Agenda
Free Attendees: Please be punctual; sessions start on time.
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Wednesday, April 9
All times in Central Time
04/09/2025 - 9:15am
04/09/2025 - 9:15am
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Unlocking Ultimate Success: The 75% of Skills Every Fitness Professional Needs Beyond Training In this session, we’ll uncover the critical skills you need to elevate your career beyond the training floor. From client communication to business operations and personal branding, this session is your blueprint to thrive in every aspect of the fitness profession.  Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED! |
04/09/2025 - 10:00am
04/09/2025 - 10:00am
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Asset Protection in Action: Legal Tools to Safeguard Your Wealth While Growing Your Gym How to scale your gym without risking the assets you’ve worked hard to build. Legal tools like LLCs, holding companies, and trust structures for financial security.  Matthew Becker | Owner & Lead Attorney, Gym Lawyers PLLC |
04/09/2025 - 10:00am
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Profit Bootcamp: Boost Your Bottom Line in 5 Days Profit Bootcamp is your 5-day financial challenge designed to help you cut costs, increase revenue, and take home more profit with simple, actionable steps. Just like training in the gym, small daily changes compound into massive results. Join us for this intensive but easy-to-follow bootcamp and get your finances in peak condition!  Erica Day | Owner and CEO, GymFit Financial |
04/09/2025 - 11:00am
04/09/2025 - 11:00am
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Evidence-Based Fitness Strategies to Improve Cognition and Reduce Risk of Alzheimer's Disease In this workshop we will explore these exciting advances in cognitive training including low and high-tech approaches to dual-task exercise. By the end of this session attendees will become familiar with the science and implementation of dual-task training as well as some of the new cognitive-motor technologies.  Cody Sipe | CEO, Marbles Brain Body Fitness, Co-Founder, Functional Aging Institute |
Thursday, April 10
All times in Central Time
04/10/2025 - 7:30am
| 04/10/2025 - 7:30am |
Full Body Workout Powered by Fitness On Demand Be guided through 35-minutes of easy-to-follow BODYCOMBAT™. All you need is a mat and some motivation for this high-energy, martial art-inspired workout that fuels cardio fitness and strengthens your whole body.  Andy Peat | CEO, Fitness On Demand  Dan Cohen | Program Director, BODYCOMBAT and LES MILLS CORE  Rachael Newsham | Program Director, Les Mills |
04/10/2025 - 8:15am
04/10/2025 - 8:15am
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Ignite Your Potential: Get Ready to be Inspired and Transform Your Fitness Future at SUCCEED! Get ready to kickstart an unforgettable virtual experience! Join us as we reveal the game-changing highlights of the remaining 5 days at SUCCEED! Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!  Sara Allen | VP of Business Development, Fitness Business Association |
04/10/2025 - 8:30am
04/10/2025 - 8:30am
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KEYNOTE: The Future Is Fit - Thriving in Fitness with Innovation & Insight Kurt’s engaging presentation will equip you with actionable insights to navigate the future of the fitness industry and capitalize on the vast opportunities that lie ahead. Don't miss this chance to transform your approach and achieve lasting success!  Kurt Mangum II | Vice President of Partnerships at ISSA, ISSA |
04/10/2025 - 9:45am
04/10/2025 - 9:45am
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Fireside Chat: Business Growth Strategies for Fitness Professionals - Beyond One-on-One Training In today’s fitness industry, personal trainers need to think like entrepreneurs. This discussion will cover how fitness professionals can expand their services, leverage digital tools, and build long-term client relationships to sustain a successful business. Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!  Josh Zaffino | Training and Development Director, Arch Amenities Group  Francis Neric, MS, MBA | Associate Vice President of Certification and Credentialing , American College of Sports Medicine  Wendy Mastin, MLS | Vice President, Operations, Aquila  Rachelle Acitelli Reed, PhD, MS, ACSM-EP | Head of Scientific Research & Communication, Therabody, Chair of Continuing Professional Education Committee, ACSM |
04/10/2025 - 10:30am
04/10/2025 - 10:30am
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Athletech Panel Discussion - The Death of the One-Size-Fits-All Approach: Personalization at Scale in Fitness Fitness is undergoing a massive transformation, from cookie-cutter workouts to hyper-personalized programs that adapt in real-time. In this power-packed panel, leading industry experts dive into the end of the one-size-fits-all model and what it means to personalize at scale.  Jenna Zaffino | Founder, JZ Wellness  Billy Polson | Founder/Owner, DIAKADI Fitness  Erin Nitschke | Owner and Operator, Master Trainer, All About That Balance  Edward Hertzman | Founder, Athletech News |
04/10/2025 - 11:15am
| 04/10/2025 - 11:15am |
Brain Break: 10 Minute Total Body Wipeout, Sponsored by Fitness On Demand Get to work on your summer body with this short, sharp and intense cardio workout using surfing inspired movements. You won’t need any equipment to follow this simple sequence of 4 moves through progressively shorter intervals, increasing your intensity as the time decreases to get maximum results. Andy Peat | CEO, Fitness On Demand |
04/10/2025 - 11:30am
04/10/2025 - 11:30am
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Open Your First (or Next) Gym And Achieve Profit from Day 1 In this session, we'll show you how to set yourself up for success from day one. You'll learn how to plan your studio or gym so you can skip the struggles and even turn a profit right away. The best part? You'll be set up for long-term success, not just a quick fix.  Sean Greeley | Founder & CEO, NPE |
04/10/2025 - 11:30am
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The Core of Success: Building Mental Resilience Through Rotational PowerLearn how to challenge traditional approaches, leverage setbacks, and create adaptable solutions for both your clients and your business.  Jonathan Mike | Sports Performance Coach, Author, & International Speaker |
04/10/2025 - 12:30pm
04/10/2025 - 12:30pm
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Energy-Producing Fitness: A Deep Dive into SportsArt’s ECO-POWR Technology Movement is energy. With SportsArt’s ECO-POWR line, capture the energy expended during a workout and convert it into energy-grade electricity that can be used immediately by your facility. Offset your facility’s carbon footprint with EVERY workout! |
04/10/2025 - 12:30pm
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Build the Financial Future of Your DreamsWe'll teach you the exact system we use with our 6-figure clients to grow your business, increase profits, easily understand your cash flow, and pay bills on time so you can pay yourself what you deserve! Get "certified" in creating profits and level up your financial game today! Erica Day | Owner and CEO, GymFit Financial |
04/10/2025 - 12:30pm
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Improve Retention Rates with a Stronger Member Experience Take your member experience to the next level with personalized fitness solutions that increase revenue, improve retention, and delight your members both in and outside the club.  Sean Obregon | Business Development Executive, Fitness On Demand |
04/10/2025 - 12:30pm
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Exit Strategy 101: Why Thinking About Selling Now Can You Help You Grow FasterWe’ll break down how planning for your exit now—whether you sell in 2 years or 20—can help you build a stronger, more profitable gym today. Learn how to structure your gym like a sellable asset, avoid the common legal and financial pitfalls, and unlock growth opportunities that increase both your revenue and your future valuation. Matthew Becker | Owner & Lead Attorney, Gym Lawyers PLLC |
04/10/2025 - 1:30pm
04/10/2025 - 1:30pm
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Whisking Up Fun: A Virtual Culinary Adventure with the CEO and Junior Chefs Join us for a fun-filled virtual culinary adventure as our CEO teams up with his junior chefs (his son and daughter) to whisk, chop, and sauté their way through a delightful kitchen experience. Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED! |
04/10/2025 - 1:45pm
04/10/2025 - 1:45pm
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From Passion to Platform: How Rachel Lea Built Arketa to Revolutionize Wellness In this introduction, you’ll learn what sparked the idea for Arketa, the all-in-1 business platform to run and grow modern wellness businesses - from individual instructors to large studios.  Rachel Lea Fishman | CEO & Co-Founder, Arketa |
04/10/2025 - 1:45pm
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Innovate vs. Obsolete: Revitalizing Your Indoor Cycling Program Join Krista in this engaging session on indoor cycling to discuss how your club can 'innovate' versus letting your cycling program become obsolete. Indoor cycling is a program staple and in this workshop explore various strategies for enhancing indoor cycling experiences to build up your program or bring missing riders back! Learn how to break away from traditional methods, adopt innovative techniques, and engage riders like never before.  Krista Popowych | Global Director of Group Education, Keiser |
04/10/2025 - 1:45pm
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A Brain Gym the Next Big Franchise OpportunityLearn how Marbles Brain Body Fitness is pioneering this space as the first brain gym franchise opportunity, positioning itself at the forefront of a rapidly growing market. Don’t miss this chance to explore why Brain Gyms are set to revolutionize the way we approach fitness and cognitive well-being.  Dan Ritchie | Chief Operating Officer, Marbles Brain Body Fitness |
04/10/2025 - 1:45pm
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Finding the Best Talent and Mastering Recruitment You'll hear directly from Johnny August, Director of Education and Recruitment Solutions at ISSA, on the latest tips and tricks and a sure-fire approach to get anyone excited about joining your team!  Johnny August | Director of Education & Recruitment Solutions, ISSA |
04/10/2025 - 2:45pm
| 04/10/2025 - 2:45pm |
Brain Break: 10-Minute Yoga Deep Stretch, Sponsored by Fitness On Demand Angie Stewart leads you through a 10-min deep yoga stretch. This routine is perfect after a long day, tough workout or anytime you just need to relax & de-stress. Sean Obregon | Business Development Executive, Fitness On Demand |
04/10/2025 - 3:00pm
04/10/2025 - 3:00pm
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Future-Proof Your Fitness Career: Must-Have Certifications for 2025 As the demand for specialized knowledge and skills grows, fitness professionals and club owners need to stay ahead of the curve. Kurt will delve into the most sought-after certifications that can enhance your career and ensure you meet clients' evolving needs. Kurt Mangum II | Vice President of Partnerships at ISSA, ISSA |
04/10/2025 - 3:00pm
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Navigating Diet Culture: Coaching Clients and Athletes on Weight and Body Composition Within Your Scope of Practice This session aims to help coaches navigate these challenging conversations within their scope of practice, providing tools to address body composition and weight concerns without reinforcing harmful cultural pressures.  Leron Sarig | Nutrition Specialist Manager, Exos |
04/10/2025 - 4:00pm
04/10/2025 - 4:00pm
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Yoga for Sleep: Restful Nights and Energized Days This session blends the science of sleep with the wisdom of yoga and ayurveda so that you can sleep better and feel more resilient. The pressures of modern life make it difficult to fall asleep, stay asleep and wake up feeling well-rested.  Gwendolyn Elliott | Trainer, YogaFit |
04/10/2025 - 4:00pm
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Never Peak: How TRX Education & Innovation Keep Your Fitness Business Thriving In this session, we’ll dive into how TRX’s education and programming can help you future-proof your coaching, keep your clients progressing for life, and create new opportunities for your business. From fresh training methodologies to practical strategies that boost retention and revenue, this session will give you the tools to stay ahead, keep growing, and never peak.  Krystal Say | TRX Faculty, Head of TRX Yoga, TRX |
Friday, April 11
All times in Central Time
04/11/2025 - 8:00am
04/11/2025 - 8:00am
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Workout: Rest and Renew Gentle Flow YogaThis class incorporates techniques drawn from ancient practices and modern research including: floor-based yoga poses, breath practices, dristi (gazing at a focal point) and guided relaxation. Gwendolyn Elliott | Trainer, YogaFit |
04/11/2025 - 9:00am
04/11/2025 - 9:00am
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KEYNOTE: Trends in Fitness Programming Get ready to explore the future of fitness in this dynamic and thought-provoking session! Uncover the latest fitness fads, emerging exercise trends, and societal shifts set to drive health and wellness success in the coming year.  Sara Kooperman | CEO, SCW Fitness Education and WATERinMOTION® and S.E.A.T. Fitness |
04/11/2025 - 10:00am
04/11/2025 - 10:00am
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The Science Behind Music and Exercise New scientific evidence has joined the growing body of research around how music in exercise sparks massive outcomes — physically & psychologically. Yet, this information is absent from traditional fitness & business education.  Amira Polack | Founder & CEO, Struct Club |
04/11/2025 - 10:00am
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Balancing Science and Experience: Reconciling Research with Real-World Coaching This presentation will explore the importance of scientific literacy and its application in real-world settings, highlighting how data literacy can empower coaches to move beyond the dogma of rigid research findings.  Rich Pruett | Director of Performance, Exos |
04/11/2025 - 11:00am
04/11/2025 - 11:00am
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The 7-Figure Fitness Entrepreneur Roadmap™ This session will give you a personalized plan to boost profits, gain clients, and build a strong team. Sean Greeley | Founder & CEO, NPE |
04/11/2025 - 12:00pm
| 04/11/2025 - 12:00pm |
Brain Break: Presence Meditation by Live Better, Sponsored by Fitness On Demand Be present and aware of your surroundings and the moment you're in with this quick meditation.  Luke Miska | Account Executive, Fitness On Demand |
04/11/2025 - 12:15pm
04/11/2025 - 12:15pm
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From Fitness to Wellness: Unlocking the Power of Health Coaching This presentation will clarify the differences between general health and the wellness paradigm and what composes each. It will look at the objective criteria used to form a needs analysis and the relevant therapeutic lifestyle changes (TLC) that reflect improvements in the inter-related systems of the body.  Dr. Brian Biagioli | Graduate Program Director for Strength & Conditioning, University of Miami |
04/11/2025 - 12:15pm
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Beyond Corrective Exercise: How to Differentiate Yourself from the Rest of the FieldThrough innovative thinking, comprehensive assessment, and detailed analysis processes, this course empowers you with unique exercise methods that drive exceptional client outcomes. Take your expertise beyond the basics and become the go-to professional in your field.  Greg Mack | Exercise Professional Education, Physicians Fitness LLC |
04/11/2025 - 1:00pm
04/11/2025 - 1:00pm
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The Effective Job Post: How to Get More Candidates to Apply to Your Job Post In this session, you will learn how to create a job post that attracts more candidates and differentiates your post from the rest of the field. You will also learn how to optimize your job title, job description, and job details and how to offer an effective compensation structure. Learn from BarbellJobs.com's experience with thousands of job posts and hundreds of successful hires!  Sebastian Gast | Owner, Barbell Jobs |
04/11/2025 - 1:00pm
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Best Practices for Enhancing Communication to your Clients and Members Discover effective strategies and tools for improving your outreach to your membership and clients. Learn how to foster stronger relationships, increase engagement, and deliver clear, impactful messages.  Shawn Tannenbaum | Product Specialist, EZFacility |
04/11/2025 - 1:00pm
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Grow Your Business With Corporate Wellness In this session, you will learn how you can significantly grow your business with Corporate Wellness.  Ron McPhee | CEO, Nuvita |
04/11/2025 - 1:00pm
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Membership Strategies for Your New Fitness Studio In this session, we’ll explore key decisions around membership types, pricing strategies, and how these align with your client journey—from trial to becoming a committed member. Walk away with actionable insights to craft a membership model that works for your unique business and audience.  Rob McGarry | Director, Warrior Studio Management Software |
04/11/2025 - 2:15pm
04/11/2025 - 2:15pm
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Grow Your Business with Semi-Private Training This session will explore how semi-private training (SPT) can be a game-changer for your business. You'll learn how to create scalable programs that maintain a personalized touch, build strong client communities, and maximize your time while delivering exceptional value.  Matt Boyer | Master Instructor, National Academy of Sports Medicine® (NASM) |
04/11/2025 - 2:15pm
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The Role of Exercise in Mental Health: Practical Insights for Fitness Professionals Learn how to support clients better, access valuable resources from the American Council on Exercise (ACE), and enhance your role as a trusted health professional. Walk away with insights you can apply immediately to create a more holistic and supportive fitness experience.  Sabrena Jo, PhD | Senior Director, Science and Education, The American Council on Exercise |
04/11/2025 - 3:15pm
| 04/11/2025 - 3:15pm |
Brain Break: Bollywood Dance Workout, Sponsored by Fitness On Demand BollyX shares a Bollywood-inspired cardio dance you can have a blast with while burning calories.  Todd Wiginton | Sr. Director of Operations, Fitness On Demand |
04/11/2025 - 3:30pm
04/11/2025 - 3:30pm
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Spring Forward and Hot Summers: Leveraging Seasonal Energy for Membership GrowthThis session will explore how to run successful Spring/Summer challenges and “bring a friend” referral programs. Community-based marketing events like outdoor pop-up classes and community partnerships can build excitement and increase visibility. Rob McGarry | Director, Warrior Studio Management Software |
04/11/2025 - 3:30pm
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Innovations in Brain Health and FitnessIn this session we will explore the role of different types of exercise on brain health and fitness in older adulthood including novel strategies to specifically impact cognitive performance. Cody Sipe | CEO, Marbles Brain Body Fitness, Co-Founder, Functional Aging Institute |
04/11/2025 - 4:30pm
04/11/2025 - 4:30pm
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Free Days Farewell: But the Best is Yet to Come this Weekend! As we bid adieu to the exhilarating Free Days from SUCCEED!, gear up for the grand finale that sets the stage for an unforgettable Weekend Fitness Extravaganza! In this closing session, we'll provide an exclusive sneak peek into the incredible lineup awaiting you over the weekend. Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED! |
Saturday, April 12
All times in Central Time
04/12/2025 - 9:15am
04/12/2025 - 9:15am
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Handling Success: An Action Plan for the FutureWhat happens when you are a success? Oftentimes, we tend to focus on failures and forget to prepare for when we experience success! Are you always forward-thinking, or are you finding yourself stuck and feeling complacent? In this session, you will learn how to be ready for when "success strikes" and how to prepare yourself or your business for future wins!  Christine Conti | CEO, www.FITFIXNOW.com |
04/12/2025 - 9:15am
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Unlock Explosive Strength: Power Training Strategies to Fuel Lifelong FitnessThis session will share the importance of power training for the everyday client. Power output is the first physical quality to diminish with aging. Trainers will be able to use the skills and progressions from this session to maintain and, in some cases, improve power production while significantly increasing quality of life.  Gini Grimsley | Director, VASA Fitness |
04/12/2025 - 9:15am
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The Power of NetworkingA comprehensive blueprint designed to equip ambitious individuals with the tools needed to build and maintain their network along with the benefits of doing so. The intended audience skill for this session is beginner to intermediate.  Michael Morgan | Author and Motivational Speaker, https://michaelvmorgan.com/ |
04/12/2025 - 9:15am
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Age Is Your Advantage: Thriving As An Over-40 Fitness ProThis presentation is perfect for you if 1) You're a fitness professional over 40 feeling undervalued or overlooked. 2) You're seeking to navigate the changes of aging with confidence and resilience. 3) You're ready to leverage your experience to create a fulfilling and sustainable career. Walk away feeling empowered, motivated, and ready to thrive in the fitness industry, no matter your age! Jenna Zaffino | Founder, JZ Wellness |
04/12/2025 - 10:15am
04/12/2025 - 10:15am
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Discover the Real Source of Back Pain: It’s Probably Not the “Back"Back injury is the most common injury affecting 8 out of 10 people at some point in their life. When it comes to bodily pain, back pain is the most common complaint. But the underlying source of so-called "back pain" is often not the back itself.  Oliver Eehn | Health, Wellness Consultant, Optimum Fitness Systems |
04/12/2025 - 10:15am
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Debunking Diet Culture as Certified Exercise ProfessionalsThis presentation will address the pervasive influence of diet culture within the fitness industry and offer actionable strategies for certified exercise professionals to help clients adopt a healthier, more balanced relationship with food, body image, and exercise. Erin Nitschke | Owner and Operator, Master Trainer, All About That Balance |
04/12/2025 - 10:15am
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Exercising During PregnancyBoth Personal Trainers and Group Instructors of all levels will benefit from this session, learning the most important exercises, and adaptations for a pregnant women through these amazing 40 weeks.  Annette Lang | Owner, Annette Lang Education Systems LLC |
04/12/2025 - 10:15am
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The Power of Your Leadership Voice: Extending Your Influence Beyond the GymThis session is meant to empower fitness leaders to recognize the unique impact they have beyond their training sessions, using their leadership voice to inspire positive change in every area of their clients' lives. Gini Grimsley | Director, VASA Fitness |
04/12/2025 - 11:15am
04/12/2025 - 11:15am
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Keeping Programming Fluid for Client Adherence and ResultsCreating an initial program for a client is a start, but also something that needs to be able to be modified and/or evolved into something else to get the most out your client and give them the best results possible.  Mark Nutting | Owner, Jiva Fitness |
04/12/2025 - 11:15am
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We are Wellness and Fitness Experience Designers!What is Design Thinking? The experience that your participants and clients have with you is a result of deliberate, planned, and focused attention to many contributing factors. It is much more than the workout, class, or activity! Design Thinking is appreciating these factors from the beginning of every relationship and interaction! Intended for intermediate audience. Annette Lang | Owner, Annette Lang Education Systems LLC |
04/12/2025 - 11:15am
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Breaking Barriers: Achieving Financial Success Against the OddsThis presentation explores common financial obstacles gym owners and fitness professionals face, offering actionable strategies to overcome these hurdles and then some. Attendees will gain insights into effective money management, revenue diversification, and healthy growth practices, enabling them to build resilient and profitable fitness businesses.  Billy Hofacker | CEO, Your Fitness Money Coach |
04/12/2025 - 11:15am
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Inflammation Uncovered: How Inflammation Fuels Disease and How to Fight Back!We’ll explore how inflammation operates at both the cellular and systemic levels, why it’s so dangerous when left unchecked and disrupt overall health, then discuss effective strategies to combat chronic inflammation, including dietary changes, supplementation, stress management, physical activity, and other lifestyle interventions that can reduce inflammation and help prevent or manage various diseases. Intended for advanced and seasoned health and wellness professionals who have general medical knowledge. Oliver Eehn | Health, Wellness Consultant, Optimum Fitness Systems |
04/12/2025 - 1:00pm
04/12/2025 - 1:00pm
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Building a Profitable Fitness Business: The untapped Fitness after 40 MarketThis lecture is different. This lecture is about mastering the business skills it takes to run a financially successful training gym during the next ten years, based upon proven techniques from a number of highly successful gym businesses.  Dan Kleckner | Owner, Kutting Edge Fitness |
04/12/2025 - 1:00pm
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Integrating Health Coaching into Practice: Helping Clients Make Lasting Lifestyle ShiftsThis presentation will delve into the science behind behavior change and how health and exercise professionals can use evidence-based techniques to help clients adopt and maintain healthy habits. By understanding the psychological factors that drive behavior, professionals can create more effective and personalized coaching programs. Audience - beneficial for all. Erin Nitschke | Owner and Operator, Master Trainer, All About That Balance |
04/12/2025 - 1:00pm
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Clone Your Best Client! - Developing and Utilizing Target AudiencesDiscover proven strategies to connect with the right people, create a facility that resonates with your ideal members, and build a thriving gym community. Whether you're looking to attract new clients or better align with your existing audience, this session will give you the tools to streamline your marketing efforts and grow your business without the headaches.  Tim Mauk | Business and Marketing Professional, GymSplash.com |
04/12/2025 - 2:00pm
04/12/2025 - 2:00pm
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Leads and Conversions - Mind the GapIn this actionable session, you'll dive deep into identifying the key gaps in your buyer's journey and learn proven strategies to optimize your sales funnel for higher conversions. If you're ready to maximize your ROI and turn more leads into loyal clients, this is the session for you. Tim Mauk | Business and Marketing Professional, GymSplash.com |
04/12/2025 - 2:00pm
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How To Build Over A 1 Million Dollar Wealth Portfolio In The Fitness Industry The Right WayLearn the right way to manage your business finances, invest profits wisely, and create a sustainable retirement plan. Whether you're a gym owner, entrepreneur, or fitness professional, this session will provide you with the tools to secure your financial future while continuing to grow your business.  Michael Romig | President & CEO, PGFIT |
04/12/2025 - 2:00pm
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Career Paths Open to Personal Trainers - is it Time to Expand?In this session, we will review new career pathways that are opening up for fitness professionals who have a specialty in exercise science, programming, and personal training.  Debbie Bellenger | CEO/Owner, DB Fitness and Wellness Solutions LLC, DB Fitness and Wellness Solutions LLC |
04/12/2025 - 3:00pm
04/12/2025 - 3:00pm
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Estimating Longevity via BMI and Grip strengthJoin Robert as he introduces research that showcases a decrease in quality of life & increase in mortality rate and the direct correlation to the loss of grip strength. Utilizing a formula featuring BMI and the grip strength score, a fitness routine can be designed to help older people regain their quality of life and increase their life expectancy.  Robert Linkul | Owner, Training The Older Adult (TOA) |
04/12/2025 - 3:00pm
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Beating The ODD’s Reshaping Senior Fitness ExerciseJoin senior fitness specialist Ruben, who will show you unique ways to create your signature class for independent, assisted, and memory-care individuals. Whether the focus is strength, balance, cardiovascular or flexibility training, you will get the tools needed to build a practical signature class for all.  Ruben Pereyra | Director, FUNctionally EVOlved |
04/12/2025 - 3:00pm
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Move From Frail to a FutureActive and In-active Agers are asking to be trained to transfer to more advanced activities of daily living. The needs are so much more than just functional movements. Understand the need for dual training and design the right program to build brain power. It is a muscle after all!  Ann Gilbert | Owner/Operator, Shapes Fitness |
Sunday, April 13
All times in Central Time
04/13/2025 - 9:00am
04/13/2025 - 9:00am
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Performance Screen/Assessment for 50+ IndividualsIn this session, Robert Linkul will take you through the screening process he uses at TOA for his older adult clients. This step-by-step approach will teach you how to perform each of these assessments/screens and help you establish a great starting point (and re-assessing point) for your clients. This session is going to be really fun!! Robert Linkul | Owner, Training The Older Adult (TOA) |
04/13/2025 - 9:00am
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Scaling Up: Deliver your Programming to Masses with EaseLearn to create simple yet effective systems that will get your clients results and keep your coaches all on the same page while staying true to your program philosophy. Gini Grimsley | Director, VASA Fitness |
04/13/2025 - 9:00am
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Rest. Refuel. Rejuvenate: The 3 R’s to Recovery and Optimal HealthRecovery topics and education are taking the fitness industry by storm these days. With the latest research and education at our fingertips, Erik will make sure attendees leave with an understanding of what recovery means and how it pertains to and ties in with injury prevention, reaching a client’s goals and improving overall health.  Erik Schreiber | Owner, CustomFit360 Health and Wellness |
04/13/2025 - 9:00am
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Conversion Conversations: The NEW Way To Make SalesThe modern-day world is changing the way that people want to buy their services. You will learn how you can adapt to the times and make sales through chats. You will learn how to engage potential clients, qualify that they are the right fit for your program, get confirmation they are looking for help and convert them into paying clients all through chat.  Ryan Obernesser | CEO, O.B. Training Inc. |
04/13/2025 - 9:30am
04/13/2025 - 9:30am
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6 Mistakes Coaches Make When Going "Online"Offline coaching and online coaching, albeit both coaching, are vastly different in how we approach client fulfillment. In this talk, I will teach you about the 6 most common mistakes coaches who choose to coach virtually make and how to fix them easily.  Trevor Wittwer | Co-Founder & CEO, Coach Catalyst |
04/13/2025 - 9:30am
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Philosophy of Body: The Key to High Level Decision MakingThe presentation will be a back-and-forth discussion with participants to engage in a discourse on this oft-overlooked and underappreciated aspect of observational science and decision making. Greg Mack | Exercise Professional Education, Physicians Fitness LLC |
04/13/2025 - 9:30am
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Recovery Recharge: A Guided Workout for Fitness ProsDane will share key insights into smarter recovery programming, providing direction on how and why this can be an integral component of a well-rounded exercise regimen for the everyday athlete. Attendees will leave the session with a blueprint for a recovery-focused workout they can utilize with clients.  Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System |
04/13/2025 - 9:30am
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The No-Secret Blueprint: Building Your Clientele from Ground UpThe goal of this content is to dismantle the prevalent notion surrounding the existence of a "secret" strategy to operate of a successful business. It's vital to dispel the misconception regarding the skill set required to secure your initial client, amass your 10th and 20th clients, and adopt an approach to conquer the online realm.  Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market |
04/13/2025 - 10:00am
04/13/2025 - 10:00am
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The Science of Behavior Change: Why It’s So HardCertified health and exercise professionals will gain insights into the science of motivation, willpower, and habit formation, learning how to identify and address the root causes of resistance in their clients. By understanding why change is hard, professionals can develop more empathetic, effective strategies to help clients achieve long-lasting health and fitness goals. Erin Nitschke | Owner and Operator, Master Trainer, All About That Balance |
04/13/2025 - 10:00am
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Aerobic vs. Anaerobic TrainingExplore the key differences between aerobic and anaerobic training and their unique roles in fitness programming. This session will help you understand these two essential training modalities, their importance, and how to assess and program them effectively for your clients' needs. Michael Romig | President & CEO, PGFIT |
04/13/2025 - 10:00am
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Gain Exposure: Navigating Affiliates, Partners, & PodcastsAre you looking to gain exposure for your business, brand, or product, but lack the funding to make it happen? It's time to get creative and utilize your skills in an ever-expanding market! Learn how to make and leverage affiliate codes, partner up with fitness companies, and promote yourself on podcasts. Christine Conti | CEO, www.FITFIXNOW.com |
04/13/2025 - 11:00am
04/13/2025 - 11:00am
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Business Growth Fundamentals: The Business Development G.R.I.D.G.R.I.D. stands for Growth; Resiliency; Innovation. & Determination to Succeed. In this presentation, Bob will share “8 game-changing” strategies, tactics, and global best practices with the SUCCEED Audience that will revolutionize how you manage and grow your business.  Bob Esquerre | CEO, Esquerre Fitness Group International |
04/13/2025 - 11:00am
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40 Years and Counting: The Ups and Downs of a Career as a Fit ProReflect on your legacy and the lives you’ve impacted, while gaining insights into navigating the transitions and challenges of exiting the fitness business. This session is your guide to bouncing back, staying relevant, and leaving a lasting impact in the final innings of your career. Ann Gilbert | Owner/Operator, Shapes Fitness |
04/13/2025 - 11:00am
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Empowering Health: Unlocking Wellness, Nutrition, and Injury Prevention for WomenDrawing on her extensive experience as a Doctor of Physical Therapy and wellness consultant, Dr. Justine provides actionable insights to help women optimize their physical and mental well-being, especially in demanding industries that require constant physical engagement.  Dr. Justine Roper | Women's Health Specialist & Wellness Consultant, InHer Physique LLC & Doctor Jus |
04/13/2025 - 12:00pm
04/13/2025 - 12:00pm
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How to Keep Your Clients Motivated Long Term So They Stay, Pay and ReferClient retention can be a challenge in the fitness industry. But finding and creating loyal clients is far more cost-effective in the long term than having to constantly churn and hustle. How we achieve this is not by happenstance; it is based in good strategy and in systems that are executed with consistency. Join me as we uncover simple, intentional ways to find the right clients and to motivate them to stay, pay and refer!  Jane Bahneman | Owner, Nectar Yoga Studios |
04/13/2025 - 12:00pm
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The Righting Reflex: Supporting Mental Well-Being in Fitness SpacesWe are more than just curators of fitness experiences and with a rise in mental health issues post-pandemic, we need tools to support our response-ability. This workshop will provide an understanding of current models of mental wellness and provide strategies for fitness professionals to support our clients and participants’ mental and emotional well-being.  Amanda Young | Founder and CEO, Face the Change |
04/13/2025 - 12:00pm
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Upskilling Personal Training: Meet The Hybrid FitProJoin Bob, the Trainer-of-Trainers & a business strategist, who will take you through is "Blueprint-for-Success" that will build both resiliency & income growth into your business. Audience Skill: Beginner, Intermediate & Advanced. Bob Esquerre | CEO, Esquerre Fitness Group International |
04/13/2025 - 12:00pm
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Stop Selling Fitness Service Packages! (They are destined to fail.)Simply put – selling personal training or other fee-based fitness services as packages of sessions is not conducive to long-term fiscal success. We will detail the problem with the "packages" system in use by 80%+ of facilities, introduce a new, more effective business model for personal training, small group, and other fitness services, and describe how to adjust the training paradigm itself to ensure optimum results that drive both retention and referrals.  Cosmo Wollan | Senior Executive, Synergy Cubed |
04/13/2025 - 2:00pm
04/13/2025 - 2:00pm
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The Referral Accelerator: A Proven System to Generate a Ton of New Leads on AutopilotThe Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals. Ryan Obernesser | CEO, O.B. Training Inc. |
04/13/2025 - 2:00pm
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Heat, Cold, and the Benefits of Being UncomfortableYou will learn the multifaceted approach to not only physical health, but also life and career success. You will walk away with a clear understanding of how to use these modalities, along with exercise and more, in your weekly routines.  Michael Ricchio | Owner, MAR Health & Performance |
04/13/2025 - 2:00pm
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Build Your Client Base Faster: Avoid Creating Social BarriersTrainers currently spend so much time trying to learn technical skills and gaining technical knowledge but they lack social skills to connect with clients and potential clients. The truth is that social skills will help you build your business faster. Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market |
04/13/2025 - 3:00pm
04/13/2025 - 3:00pm
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Training Methods for Client Retention: Regular Exercises to Work with Clients No Matter their Level, Goal or Equipment AccessTraining Methods are ways that beginner & intermediate-level trainers can modify or challenge regular exercises so that they can work with clients no matter their level, goal or equipment access. When you can do this, combined with the relationship you build with your client, they'll stay with you for longer, talk about how much fun they are having and refer you to more clients who are looking for the same quality training experience!  Logan Dube | Director of Education, getppsc.com |
04/13/2025 - 3:00pm
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Innovative TRX Training Techniques: Elevate Your Workouts with Suspension TrainingDiscover how TRX training can revolutionize your fitness programs and help you stand out in the crowded fitness market. This session will introduce you to cutting-edge TRX techniques that enhance functional strength, improve balance, and increase flexibility. Learn how to integrate these techniques into your existing workout routines to maximize results and client satisfaction. Krystal Say | TRX Faculty, Head of TRX Yoga, TRX |
04/13/2025 - 3:00pm
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Mental Performance Training and Strategies for ClienteleIn this mental performance talk, you will learn a few key strategies that can be easily implemented in all client programs to help them succeed not only physically, but mentally and emotionally.  Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club |
Monday, April 14
All times in Central Time
04/14/2025 - 7:45am
04/14/2025 - 7:45am
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The CEO’s Picks: Elevate Your Expertise with Handpicked SessionsKick off the day with insights from CEO Josh Leve as he unveils the most impactful sessions handpicked for their ability to inspire, educate, and elevate your fitness career. Discover why these sessions are essential for staying ahead in the ever-evolving fitness industry and how they can empower your growth. Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED! |
04/14/2025 - 8:00am
04/14/2025 - 8:00am
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Keynote: Engineering Human Performance Join Ty Sevin, the President of Keiser as he discusses the secrets to developing a lifelong passion for continuing personal improvement.  Ty Sevin | President, Keiser |
04/14/2025 - 9:00am
04/14/2025 - 9:00am
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Top 10 Pain Points for Personal Trainers and How to Overcome ThemTake in a welcoming chat with some of the brightest minds in the industry as they discuss the biggest pain points personal trainers are experiencing and how to overcome them to live the life you deserve!  Lewis Agnew | COO, My PT Hub |
04/14/2025 - 10:00am
04/14/2025 - 10:00am
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The Common Traits of the Most Successful Independent Personal TrainersIn this course, you will learn the step-by-step strategy for new independent trainers to follow in developing a standout brand, filling their ideal schedules and making an excellent living by earning a strong six figure income. Billy Polson | Founder/Owner, DIAKADI Fitness |
04/14/2025 - 11:00am
04/14/2025 - 11:00am
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Bone Health BootcampAre you looking to take proactive steps to prioritize client bone health and overall well-being? This session is designed to educate and empower the fitness professional to better design and implement programs that best serve the needs of aging clients. Learn safe and effective exercises, improve communication skills, and help your clients achieve optimal bone health. Christine Conti | CEO, www.FITFIXNOW.com |
04/14/2025 - 1:00pm
04/14/2025 - 1:00pm
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Overcoming Disease Through Neuromotor TrainingGain a better understanding of this revolutionary approach to managing and overcoming the effects of various diseases by harnessing the remarkable potential of neuromotor training as a powerful ally in the battle against disease. Oliver Eehn | Health, Wellness Consultant, Optimum Fitness Systems |
04/14/2025 - 2:00pm
04/14/2025 - 2:00pm
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Beyond the Workout: The Art of Design Thinking for Client EngagementWhat is design thinking? The experience that your participants and clients have with you is a result of deliberate, planned, and focused attention to many contributing factors. It is much more than the workout, class, or activity! Design Thinking is appreciating these factors from the beginning of every relationship and interaction! Annette Lang | Owner, Annette Lang Education Systems LLC |
04/14/2025 - 3:00pm
04/14/2025 - 3:00pm
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Creating "Craveable" Training SessionsIn this session, we'll learn to apply elements of habit building into your personal training sessions. We'll also review how applying simple acknowledgement of meaning and purpose to single sessions can help your clients adhere and enhance their movement programming. Jenna Zaffino | Founder, JZ Wellness |