General Manager

Michelle Furniss is the General Manager, Truecoach by Xplor - an innovative online coaching app to help coaches and personal trainers grow their businesses across the globe. Michelle has worked for Xplor for the past 10 years in senior leadership roles, most recently as Chief Commercial Officer, Australia/New Zealand where she led sales, marketing, account management, and client services, responsible for over 5,000 clients and a team of 100+ colleagues

As a certified personal trainer, group fitness instructor, and remedial massage therapist, Michelle also spent over 10 years working in the fitness industry in London, UK, delivering both group fitness and personal training, and also managing health clubs. With her unique background and wealth of industry experience in fitness, tech, and payment solutions, Michelle is passionate about helping fitness professionals and businesses deliver exceptional experiences, streamline their operations and create lasting communities.