Agenda

 

Thursday, Aug 26th

All times in Central Time

08/26/2021 - 8:00am to 6:00pm

Presentations from Sponsors about their Products & Services

Trends and Brands that Are Redefining Their Space. Sessions open throughout the event!

08/26/2021 - 10:00am to 2:00pm

Visit the Expo! The latest trends in equipment, software and industry innovations.

08/26/2021 - 5:00pm to 6:00pm

Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Welcome to the SUCCEED! Virtual Conference & Expo!  We've got an AMAZING weekend in store for you and the Opening Reception is just the start.  Join Josh Leve and Sara Allen from SUCCEED! and the FBA as we network, play some trivia, games, and just have fun the night before the main event starts.

 

 

Friday, Aug 27th

All times in Central Time

08/27/2021 - 6:00am to 7:00am

Early Morning Workout- Express Metabolic Circuit
Mark Nutting | Owner, Jiva Fitness

This workout gets to the point. It is a 30-minute, circuit-style, HIIT workout that offers exercise modifications to fit any fitness level. The only equipment needed is an exercise mat and one moderate to lightweight. (a dumbbell, weight plate, laundry detergent container, or a couple of textbooks)

Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

818

08/27/2021 - 7:15am to 8:00am

SUCCEED! Kick Off Extravaganza
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

The excitement is building to a feverish level, you're only moments away from hearing from some of the brightest minds in the fitness industry. Now's your time to connect in real-time, introduce yourself, bounce some ideas off others and get ready to learn!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

807

08/27/2021 - 8:00am to 8:15am

Welcome Session
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

809

08/27/2021 - 8:15am to 9:15am

KEYNOTE: Mega Trends Impacting Fitness In The Decade Ahead
Bryan O'Rourke | Chairman and CEO, Vedere Ventures, LLC

During this presentation attendees will learn: key trends to be aware of in the decade ahead and why they matter, how those trends will create opportunities and challenges for various businesses, and principles and strategies that are essential for success in fitness during the next decade.

Presenter Bio

Bryan O’Rourke is considered to be one of the leading global experts on technology, consumer, and business trends in the health club and fitness industry. 

As a keynote speaker during the past decade, Bryan has shared his vision and insights with over 100 audiences digitally or in-person on four continents. He has also contributed to six books on the health club and fitness industry and his views have been widely shared in leading periodicals including the Wall Street Journal and the New York Times, among many others. 

Bryan sits on the board of IHRSA, the leading global trade organization for the global fitness industry, in addition to serving as President of the Fitness Industry Technology Council. He is chairman of the private equity firm Vedere Ventures which has investments in Europe, Asia, and the Americas. 

Bryan has a BS in Finance from the University of New Orleans, and an MBA from South Eastern Louisiana University. He has completed academic work on a Ph.D. In Financial Economics and completed professional studies in technology, strategy, and innovation at Harvard, Stanford, and the University of Chicago. 

You can learn more at bryankorourke.com

810

08/27/2021 - 9:15am to 10:15am

Exponentially Grow Your Fitness Business in 2021 Without the Use of Paid Ads
Billy Polson | Founder/Owner , DIAKADI Fitness

We all want to discover the secret of how to fill our fitness business with more of our ideal clients. But before you run out and start spending your money on ad campaigns and boosts, you MUST first consider these three foundational branding elements in developing a marketing strategy.

Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

814
Successful Habits: 15 Minutes a Day to Supercharge Your Offline Marketing
Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources

While social media may be the marketing darling of the decade, we’ll discuss the importance of a few ‘off-line’ tactics that when performed consistently will expand your business and keep your potential client list primed for action.

Presenter Bio

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU® as a fitness business and programming consultant.

An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool.

820
The Art of Generating 100's of Qualified Leads Through Referrals
Marc Coronel | Owner, Energia Fitness LLC

The referral is an art, and it requires practice, planning, and execution since 92% of consumers believe suggestions from friends and family more than advertising. Let us help you paint the big picture.

Presenter Bio

Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.

Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.

As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.

821
Step-up Your CEO Skills: The Specific Steps to Reduce Your Stress and Create a Business that Thrives
Ashley Selman | Founder, Evolution Trainers

Ashley will walk you through the specific steps of exactly how you can realistically begin 'Stepping-up into your CEO Role'.  Because the truth is, without being hyper-focused on 'growing' your business, you will stay stuck in the hamster wheel of being busy, without ever getting where you want to go.

Presenter Bio

Ashley Selman is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable and THRIVING studio businesses.

As the founder of Evolution Trainers - a seven-figure personal training and wellness studio that operates with a world-class team of more than 35 expert health and fitness professionals serving over 600 clients - she has seen it all and has many lessons to share to help other owners reach higher levels of success faster.

She serves on the advisory committee for the Idea World Club and Studio Summit, and has spoken at many industry leading events such as BOLD - The Mindbody Conference, IDEA World, IHRSA, IDEA PTI, MANIA Fit Pro Convention and now SUCCEED 2021!

862

08/27/2021 - 10:15am to 11:15am

Creating a Successful Group Fitness Digital and In-Person Strategy
Staci Alden | Group Fitness Director, PRO Club

Discover how to constantly reassess and get clear on your group fitness strategy specific for your business and members.

Presenter Bio

Staci is committed to helping group fitness managers and facilities elevate their programs, instructors, and leadership skills through writing, presenting, and her YouTube channel.

Since 2014 she has overseen a team of over 100 private Pilates and group fitness instructors at a luxury health club in Seattle, Washington. Her experience leading this team has given her real-world experience and relatable leadership lessons.

Staci also enjoys certifying instructors as a master Balanced Body® barre and MOTR® instructor.

822
Small Group Training Success
Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System

In this session learn the EXACT blueprint Dane Robinson used as a former regional director to scale a small group training brand for a major health club across 7 locations in Atlanta.

Presenter Bio

Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.

After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.

Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.

823
Attracting, Retaining Successful Staff in a Post-COVID World
Michelle Leachman | Professional Education Services Program Manager, American Council on Exercise

In this training you will learn realistic and applicable staffing strategies that can be implemented to bolster your business and help your facility boost its reputation. Attract, grow and retain top employees now so you can reap the benefits of higher revenue and memberships in the future.

Presenter Bio

Michelle Leachman, MS, is determined to move others towards discovery through inspiration, education, and motivation. She has degrees in human and leisure sciences, kinesiology and exercise science, and journalism. She is the professional education services program manager at ACE and serves as an ambassador for the Women in Fitness Association and FitBodies. She is a master coach for CORE Health & Fitness and teaches at various gyms such as Equinox and EoS.

825
Arthritis Exercise Integration: Assess, Implement & Execute
Christine Conti | CEO, Conti Fintess & Wellness LLC

This session is designed to provide fitness professionals an introduction to the tools needed to safely and effectively design and implement exercise programs for arthritic populations.

Presenter Bio

Christine Conti is an internationally accredited fitness educator, speaker, author, consultant, and CEO of Conti Fitness & Wellness, LLC. She is a former investment banker, English teacher, coach, and 20-year veteran in the industry.

Christine is the author of the Arthritis Fitness Specialist Course and co-author of the Eating Disorder Fitness Course sponsored by the MedFit Network Education Foundation where she serves on the board and hosts the MFEF webinar series. She specializes in working with special populations and certifies instructors in her program, Let’s FACE It Together™ Facial Exercise and Rehabilitation.

Christine is also the co-founder of FallPROOF™ Fall Prevention and the co-host of Two Fit Crazies & A Microphone Podcast and COO of TFC Productions, LLC. Christine is also an autoimmune disease warrior, ultra-endurance athlete, and IRONMAN. Her signature book, SPLIT-SECOND COURAGE will be released in January 2022.
 

826

08/27/2021 - 11:15am to 12:15pm

How to Gain 50 New Clients in 90 Days 
Michael Romig | President, PG Fit

In this session, we'll discuss a marketing plan and strategy to help you generate 50 new clients in 90 days.

Presenter Bio

Michael is the owner of PG Fit, LLC and is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals.

Starting at an early age, Michael began competing in U.S. diving and became an All-American. After competing at the collegiate and professional levels, Michael received a Bachelor’s of Science Degree and currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, and ISSA. He also has five advanced specializations in corrective exercise and performance enhancement training, rehabilitative exercise training, fitness therapy, and strength and conditioning. Michael is also a certified nutritionist through Venice Nutrition.

Michael is married and has an eight-year old son. He enjoys running and mountain biking with his Chocolate Lab, playing golf, and the occasional weekend skydive.

815
You're Open - Now What? 6 Steps to Attracting, Engaging and Monetizing Clients in the Post-Covid “New Normal”
Cosmo Wollan | Senior Executive, Synergy Cubed

As Covid comes under control and many fitness studios begin to re-open and re-engage, new challenges present themselves. This session presents rational, identifiable, and easily implementable solutions to the four most common roadblocks to success.

Presenter Bio

Cosmo is the Senior Executive at Synergy Cubed, a premiere consulting firm providing solutions to the health & fitness, parks & recreation, medical wellness and corporate fitness industries since 1994. His Fitness Industry clients have engaged him as an expert problem-solver in profit center development, retention strategies, customer engagement, sales training, programming design, operational streamlining and health club management. His company has also created G.R.E.A.T. TrainingTM, a unique and innovative business model for Personal Training operations; and P.U.R.E.TM, a revolutionary approach to address the unfortunate industry-standard 23%+ member attrition challenge.

His expertise, training and guidance have designed new profit centers, improved clients’ productivity, increased sales, on-boarded new hires, motivated employees, retained customers, and positively impacted the bottom line by creating superior customer engagement. Speaking engagements include Club Industry, the Athletic Business (AB) Show, the Medical Fitness Association (MFA) Regional and National Conferences as well as several corporate events and webinars.

827
Building an Unbeatable Online Marketing Strategy in 2021
Billy Polson | Founder/Owner , DIAKADI Fitness

In this workshop-style lecture, you will perform a complete assessment of your current online marketing presence, including your website design, social media presence, and online reviews.

Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

828
Secrets of Selling High-Ticket Programs (Even in a Highly Competitive Market)
Tony Maslan | NPE Senior Success Coach, NPE

In this session, you’ll learn how to create premium, high-ticket programs (that clients are happy to pay for!) so you can PUMP UP revenue and cash flow, have better clients on your books, and build a stronger business!

Presenter Bio

Tony Maslan brings over 25 years of fitness industry experience to the NPE team. He has a degree in biology from the University of Evansville and has held multiple certifications including CSCS and HKC.

Tony served as an infantry squad leader with the United States Marine Corps in Iraq.  After returning home, Tony started Custom Fit Personal Training and built a team of 13 trainers. In 2013 he successfully sold his studio and went on to manage a team of 30 trainers over 4 locations for the large local gym that purchased his studio.

He first became a client of NPE’s in 2006 and was selected as their Member of the Year in 2009 when he presented his case study “How I Signed up 121 New Clients in 90 Days and You Can Too”. Tony and his wife Chrissie have 6 kids and live in Evansville, IN.

829

08/27/2021 - 2:00pm to 3:00pm

Integrating a Meaningful EDI Program in your Studio
Katrina Pilkington | Wellness & Nutrition Educator, American Council On Exercise

This session will enhance your ability to ultimately provide effective services to your members by creating a more welcoming, inclusive studio environment. You’ll understand the effect of bias or misconception and gain the steps to create a program that will impact how you and your staff interact with clients.  

Presenter Bio
​Katrina Pilkington is a global wellness educator bridging gaps with Equity, Diversity, and Inclusion through coaching as an adaptable champion of change. Her goal is to lead her community by example and relatability to shift the culture in wellness to be one of belonging and accessible means. Katrina has a passion for working with others to find their deeper purpose in life through self-care, starting with a foundation of humility.
 
Katrina is a Certified Personal Trainer and Fitness Specialist, Health and Nutrition Coach, Group Fitness Instructor, and Wellness Educator also studying to complete her Master of Science degree in Exercise Science and Health Promotion to focus on issues related to Health Equity. She holds a certificate in Diversity and Inclusion from Cornell University and the University of South Florida. She also has an Associate of Science Degree in Graphic Design and is a content creator and host of various video series online.
870
Self-Leadership Revolutionized, The Power of Being You
Natalie Kimball | Owner/Operator, Free to Be Flawless

Showing up in your authenticity is the most powerful form of leadership. Lean in to what makes you, you. This is self-leadership revolutionized.  

Presenter Bio

Natalie Diane Kimball, B.S., is CEO, owner, and operator of Free to Be Flawless, San Diego, CA. Natalie is an online life alignment and wellness coach. Natalie’s coaching program focuses on overall health and empowerment by integrating mindset, and habit implementation to promote physical, mental, and emotional strength.

Natalie is a Corrective Exercise Specialist, a Fitness Nutrition Specialist through NASM, an ACE personal trainer certification, and a certified Diagnostic Health and Fitness Specialist. Natalie has presented and represented IDEA, MYPTHUP, Fitvine Wine, and has been featured in Oxygen and Strong Fitness Magazine.

830
The Virtual Training Crash Course
Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System

This crash course is your fast track to getting online ASAP but with all the tools necessary to keep your current clients and attract the right ones.

Presenter Bio

Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.

After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.

Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.

833
Boost Acquisition with a ‘Slam Dunk’ New Client Intake + Consultation
Billy Polson | Founder/Owner , DIAKADI Fitness

Learn how to create a custom, streamlined new client consultation and intake process that will boost their confidence and excitement around the potential of joining your fitness community, while catapulting your new client acquisition. 

Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

834

08/27/2021 - 3:00pm to 4:00pm

How to Create Stand-Out, Signature Programming & Develop Loyal, Rockstar Instructors
Amanda Young | Founder and CEO, Face the Change

Learn insider secrets that marketing execs for big-name brands have spent years – and hundreds of thousands dollars – developing to hook consumers into not just an exercise, but an experience and a lifestyle.

Presenter Bio

Amanda is a wellness consultant and speaker whose expertise in fitness program and talent development transforms studios and instructors, helping them to gain and maintain loyal clients. Founder and CEO of Face the Change, she is also a licensed social worker, life coach, and mentor who leads a group fitness instructor training program for aspiring instructors in underserved communities of NYC.

Amanda has two decades of teaching multiple group fitness formats and was formally the Manager of Group Fitness Development for Equinox Fitness. Her expertise in developing instructors both in the studio and virtually has been sought after by companies such as Reebok and Women’s Health. Amanda’s media credits include IDEA Fitness Journal, Time, Greatist, Refinery29, Sparkpeople, Zlife, Daily News, NY1, Family Circle, Good Housekeeping, Marie Claire, and MSNBC.

As a person with a debilitating and progressive chronic illness and passion for social justice and inclusion, Amanda is known in the industry as the changemaker whose mission is to inspire others to create community and joy through authenticity.

835
Video Marketing: The 5 Types of Videos Everyone Needs to Win
Ryan Snaadt | Owner, Snaadt Media Group

The secret formula for winning video marketing campaigns that drive results. Not vanity metrics. Understand the Video Importance Pyramid (VIP), how to turn 1 video into 10, and the secret video structure to capture leads using YouTube.

Presenter Bio

Ryan is a videographer, marketing strategist, and the owner of Snaadt Media Group - a video marketing consultancy.

Snaadt (it rhymes with odd) discovered his interest in video during his sophomore year of college while producing health and fitness content for his YouTube channel. He quickly developed a creative eye for film and started Snaadt Media Group. 

Over the last few years, Ryan has had the pleasure of working with a variety of clients ranging from national football brands to bodybuilder social media influencers, taking him across the country creating content and marketing strategy. He truly loves the process of learning new areas of video and connecting passionate people with their target audience. 

In addition to shooting, Ryan also consults and speaks on topics surrounding online marketing and using video to grow brands.  

Apart from creating videos, he also teaches other videographers how to build successful businesses of their own via his YouTube channel and online course, Solo Video Pro. 

In his free time, Ryan enjoys religiously lifting weights, driving his Jeep, and attempting to play guitar. 

He resides in Des Moines, Iowa with his wife Paige and their three K-9 children Keirnen, Primrose, and Lilly.

837
From Zero to 7-Figures: The Only 3 Business Systems You’ll Ever Need
Sean Greeley | CEO & Founder, NPE

In this session, you’ll learn the only 3 business systems you’ll ever need to get unstuck and grow your fitness business from zero to 7-figures with more net profit, freedom, and fun! 

Presenter Bio

Sean Greeley, Founder and CEO of NPE, has an unrelenting passion for empowering fitness business owners to grow their business and create the life they want.

Since 2006, NPE has helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. NPE has been listed 8x on the Inc 500/5000 list of fastest growing companies, and is a global team with offices in Los Angeles, London, and Sydney.

838
Save Time and Make More Money! The Why, What, When and How of Delegation
Ashley Selman | Founder, Evolution Trainers

Ashley will give you a step-by-step formula to take the guesswork out of delegating, so that you can finally implement a successful delegation plan.  A plan that truly frees up your time so you can focus on growing your business, increasing your income, and making time for the other important things in your life.

Presenter Bio

Ashley Selman is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable and THRIVING studio businesses.

As the founder of Evolution Trainers - a seven-figure personal training and wellness studio that operates with a world-class team of more than 35 expert health and fitness professionals serving over 600 clients - she has seen it all and has many lessons to share to help other owners reach higher levels of success faster.

She serves on the advisory committee for the Idea World Club and Studio Summit, and has spoken at many industry leading events such as BOLD - The Mindbody Conference, IDEA World, IHRSA, IDEA PTI, MANIA Fit Pro Convention and now SUCCEED 2021!

863

08/27/2021 - 4:00pm to 5:00pm

7 Things Every Elite Trainer Should Know How to Do
Michael Hughes | CEO, Gymnazo

Get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path. 

Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

836
Seven Proven Strategies for Working with Older Adult Clients
Robert Linkul | Owner, Be Stronger Fitness

Robert will deliver seven strategies that will assist you in your efforts to work with the older adult.

Presenter Bio

Robert Linkul is the head personal trainer and the owner of Be STRONGER Fitness. Robert has his masters degree in personal training from the United States Sports Academy (University of Alabama) and a bachelors degree in kinesiology from California State University of Sacramento. Linkul is the Southwest Regional Coordinator with the National Strength and Conditioning Association (NSCA) and was named the NSCA's 2012 Personal Trainer of the year. Robert serves as the chairman for the NSCA's personal trainer special interest group and is the career development columnist for the NSCA's personal training quarterly publication. 

Linkul is an NSCA Certified Personal Trainer (NSCA-CPT *D) and a Certified Strength and Conditioning Specialist (CSCS *D) with distinction. Robert has also earned a Master Sandbag Instructors Certification from Alpha Strong and is a CPT and CSCS exam preparation symposium instructor for the NSCA. Robert has been in the personal training industry since 1999 and has developed a semi-private group training style that few in the industry have mastered. 

839
Solving Not Selling: Successful Sales by Listening Not Pitching
Cosmo Wollan | Senior Executive, Synergy Cubed

Learn a new approach to fitness membership & fitness services sales, and some proven effective ideas implemented in a new way. Not selling, when properly implemented, can produce stronger relationships, better engagement, and far more long-lasting memberships.

Presenter Bio

Cosmo is the Senior Executive at Synergy Cubed, a premiere consulting firm providing solutions to the health & fitness, parks & recreation, medical wellness and corporate fitness industries since 1994. His Fitness Industry clients have engaged him as an expert problem-solver in profit center development, retention strategies, customer engagement, sales training, programming design, operational streamlining and health club management. His company has also created G.R.E.A.T. TrainingTM, a unique and innovative business model for Personal Training operations; and P.U.R.E.TM, a revolutionary approach to address the unfortunate industry-standard 23%+ member attrition challenge.

His expertise, training and guidance have designed new profit centers, improved clients’ productivity, increased sales, on-boarded new hires, motivated employees, retained customers, and positively impacted the bottom line by creating superior customer engagement. Speaking engagements include Club Industry, the Athletic Business (AB) Show, the Medical Fitness Association (MFA) Regional and National Conferences as well as several corporate events and webinars.

840
Increasing Retention Through Health Coaching
Lauren Shroyer | Senior Director of Product Development, American Council on Exercise

Gain an understanding of behavior change strategies—including motivational interviewing and SMART goal setting—and their application.

Presenter Bio

Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love. In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.

841

08/27/2021 - 5:00pm to 5:15pm

SUCCEED! Raffle Announcement
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join us LIVE as our founder & CEO, Josh Leve has some fun with attendees with trivia games and selects the winners from our referral program.  You could win a VISA gift card!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

831

 

 

Saturday, Aug 28th

All times in Central Time

08/28/2021 - 7:00am to 8:00am

Early Morning Workout- Fit and Functional
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

Join Josh Zaffino as he takes you through a workout that will keep you energized throughout the day.

Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

864

08/28/2021 - 8:00am to 8:45am

Saturday Morning Coffee & Connect With Speakers
Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources
Presenter Bio

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU® as a fitness business and programming consultant.

An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool.

817

08/28/2021 - 9:00am to 10:00am

KEYNOTE: From Being Human to Human Beings - How to Improve Retention in Your Fitness Business
Paul Bedford | Owner, Retention Guru

While the world goes tech crazy, we try to automate our lives we should never underestimate the value of the human-to-human connection. Using data analyzed from over 4.5 million members, from 4000 clubs in 31 different countries this session focus on, no cost, low cost, easy to implement tactics that should be part of your retention and member experience strategy.

Presenter Bio

Dr. Paul Bedford is the fitness industry’s authority on the management of retention, attrition, and the customer experience.

Paul’s company, Retention Guru works with clients to improve customer experience, loyalty and thereby improve profitability for operators.

Dr. Paul Bedford speaks regularly at conferences on the international stage with over 150 presentations in 31 countries. 
 
Working with the Central Club (London) in 2006/7 and as part of his Ph.D. research, Dr. Paul Bedford applied his behavioral change strategies to the club induction process. These multiple appointment processes resulted in increases in average membership length from 7 months to 13 months, and a reduction in cancellations from an average of 77 per 1000 members per month to 23 per 1000 per month.  
 
Among his additional work is an extensive effort involving brief interviews of nearly 23,000 fitness facility members regarding levels of customer service in relation to maintaining membership.

Paul has conducted large-scale analysis in the US of 1.47 million participants, Australia 1 million participants, UK 347k and New Zealand 58k, and has identified the key factors associated with retention attrition and customer behavior. 

Working with Golds Gym in 2019-2020 Paul developed a retention strategy for the business that decreased attrition by 4% equating to $4.75M annual increase to EBITDA with a prediction of it increasing to $8M at year-end. In addition employee turnover reduced by 60% and also increased Net Promoter Score rose from 26 to 43 resulting in an increase in 85,000 more brand promoters.

Paul’s clients include Gold’s Gym International, Anytime Fitness, The Gym Group, Lifestyle Fitness, Aspria, Fitness First, David Lloyd Leisure, Nuffield Health, Third Space, Marriott Hotels, ROKO, 18 Universities, and more than 20 Leisure Trusts.

860

08/28/2021 - 10:00am to 11:00am

3 Reasons Why Social Media Should NOT Be Your Only Marketing Strategy
Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources

We’ll discuss the three reasons why you should not focus solely on building your online presence, and what to do instead. Walk away with a plan for increasing your impact both online and offline to maximize growth.

Presenter Bio

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU® as a fitness business and programming consultant.

An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool.

842
Hybrid How-to's: Bridging the Gap Between Virtual & In-Person
Marc Coronel | Owner, Energia Fitness LLC

This session will highlight the importance of creating a memorable virtual and in-person experience and transform them from ordinary to extraordinary.

Presenter Bio

Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.

Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.

As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.

843
Build an Amazing Team: When to Topgrade
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

Don’t let your staff become idle learn how to effectively manage them to their strengths and set them up for success and continued growth. 

Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

844
Disconnect to Reconnect: How to Make the Technology “Problem” a Part of the Solution
Brittany Baldwin | Assistant Director of Fitness and Wellness, Florida International University

Discuss how to utilize the “problem” of technology to become a part of the greater solution through intentional and strategic application of technologically based elements, originally made popular by the boutique fitness industry.

Presenter Bio

Brittany Baldwin has a Bachelor's in Exercise Science and a Master's in Recreation Administration, and over 8 years of experience working as a fitness and wellness professional in sectors such as University fitness and wellness, worksite wellness, and corporate fitness and wellness consulting.

Brittany currently works as the Assistant Director of Fitness & Wellness at Florida International University. She is a published co-author in the NSCA Journal of Strength and Conditioning Research and the NIRSA RSJ Journal.

Brittany most recently served as a presenter at the 2021 NIRSA National Conference, 2020 NIRSA Region II conference, and 2019 SEVT Conference.

845

08/28/2021 - 11:00am to 12:00pm

Crushing the Competition With Customer Service
Hank Ebeling | Owner, H4 Training

Learn all the proper tactics and strategies to do this and crush the competition! It doesn't matter if you are a studio owner, manager or instructor this talk will be your game plan to success!

Presenter Bio

Hank Ebeling is a small-business entrepreneur and the founder and owner of H4 Training gyms in Illinois. He's built his career on a passion for customer service and customer experience, and he shares his insights in interviews and conversations with a range of other small-business owners in his popular Success Trails Podcast.

Hank recently authored the book Crushing the Competition with Service, which is available on Amazon.

846
Tax Secrets Nobody Tells Fit Pros & How to Get Back A LOT More
Mike Jesowshek | Co-Founder, JETRO and Associates

Mike Jesowshek, CPA is going to take you through tax strategies that you can implement today to save you thousands in taxes each and every year

Presenter Bio

Mike Jesowshek, CPA is the founder of the accounting firm JETRO and Associates.  Mike has a strong passion for both fitness and technology as his firm helps provide digital accounting, bookkeeping, and tax solutions for studio and gym owners.  With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally.

847
Strength Through Adversity: How We Learn to Fall Forward
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

The fitness industry has been one of the hardest hit in 2020.  Many came out on top and others were not so lucky.  To grow we must learn from our experiences to take that next leap.

Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

848
The Formula to Fit Fitness into Your Lifestyle if You're a Busy Professional
Chad Austin | Owner, Priority Fitness

This talk will help you get off the rollercoaster of inconsistency, stop starting over, and finally figure out how fitness best fits in the life you are living now. 

Presenter Bio

In a world that is flooded with promises of instant gratification, shortcuts, quick fixes, and easy buttons, Chad helps his clients stop constantly starting over so they can improve their quality of life with long-term fitness success. Chad’s clients include busy entrepreneurs, athletes, and celebrities. Whether speaking in front of large groups or delivering live or virtual workshops, attendees always walk away with a plan that they can use immediately. 

Chad Austin has been a leader in the fitness industry since 2003. He is the owner of Priority Fitness in Overland Park, KS, and is also the best-selling and award-winning author of the book series, “Make Fitness A Priority”.

Chad is a regularly called upon fitness and wellness guest expert for local and national media. He was the host of the talk radio show, “Be Fit...For Life”, and has been featured on over 20 podcasts. 

849

08/28/2021 - 12:00pm to 1:00pm

Success Post Pandemic: Learn the Lessons and Take Action
Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources

Whether you work for yourself or someone else, there are 3 actions required to architect a scalable and sustainable professional journey. Learn what they are and the steps to take to activate right away.

Presenter Bio

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU® as a fitness business and programming consultant.

An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool.

850
The Flagship Program: Why Singularity Of Focus Is What Scales Businesses
Ryan Obernesser | CEO, O.B. Training Inc.

Learn why a Flagship Program can be the difference-maker in growing your fitness business and the 5 "One's" they need to scale to a million dollars and beyond.

Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

851
5 Strategies for Onboarding, Integrating, and Creating a Team That Delivers Results!
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

From the interview to the 3-month anniversary the training and development of new staff is critical.  Don’t get left wishing you would’ve and should’ve but leave with 5 strategies to increase staff retention.

Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

852
Clubhouse, the Hottest Trend in Social Media & How to Generate a Ton of Clients with It
Mark Nutting | Owner, Jiva Fitness

This session will walk you through the basics and show you how to generate new clients using Clubhouse’s various clubs and rooms.

Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

853

08/28/2021 - 2:30pm to 3:30pm

Programming for New Clients: Choose the Right Exercises to Keep Your Client Coming Back
Kinsey Mahaffey | Master Trainer, National Academy of Sports Medicine

How do you find that sweet spot in the first few workouts where the client is challenged but not crushed during the workout? This session will help you better understand where to start when writing a workout for a new client at any level: beginner, intermediate, or advanced.

Presenter Bio

Kinsey Mahaffey is a Master Trainer and Master Instructor for the National Academy of Sports Medicine. As an experienced trainer, she is passionate about using her knowledge in fitness, health promotion, and behavioral science to help her clients reach their health and fitness goals. She earned her bachelor’s degree in health from the University of Houston, and a master’s degree in health promotion and behavioral sciences from UT-Houston. Certifications: NASM-CPT, CES, PES, FNS, ACE-Health Coach 

887
A New Era Begins! Be at the Forefront of Medical Fitness for Explosive Growth
Jonathan Ross | Owner, FUNTENSITY

There is a new era of medical fitness coming. It’s time to discover what it is, and why it needs to be part of your fitness business.  

Presenter Bio

His “800 Pounds of Parents” directly inspired Jonathan’s prolific fitness career. He is a multiple Personal Trainer of the Year Award-Winner (ACE, IDEA, and PFP Magazine), creator of Funtensity, brain fitness visionary, blogger, and master trainer for the American Council on Exercise (ACE).

As a speaker, he captivates while inspiring change with an approachable, accessible personality. His book, Abs Revealed, delivers a modern, intelligent approach to abdominal training. He creates serious fitness without taking it too seriously to ensure it is an effective, enjoyable, engaging experience. His methods create unfakeable smiles, unshakeable brains, and unforgettable fitness.

A former astronomer, Jonathan used to study stellar bodies – now he builds them!

854
Why Restoration is the New Cardio
Michael Hughes | CEO, Gymnazo

Get a front row seat at the most profitable opportunity to add additional revenue streams as well as increase client retention in your business.

Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

855
5 Steps for Consistent Monthly Growth in Your Fitness Business
Dan Kleckner | Owner, Kutting Edge Fitness

Learn the steps you need to take to create consistent monthly net growth in your fitness business. These steps will help you create a financially successful training gym that will allow you to control your time and provide financial freedom.

Presenter Bio

Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.

Dan is a Certified Exercise Physiologist through the American College of Sports Medicine and a level 2 Titleist Performance Institute Golf Fitness Professional. He has been mentored by some of the top golf fitness and fitness business professionals in the country including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now mentors several start-up gym owners himself.  Dan is a well-respected speaker in the greater Northwest and is considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and small group training. 

856

08/28/2021 - 3:30pm to 4:30pm

A Day in the Life of a Fitness Professional - Are You Taking Care of You?
Robert Linkul | Owner, Be Stronger Fitness

In this session, Robert will take you through a Day in the Life of a Fitness Professional and some areas of focus in which we can improve to take care of ourselves and stay at the top of our game.  

Presenter Bio

Robert Linkul is the head personal trainer and the owner of Be STRONGER Fitness. Robert has his masters degree in personal training from the United States Sports Academy (University of Alabama) and a bachelors degree in kinesiology from California State University of Sacramento. Linkul is the Southwest Regional Coordinator with the National Strength and Conditioning Association (NSCA) and was named the NSCA's 2012 Personal Trainer of the year. Robert serves as the chairman for the NSCA's personal trainer special interest group and is the career development columnist for the NSCA's personal training quarterly publication. 

Linkul is an NSCA Certified Personal Trainer (NSCA-CPT *D) and a Certified Strength and Conditioning Specialist (CSCS *D) with distinction. Robert has also earned a Master Sandbag Instructors Certification from Alpha Strong and is a CPT and CSCS exam preparation symposium instructor for the NSCA. Robert has been in the personal training industry since 1999 and has developed a semi-private group training style that few in the industry have mastered. 

858
Pivoting Past Covid for Fitness Entrepreneurs
Lauren Eirk | CEO, Director of Teacher Training, Fitness Integrated Science Wellness Center

We cannot re-open with the same business layout/plan that we always had as people new physical and psychological needs that will need to be addressed.  Learn how to make your in-person and online services meet your clients' needs.

Presenter Bio

The creator of Fitness Integrated Science™, Lauren Eirk, has spent her life teaching and studying in the health, fitness, and yoga communities, learning from some of the top minds of our time.  She has worked in the health education field for over 30 years.

Lauren is a Mastery Level Muscle Activation Techniques™ Certified Specialist and MATRx Certified Full-Body Specialist Full Body, making her one of 57 MATRx  world-wide leading experts in the treatment of muscular imbalances.  Lauren is an International Continuing Education Provider with an established personal training business since 2006 plus three decades as a certified group fitness instructor and manager.  She is the creator of Yoga with Resist-A-Ball®, a former Resist-A-Ball® and FiTour® Master Trainer and the recipient of the ECA OBOW Award 2007 “Most Mindful Program”.   

Lauren’s work has been featured in such magazines as Yoga Journal®, Self®, IDEA® Fitness Journal, American Fitness Magazine, ACE Fitness Magazine, American Fitness Magazine, Fitness First Quarterly Magazine, AKWA Aquatic Exercise Magazine, Business First, Natural Awakenings, and New Woman Magazine. Lauren has presented for such fitness-health organizations and education conferences as IDEA World, IDEA Personal Trainer, Inner IDEA, FACTfest, AFPA, DCAC Fitness, SUCCEED! Conference, ACSM Fitness Summit, AEA/ IAFC, ECA World Fitness, Can-FIT Pro, Fit in the City®, Fitour®, Resist-A-Ball®, and Sarah’s City Workout®

859
Conversion Conversations: The NEW Way To Make Sales
Ryan Obernesser | CEO, O.B. Training Inc.

You will learn how to engage potential clients, qualify that they are the right fit for your program, get confirmation they are looking for help and convert them into paying clients all through chat.

Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

813
The 3 Mindset Shifts Fit Pros MUST Make in 2021
Kelly Coulter | Founder & President, Fit Pros Connect

You got pushed out of the nest in 2020. If you want to continue your career in fitness you have to take matters into your own hands. Here’s how to prepare yourself mentally.

Presenter Bio

Kelly Coulter is the founder and president of Fit Pros Connect, the private Facebook group for fitness professionals with over 8K members. In addition to being a fitness instructor for over 26 years, she also bootstrapped a successful online marketing agency. 

Kelly lives to help gym employees become thriving online fitness entrepreneurs.

857

08/28/2021 - 4:30pm to 4:45pm

SUCCEED! 2021 Closing Session
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

In this closing session our founder & CEO, Josh Leve recaps the conference and informs you of what to expect from our next virtual conference next spring!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

832

 

 

VIP Bonus Education

 

The Stuff No One Else Gets:
Enjoy the BEST We Have to Offer - All Included!

  • BONUS Day of Education
  • Hands-on Workshop: The 6-Figure Fit Pro Business Plan

    Write Your 1-Page Plan To Turn Your Love For Fitness Into a Business Earning $10k/month!

  • Fitness Marketing Masterclass

    3x your leads, clients, and revenue and never worry about how to grow your fitness business again.

  • Plus: Access to our entire library of education, including all past SUCCEED! online events to watch at your convenience
 

 

 

See VIP-Only Education

 

 

 

 

Innovation & Tech Showcase - More Sessions Coming!

Trends and Brands that Are Redefining Their Space. Sessions open throughout the event!

 

Starting: Thursday, Aug 26th

08/26/2021 - 8:00am to 6:00pm

SportsArt - Sustainable Fitness Solutions
Ruben Mejia | Executive Vice President of the Americas, SportsArt

SportsArt has been innovating design and manufacturing the highest-quality fitness equipment for more than 40 years. ECO-POWR Elite is the latest addition to the ECO-POWR family of fitness equipment, offering the same energy-producing cardio, industry-leading warranty, modern design and user-friendly accessibility as the Status line, but at a lighter cost.

Presenter Bio

Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces. In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.  

897
Build and Retain Clients Through Pre-Commitments
Alexandra Bonetti | CEO & Founder, Talent Hack

Do you feel like no matter what you add or try in your business, you continue to feel stuck? At Talent Hack, we exist to support fitness professionals and their careers through tools, relationships, education and coaching.

Presenter Bio

A former consultant and Wharton grad, Alexandra Bonetti is a serial entrepreneur obsessed with building companies that foster community.

She founded and successfully scaled Bari Studio for nearly a decade. The addictive and effective workout method developed a cult following, grew to include multiple locations, coveted pop-ups, and an ever-growing digital presence. Witnessing the fitness industry’s pain points up close and personal inspired Alexandra to combine her experience and entrepreneurial spirit to create Talent Hack, a VC-backed tech stack that powers fitness careers.

She serves as the founder and CEO of Talent Hack, based in NYC, where she resides with her husband and two sons.

899
How Technology Plays a Crucial Role in Optimizing the Member Journey
Joanna Taber | Senior Marketing Manager, ClubWise

In this session, we explore each stage of the member journey, from prospect right through to club advocate, and look at how technology can play a crucial role in enhancing the experience at every stage for long-term success.  

Presenter Bio

Jo is the Senior Marketing Manager at ClubWise and has been working in the fitness and wellness industry for almost 10 years. A large part of Jo’s role at ClubWise is to support clubs with education and resources to ensure they get the most out of the ClubWise system and can utilize the features and benefits designed to improve operational efficiencies and improve member retention and engagement. 

Jo is passionate about helping independent owner-operators succeed in business and has recently launched the Gym Owner Success Network to support clubs that may not have the benefit of a Head Office or large back-office team. The group provides free educational sessions with industry influencers, free support, and resources, and most importantly, provides a platform for gym owners to connect, share best practices and support each other. The group is free to join, and you can access it here: https://www.facebook.com/groups/gymownersuccessnetwork

901
Muscle Damage and Why Recovery Matters
Dan Duran | VP, International & Group Partnerships, ISSA

In this session, you'll learn the difference between overtraining and over-reaching and how to avoid it with Periodization. We'll also review 13 advanced recovery strategies from a high level and apply a case study in the Power of Recovery.

Presenter Bio

Dan is the Vice-President of International and Group Partnerships with the International Sports Sciences Association (ISSA). Prior to working in the private fitness industry, he worked in law enforcement for the state of California for 22 years where he ultimately managed statewide training for over 400 law enforcement officers and 200 trainers, including being the director and an instructor at a state police academy and adjunct faculty at several colleges for topics including physical fitness. Dan is an ultra-triathlete, having completed several Ironman’s, two Double Ironman’s in under 36 hours and a Triple Ironman in under 60 hours and a quintuple ironman in under six days.  

905
Accelerating your Fitness Business Through Funnel Marketing
Jonah Cockshaw | Founder, Fitmedia.net

You’ll learn what a marketing funnel is and best practices for filling and filtering your own funnel. With the help of My PT Hub’s marketing features, MySite, and Google Ads, accelerating your fitness business has never been easier!

Presenter Bio

Jonah Cockshaw is a My PT Hub Educator and the Founder of a marketing agency, Fitmedia.net. Jonah helps fitness business owners generate more leads and revenue by developing a great offer, building a funnel around that offer, and then ‘filling the funnel’ via paid ads.

908
Modernize How You Re-Engage And Acquire New Members Post COVID
Shannon Blake | Partner Manager , Podium

Join Podium's Partner Manager, Shannon Blake, as she discusses why SMS texting is an effective form of digital advertising. 

Presenter Bio

Shannon Blake manages the relationship and strategy with Podium's healthcare partnerships; including the partnership between FBA and Podium. She is a fitness enthusiast and is passionate about spreading the word about Podium and how their tools can be THE tools to help gyms with common problems such as member retention and acquisition. 

915
Embracing Optionality: Providing Clients with a Full-Circle Approach to Fitness
Tiffani Bassi | Product Education Specialist, Trainerize

The future of fitness requires flexibility and adaptability—and fitness professionals are in a unique position to capitalize on this changed industry. The first step? Embracing optionality and firmly positioning personal trainers at the center of the fitness ecosystem.

Presenter Bio

Tiffani is a Product Education Specialist at Trainerize. She’s also the founder and head personal trainer at Train with Tiff.

Four years into her career, looking to make an even bigger impact, she was drawn to working in the fitness technology industry and joined the team at Trainerize.

Tiffani is passionate about movement and helping others—at Trainerize, she empowers thousands of trainers to better support their clients—resulting in more people finding success in their health and fitness journeys. Tiffani hopes to inspire new trainers to follow their passions and build rewarding careers.

Tiffani enjoys working with all levels of clients, from beginners to professional athletes. She is certified through BCRPA as well as FMS Level 1&2 and Precision Nutrition Level 1.

918
Fitness Project Budgeting Tips: 3 Things You Need to Know Post-Pandemic for an Equipment Refresh or Renovation Project
Elisabeth Fouts | Education Coordinator, Power Systems

In this session, we will cover 3 insider tips from a fitness equipment supplier perspective that can help you make the most of your time and investment.

Presenter Bio

Serving the fitness industry for over 15 years, Elisabeth has a wide variety of experience from personal training and group fitness instruction to health club membership sales and fitness management. She joined Team Power Systems as Education Coordinator in 2015 and has since produced and co-authored educational content for live and virtual training sessions both internally for staff training and externally for industry educational organizations across the United States. Elisabeth holds a B.S. in Education & Exercise Science and is a certified fitness instructor with ACE and Les Mills.

881
Your Vacation is Calling: Travel Safely Now & in the Post-Pandemic World
Anna Colosimo | Director of Partnerships and Business Development, Fit Bodies, Inc.

What if we explained (and showed you) there is a safe way you can travel in luxury, and bring your passion for fitness to beautiful destinations that are waiting for you?

Presenter Bio

Anna Colosimo is the Director of Partnerships and Business Development at Fit Bodies, Inc. She received her degree from the University of Dayton in Exercise Science and Fitness Management, and has always had a passion for fitness, wellness, and health promotion since she was a young girl. She has 15 years working in the business side of the fitness industry. She has extensive experience in fitness education, programming, working with gyms, and in partnership with other companies/organizations. Within the fitness industry, she has held various positions and worked for noted companies such as Zumba, Trigger Point Performance, and PTontheNet/FitPro UK. She loves working together with her colleagues and partners to see a project or idea come to life!

882

08/26/2021 - 8:00am to 10:00pm

Elevating Fitness Professionals by Understanding Professional Liability
Jennifer Urmston Lowe | National Accounts Manager, Sports & Fitness Insurance Corporation

Understanding the exposure that Fitness Professionals have for Professional Liability reveals the need for a high level of professionalism, safety, and appropriateness in all interactions with clients.

Presenter Bio

Jennifer graduated from the University of North Carolina with a degree in Business Administration. She managed personal training and corporate fitness centers in Charlotte, NC. Jennifer joined Sports & Fitness in 1998. Presently she is their Underwriting Supervisor, National Account Manager, and Marketing Manager. She is a founding board member of FBA and a member of WIFA. She was selected to the 2018 Insurance Business America Elite Women.

816