Yves Preissler is a globally recognized consultant and operator with over 25 years of experience at the intersection of fitness, wellness, and hospitality. As the founder of YP Business Consulting, Yves has led over 150 projects worldwide—spanning the Middle East, East Africa, Europe, Asia, and the United States—delivering modular and turn-key solutions for health clubs, wellness resorts, recovery centers, and integrated lifestyle concepts.
His consultancy specializes in the complete project lifecycle—from strategy and market positioning to brand development, execution, staffing, and operations. Yves’ portfolio includes working with private and public sector clients to design and scale high-impact wellness brands, often embedded into real estate and hospitality assets. Yves is also the founder of AFROFIT, East Africa’s first gym chain, where he spearheaded the development of a multi-location
operation across Kenya. After launching the startup in 2021, he transitioned it into a franchise-ready business by 2025, combining localized insight with global fitness trends. AFROFIT now stands as a market leader and a model for scalable health-first investments across the region.
Yves has held operational leadership roles throughout his career, including acting COO of The Platform Studios in Dubai, director of operations at easyGym Kenya, and Managing Director of Multi Works in Kuwait and the UAE. He has also served as the Sales & Marketing Director and Business Development Director for Matrix Fitness in the Middle East. He also operated
health and fitness services across luxury clubs in Germany, Spain, Ireland, and the Gulf.
Yves is a member of the International Society of Hospitality Consultants (ISHC) and a consultant to FIBO Global Fitness. His expertise includes equipment procurement and staffing systems as well as integrating recovery, spa, and performance services into high-end fitness environments.
Driven by discipline and a lifelong passion for bodybuilding, Yves combines operational mastery with visionary thinking. His global insight is grounded in hands-on execution, sharp market understanding, and an unwavering belief in the power of fitness to shape lives, communities, and economies.