Joanne Groves brings a fresh direction to the fitness industry, fearlessly challenging fitness myths and pseudoscience. With over 32 years of experience, she sets the stage for club owners and trainers to let go of outdated fallacies that cost clients’ performance. As a keynote speaker and educator, she inspires change, offering research-driven, client-first solutions that elevate your fitness business. Joanne is not for everyone—if you’re looking for cookie-cutter solutions, she’s not your fit. But if you’re ready to take your club to the next level, enhance your clients’ experience, and embrace change, she will provide you with the tools to lead with confidence and autonomy. As a course director for the Motor Skill Application Specialist at Faster Health and Fitness, she inspires trainers globally to make informed decisions and create a lasting impact.