In this rapid-fire, panel-based conversation, SUCCEED! speakers cut straight to what’s working now; sharing real decisions, habits, and tactics across four pressure points that define modern fitness leadership.
From winning over Gen Z and authentically living your brand values, to using emerging tech as a competitive edge and sustaining culture across hybrid teams, each speaker answers a focused prompt and delivers one concrete action they’ve taken (or plan to) and the impact they’ve seen or expect. No fluff, just high-leverage insight you can test immediately.
What you’ll walk away with:
- Practical ways to tailor your offerings for Gen Z to deepen engagement and loyalty
- Examples of values-first choices that attracted and retained ideal clients
- A short list of emerging technologies to prioritize and how to prepare your business to leverage them
- Leadership habits that keep culture and motivation strong regardless of location

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Josh Leve
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.
In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
Ruben Mejia
Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces.
In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.
Jenna Zaffino
For over two decades, Jenna has helped people discover practical tools, personalized support, and sustainable strategies to achieve satisfaction in life and business. As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.
Tim Mauk
Tim Mauk is a results-oriented marketing professional who started GymSplash as a free resource to help small- to medium-sized fitness facility owners thrive. GymSplash.com helps equip you with the knowledge and tools needed to elevate your fitness business.
We understand the unique challenges and opportunities gyms face and guide you with tried-and-true business and marketing principles.
Christine Conti, M.Ed
Christine is the CEO of FITFIXNOW, one of the leading online continuing education providers for fitness professionals and founder of ContiFit LLC. She is the recipient of the IDEA World 2023 Fitness Instructor of the Year, COO of Reinventing the Woman International, and the Co-Host of the Two Fit Crazies and a Microphone Podcast.