microphone Podcast and COO of TFC Productions, LLC. Christine is also an autoimmune disease warrior, ultra-endurance athlete, and IRONMAN. Her signature book, SPLIT-SECOND COURAGE was released in 2022.
 

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Three Headed Approach to Online Training: Live, On-Demand and Tutorial Training
Robert Linkul | Owner, TrainingTheOlderAdult.com

In this session, Robert will introduce a three-headed approach to online personal training showcasing a live stream, On-Demand follow-alongs, and tutorial instruction-based workouts that fit any fitness level and any training schedule.

Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee, and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position). 

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Successful Strategies For Creating Online Communities
Jenna Zaffino | Speaker, Coach, Education, jennazaffino.com

Jenna will teach you the building blocks of creating virtual communities and establish norms within your plan to ensure that your community is full of engaged, inspired and loyal customers. 

Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

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08/27/2022 - 12:15pm to 12:30pm

Brain Break: Joint Mobilization Sponsored by ISSA
John Bauer | Content Developer, ISSA

Our world is full of sitting still and staring at screens.  Let's get up and mobilize joint by joint head to toe!

Presenter Bio

John Bauer has more than 20 years of experience in the fitness industry. He has worked as a personal trainer, health club manager, director of education, certification board member, college instructor, and educator for several fitness companies.

He currently serves as a content developer for ISSA contributing to its Certified Personal Trainer course along with specialization and continuing education courses.

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08/27/2022 - 12:30pm to 1:30pm

How Much Do I Need to Make to Survive?
Gini Grimsley | Director of Fitness Product, VASA Fitness

This session is intended for the employee trainer who needs help organizing their fixed and discretionary expenses and understanding the number of clients/sessions per week they need to cover those costs so they can move towards financial freedom. 

Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1169
Converting Leads Into Sales: The Process & System to Get It Right Every Time
Jersey Giambrone | CEO & Founder , Fuel Bootcamp

In this session, you will learn tactics on how to connect with your new potential members.  How to overcome objections and get a clear path to the sale.

Presenter Bio

Jersey Giambrone is the owner and founder of Fuel Bootcamp. A motivational speaker and a 16-year recovering addict. He's spent over 14 years in the fitness industry and is passionate about creating a real impact in people's lives through fitness. He's a Super trainer, an Entrepreneur, and a believer in God. He is also the published author of the book Too Fit To Quit.

1170
Lead Generation Using Social Media: What is Working Now
Kory Angelin | CEO, POWR SALES APP

It is important for any fitness company not to just rely on digital agencies to acquire leads. In this session, you will learn why Instagram and LinkedIn are great ways to generate leads, how to construct the perfect post on both platforms and how to create a call to action with a sense of urgency.

Presenter Bio

Kory Angelin is an award-winning fitness business executive and coach and CEO of the POWR SALES APP. He is a two-time published author who is amongst the leaders in fitness influencing in the country.

Kory has helped many large fitness enterprises all over the globe build reliable brands and craft unique customer experiences.

1171
Roadmap to Minimizing Taxes for all Fitness Professionals
Mike Jesowshek | Co-Founder, IncSight

In this presentation, you will get introduced to strategies that are available to you (regardless of your business size or income level) that you can implement to ensure you are paying the least amount in taxes as legally possible, each and every year!

Presenter Bio

Mike Jesowshek, CPA is the founder of the accounting firm IncSight.  Mike has a strong passion for both fitness and technology as his firm helps provide digital accounting, bookkeeping, and tax solutions for studio and gym owners.  With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally.

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08/27/2022 - 2:30pm to 3:30pm

Building Community with Events, Workshops and Retreats
Staci Alden | Fitness Director, Guided Fitness

Organize your business calendar to do more for your members. Learn how to organize your budget and marketing calendar to make these events successful for very little cost and a very high return. 

Presenter Bio

Staci is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and international companies to small studios.

She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel. Staci is also a master instructor for Balanced Body®.

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How to Unlock Trapped Revenue, Increase Retention, & Get More Meaningful Results With A Signature Program
Lindsay Vastola | Founder, Vast Potential

Is your business relying on the roller coaster of under-performing front-end offers? Or do you feel like you’re constantly having to compete on price? Fitness businesses can no longer compete on fitness services alone. The solution? A single signature program that differentiates you from the competition, provides professional development for your team and delivers an unmatched client experience for lasting, more meaningful results.

Presenter Bio

Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.

She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals. Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com

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Attracting, Retaining Successful Staff in a Post-COVID World
Michelle Leachman | Professional Education Services Program Manager, American Council on Exercise

In this training you will learn realistic and applicable staffing strategies that can be implemented to bolster your business and help your facility boost its reputation. Attract, grow and retain top employees now so you can reap the benefits of higher revenue and memberships in the future.

Presenter Bio

Michelle Leachman, MS, is determined to move others towards discovery through inspiration, education, and motivation. She has degrees in human and leisure sciences, kinesiology and exercise science, and journalism. She is the professional education services program manager at ACE and serves as an ambassador for the Women in Fitness Association and FitBodies. She is a master coach for CORE Health & Fitness and teaches at various gyms such as Equinox and EoS.

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Systemizing The Online Coaching Experience For Your Clients
Ryan Obernesser | CEO, O.B. Training Inc.

In this session, we will go over 5 keys behind systemizing your online coaching experience.  Get rid of the overwhelming feeling of onboarding new clients by following this system.  We’ll take a look at what apps do use and the top ways to create a transformative experience for your clients.

Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

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08/27/2022 - 3:30pm to 4:30pm

Affluent Active Agers the Most Powerful Fitness Consumer: Sales and Marketing 201
Dan Ritchie | President & Co-Founder, Functional Aging Institute

Learn how to market and sell to the most affluent clients in your market: Boomers and Seniors!   They often have the biggest physical needs we can impact, the ability to pay and the time available to commit!   

Presenter Bio

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

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Public Speaking in the Fitness Industry: A Formula to Dramatically Grow Your Client Base and Build Your Reputation in the Industry
Mike McQuillan | Creator, Fit Presenter

In this session, you will pick up the tools to share your fitness knowledge with a broader audience. We'll look at ways to tailor your message to a specific audience, connect with stories that teach a lesson, and give your audience steps that will empower them to use the knowledge you give them.

Presenter Bio

Mike McQuillan brings world class speaking techniques into the fitness industry to help professionals grow their businesses. Mike started in the fitness industry by delivering and installing exercise equipment before moving up to retail sales, personal training, and certifying new trainers by teaching the certification course at a career institute.

Mike has taught in the United States and South America. Mike is a 20-year Toastmaster and a Certified World Class Speaking Coach. His fitness interests include wrestling and distance running.

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Vocal Challenges for FitPros and Facilities: How to Bridge the Gap between Practicality and Best Practice
Noël Nocciolo | Boutique Fitness Consultant & Indoor Cycling Program Designer, PEP For Fitpros

For facility owners wanting to retain talent and continue to keep members engaged, there are often environmental barriers to vocal health in gyms and studios. The positive news: There ARE solutions and they are NOT tremendously costly for facility owners nor time-consuming and expensive for instructors! 

Presenter Bio

Noël Nocciolo, seasoned instructor and successful industry consultant, travels the world creating boutique indoor cycling programs & advising studio owners.

Noël developed a passion for helping instructors focus on vocal performance after hearing voice damage worldwide. Leveraging her performing background, 15 creative years in NYC and extensive resume, she provides simple education and tangible tools that significantly improve an instructor’s class.

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The 5 Keys to Generating a Constant Stream of the Right Clients
Michael Romig | President, PG Fit

In this session, you will learn how to attract and retain the right clients for your fitness business to survive and thrive.

Presenter Bio

Michael is the owner of PG Fit, LLC and is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals.

Starting at an early age, Michael began competing in U.S. diving and became an All-American. After competing at the collegiate and professional levels, Michael received a Bachelor’s of Science Degree and currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, and ISSA. He also has five advanced specializations in corrective exercise and performance enhancement training, rehabilitative exercise training, fitness therapy, and strength and conditioning. Michael is also a certified nutritionist through Venice Nutrition.

Michael is married and has an eight-year old son. He enjoys running and mountain biking with his Chocolate Lab, playing golf, and the occasional weekend skydive.

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08/27/2022 - 4:30pm to 4:45pm

Closing Announcements
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

In this closing session our founder & CEO, Josh Leve quickly recaps the last 3 days of education and what to expect for the rest of 2022!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

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Enhanced Registration: Bonus Education

 

 

Enjoy the BEST We Have to Offer - All Included!

  • BONUS Day of Education
  • 1 month to rewatch any session at your convenience
  • Referral Master Workbook

    20-page, step-by-step guide to install a referral engine that generates 50% more new clients every month.

 

 

 

 

See Bonus Education

 

 

 

 

Innovation & Tech Showcase - More Sessions Coming!

Trends and Brands that Are Redefining Their Space. Sessions open throughout the event!

 

Starting: Thursday, August 25th

08/25/2022 - 11:00am to 12:00pm

How to Set Up Your Business with Gymcatch
Ollie Bailey | CEO & Founder, Gymcatch

Save time, reduce cancellations and grow sales! Full-service booking and customer management software for fitness professionals. Whether you run your business online or in-person, our features make it easy for you to stay in control.

Presenter Bio

Ollie founded Gymcatch in 2015 with the aim of making participation in fitness easier for all.  As founder, Ollie has served as CEO since Gymcatch’s inception. He’s currently focused on growing the platform through strategic partnerships, corporate development and growing the team.

Prior to founding Gymcatch, Ollie spent 10 years at Barclays, latterly as a Director covering the TMT sector. He gained an MBA with Honours from the University of Chicago in 2013 and higher class honours in Philosophy and International Relations from the University of Bristol.

Outside of the office, Ollie enjoys travelling, playing and watching cricket and spending time with his young family.  He supports a number of charities focused on increasing physical participation.

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ASH Fitness Center Recruitment
Rik Lee | Senior Vice President, Fitness, American Specialty Health

Drive new customers, build relationships, retain clients and increase revenue by receiving reimbursement through the premium fitness network. 

Presenter Bio

Over the past 11 years with American Specialty Health, Rik has a passion for collaborating and helping his customers to empower their members through fitness and exercise so they may live their best lives today and tomorrow. Rik believes movement is a wonderful form of medicine for our bodies.

Some of Rik’s favorite physical activities include enjoying the outdoors by hiking, mountain biking, surfing, and golfing. Playing the drums is also a fantastic way for Rik to get his heart pumping while experiencing great joy and stress relief.

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The Critical Components Necessary to Get the Best Insurance in the Fitness Industry
Tiffany Moulds | Business Underwriter, SFIC

Join Tiffany Moulds of SFIC as we interview her to learn more about how SFIC sets itself apart from other insurance companies and how both fitness professionals and businesses can ensure they are getting the right coverage.

Presenter Bio

Tiffany started her insurance career in 1992 with Dixie National Life Insurance Company and after several years there, moved on to Lamar Life Insurance Company.  She had other career opportunities after leaving there and then started working as a new business underwriter for Sports & Fitness Insurance (SFIC) in 2007 where she remains today.  Tiffany underwrites health clubs and other types of fitness facilities for SFIC including dance studios, martial arts studios, yoga/pilates studios and personal training studios.

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YOU Have Unrealized Revenue Potential
Allison Li | Marketing Intern, Smartify Media

Whether you are a business owner or non-business owner, you could be earning a recurring passive income! Smartify Media provides an end-to-end solution that maximizes the inherent media value of a property.

Presenter Bio

Allison is a rising senior attending Boston University Questrom School of Business double-concentrating in Marketing and Information Systems. She enjoys participating in case competitions because they challenge her problem-solving skills, broaden her knowledge in various industries, and allow her to meet and collaborate with new people. In her free time, you can find her at the gym, watching Korean dramas, or going out with friends to try new restaurants!

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Specialize! How Additional Certifications Take Your Business to the Next Level
Johnny August | Partner Relationship Specialist, ISSA

Join ISSA’s Club Fitness Expert, Johnny August, to explore the endless benefits of how specializations can grow your business and bulk up your personal trainer bio. Whether you’re an owner/operator or a personal trainer, you won’t want to miss out on gaining valuable knowledge to grow your member/client base.

Presenter Bio

After watching a miracle through fitness, Johnny has dedicated his life to educating others on movement and making the best choices for long-term health. With over 10 years of fitness industry experience, Johnny has served as a Personal Trainer, Strength and Conditioning Coach, Fitness Manager, General Manager, and program design consultant. As a Personal Trainer, he has worked with clients ranging from first-time gym users to post-stroke rehabilitation to professional athletes.  With over 8,000 one on one personal training and group training sessions, he has helped individuals achieve their goals and become the best version of themselves. He currently serves as a Partner Relationship Specialist for ISSA, building relationships with Gym/ Health clubs across the US.

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Moving beyond traditional: How to revolutionize your business by leveraging flexible membership options
Tiffani Bassi | Product Education Specialist, Trainerize

You’ll walk away with an easy-to-follow action plan and specific examples of membership options you can use right now to center yourself in your clients’ fitness lifestyles, place your studio on the cutting edge of consumer demand, attract and retain more members, and boost your revenue.

Presenter Bio

Tiffani is a Product Education Specialist at Trainerize. She’s also the founder and head personal trainer at Train with Tiff.

Four years into her career, looking to make an even bigger impact, she was drawn to working in the fitness technology industry and joined the team at Trainerize.

Tiffani is passionate about movement and helping others—at Trainerize, she empowers thousands of trainers to better support their clients—resulting in more people finding success in their health and fitness journeys. Tiffani hopes to inspire new trainers to follow their passions and build rewarding careers.

Tiffani enjoys working with all levels of clients, from beginners to professional athletes. She is certified through BCRPA as well as FMS Level 1&2 and Precision Nutrition Level 1.

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Leverage Software To Take Back Your Freedom
Josh Braden | Executive Sales Manager, FitHive

Working with thousands of gyms over the last decade we've heard their needs, gathered what works for them, and created a solution that has been replicated and proven time after time.

Presenter Bio

Josh opened up a boot camp from his backyard and scaled his business to four locations running them for 9 years. After selling his gym locations Josh was eager to continue in the fitness space and joined the FitHive team. Since 2019, Josh has led the Sales Team and Account Management Team and has worked with, talked to and helped hundreds of gyms across the world.

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Grow Your Business with Virtual Corporate Wellness
Ron McPhee | CEO, Nuvita

Have you thought about growing your business by adding corporate wellness services, but didn't know where to start?  Learn how you can add $300k or more in new, recurring revenue from Nuvita - a leading corporate wellness company.

Presenter Bio

Ron is the CEO at Nuvita.  A 20 year veteran of the wellness tech industry.  Past division president at Polar, founder of HealthFirst and current general partner in health and technology venture capital firm Verge.

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The Functional Aging Training Model: The Biggest Opportunity in Fitness History
Dan Ritchie | President & Co-Founder, Functional Aging Institute

Learn some secrets to attract the most affluent clientele in your market that will spend $3000-$10,000 a year on fitness and stay for years and years!

Presenter Bio

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

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Accuro Academy - Heart Rate Training Specialist
Aaron Eisberg | Chief Marketing and Sales Officer, Accuro

What do today's fitness trainers REALLY need to know about training with heart rate? This discussion and our research has been designed by exercise physiologists with over 30 years in the field of practice using heart rate based training and performance.

Presenter Bio

Aaron Eisberg is the Chief Marketing and Sales Officer with Accuro. With more than 7 years at Accuro and in the Fitness Industry, Aaron has a passion for helping people improve their lives with fitness, and in particular, heart rate based technology and rewards.

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Don't Neglect Your Website! Examining the Most Critical Tool in Growing Your Business
Mark Wingerter | Director of Growth , 97 Display

If you had a great website a few years ago, but haven’t touched it since, it’s probably not a great website today. GOOD NEWS - your website can be one of the best sources of generating revenue for your fitness business. Mark Wingerter, Director of Growth at 97 Display, will examine this critical tool for marketing and growing your fitness business.

Presenter Bio

Mark Wingerter is an experienced content marketer and growth director, with over a decade of work in building brand identities and producing dynamic creative. In his current role as Director of Growth for 97 Display, Mark is guiding the sales and marketing efforts of 97 into new directions through relational sales development and community-centric growth. It’s his mission to help business owners work towards sustainable growth by removing the mystery surrounding marketing. He lives in Greensboro, NC with his wife and two kids, who bring him even more joy than watching his Green Bay Packers play.

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SportsArt - Sustainable Fitness Solutions
Ruben Mejia | Executive Vice President of the Americas, SportsArt

SportsArt has been innovating design and manufacturing the highest-quality fitness equipment for more than 40 years. ECO-POWR Elite is the latest addition to the ECO-POWR family of fitness equipment, offering the same energy-producing cardio, industry-leading warranty, modern design and user-friendly accessibility as the Status line, but at a lighter cost.

Presenter Bio

Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces. In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.  

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