Agenda

 

Filter by Category:

 

Thursday, March 2nd

All times in Central Time

03/02/2023 - 6:00am to 6:00pm

Sponsor Showcase: Supplier Seminars

Presentations from Sponsors about their Products & Services.

Trends and Brands that Are Redefining Their Space. Sessions open throughout the event!

888

03/02/2023 - 10:30am to 11:00am

Conference Kick Off Extravaganza / Sponsored by Fitness Marketing Agency
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join Josh Leve and Sara Allen from the FBA as they get you ready for SUCCEED!  Plus Charlie Horton, Marketing & Sales Manager from Fitness Marketing Agency will be a special guest! This is the can't miss, get ready for the event, pump you up style session!

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1375

03/02/2023 - 11:00am to 12:00pm

KEYNOTE: Attracting the Other 80%: An Investment in Growing Revenue
Lauren Shroyer | Senior Director of Product Development, American Council on Exercise

In this session, we will discuss key demographic markets and the services that attract them. Further, we will elaborate on how to implement new ancillary services that support these needs, and a new revenue stream. And we’ll review success stories of real clubs who have implemented these services.

  • Business
  • Featured
Presenter Bio

Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.

In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.

1376

03/02/2023 - 12:00pm to 12:30pm

Leadership in Times of Change: Getting Yourself Mentally Prepared to Thrive in 2023
Petra Kolber | Author, Speaker and Certified Performance Coach, petrakolber.com

Dark times require enlightened actions that you can use to guide your team through this time of change, arriving on other side, stronger than before. This is the moment to call upon the greatest resource you will ever have - YOU.

  • Business
  • Featured
Presenter Bio

Petra Kolber is an Author, Speaker and Certified Performance Coach with a background in positive psychology. She has over 30 years of experience in the fitness and wellness space, and was privileged to be 2001 IDEA Instructor of the Year and 2018 Can Fit Pro Specialty Presenter of The Year.

Petra helps individuals and teams get unstuck so they can become unstoppable.

1377

03/02/2023 - 12:30pm to 2:00pm

Lunch Break - Visit the Sponsor Showcase

Presentations from sponsors about their products & services.

Trends and brands that are redefining their space.

1472

03/02/2023 - 2:00pm to 3:00pm

How To Sell To Show Immense Value In Your Fitness Business So People Buy Every Time!
Luke Robinson | Sales and Coaching Advisor, Fitness Marketing Agency

Discover the most important skill needed to get more sales in your Fitness Business. Most sales calls/consultations are won or lost at the start in the info-gathering stage. In this training, we'll show you how to master the info-gathering stage so you massively reduce objections and make more sales and ultimately increase your revenue.

  • Business
Presenter Bio

Luke is a high-level salesperson and coach with a previous track record of selling millions in products and services around the globe across multiple industries. Luke has mastered the information-gathering stage of a sales call and believes this is where most sales are won and lost. Luke has gained valuable skills through his own experiences in selling, education, trial and error, and surrounding himself with elite salespeople to always continue to learn and grow his own knowledge.

1349
How to Price and Package Your Fitness Services to Earn $150+ Per Hour
Ric Isaac | Senior Success Coach, NPE

Most fit pros never charge enough to make a real living in the fitness industry. They struggle valuing themselves and their time, and they are afraid to ask for money or charge what they're worth. In this session, you’ll learn how to package, price, and position your services so you can charge more per hour and make an outstanding income as a fitness professional.

  • Business
Presenter Bio

After being active in a wide range of sports for years, Ric completed his degree in Sports Science and then undertook postgraduate studies in Exercise Physiology at Edith Cowan University in Western Australia. He was elected President of the University’s Sports Science Association in 1998. He then worked as a personal trainer at a gym before establishing his own business, Fit For Health, in 2001.

In 2002 Ric‘s book Don’t Diet! Fat Loss and Fitness The Isaac Way became a best seller after being featured on Australian national TV. He has appeared numerous times on TV and radio discussing health and fitness.

In 2007 he first used the NPE materials and was so impressed that he joined the NPE team in 2008. In 2014 Ric moved from Australia to the NPE head office in Orlando, Florida to lead the client success team worldwide.

Ric has coached hundreds of fitness business owners and is passionate about helping other fitness professionals achieve business success. His business mission can be summed up as: “I am so passionate about assisting everyone to achieve the great success that I had using NPE’s tools and systems and to enjoy the financial rewards and the lifestyle benefits.”

1378

03/02/2023 - 3:00pm to 4:00pm

LIVE Opening Reception
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Welcome to SUCCEED! the FBA Virtual Conference & Expo!  After an action-packed first day of education, we're letting loose and having some fun! We've got an AMAZING weekend in store for you and the Opening Reception is just the start.  Join Josh Leve and Sara Allen from SUCCEED! and the FBA as we network, make a cocktail, play some trivia, and just have fun!

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1379

 


 

Friday, March 3rd

All times in Central Time

03/03/2023 - 8:30am to 9:15am

Early Morning Workout, Sponsored by ACE
Michelle Leachman | Professional Education Services Program Manager, American Council on Exercise

Join Michelle with ACE as she begins with a guided meditation focused on self-love and awareness, then moves us into a heart rate-pounding strength-focused, cardiovascular-intense power 35. In this 35-minute workout, we will incorporate total body exercises and sweat it out together. Grab a set of light weights or no weights at all, a mat or flat surface and a “let’s get moving” mindset.

  • Social
Presenter Bio

Michelle Leachman, MS, is determined to move others towards discovery through inspiration, education, and motivation. She has degrees in human and leisure sciences, kinesiology and exercise science, and journalism. She is the professional education services program manager at ACE and serves as an ambassador for the Women in Fitness Association and FitBodies. She is a master coach for CORE Health & Fitness and teaches at various gyms such as Equinox and EoS.

1337

03/03/2023 - 9:30am to 10:00am

Welcome Session / Sponsored by My PT Hub
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Welcome back to SUCCEED! and the 2nd day of the Virtual Conference.  With so much in store on day 2 Josh and Sara are breaking down the highlights and welcoming a very special sponsor, My PT Hub! 

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1380

03/03/2023 - 10:00am to 10:30am

Fireside Chat: Debunking Marketing Myths - Find the Right Path to Get Quality Leads and Grow Your Business
Mark Wingerter | Director of Growth, 97 Display

There are so many marketing strategies for growth - some great, some not. How do you know which to choose? Director of Growth Mark Wingerter from 97 Display will debunk marketing myths that plague budgets and stall fitness businesses, and help you get to the bottom of what strategy is right for your business so you can get leads and grow. 

  • Business
  • Featured
Presenter Bio

Mark Wingerter is an experienced content marketer and growth director, with over a decade of work in building brand identities and producing dynamic creative. In his current role as Director of Growth for 97 Display, Mark is guiding the sales and marketing efforts of 97 into new directions through relational sales development and community-centric growth.

It’s his mission to help business owners work towards sustainable growth by removing the mystery surrounding marketing. He lives in Greensboro, NC with his wife and two kids, who bring him even more joy than watching his Green Bay Packers play.

1369

03/03/2023 - 10:30am to 11:15am

State of the Industry: Presented by FBA & SUCCEED! Founder
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

How does one thrive in an industry that looks very different than before? The good news is that fitness is a service-based industry full of daily interactions and massive amounts of opportunities. How do you stand out from the crowd? What tactics do you employ to ensure your clients pay, stay and refer? Get the answers to these questions, as well as where the industry is now during this can’t miss session.

  • Business
  • Featured
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1381

03/03/2023 - 11:15am to 11:30am

Brain Break: Body Scan Meditation, Sponsored by NASM
Darlene Marshall | Holistic Wellness Coach, NASM

Body scan meditations have been shown to deepen our sense of connection with our bodies and the feedback they give us.  Enjoy this 10-minute body scan meditation to refresh your awareness and focus.

  • Technical
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1357

03/03/2023 - 11:30am to 12:30pm

Scale Your Fitness Business With Cost-Effective Marketing Strategies
Lewis Agnew | COO, My PT Hub

Join Lewis Agnew, COO of My PT Hub, and Jonah Cokshaw, Owner and Founder of FITMEDIA as they discuss the best marketing practices that fit within any budget.

  • Business
Presenter Bio

My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities. This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.

1347
You Own a Business! Now, What To Do About the People?
Eve Nasby | President, Band of Hands

You're a business owner, not an HR Expert and the success of your business is determined by your clientele. But what happens when you encounter HR-related struggles? Who do you turn to to make sure you make the right decisions?  In this session, we’ll cover everything necessary to set you on the path to greater success.

  • Business
Presenter Bio

Eve Nasby has served in the San Diego community since 1989 where she moved after graduating from Purdue University.

A few years later she entered the recruitment and staffing world. After over 30 years, of holding leadership roles with global staffing companies, she has become a talent expert.

Eve is an entrepreneur and is the President of a Tech startup, Band of Hands.

Eve enjoyed hosting a few local TV and Radio shows in San Diego which were focused on helping veterans understand their value and highlighted organizations dedicated to their success.  She coordinated, facilitated, and emceed many standing-room-only events which featured corporate leaders expounding upon the value of and strategy behind hiring veterans. She’s been a member of the Greater San Diego Chamber of Commerce serving on the Military Advisory Committee, and helping to create programs to encourage companies to employ veterans.

She is co-founder of Professional Military Recruiter and America’s Finest TV.   Eve currently co-authors an article for San Diego Veteran Magazine and Homeland Magazine, reaching 4 million veterans and active duty military each month.

Eve continues to actively meet with active-duty military personnel to help them successfully transition while she manages strategy, sales, marketing & customer service for an industry disruptive tech start-up designed to change the way work gets done.

1382

03/03/2023 - 2:00pm to 3:00pm

Training for Life: Five Functional Lifts for the Aging Adult
Robert Linkul | Owner, Training The Older Adult (TOA)

In this session Robert will showcase five specific lifts that will help all aging adults reach their maximum potential for perform daily life requirements like getting up and down from chairs, up and down off the floor, up and down stairs, pressing and pulling from over head and moving dynamically in multiple directions (fall prevention).

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

1432
Top Tips for Turning Time Into Money
Shannon Fable | Industry Leader, Consultant

What if I told you it’s possible to increase your impact without working 7 days a week, 15 hours a day, and neglecting self-care, family, friends, and fun...even in the short term? Give me an hour, and I’ll help you get pointed in the right direction. Walk away with a schedule that works for you, a productivity system you can maintain, and rituals that bookend your days, weeks, months, and quarters to help you move your business forward without overwhelm.

  • Business
Presenter Bio

Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.

Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.

1431

03/03/2023 - 4:00pm to 4:15pm

Closing Announcements and Raffle
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join us as our founder & CEO, Josh Leve selects the winners from our raffle and prepares you for what's ahead at SUCCEED!  You could win BIG! 

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1384

 

 

Need CEC/CEUs? Get recertified (or nearly) in a weekend.
Optional Add-on to VIP/Member Pass

 

Registration

 

 


 

Saturday, March 4th

All times in Central Time

03/04/2023 - 7:00am to 7:45am

Early Morning Workout: Express Core Circuit
Mark Nutting | Owner, Jiva Fitness

Hit it hard and fast. This class is a 30-minute, circuit-style, core workout that hits the whole core from various angles and methods (old school to functional).  It also offers exercise modifications to fit any fitness level.

  • Technical
  • Social
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

1385

03/04/2023 - 8:00am to 8:15am

Welcome Session with Josh Leve and Sara Allen
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Josh and Sara are back to welcome attendees to the 3rd day of the conference and prepping everyone with what to expect!

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1386

03/04/2023 - 8:20am to 8:40am

Bridging the Gap: From Intake to Training Program
Gini Grimsley | Director of Fitness Product, VASA Fitness

Come see how the best in the business use the PT client intake session to build training programs that begin with the client's current abilities. Progressing exercise is the easy part, but having conversations about regressing exercises has the potential to demotivate clients. Learn how to manage your client's expectations while also motivating them by providing a path of progression.

  • Technical
  • Quickfire
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1387
Lead Generation Using Social Media: What is Working Now
Kory Angelin | CEO, POWR SALES APP

It is important for any fitness company not to just rely on digital agencies to acquire leads. In this session, you'll learn why Instagram and LinkedIn are great ways to generate leads. How to construct the perfect post on both platforms and how to create a call to action with a sense of urgency.

  • Business
  • Quickfire
Presenter Bio

Kory Angelin is an award-winning fitness business executive and coach and CEO of the POWR SALES APP. He is a two-time published author who is amongst the leaders in fitness influencing in the country.

Kory has helped many large fitness enterprises all over the globe build reliable brands and craft unique customer experiences.

1388
The Referral Accelerator: A Proven System to Generate a Ton of New Leads on Autopilot
Ryan Obernesser | CEO, O.B. Training Inc.

The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.

  • Business
  • Quickfire
Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

1389
The Anatomy of a Successful Personal Training Program
Mark Nutting | Owner, Jiva Fitness

Creating a successful personal training program is not simply a matter of hiring trainers and leaving it to them to build up their clients. There are a couple of key decisions that the owner and/or manager need to make even before they make their first hire. Then comes hiring the right people for the right fit as well as supporting and growing that team once hired. Join us to learn the elements that can make or break a personal training program.

  • Technical
  • Quickfire
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

1390

03/04/2023 - 8:40am to 9:00am

7 Things Every Elite Trainer Should Know How to Do
Michael Hughes | CEO, Gymnazo

In the "7 Things Every Elite Trainer Should Know How to Do" you will get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path.

  • Technical
  • Quickfire
Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

1391
Solving Not Selling: Successful Sales by Listening Not Pitching
Cosmo Wollan | Senior Executive, Synergy Cubed

This seminar will introduce a new approach to fitness membership & fitness services sales, and some proven effective ideas implemented in a new way. Successful sales is an art. Not selling, when properly implemented, can produce stronger relationships, better engagement and far more long-lasting memberships.

  • Business
  • Quickfire
Presenter Bio

Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community. He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.

1392
Shaping Your Social Media for Success
Marc Coronel | Owner, Energia Fitness LLC

Currently, there are 3.96 billion active social media users, and it’s expected to grow by 10.5% yearly. That’s over 379 million people this year! This session will help you create a powerful presence across your social media and what it takes to stand out from the growing crowd and attract your optimal client(s).

  • Business
  • Quickfire
Presenter Bio

Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.

Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.

As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.

1393
Online Training for Older Adults
Robert Linkul | Owner, Training The Older Adult (TOA)

The online training boom is here yet some groups tend to need a bit more assistance when it comes to a proper workout.  In this session you’ll learn what’s necessary to create the best workout possible for the older population without sacrificing experiences.

  • Technical
  • Quickfire
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

1394

03/04/2023 - 9:00am to 10:00am

Level Up Your Training Business Through Experiences, Not Packages
Jenna Zaffino | Founder, jennazaffino.com

In this session, we'll learn how to create offerings that help deliver the very best of your services and offerings at a price that reflects the needs of your bottom line.

  • Business
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1433
Program Design for the Strength Client: A Step-by-Step Process
Dan Stephenson | Performance Coach/ Educator, Idealstrength & PRO Club

Learn to thoughtfully and thoroughly design any strength program to meet your clients where they're at, progress them appropriately, and understand how to pick the right movements and exercise to safely achieve their goals.

  • Technical
Presenter Bio

Dan Stephenson is a highly sought-after Strength Coach and Mentor in the PNW and beyond. Dan has over 16 years of coaching experience and has spent the last 9 years at PRO Club in Redmond, WA where he is the Lead Personal Trainer Mentor.

Dan has received multiple awards at PRO Club including Personal Trainer of the Year in 2019 and Performance Coach of the year in 2020. Dan is a competitive powerlifter, competing for more than a decade, and has competed on multiple world championship stages placing 2nd in his weight class and breaking both state and national records.

Dan is known for his intelligent and thorough programming abilities, designing many results driven programs for all training populations. Dan’s programming skills and knowledge have earned him many speaking and presenting opportunities to help educate hundreds of fitness professionals better their own coaching and programming skillsets. Furthermore, Dan is a Master Instructor for the Pain-free Performance Specialist Certification Course helping to spread knowledge and education across the world.

1434
How to Open a New Fitness Studio/Gym and Achieve Day 1 Profitability
Sean Greeley | CEO & Founder, NPE

In this session, you’ll learn how to set up your own studio or gym for success from the start. You’ll learn how to plan out your own studio/gym so you are not struggling right from the beginning (and even gain profitability on day 1). Better: You’ll be set up for success for the long term.

  • Business
Presenter Bio

Sean Greeley, NPE Founder and CEO, has an unrelenting passion for empowering fitness entrepreneurs to create the income and lifestyle they want. A husband, father, athlete, coach, and sought-after consultant, he’s led fitness professionals and business owners to success at every level of fitness business growth – from the newly certified coach getting their first few clients to to publicly traded global enterprises needing to improve performance.  

NPE delivers the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. NPE has been featured 8x on the Inc 500/5000 list of fastest-growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1395
Set Your Virtual Client up for Success
De Bolton | Digital Fitness Instructor, Personal Trainer and Group Fitness Instructor, HIIT and Flow

The fitness industry is evolving and training clients virtually is becoming more mainstream. In this session we will give you the applicable tools to serve your clients and successfully grow your Virtual Training. To ensure that you create a Virtual experience to enhance your client experience and help them achieve their goals.

  • Business
  • Technical
Presenter Bio

De Bolton is a highly qualified personal trainer, fitness instructor, and award winning writer.  De aims to equip her clients with the tools they need to live free, nourish better, and honor their temple. She is an inspiration to the clients she helps get stronger, to the fitness instructors who she mentors, and to her three beautiful children.

She has almost a decade of experience as a NASM certified personal trainer, and is a HIIT & Flow Master Instructor, co-leading teacher training and continuing education programming for future HIIT & Flow instructors. 

De is known for adding her special “De spice” to all of her workouts—a special blend of challenge and fun that makes her workouts inclusive and accessible for all.  

Through her coaching, writing, and speaking engagements, De has inspired countless people to live healthy and feel strong in the body they are in. And she is continually developing her skills, education, and experience in the fitness industry. 

Along with NASM and HIIT & Flow certification, De is also a NASM Corrective Exercise Specialist, Fitness Nutrition Specialist, Weight Loss Specialist, Stretch and Flexibility Coach, Senior Fitness Specialist, SCW Barre Instructor, and certified Wellness Advisor. She is also currently pursuing her GGS Women Strength Coaching Certification. 

1397

03/04/2023 - 10:00am to 11:00am

Complete Programming: Developing and Delivering a Complete Training Package for Every Client
Gini Grimsley | Director of Fitness Product, VASA Fitness

To create drastic, lasting changes for a client, a trainer must provide a holistic, lifestyle-based training package that includes in-person sessions, homework, and habit coaching. Expanded services allow the trainer to increase their sphere of influence beyond the gym walls and will help their clients reach their goals faster.

  • Technical
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1435
Outing the Imposter: Getting Past Imposter Syndrome to Live the Life You Deserve
Mark Nutting | Owner, Jiva Fitness

Imposter syndrome (IS), feeling like you're not as good or talented as people think you are, like you've somehow pulled the wool over their eyes, is more common than you think. IS can stop some people in their tracks before they get started and can cause additional stress and anxiety for those that decided to move forward. This session will discuss some potential causes and solutions for those struggling with IS. Learn to move toward your goals and leave the imposter behind.

  • Business
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

1436
Train of Thought - Game-Changing Communication Skills for All Fitness Professionals
Cosmo Wollan | Senior Executive, Synergy Cubed

With more than two-thirds of US adults classified as overweight or obese, personal trainers are more likely than ever before to encounter clients with little or no gym or workout experience. This interactive seminar will teach you the communication skills to ensure your clients “get it right’, even when you aren’t watching.

  • Technical
Presenter Bio

Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community. He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.

1437

03/04/2023 - 11:00am to 11:15am

Brain Break: Appreciation Meditation, Sponsored by NASM
Darlene Marshall | Holistic Wellness Coach, NASM

Research in appreciation shows it makes us more open to experience, connected with others, and present in the moment.  Prime your own positive state of being with this 8 minute guided appreciation meditation.

  • Technical
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1358

03/04/2023 - 11:15am to 11:30am

How to Boost Your Personal Training Revenue Online
Ryan Hallett | Head of Service, My PT Hub

My PT Hub is the all-in-one software solution and app for personal trainers, coaches and clubs.

  • Sponsor Showcase
Presenter Bio

Ryan is Head of Service at My PT Hub and manages the support team for our 100,000 member-strong trainer community. After joining the team in 2017, Ryan has developed our community mentorship network, hosts our live training webinars and “Business Blueprint” masterclass series and works closely with our Product team to make high-impact changes and efficiencies to our software to deliver maximum value to our trainer community.

1367
Energy-Producing Fitness: A Deep Dive into SportsArt’s ECO-POWR Technology
Ruben Mejia | Executive Vice President of the Americas, SportsArt

Movement is energy.  With SportsArt’s ECO-POWR line, capture the energy expended during a workout and convert it into energy-grade electricity that can be used immediately by your facility.  Offset your facility’s carbon footprint with EVERY workout!

  • Sponsor Showcase
Presenter Bio

Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces. In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.  

1328
Organic vs Paid - The Best Way To Market in 2023 to Get All the Clients You Need!
Charlie Horton | Head of Marketing & Sales, Fitness Marketing Agency

In this session you will learn the most effective way to market, grow and successfully impact more people with your Fitness Business. Stop wasting time and money on things that have little effect and instead learn the exact strategy you should be following.

  • Sponsor Showcase
Presenter Bio

Charlie has been with Fitness Marketing Agency since its creation in 2018, working to help grow the business into what it is today. A hugely successful agency that supports over 350+ clients, from Independent Gym Owners and Corporate Gyms to Personal Trainers and Coaches. FMA provides such businesses with marketing tools and resources to aid in lead generation, conversion, sales, and ultimately growth. Charlie specializes in lead generation and client acquisitions.

1329
Own a Fitness Business? Employ Without Being an Employer!
Eve Nasby | President, Band of Hands

When you offload the burdens of being an employer, you can focus on crushing your business. Who wants to spend the time and money to figure out hiring various companies to do HR, hiring, onboarding, offboarding, payroll, compliance laws AND deal with unemployment & workers comp claims while fending off the inevitable audits coming your way.

  • Sponsor Showcase
Presenter Bio

Eve Nasby has served in the San Diego community since 1989 where she moved after graduating from Purdue University.

A few years later she entered the recruitment and staffing world. After over 30 years, of holding leadership roles with global staffing companies, she has become a talent expert.

Eve is an entrepreneur and is the President of a Tech startup, Band of Hands.

Eve enjoyed hosting a few local TV and Radio shows in San Diego which were focused on helping veterans understand their value and highlighted organizations dedicated to their success.  She coordinated, facilitated, and emceed many standing-room-only events which featured corporate leaders expounding upon the value of and strategy behind hiring veterans. She’s been a member of the Greater San Diego Chamber of Commerce serving on the Military Advisory Committee, and helping to create programs to encourage companies to employ veterans.

She is co-founder of Professional Military Recruiter and America’s Finest TV.   Eve currently co-authors an article for San Diego Veteran Magazine and Homeland Magazine, reaching 4 million veterans and active duty military each month.

Eve continues to actively meet with active-duty military personnel to help them successfully transition while she manages strategy, sales, marketing & customer service for an industry disruptive tech start-up designed to change the way work gets done.

1361

03/04/2023 - 11:30am to 12:30pm

Creating "Craveable" Training Sessions
Jenna Zaffino | Founder, jennazaffino.com

In this session, we'll learn to apply elements of habit building into your personal training sessions.  We'll also review how applying simple acknowledgement of meaning and purpose to single sessions can help your clients adhere and enhance their movement programming.

  • Technical
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1438
Exercise Variables: Customizing and Tailoring Your Training Approach for Every Client
Mike McQuillan | Fitness industry mentor, Fit Presenter

What do you do when an exercise becomes too easy for your client? Raise the weight? Add more reps? What else? Did you know that you have at least a dozen ways to vary an exercise? In this workshop we will look at basic movements like the squat and pushup and tailor the variables to each of your clients so that you will never get locked into the same mundane routine for everybody you train.

  • Technical
Presenter Bio

Mike McQuillan has merged his professional backgrounds in fitness training, public speaking, and classroom teaching with his academic credentials in counseling to help fitness professionals develop into industry leaders. He started in the field by installing exercise equipment before moving up to retail sales, personal training, group instructing, and sports coaching before finding his true calling as a teacher. Mike has taught and certified over 150 trainers in the industry through his course at a career institute. He is the creator of FIT Presenter, your #1 resource for public speaking in the fitness industry.

1439
Build Your Client Base Faster: Avoid Creating Social Barriers
Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market

Trainers currently spend so much time trying to learn technical skills and gaining technical knowledge but they lack social skills to connect with clients and potential clients. The truth is that social skills will help you build your business faster.

  • Business
Presenter Bio

Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.

Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

1440
Improve Client Compliance with the Science of Behavior Change
Scott Schutte | Co-Creator, The Healthy Behavior Institute

We will show you how to improve client compliance for a greater impact while also strengthening your bottom line. You have the exercise science and the nutrition science now it’s time to add in the behavior science for the win.

  • Business
Presenter Bio

Scott Schutte is a personal trainer, weight loss behavior coach, gym owner, and fitness educator. He has successfully guided thousands of people on their fitness journey while also running a highly successful fitness facility.

His education and experience have led him to work with many clients and educate other fitness professionals on how to be successful coaches, emphasizing behavior change.

1398

03/04/2023 - 1:15pm to 1:45pm

Cooking & Connect with SUCCEED! & FBA founder & CEO
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

In this session, it's YOUR TIME to ask our elite roster of speakers any question you'd like.  While we've asked attendees to send questions ahead of time, during this session you have the unique opportunity to connect with some of the brightest minds in the industry to springboard your success in the industry.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1402

03/04/2023 - 1:45pm to 2:00pm

Four Reasons Why Corporate Wellness is a Great Business for Fitness and Wellness Entrepreneurs
Ron McPhee | CEO, Nuvita

In this session, you will learn how Corporate wellness is a powerful growth vehicle for 2023.

  • Sponsor Showcase
Presenter Bio

Ron is the CEO at Nuvita.  A 20 year veteran of the wellness tech industry.  Past division president at Polar, founder of HealthFirst and current general partner in health and technology venture capital firm Verge.

1338
A Deep Dive into Marketing Capabilities in Momence
Kiley Motley | Head of Customer Success, Momence

In this bite-sized session, we’re going to dive deep into marketing for your business. We’ll explore the capabilities of Momence as well as get you ready to start with your efforts today.

  • Sponsor Showcase
Presenter Bio

Since completing her first 200hr teacher training in 2016, it has been Kiley’s mission to share the practice of yoga with the world in any way she can, knowing that it is an access point to empowerment in people’s lives. Within 6 months of completing her first training, Kiley moved from NYC to Denver, to support the birth and evolution of BIG Power Yoga as a founding teacher and Community Director. Since then, she has completed over 1,000 hours of yoga trainings, and during her time in Denver, Kiley taught over 1,300 yoga classes; grew the community base to upwards of 7,000; designed and led numerous teacher trainings and personal development programs; and led a team of 30+ people in creating a resilient yoga business model.

In September of 2021, Kiley moved from Denver to Venice, CA, where she now resides. Just before leaving the studio in CO, Kiley was introduced to the team at Momence, and she saw an opportunity to continue her mission of sharing yoga with the world. Now, as Head of Customer Success for Momence, Kiley is able to support the development of a technology that expands the capacity of how and where the practice and teachings of yoga can spread to. She is passionate about ensuring that the Momence platform works impeccably so that the teachers and studio owners using it can focus on doing what they’re best at. Kiley is still teaching private yoga and coaching 1:1, and is excited to begin teaching classes again in the near future.

1352
3 Secrets to Growing a $100k Business & Spend Less Time Doing It
Michelle Furniss | General Manager, Truecoach

Are you currently a Coach that is working early mornings, late evenings AND weekends?  Do you want to grow your business but don't have enough energy or hours in the day? In this session, you will learn the 3 secrets to growing a profitable and successful Personal Training business, without giving up any more time!

  • Sponsor Showcase
Presenter Bio

Michelle Furniss is the General Manager, Truecoach by Xplor - an innovative online coaching app to help coaches and personal trainers grow their businesses across the globe. Michelle has worked for Xplor for the past 10 years in senior leadership roles, most recently as Chief Commercial Officer, Australia/New Zealand where she led sales, marketing, account management, and client services, responsible for over 5,000 clients and a team of 100+ colleagues

As a certified personal trainer, group fitness instructor, and remedial massage therapist, Michelle also spent over 10 years working in the fitness industry in London, UK, delivering both group fitness and personal training, and also managing health clubs. With her unique background and wealth of industry experience in fitness, tech, and payment solutions, Michelle is passionate about helping fitness professionals and businesses deliver exceptional experiences, streamline their operations and create lasting communities.

1364

03/04/2023 - 2:00pm to 3:00pm

Creating a Culture of Accountability, Diversity and Inclusion
David Suson | Author, Corporate Leadership Trainer, Speaker, Proliance Group LLC

Learn how to get everyone working together and take personal responsibility and accountability for their actions. Create a culture where individuals want to help others succeed, and understand that when the team wins, they win. And during this time of the “great resignation”, learn how to lead with inclusion to inspire, motivate, engage and attract new employees.

  • Business
Presenter Bio

David studies the root causes or keystones for success and achievement in the areas of Leadership, Communication and Personal Performance.  He studied over 3,000 top performers to find what the best performing employees do, what the best leaders do, and what the best communicators do.  And more importantly, he discovered the roadblocks that hold people back. 

For over 25 years, David has worked with hundreds of clients of all sizes in many industries such as technology, banking, communications, healthcare, manufacturing and distribution.  He specializes in leadership, communication, emotional intelligence, sales and personal development and brings his insights to you to create breakthrough solutions.  

David presents over 140 times/year, has spoken to over 200,000 people in the US and internationally.  He delivers engaging, inspiring and energetic presentations.

1441
Roadmap to Minimizing Taxes for Fitness Pros
Mike Jesowshek | Co-Founder, IncSight

Embark on a journey to learn and understand tax strategies that you can use to create a roadmap to pay the least amount in taxes as legally possible!

  • Business
Presenter Bio

Mike Jesowshek, CPA is the founder of the accounting firm IncSight.  Mike has a strong passion for both fitness and technology as his firm helps provide digital accounting, bookkeeping, and tax solutions for studio and gym owners.  With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally.

1442
Overcoming Any Objection: You’re Not Selling, You’re Problem Solving
Gini Grimsley | Director of Fitness Product, VASA Fitness

Many trainers are turned off by the word “sales”, but if you change the language you use, building your business will be easier. When you have an initial consultation with a prospective client, don’t “sell” them on training. Instead, identify their problems and provide honest, thoughtful solutions that meet their needs. This will help you grow your clientele and prevent feelings of buyer’s remorse.

  • Business
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1443
Nutrition Myth Busting for Your Clients (...and You!)
Jessica Bachman | Director of Nutrition Education, Stronger U Nutrition

It seems like new nutrition information comes our way every day, and it’s challenging to know what to believe! In this presentation, we’ll review some of the core pillars of nutrition science to arm you with the tools to sort through what’s real and what’s fake. We’ll discuss some of the most common myths and how you can use your understanding of these basic pillars to help your clients weed through the gimmicks and focus on what’s most important for hitting their goals and their overall health.  

  • Business
Presenter Bio

Dr. Jessica Bachman, PhD, RDN is the Director of Nutrition Education for Stronger U Nutrition.

She has her PhD in Nutrition with a concentration in Exercise Science from The University of Tennessee and is a Registered Dietitian. 

1401

03/04/2023 - 3:00pm to 4:00pm

Personal Trainer & Wellness Coach: Running a Multi-Offer Practice
Darlene Marshall | Holistic Wellness Coach, NASM

In this session, we'll explore the fundamental differences between personal training and wellness coaching, how you can run a multi-offer practice, and why it matters that you're clear with your audience and clients.  

  • Business
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1356
Boutique-ify Your Cla$$ Experience!
Noël Nocciolo | Boutique Fitness Consultant & Indoor Cycling Program Designer, PEP For Fitpros

Boutique studios are here to stay and they’re driven by the talent…YOU! The best boutique fitness instructors of any format implement many of the same hospitality and individual performance tools that you’ll learn in this lecture to implement anywhere you teach. Do you know what your class & talent are worth?

  • Technical
Presenter Bio

Noël Nocciolo, seasoned instructor and successful industry consultant, travels the world creating boutique indoor cycling programs & advising studio owners.

Noël developed a passion for helping instructors focus on vocal performance after hearing voice damage worldwide. Leveraging her performing background, 15 creative years in NYC and extensive resume, she provides simple education and tangible tools that significantly improve an instructor’s class.

1444
The Perfect Cueing Formula
Logan Dube | Director of Education, getppsc.com

As a trainer, knowing HOW to do an exercise is important but a visual demonstration doesn't necessarily translate to your client moving properly. Communication is crucial. This presentation outlines a simple formula you can use to help any client move well - whether it be in live sessions, virtual sessions, online programming or social media/video resources.

  • Technical
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

1445
Career Advancement: Be Recognized in Any Role, and Completely Alter Your Future
Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club

Discover how to lead without the title and why this is important when you want to advance your role. Learn tips and tricks to be seen and heard in your company or aspiring companies. What is your "dream" role? Defining various roles in the industry, pros and cons and how to excel in each role.

  • Business
Presenter Bio

Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year. Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman. 

1446

03/04/2023 - 4:00pm to 4:15pm

Brain Break: Alignment Yoga Hip- Flexor Focus, Sponsored by NASM
Darlene Marshall | Holistic Wellness Coach, NASM

Derived from Iyengar Yoga, Alignment yoga focuses on the optimal anatomical alignment for your unique body.  In this movement break we'll connect the breath with a standing sequence to release hip flexor tension built up from sitting.

  • Technical
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1359

03/04/2023 - 4:15pm to 5:15pm

Say "Yes" to You!: A Transformative Approach to Becoming a Better Version of Yourself
April Konvalinka | Founder & CEO, ELEVATE ~ Integrative Health and Well-being

This session is intended to inspire you to be your authentic self, align and activate your purpose, and release what no longer serves you so you can thrive as the best version of you. Saying "Yes" to your health and well-being is acknowledging you are important. It is the first step to any type of transformation. This session will highlight the importance of committing to yourself so you have the energy and motivation to help others.

  • Business
Presenter Bio

Dr. April Konvalinka is an Integrative Nutrition Health and Well-Being coach who inspires busy professional women and moms to become the best version of themselves through a whole-person health approach that encourages reflection, discovery, connection, and alignment with purpose, values, and health and well-being goals. More specifically, April helps women prioritize their health and well-being, so they live a healthier, happier, thriving life.

With a desire to truly live out her purpose, Dr. Konvalinka pivoted out of a successful 25-year professional career where she served as an executive leader focusing on operational excellence, problem-solving, and pivoting from one crisis to the next. It was time for something new.

Dr. Konvalinka has studied with the world's top health and wellness experts from the Institute for Integrative Nutrition and obtained her Integrative Nutrition Health Coach certification. She earned a Doctor of Education in Educational Leadership from Arkansas State University. As an expert in leadership and organizational development, she leverages positive psychology principles and strengths-based leadership to inspire, educate, and engage individuals as they explore ways to maximize their potential.

She believes transformation begins with saying "yes" to you!

1449
New Personal Trainer Blueprint for Success: A Roadmap for Generating New Clients and Living the Life You Want
Logan Dube | Director of Education, getppsc.com

So you're newly certified and ready to start training clients - congratulations! Now what?! This presentation maps out simple & smart ways to start working as a personal trainer. Learn about different employment/entrepreneurial models, how to set up your schedule & services, build a simple business plan and gaining clients.

  • Business
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

1450
The 4 Evolutionary Mismatches of Poor Posture: From Muscle Imbalances to Postural Deviances
Michael Romig | President & CEO, PGFIT

In this session, you will learn what happens when you demonstrate poor posture and how to train a client with muscle imbalances or postural deviances. You will discover why we have developed evolutionary mismatches and how to avoid them.

  • Technical
Presenter Bio

Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA. He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA. He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

1447
Get Rid of Money Stress for Good
Billy Hofacker | CEO, Your Fitness Money Coach

Too many health professionals “think” they will have a solid future and a great return but end up frustrated. Do you have nagging doubts or worries about money? Billy has achieved an enormous sense of freedom and now he’s going to show you how to do the same.

  • Business
Presenter Bio

Billy Hofacker has been a personal trainer for over 20 years and is the owner and CEO of Total Body Boot Camp and Performance Center in the hyper-competitive market of Long Island, NY.

Billy is now passionate about helping fitness professionals become financially fit.
He is the author of Fitness Profits as well the host of the leading financial podcast for fit pros, Your Fitness Money Coach Podcast.

1448

 


 

Sunday, March 5th

All times in Central Time

03/05/2023 - 7:45am to 8:00am

Welcome Session / Sponsored by Fitness Marketing Agency
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Josh and Sara are back to give you a rundown of everything to expect here on Day 4 of SUCCEED! 

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1403

03/05/2023 - 8:00am to 9:00am

Interactive Virtual Coaching, Hosted by NPE
Sean Greeley | CEO & Founder, NPE

Ever wondered just how the best business coaches in the world get their clients to success? In this ground-breaking and unique virtual coaching session, the coaches at NPE take you through 3 different examples of fitness professionals at different stages of their career paths and coach them on everything necessary to get to that next level of success.  You’ll have the unique opportunity to engage, discuss, provide feedback, and get your questions answered to be on a greater path to achieving your goals.

  • Business
  • Featured
Presenter Bio

Sean Greeley, NPE Founder and CEO, has an unrelenting passion for empowering fitness entrepreneurs to create the income and lifestyle they want. A husband, father, athlete, coach, and sought-after consultant, he’s led fitness professionals and business owners to success at every level of fitness business growth – from the newly certified coach getting their first few clients to to publicly traded global enterprises needing to improve performance.  

NPE delivers the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. NPE has been featured 8x on the Inc 500/5000 list of fastest-growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1404

03/05/2023 - 9:00am to 10:00am

Mastering YouTube: 6 Steps to Ranking Videos in Search Results
Ryan Snaadt | Owner, Snaadt Media Group

Learn how to build a presence on YouTube and use it to capture leads for your business. Learn how to build a Facebook Group to become a thought leader and capture leads for your business.

  • Business
Presenter Bio

Ryan is a videographer, marketing strategist, and the owner of Snaadt Media Group - a video marketing consultancy.

Snaadt (it rhymes with odd) discovered his interest in video during his sophomore year of college while producing health and fitness content for his YouTube channel. He quickly developed a creative eye for film and started Snaadt Media Group. 

Over the last few years, Ryan has had the pleasure of working with a variety of clients ranging from national football brands to bodybuilder social media influencers, taking him across the country creating content and marketing strategy. He truly loves the process of learning new areas of video and connecting passionate people with their target audience. 

In addition to shooting, Ryan also consults and speaks on topics surrounding online marketing and using video to grow brands.  

Apart from creating videos, he also teaches other videographers how to build successful businesses of their own via his YouTube channel and online course, Solo Video Pro. 

In his free time, Ryan enjoys religiously lifting weights, driving his Jeep, and attempting to play guitar. 

He resides in Des Moines, Iowa with his wife Paige and their three K-9 children Keirnen, Primrose, and Lilly.

1405
HIIT & Flow: Design Intense Workouts that Support Recovery
De Bolton | Digital Fitness Instructor, Personal Trainer and Group Fitness Instructor, HIIT and Flow

During this workshop, we will explore the science behind the movement and learn how to design workouts that, in addition to the many, well-known benefits of HIIT workouts, also support recovery and relaxation results.

  • Technical
Presenter Bio

De Bolton is a highly qualified personal trainer, fitness instructor, and award winning writer.  De aims to equip her clients with the tools they need to live free, nourish better, and honor their temple. She is an inspiration to the clients she helps get stronger, to the fitness instructors who she mentors, and to her three beautiful children.

She has almost a decade of experience as a NASM certified personal trainer, and is a HIIT & Flow Master Instructor, co-leading teacher training and continuing education programming for future HIIT & Flow instructors. 

De is known for adding her special “De spice” to all of her workouts—a special blend of challenge and fun that makes her workouts inclusive and accessible for all.  

Through her coaching, writing, and speaking engagements, De has inspired countless people to live healthy and feel strong in the body they are in. And she is continually developing her skills, education, and experience in the fitness industry. 

Along with NASM and HIIT & Flow certification, De is also a NASM Corrective Exercise Specialist, Fitness Nutrition Specialist, Weight Loss Specialist, Stretch and Flexibility Coach, Senior Fitness Specialist, SCW Barre Instructor, and certified Wellness Advisor. She is also currently pursuing her GGS Women Strength Coaching Certification. 

1406
The Future of Personal Training is Clinical, Not Cardio
Cosmo Wollan | Senior Executive, Synergy Cubed

In this post-Covid era, Trainers must know more than just exercise prescription and social media marketing. As the landscape continues to evolve, success as a Trainer favors specialization. A properly educated and relationship savvy trainer can build a strong, necessary, and perpetually profitable business by understanding and embracing Medically Directed Fitness.

  • Technical
Presenter Bio

Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community. He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.

1451
Stop Competing, Start Creating: Unpacking the Three-box Solution for Innovation
Shannon Fable | Industry Leader, Consultant

We’ve been competing for members, clients, and revenue in the fitness industry forever. Competition points us in the direction of discovering new and inventive ways to deliver the goods. Still, when you focus on creating with a customer in mind instead of winning, you can find the unlock instead of building a slightly better mousetrap.  And this, my friends, is innovation and there is a framework to help direct your efforts. In this session, we’ll detail the three types of innovation that happen simultaneously, why this presents a paradox, and make plans to get more people moving.

  • Business
Presenter Bio

Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.

Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.

1459

03/05/2023 - 10:00am to 11:00am

Tapping into the Power of GROUPS: How to Make a Greater Impact on a Larger Scale
Paul C. Tijerina | Functional Nutritional Therapy Practitioner, Master Health Coach, SuperHuman Transformation

Expand your reach and impact by tapping into the power of groups. In this seminar, you'll learn about different types of groups and their characteristics, as well as strategies for approaching and negotiating optimal conditions with them. Not only will this help you increase your exposure and reduce the amount of work required to do so, but it will also allow you to make a greater impact on a larger scale.

  • Technical
Presenter Bio

As a fitness and health professional, you know that your clients are seeking results. By delivering those results with empathy, compassion, and confidence, you can build strong, positive relationships with your customers.

If this sounds like you, you likely have a passion for your work and a desire to make an impact. The challenge may be in getting your message out there and making the most of your interactions with clients.

That's where I can help. I can teach you how to optimize your own health and performance using animal-based nutrition and ancestral health principles, so that you can lead by example and inspire others. I can also help you get your message out there and effectively communicate with your clients. This includes listening to their concerns, reflecting back to show understanding, and providing solutions that meet their needs.

Whether you're just starting out in your career or looking to take your skills to the next level, I can provide the guidance and support you need to succeed.

A little about me: I am a West Point graduate and Army veteran. After leaving the military in 2002, I was in poor health - 275 pounds, pre-diabetic, suffering from high blood pressure and major digestive issues, and extremely inflamed. After trying a vegan diet for two years with minimal improvement and additional problems, I discovered what I call Ancestral Health and have never looked back. I have been practicing Functional Nutritional Therapy and Health Coaching for over a decade and speak on a regular basis. Currently, I am working with 6 to 12 health coaching clients and have an online community of amazing members that I support. I have thousands of hours of experience connecting with others.

1407
The Pathways to Fitness Leadership: Career Opportunities, Earning Potential, and the Realities of Succeeding in the Fitness Industry
Lindsay Vastola | Founder, Vast Potential

Whether your entry point is directly out of the university setting, is a second career, or is inspired by a passion for helping others achieve optimal health, the fitness industry offers limitless opportunities for personal and professional success. The challenge - especially for those newer to the industry - is determining which career pathway is best for you while developing the necessary skills and knowledge to achieve a rewarding and sustainable career in fitness.

  • Business
Presenter Bio

Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.

She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals. Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com

1408
Quick Fixes Vs. Long-Term Solutions: Guiding Your Clients Towards A Healthy Approach to Nutrition
Gianna Masi | Manager of Nutrition Education & Innovation, Stronger U Nutrition

When clients seem to want to “lose 30 lbs in 30 days,” it can be challenging for a coach and trainer to get the desired results and manage their expectations. In this presentation, we’ll cover how to assess a client’s nutrition foundation and lifestyle to clarify their expectations. From there, we’ll discuss how helping clients’ awareness will help them achieve lasting, more meaningful change.

  • Technical
Presenter Bio

Gianna Masi, RDN, CISSN is the Manager of Nutrition Education & Innovation at Stronger U Nutrition. She is a registered dietitian and personal trainer in NY/CT. She is the founder of Gritty Nutrition, LLC and previously worked with the NY Rangers and NY Knicks.

She loves working with general population clients and youth through retired athletes. Gianna’s goal is to be accessible and practical in her approach and elevate her client’s awareness. Her mantra is: “With good basics comes endless options.” 

1409
An Arsenal to Fight Attrition
Ann Gilbert | Owner/Operator, Shapes Fitness

Marketing, promotion, and a swift close will open the door to increased business in 2023. But keeping the clients from running out the back door will be essential to your growth. Study proven strategies to retain and grow your data base from a fitness owner who has been in the business for over 35 years.

  • Business
Presenter Bio

A seasoned entrepreneur and executive, Ann owns Shapes Fitness for Women where she dedicates herself to the success of her teams and members. An award-winning leader in the fitness industry, Ann promotes active longevity through innovative programs. She can be seen as part of the FOX 13 family in Tampa Bay and works with a multitude of events and organizations. With over three decades experience helping her communities thrive in their health, Ann is a sought-after speaker and inspirational leader.

1452

03/05/2023 - 11:00am to 11:15am

Brain Break: Alignment Yoga - T-spine Focus, Sponsored by NASM
Darlene Marshall | Holistic Wellness Coach, NASM

Derived from Iyengar Yoga, Alignment yoga focuses on the optimal anatomical alignment for your unique body.  In this movement break we'll use a combination of standing and seated postures to open rotation and mobility in the thoracic cage and spine.

  • Technical
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1360

03/05/2023 - 11:15am to 11:30am

5 Key Strategies Studios are Implementing In 2023
Nathan Farrish | Studio Account Executive, Trainerize

 

We spoke to hundreds of successful studio gyms to find out how they brought online coaching into their business to grow their communities and keep them as clients for longer. Learn how to maximize client retention by taking your community online, building value and running effective challenges (the low-hanging fruit for growth).

  • Sponsor Showcase
Presenter Bio

Nathan Farrish is the Studio Consultant at Trainerize. He connects with gym and business owners around the world to share best practices for online coaching. Previously with Depth Training and Physiotherapy, he led the personal, corporate, and group fitness programs for 200 full time members and 10 corporate clients, including Shopify and BlackBerry. He now trains clients virtually, (using Trainerize, of course!) helping other remote workers look and feel their best!

1334
Empower the Women Within Your Community by Evaluating 5 Key Areas of Your Business
Jessica Armstrong | Community and Partnerships Manager, Teamup

We'll break down how you can significantly support the female audience with your offering, operations, automation, value proposition, and customer experience. Join us as we highlight successful businesses that are helping women thrive and pave an easy path for you to start now.

  • Sponsor Showcase
Presenter Bio

Jessica Armstrong is the Community and Partnerships Manager at TeamUp, the most recommended fitness management software. With years of experience in fitness marketing and partnerships, Jessica is dedicated to helping the TeamUp and FBA communities build thriving businesses.

1335
STOP Losing Leads! Why Your Website is Your Key to More Leads & Sustainable Growth
Mark Wingerter | Director of Growth, 97 Display

If you had a great website years ago, it’s probably not a great website now - and it is losing you leads as you read this sentence. Mark Wingerter from 97 Display explains how a website can be key to winning your market and achieving the business growth you’ve always wanted.

  • Sponsor Showcase
Presenter Bio

Mark Wingerter is an experienced content marketer and growth director, with over a decade of work in building brand identities and producing dynamic creative. In his current role as Director of Growth for 97 Display, Mark is guiding the sales and marketing efforts of 97 into new directions through relational sales development and community-centric growth.

It’s his mission to help business owners work towards sustainable growth by removing the mystery surrounding marketing. He lives in Greensboro, NC with his wife and two kids, who bring him even more joy than watching his Green Bay Packers play.

1368

03/05/2023 - 11:30am to 12:30pm

WORKSHOP: Starting Out - Reaching Profitability
Jersey Giambrone | CEO & Founder, Fuel Bootcamp

Work with the best experts with a focus on improving your marketing, sales, and retention efforts to set yourself up for success from the beginning and avoid those costly mistakes that can set you back.

  • Business
Presenter Bio

Jersey Giambrone is the owner and founder of Fuel Bootcamp. A motivational speaker and a 16-year recovering addict. He's spent over 14 years in the fitness industry and is passionate about creating a real impact in people's lives through fitness.

He's a Super trainer, an Entrepreneur, and a believer in God. He is also the published author of the book Too Fit To Quit.

1410
WORKSHOP: Intermediate - Growing Profitability
Michael Romig | President & CEO, PGFIT

Taught by two renowned experts in the fitness studio space, you'll work with the best to get your business to the next level with a focus specifically on improving your marketing, sales, and retention. Learn what's necessary as you connect with others who share your current experiences to improve right now.

  • Business
Presenter Bio

Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA. He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA. He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

1411
WORKSHOP: Seasoned Operator - Maximizing Profitability
Billy Polson | Founder/Owner, DIAKADI Fitness

Work with two highly sought out fitness experts, Jenna Zaffino and Billy Polson as they guide you through the high-level strategies reserved for those looking to maximize their marketing, sales, and retention.

  • Business
Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

1412

03/05/2023 - 1:30pm to 2:00pm

Personalized Question, Answer & Connect w/ SUCCEED! Speakers
Shannon Fable | Industry Leader, Consultant

In this session, it's again YOUR TIME to ask our elite roster of speakers any question you'd like.  While we've asked attendees to send questions ahead of time, during this session you have the unique opportunity to connect with some of the brightest minds in the industry to springboard your success in the industry.

  • Business
  • Technical
  • Social
Presenter Bio

Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.

Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.

1416

03/05/2023 - 2:00pm to 2:15pm

Grow and Scale Your Fitness Business With a Proven Three Pillar Approach
Josh Braden | Executive Sales Manager, FitHive

We'll discuss how to save time so you're working on your business, not in it. We'll also discuss how to make more money and create consistent leads and start extra revenue streams!

 

  • Sponsor Showcase
Presenter Bio

Josh opened up a boot camp from his backyard and scaled his business to four locations running them for 9 years. After selling his gym locations Josh was eager to continue in the fitness space and joined the FitHive team. Since 2019, Josh has led the Sales Team and Account Management Team and has worked with, talked to and helped hundreds of gyms across the world.

1342
5 Easy Ways to Improve Profitability That Most Gym Owners Overlook
Steve Guscott | Operations Manager, EZFacility

Operations may not be flashy, but it has the potential to make or break your business's success. Fortunately, once you know the best practices, it's easy to implement processes that will help you deliver a stellar member experience while keeping your finances healthy.

  • Sponsor Showcase
Presenter Bio

As manager of EZFacility’s UK branch and head of the company’s mobile app division, Steve Guscott has a passion for connecting fitness professionals with cutting-edge business tools and technology. Over the past decade, he has helped hundreds of fitness businesses implement software solutions that streamline operations, enhance member experiences, and drive growth.

1354
How to Receive Up to $26k Per Employee With an Employee Retention Credit (ERC)
Jason Benbasset | Head of Corporate Partnerships, Bottom Line Concepts

You will learn about what ERC (Employee Retention Credit) is, how you qualify for it as a fitness business owner, and why you should use a qualified specialty company to submit to the IRS for you.

  • Sponsor Showcase
Presenter Bio

Jason Benbasset is the Head of Corporate Partnerships at Bottom Line Concepts. Bottom Line is a performance based financial consulting firm specializing in helping businesses of all sizes and in all industries maximize the Employee Retention Credit.

Jason will be explaining what this credit is, how to qualify and how it will help your business.

1366

03/05/2023 - 2:15pm to 3:15pm

Using Future Focused Financials to Scale Your Business
Justin Boyd | CFO, Boyd Executive Consulting

In this lecture, you’ll get a deep understanding of what’s necessary to drive business growth and secure positive cash flow for your business, no matter what stage you’re in.

  • Business
Presenter Bio

Justin Boyd is a career financial professional with over 20 years of experience across personal, small business, and corporate finance and accounting. He has extensive experience with bookkeeping, budgeting, forecasting, pricing strategy, business partner management, market analysis, tax, controls, and asset financing with a strong passion for process simplification and automation.

He backs this experience up with an undergrad in Business Finance and an MBA with an emphasis in Finance and International Business.

Justin's ultimate purpose and passion is helping business owners reach their personal, professional, and financial potential.

1414
Animal Based Nutrition
Paul C. Tijerina | Functional Nutritional Therapy Practitioner, Master Health Coach, SuperHuman Transformation

Discover the power of animal-based nutrition to improve your appearance, energy levels, and overall performance. This approach is not limited to carnivorous eating, but rather emphasizes nutrient-rich foods including animal products as well as balanced plant and carbohydrate sources. Don't miss out on this opportunity to optimize your nutrition and lifestyle."

  • Technical
Presenter Bio

As a fitness and health professional, you know that your clients are seeking results. By delivering those results with empathy, compassion, and confidence, you can build strong, positive relationships with your customers.

If this sounds like you, you likely have a passion for your work and a desire to make an impact. The challenge may be in getting your message out there and making the most of your interactions with clients.

That's where I can help. I can teach you how to optimize your own health and performance using animal-based nutrition and ancestral health principles, so that you can lead by example and inspire others. I can also help you get your message out there and effectively communicate with your clients. This includes listening to their concerns, reflecting back to show understanding, and providing solutions that meet their needs.

Whether you're just starting out in your career or looking to take your skills to the next level, I can provide the guidance and support you need to succeed.

A little about me: I am a West Point graduate and Army veteran. After leaving the military in 2002, I was in poor health - 275 pounds, pre-diabetic, suffering from high blood pressure and major digestive issues, and extremely inflamed. After trying a vegan diet for two years with minimal improvement and additional problems, I discovered what I call Ancestral Health and have never looked back. I have been practicing Functional Nutritional Therapy and Health Coaching for over a decade and speak on a regular basis. Currently, I am working with 6 to 12 health coaching clients and have an online community of amazing members that I support. I have thousands of hours of experience connecting with others.

1415
Building Your Following Through Public Speaking
Mark Nutting | Owner, Jiva Fitness

One of the best ways to get your name out into your community or in the industry is to become a presenter. People do business with those they know, like, and trust and presenting is a tremendous way to demonstrate your knowledge, your beliefs, and your personality.  Unfortunately, one of peoples’ greatest fears is public speaking and while fear may hold some back, others just don’t know how to get started as a presenter. As a 40+ year veteran fitness presenter, Mark Nutting will leave you ready to address your first audience.

  • Business
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

1453
Build Your Team of Customer Service Superheroes
Hank Ebeling | Owner, H4 Training

Have you ever been frustrated to find that the rest of your team just simply doesn't deliver the level of service that you do? If so you are not alone! Inconsistent customer service can be a major detractor for your business.

  • Business
Presenter Bio

Hank Ebeling is a small-business entrepreneur and the founder and owner of H4 Training gyms in Illinois. He's built his career on a passion for customer service and customer experience, and he shares his insights in interviews and conversations with a range of other small-business owners in his popular Success Trails Podcast.

Hank recently authored the book Crushing the Competition with Service, which is available on Amazon.

1456

03/05/2023 - 3:15pm to 4:15pm

Active Longevity: Aging Head to Toe
Ann Gilbert | Owner/Operator, Shapes Fitness

Ann shares her “Boomer Breakdown” to help you you understand how making small habitual changes can fight mortality and increase opportunities to participate in advanced activities of a more desirable life. Thanks to tried-and-true examples of movement patterns, socialization games, buddy assignments and more you will leave with a battery of options for one-to-one training, small or large group.

  • Business
Presenter Bio

A seasoned entrepreneur and executive, Ann owns Shapes Fitness for Women where she dedicates herself to the success of her teams and members. An award-winning leader in the fitness industry, Ann promotes active longevity through innovative programs. She can be seen as part of the FOX 13 family in Tampa Bay and works with a multitude of events and organizations. With over three decades experience helping her communities thrive in their health, Ann is a sought-after speaker and inspirational leader.

1454
Fitness as a Second Career: Making a Successful Transition into the Fitness Industry
Mike McQuillan | Fitness industry mentor, Fit Presenter

You can kick down the gym doors as a new trainer, especially if you come in with another career behind you. Client rapport, business savvy, willingness to learn, and professional vision all favor those who take on fitness as a second career. In this session you will learn from a career counselor and trainer of trainers how to make a successful transition into the fitness industry.

  • Business
Presenter Bio

Mike McQuillan has merged his professional backgrounds in fitness training, public speaking, and classroom teaching with his academic credentials in counseling to help fitness professionals develop into industry leaders. He started in the field by installing exercise equipment before moving up to retail sales, personal training, group instructing, and sports coaching before finding his true calling as a teacher. Mike has taught and certified over 150 trainers in the industry through his course at a career institute. He is the creator of FIT Presenter, your #1 resource for public speaking in the fitness industry.

1455
Budget-savvy Tips for Attracting and Retaining Clients
Alyssa Foggia-Hamm | Founder, FabActs

Learn tangible tips you can put into practice right away that will help you attract new clients and retain the ones you’ve got.

  • Business
Presenter Bio

Alyssa Foggia-Hamm is the founder of FabActs, a creative marketing freelance business. She seeks out projects that fuel her passion areas in the health and fitness space.

As a part-time indoor cycling instructor, she brings a unique perspective to the world of fitness branding and marketing. She uses her first-hand studio experience and business marketing expertise to help fitness professionals reach their full potential and think outside the box when it comes to attracting and retaining clients.

Alyssa started her career in corporate healthcare marketing and has continued to support clients in that space on her own with FabActs. She's been a marketing professional for 10 years and she's excited to share her knowledge, learnings and recommendations with the fitness community.

1457

 


 

Monday, March 6th

All times in Central Time

03/06/2023 - 7:00am to 8:00am

Master Meta Ads - How to Get $3 Leads That Turn Into Ideal Clients
Ben Davis | Founder, Fitness Marketing Agency

In this case study training, you will discover the best way to market on Facebook and Instagram to attract ideal leads that turn into perfect-fit clients. The cost of advertising on Facebook and Instagram has risen over the years but in 2023 it is still possible to get leads as low as $3 to grow and scale your fitness studio or gym.

  • Business
Presenter Bio

Ben Davis, Founder of Fitness Marketing Agency (FMA) has been an expert in the field of fitness for over 20 years!

Ben Davis started his career as a Personal Trainer, qualifying in 2001. He soon built up a strong client base and set up his own successful business of group personal training sessions in 2006. 

In 2018, Ben founded award-winning business, FMA, which provides fitness professionals across the world with marketing tools and resources to aid in lead generation, conversions, sales and growth.

Now, with a team of 32 and 350+ clients who are all Independent Gym & Studio Owners, FMA has gone from strength to strength, winning a Performance Marketing Award for the Best Lead Generation Campaign in 2021, continues to grow a worldwide portfolio of clients with plans to further expand in 2023.

Ben specializes in quick and effective marketing techniques for the fitness industry that get fast and highly profitable results!

1463

03/06/2023 - 8:00am to 9:00am

How to Attract and Sign Up Clients Who Will Pay You $500-$2,000 a Month
Sean Greeley | CEO & Founder, NPE

A lot of fit pros and studio/gyms have struggled the past 2+ years, but some are THRIVING. How? They’re targeting, attracting, and signing up high-paying personal training clients. They’re charging $500, $1,000, and even $2,000 a month PER CLIENT – and signing them to 3-, 6- and 12-month contracts. And this influx of premium clients are raising revenues to new highs.

  • Business
Presenter Bio

Sean Greeley, NPE Founder and CEO, has an unrelenting passion for empowering fitness entrepreneurs to create the income and lifestyle they want. A husband, father, athlete, coach, and sought-after consultant, he’s led fitness professionals and business owners to success at every level of fitness business growth – from the newly certified coach getting their first few clients to to publicly traded global enterprises needing to improve performance.  

NPE delivers the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. NPE has been featured 8x on the Inc 500/5000 list of fastest-growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1417

03/06/2023 - 9:00am to 10:00am

Feeling Overwhelmed? Learn How to Create the Time You Need to Take On
Shannon Fable | Industry Leader, Consultant

What if there was a way, instead, to create the time you need, fill it up with the most important things you need to do, and get your work out into the world without losing yourself in the process or feeling overwhelmed? Learn a simple system guaranteed to do just that whether you’re just getting started, looking to turn your side hustle into your main gig, or planning to strike out on your own.

  • Business
Presenter Bio

Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.

Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.

1418

03/06/2023 - 10:00am to 11:00am

Group Fitness Management - Programming and Strategizing with Rewarding Events, Challenges and Digital
Staci Alden | Fitness Director, Guided Fitness

Events and challenges provide members with opportunities to have fun moving together and pushing themselves with the motivation of your club and team. These special offerings increase the perceived value of their membership encouraging them to stay members for longer.

  • Business
Presenter Bio

Staci is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and international companies to small studios.

She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel. Staci is also a master instructor for Balanced Body®.

1419

03/06/2023 - 11:00am to 12:00pm

The Art of Generating 100's of Qualified Leads Through Referrals
Marc Coronel | Owner, Energia Fitness LLC

Word of mouth marketing means you motivate members to move your money for you. In this session, you will learn different strategies to maximize your lead generation from your clients' lips to new potential members' ears. The referral is an art, and it requires practice, planning, and execution since 92% of consumers believe suggestions from friends and family more than advertising. Let us help you paint the big picture.

  • Business
Presenter Bio

Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.

Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.

As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.

1420

03/06/2023 - 1:00pm to 2:00pm

The Functional Aging Training Model: The Biggest Opportunity in Fitness History
Dan Ritchie | President & Co-Founder, Functional Aging Institute

Join Dr. Dan Ritchie from the Functional Aging Institue as he discusses Why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.

  • Technical
Presenter Bio

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

1421

03/06/2023 - 2:00pm to 3:00pm

Overcoming the Big Three (Osteopenia, Sarcopenia and Obesity) as We Age
Robert Linkul | Owner, Training The Older Adult (TOA)

In this session, Robert will introduce the BIG three health concerns for the aging body and how our older adult population is under attack. In a post-pandemic world, after most sat in their homes for 18-24+ months, these issues are at an all-time high. Personal trainers need to be armed with the information Robert showcases in this session so they can maximize every rep, set, rest period, and overall training session. The clock is ticking, we must take action NOW!

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

1422

03/06/2023 - 3:00pm to 4:00pm

The Anatomy of a Successful Group Fitness Program
Mark Nutting | Owner, Jiva Fitness

While group fitness workouts have been going strong since the late 1970s, understanding how to create a successful group fitness program depends on knowing and implementing a number of key elements.

  • Technical
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

1423

03/06/2023 - 4:00pm to 5:00pm

Cardio Respiratory Program Design
Michael Romig | President & CEO, PGFIT

In this session, you will learn why aerobic programming is so important and how to design a cardiorespiratory program to help your clients get lasting results.

  • Technical
Presenter Bio

Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA. He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA. He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

1424