This session teaches gym owners, personal trainers, and fitness entrepreneurs how to strategically design low-barrier offers (LBOs) that attract qualified leads, build trust quickly, and convert trial members into long-term clients. Whether you're just launching or looking to boost member acquisition, this presentation gives you a repeatable framework to plug into your sales process.
Key Takeaways:
- LBOs lower the risk for potential clients while increasing the likelihood of conversion.
- A great LBO is simple, time-limited, value-packed, and aligned with your main offer.
- Don’t make your LBO free—commitment requires investment.
- Promote your LBO consistently and track your conversions.
- Your job isn’t done when they sign up—convert with great service, follow-up, and timing.
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