Below are ALL the sessions that currently qualify for CEC/CEUs.

Enjoy all the recordings from our most recent SUCCEED! conference carrying CEC/CEUs. Or follow the CEC/CEU grid to earn credits/units from your certification organization.

Remember: For $299, you gain access to all SUCCEED! Virtual Conferences (and recordings), held 3x a year! Learn more at SUCCEED!, or learn about the FBA Certification Program

Add-on CEC/CEUs!

Download the qualifying grid:

CEC/CEU Grid

Review the CEC/CEU grid to determine if a session is on the grid and carries CEC/CEUs from the certifying organizations.

 


 

Agenda

 

Filter by Category:

 

Day 1

02/29/2024 - 9:05am to 9:15am

Unleash Your Ultimate Fit Future: Igniting Passion, Progress and Perseverance at SUCCEED!
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join us as we delve into what to expect during all 5-days, and discover innovative trends, powerful strategies, and immersive experiences that will reshape the way you perceive and pursue your fitness goals.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1781

02/29/2024 - 9:15am to 10:15am

KEYNOTE: How to Stand Out from the Crowd, Rise Above the Rest with Innovation, Determination, and Audacity
Randy Hetrick | Founder, TRX, OutFit

Kick off your SUCCEED! experience with one of the fitness industry's icons, Randy Hetrick.  Randy will get you inspired, informed, and hyper-focused on identifying your why and the tactics necessary to transform your 2024!

  • Business
  • Featured
Presenter Bio

Randy Hetrick is the creator of the Suspension Trainer®--among the most prolific pieces of exercise equipment in history--and is the founder of TRX, one of the world’s leading fitness training brands. Over more than three decades, Randy built a record of unique accomplishments including: collegiate athlete; 14-year Navy SEAL Officer; bootstrap entrepreneur; inventor with more than 30 patents; and growth company CEO whose company earned multiple placements on the rosters of the Inc. 500 Fastest Growing Companies and Outside Magazine Best Places to Work.

He earned a bachelor’s from the University of Southern California; a master’s from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business. He is a contributing lecturer at USC and Stanford on entrepreneurship, branding, and leadership. Randy added television to his resume as host of the fitness-related entrepreneur reality TV series “Sweat Inc.” He has been featured on the magazine covers of Club Business International and American Fitness, and Entrepreneur Magazine included Randy on its list of the country’s “50 Most Daring Entrepreneurs” based on his successful battles fighting off knockoffs and counterfeiters in the digital marketplace.

Randy is also the Founder & CEO of OutFit, a new mobile training franchise that leverages a sophisticated technology platform to coordinate a network of tricked-out sprinter vans to deliver expertly coached outdoor group fitness and private training to parks, schools, and cul-de-sacs in neighborhoods across America. He is also an investor and advisor on the boards of several other ventures outside the fitness industry. Randy speaks on entrepreneurship, leadership, branding, and culture to companies around the world and is currently working on his first book, a survival guide for entrepreneurs.

1782

02/29/2024 - 10:15am to 11:00am

Fireside Chat with ACE: Beyond Exercise Programming: Building Deep Connections Is the Future of Fitness
Lauren Shroyer | Vice President of Product Development and Innovation, American Council on Exercise

Dive into a world of understanding, empathy, and unconditional positive regard, creating a unique space in the lives of your clients that AI can NEVER replace. For over a decade, ACE has been shaping personal trainers into experts of behavior change coaching. Now, more than ever, you must seize the opportunity to connect with clients, fuel their intrinsic motivation, and guide them towards a joyful embrace of positive lifestyle changes.

  • Business
  • Technical
  • Featured
Presenter Bio

Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.

In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.

1783

02/29/2024 - 11:00am to 12:00pm

The Leads Every Day Playbook™
Sean Greeley | Founder & CEO, NPE

Join this session to learn a simple and easy-to-implement system to generate leads every day, and get new clients every week in your business. Imagine waking up each morning, knowing that a fresh batch of leads is waiting for you. No more feast and famine. No more relying on luck. Just a steady stream of potential clients eager to experience the transformation you offer.

  • Business
Presenter Bio

Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.

Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1784
Recovery Recharge: A Guided Workout for Fitness Pros
Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System

Join Dane Robinson for an experiential overview of intentional programming behind recovery-focused workouts. Dane will share key insights into smarter recovery programming, providing direction on how and why this can be an integral component of a well-rounded exercise regimen for the everyday athlete. Attendees will leave the session with a blueprint for a recovery-focused workout they can utilize with clients.

  • Technical
Presenter Bio

Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.

After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.

Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.

1785

02/29/2024 - 1:00pm to 1:30pm

Sizzle & Giggle: Virtual Culinary Adventure with the CEO and Junior Chefs!
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Get ready for a sizzling sensation as our founder & CEO steps out of the boardroom and into the kitchen for a Virtual Culinary Adventure like no other! Join the culinary extravaganza with our CEO, alongside his talented junior chefs (his daughter and son), as they whisk, chop, and sauté their way to glory.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1786

02/29/2024 - 1:30pm to 2:30pm

Cracking the Code: The 5 Factors Stopping Fitpros from Making an Extra 20k (this year!)
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Unlock the secrets to elevating your career and achieving an extra 20k this year! Dive deep into mastering marketing, client retention, communication, breaking barriers, and diversifying revenue streams. This session provides actionable strategies and insights tailored for fit pros aiming to crack the code to financial prosperity and growth.

  • Business
  • Featured
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1787

02/29/2024 - 3:00pm to 4:00pm

Improve Retention - Improve Revenue
Paul Bedford | Owner, Retention Guru

In this session, we will dispel the myth that it is hard to improve retention. Identify the top 10 factors that improve retention that cost almost nothing to implement and identify the key metrics you should be monitoring on a monthly basis.

  • Business
Presenter Bio

Dr. Paul Bedford is the fitness industry’s authority on the management of retention, attrition, and the customer experience.

Paul’s company, Retention Guru works with clients to improve customer experience, loyalty and thereby improve profitability for operators.

Dr. Paul Bedford speaks regularly at conferences on the international stage with over 150 presentations in 31 countries. 
 
Working with the Central Club (London) in 2006/7 and as part of his Ph.D. research, Dr. Paul Bedford applied his behavioral change strategies to the club induction process. These multiple appointment processes resulted in increases in average membership length from 7 months to 13 months, and a reduction in cancellations from an average of 77 per 1000 members per month to 23 per 1000 per month.  
 
Among his additional work is an extensive effort involving brief interviews of nearly 23,000 fitness facility members regarding levels of customer service in relation to maintaining membership.

Paul has conducted large-scale analysis in the US of 1.47 million participants, Australia 1 million participants, UK 347k and New Zealand 58k, and has identified the key factors associated with retention attrition and customer behavior. 

Working with Golds Gym in 2019-2020 Paul developed a retention strategy for the business that decreased attrition by 4% equating to $4.75M annual increase to EBITDA with a prediction of it increasing to $8M at year-end. In addition employee turnover reduced by 60% and also increased Net Promoter Score rose from 26 to 43 resulting in an increase in 85,000 more brand promoters.

Paul’s clients include Gold’s Gym International, Anytime Fitness, The Gym Group, Lifestyle Fitness, Aspria, Fitness First, David Lloyd Leisure, Nuffield Health, Third Space, Marriott Hotels, ROKO, 18 Universities, and more than 20 Leisure Trusts.

1789
How to Elevate Your Career from Fit Pro to Wellness Pro, and Why!
Debbie Bellenger | Founder & CEO, Body By Definition Advisory and Education Services

We will discuss the difference between being a Fitness Pro and a Wellness Pro and why it matters to the growth of your business.

  • Business
Presenter Bio

Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services.  Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022.  She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.

She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed  to the Club Industry 2023 Trends Report.  She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching.  She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.

1790

02/29/2024 - 4:00pm to 5:00pm

Frailty is On the Rise, Get Your Clients STRONG, Fast!!
Robert Linkul | Owner, Training The Older Adult (TOA)

Join Robert for this presentation as he dives deep into the world of frailty and a special selected series of exercises and lifting strategies that can help get your clients really strong, quickly.

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

1791
The Ultimate New Client Acquisition Tool Kit… and How to Use It
Billy Polson | Founder/Owner, DIAKADI Fitness

Whether you are new to personal training or a seasoned independent trainer, unlocking new client acquisition is an art of exceeding expectations from the very start. In this course, we equip you with a comprehensive collection of new client resources such as intake forms, email templates, welcome kits, and client contracts and waivers.

  • Business
Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

1792

 


 

Day 2

03/01/2024 - 8:00am to 8:45am

Morning Workout Momentum: Fitness to Fuel Your Day, Sponsored by ACE
Michelle Leachman | Professional Education Services Program Manager, American Council on Exercise

Join Michelle with ACE as she begins with a guided meditation focused on self-love and awareness, then moves us into a heart rate-pounding strength-focused, cardiovascular-intense power 35. In this 35-minute workout, we will incorporate total body exercises and sweat it out together.

  • Social
Presenter Bio

Michelle Leachman, MS, is determined to move others towards discovery through inspiration, education, and motivation. She has degrees in human and leisure sciences, kinesiology and exercise science, and journalism. She is the professional education services program manager at ACE and serves as an ambassador for the Women in Fitness Association and FitBodies. She is a master coach for CORE Health & Fitness and teaches at various gyms such as Equinox and EoS.

1795

03/01/2024 - 9:00am to 9:15am

Momentum Unleashed: Revitalize, Rise, Repeat: Day 2 at SUCCEED!
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Get ready to kick it up a notch as we unleash the unstoppable force of "Momentum Unleashed: Revitalize, Rise, Repeat" during Day 2 at SUCCEED! Brace yourself for an exhilarating journey into the heart of fitness excellence where each session is designed to ignite your passion, elevate your performance, and leave you craving for more.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1794

03/01/2024 - 9:15am to 10:15am

KEYNOTE: Gen Z is Changing the Game – Here’s How to Get Ready!
Ruben Mejia | Executive Vice President of the Americas, SportsArt

Generation Z isn’t happy with how some things have been and they’re demanding change. Whether it is work-life balance or the environment, they’re demanding change. It is only a matter of time before they turn their focus on the fitness industry and we have to be ready.

  • Business
  • Featured
Presenter Bio

Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces. In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.  

1793

03/01/2024 - 10:15am to 11:15am

5 Keys to Exceptional Leadership
Mark Nutting | Owner, Jiva Fitness

Fear not! You can learn to be an exceptional leader who inspires and motivates your team to greatness. There are 5 key elements to master in becoming an outstanding leader and they are the topics of this presentation. This session is for owners, managers, and anyone who aspires to lead others.

  • Business
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

1797

03/01/2024 - 11:15am to 12:15pm

Data-Driven Fitness: How AI Is Reshaping Personal Training
Ted Vickey | Founder and CEO, FitWell

During this talk, we will delve into the game-changing role of artificial intelligence in the fitness industry. We will explore how AI offers unprecedented customization in workout regimes, streamlines business operations, and provides actionable, data-backed insights for trainers starting at a beginner's level. By embracing AI, personal trainers not only elevate the quality of their service but also secure a competitive edge in the marketplace.

  • Business
Presenter Bio

Dr. Ted Vickey is a visionary leader, renowned for his expertise in the fitness industry and groundbreaking research in the intersection of Twitter, Physical Activity, and Mobile Phones. As one of the pioneers to hold a Ph.D. in this unique field, he is constantly pushing the boundaries of innovation and inspiring the fitness industry to embrace entrepreneurship and cutting-edge technology.

With his impressive track record, Ted has successfully developed and implemented impactful health and fitness initiatives for esteemed entities such as the White House, Department of Commerce, Securities and Exchange Commission, Fruit of the Loom, and Sylvania. His strategic guidance has propelled government agencies and Fortune 500 brands to achieve remarkable results.

In recognition of his extensive knowledge and experience, Ted was selected as the fitness technology expert witness for Meta during their high-profile case against the US Federal Government in 2022. His testimony and insights proved invaluable in navigating the complex landscape of technology and the fitness industry.

With his finger on the pulse of the industry, Ted is often hailed as "the most connected man in fitness." His vast network, spanning influential individuals and organizations, allows him to foster powerful collaborations and drive meaningful change.

As a branding expert, Dr. Ted Vickey offers unrivaled expertise, empowering individuals and companies to navigate the evolving landscape of fitness and technology. With his visionary outlook and entrepreneurial spirit, Ted is committed to shaping the future of the industry and driving transformative outcomes for all.

1798
Safe Spaces, Strong Clients: A Guide to Psychological Safety in Fitness
Jenna Zaffino | Founder, jennazaffino.com

Explore the fundamental concept of psychological safety and its pivotal role in the fitness industry. As a wellness professional, creating an environment where clients, colleagues, and management feel safe to express themselves, learn, and grow is essential for your success and the success of your clients.

  • Business
  • Technical
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1800

03/01/2024 - 1:15pm to 2:00pm

KEYNOTE: Elevate, Innovate, Dominate - Decoding the State of the Fitness Industry
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Embark on a transformative exploration into the ever-evolving fitness landscape with our presentation on the 'State of the Fitness Industry.' Delve into nuanced insights, emerging trends, and strategic approaches that define the industry's trajectory.

  • Business
  • Featured
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1839

03/01/2024 - 2:45pm to 4:15pm

90-Min GET MORE CLIENTS™ Workshop
Sean Greeley | Founder & CEO, NPE

Need more leads? Ready to accelerate growing your client base and income to the next level? Get inspired and learn how the best in the industry are growing their leads, clients, and profits when you attend NPE’s LIVE GET MORE CLIENTS™ Workshop

  • Business
  • Workshop
  • Featured
Presenter Bio

Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.

Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1801

03/01/2024 - 4:15pm to 5:15pm

The 1-Page Fitness Business Plan™
Sean Greeley | Founder & CEO, NPE

Why is building a fitness business so hard? Because there’s a lot to figure out when it comes to growing your client base, income, and team!  To solve this problem (and keep you from getting overwhelmed) join this session to learn how to create a simple 1-page business plan that creates clarity, conquers overwhelm, and differentiates your business from your competition.

  • Business
Presenter Bio

Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.

Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1802
Avoiding Corrective Exercise Purgatory
Gini Grimsley | Director of Fitness Product, VASA Fitness

Corrective Exercise has been around for two decades, yet many fitness professionals still struggle to implement effective corrective exercise protocols. Corrective exercise works when implemented to have a positive impact on a specific movement inefficiency and progressed over time. Avoid corrective exercise purgatory by systemizing your protocols and have a bigger impact on your clients’ results.

  • Technical
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1803

03/01/2024 - 5:15pm to 5:30pm

Free Days Farewell: Previewing the Weekend Fitness Extravaganza
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

As we bid adieu to the exhilarating Free Days from SUCCEED!, gear up for the grand finale that sets the stage for an unforgettable Weekend Fitness Extravaganza! In this closing session, we'll provide an exclusive sneak peek into the incredible lineup awaiting you over the weekend.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1804

 

Need CEC/CEUs? Get recertified (or nearly) in a weekend.
Upgrade Now!

 

 

 

 


 

Day 3

03/02/2024 - 9:00am to 9:15am

Rise to Excellence: Day 3's Paid Programming Sets the Stage for Fitness Brilliance
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Day 3's paid programming is designed to elevate your fitness experience, providing personalized insights and strategies to help you reach new heights in your wellness journey. From expert tips to personalized guidance, Day 3 promises an immersive exploration of the latest fitness trends and techniques.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1872

03/02/2024 - 9:15am to 10:15am

5 Connection Points That Are Not Social Media
Jessica Maurer | Director of Operations and Product, JHM Fitness & FIT4MOM

Explore the power of media, dive into how to create partnerships, and practice speaking to potential customers with direct communications. Never fear a social media outage again.

  • Business
Presenter Bio

Jessica H. Maurer serves as the Director of Operations & Product at FIT4MOM, where her role is pivotal in providing comprehensive support and resources to franchisees and instructors across the nation. Jessica curates and develops innovative learning experiences that benefit the entire FIT4MOM community, including digital format certifications, educational courses on leadership and entrepreneurship, and consumer-centric brand awareness content.

Beyond her work at FIT4MOM, Jessica is a highly regarded fitness business consultant and strategist with a global footprint. She has shared her expertise internationally, presenting and consulting for numerous brands. Her unwavering passion lies in empowering fitness professionals and businesses to reach their fullest potential through a multifaceted approach that includes education, program and instructor development, and the creation and promotion of brand awareness.

Jessica's contributions to the fitness industry have been far-reaching. She has conducted certifications and workshops on an international stage, including prominent events such as IDEA World, SCW Mania, canfitpro, AsiaFit, FitnessFest, and more. Furthermore, she continues to offer her valuable consulting services to locally owned businesses and fitness professionals, impacting the industry's growth and development.

1814
The Sold-Out Class Strategy
Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System

This 2.5 instructor pre-con workshop emphasizes capitalizing on your unique coach persona, understanding the biochemical journey of a member in a class, and how to create a replicable class experience without wasting energy. Based on research used to create Hollywood blockbusters and Dane Robinson’s experience coaching fitness on-camera, this is your Sold-Out Class Strategy!

  • Business
  • Technical
Presenter Bio

Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.

After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.

Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.

1816
Mastering the #1 Method for Acquiring New Clients
Billy Polson | Founder/Owner, DIAKADI Fitness

In this course, you will learn to build automated systems that seamlessly gather new and compelling social proof from your current clients. You will also delve into the most effective methods for sharing these captivating success stories throughout your digital marketing methods (websites, social media, social proof websites). (For trainers and studio owners of all levels.)

  • Business
Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

1817

03/02/2024 - 10:15am to 11:15am

Successful Strength-Based Group Training
Logan Dube | Director of Education, getppsc.com

Traditionally, group workouts have been focused more on cardio, mobility or general exercise. But as the population becomes focused on longevity, the demand for strength-based programming is growing and intermediate/advanced level trainers can capitalize on this opportunity. How do you navigate participants at different levels of ability and experience? How do you manage access to equipment while delivering a safe & effective strength training experience in a group?  This session will cover it all!

  • Technical
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

1818
Building Genuine Community in the Virtual Training Space
Maurice Williams | Owner, Move Well Fitness

In this session, we explore ways in which fitness professionals should engage their virtual clients to build community. Building community brings about a sustainable business which we all want so that we can continue to help people live long lives! Intended audience is beginner to intermediate

  • Business
  • Technical
Presenter Bio

Maurice has a BS in Exercise Science, an MS in Exercise Physiology, and is currently pursuing a Doctorate in Behavioral Health with nine years of teaching formal fitness education and 25 years of experience in fitness overall. Maurice is a full-time assistant professor of Health and Human Performance at Freed Hardeman University.

In addition, he owns Move Well Fitness, a virtual fitness studio that specializes in 30 min sessions, and Move Well Fit Academy; a fitness education company focused on helping people pass their NASM-CPT exam. He is married to his beautiful wife LaTeisha and together they have four awesome kids that they homeschool. In his free time, he loves to play and watch sports, go out to eat with LaTeisha, and spend quality time with his children. They reside in Henderson, TN.

Certifications:
NASM-Master Instructor, Master Trainer, CPT, CES, PES, CNC, SFS, WLS, GPTS, GFS, YES & FNS; NSCA-CSCS; BTS1; Pn1; MedFit Classroom Multiple Sclerosis FitnessSpecialist

1819
Stop Selling Fitness Service Packages! (They are destined to fail.)
Cosmo Wollan | Senior Executive, Synergy Cubed

Simply put – selling personal training or other fee-based fitness services as packages of sessions is not conducive to long-term fiscal success. We will detail the problem with the "packages" system in use by 80%+ of facilities, introduce a new, more effective business model for personal training, small group, and other fitness services, and describe how to adjust the training paradigm itself to ensure optimum results that drive both retention and referrals. 

  • Business
Presenter Bio

Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community.

He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.

1820
Coffee is for Closers - Selling Fitness Easier
Gini Grimsley | Director of Fitness Product, VASA Fitness

It's time for a shift from telling people what they need to consulting on their path to success. This session will provide you with a framework to enhance your personal training sales conversion rate.

  • Business
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1821

03/02/2024 - 11:15am to 11:30am

Brain Break: Body Scan Meditation, Sponsored by NASM
Darlene Marshall | Holistic Wellness Coach, NASM

Body scan meditations have been shown to deepen our sense of connection with our bodies and the feedback they give us.  Enjoy this 10-minute body scan meditation to refresh your awareness and focus.

  • Technical
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  

She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1853

03/02/2024 - 11:30am to 12:30pm

The Art of Building Client Trust
Brittany Todd | Owner and Founder, Fluorescent Fitness

The most challenging thing about establishing trust in this gym environment is that trust is earned and built; not given. In this presentation, I will provide some simple, yet effective strategies to help utilize the art of building trust within personal training to maximize client engagement and retention.

  • Business
Presenter Bio

Brittany Todd is the Owner and Founder of Fluorescent Fitness, where she works to provide customized fitness and wellness trainings and solutions for organizations and fitness professionals. Brittany also works full time as the Association Director of Healthy Living for the YMCA of South Florida.

Brittany is an accomplished presenter, a published author of two fitness books, research studies, accredited fitness educational programs, and fitness editorial content.

1822
Social Styles for Better Communication
Logan Dube | Director of Education, getppsc.com

Trust and rapport is a crucial step in the client acquisition process. Learn how the Social Styles Inventory can help beginner trainers communicate with clients in their preferred style to create a better client intake experience. This has proven to increase the closing percentage for both virtual and live training services.

  • Business
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

1823
Upskilling Personal Training: Meet The Hybrid FitPro
Bob Esquerre | CEO, Esquerre Fitness Group International

Join Bob, the Trainer-of-Trainers & a business strategist, who will take you through is "Blueprint-for-Success" that will build both resiliency & income growth into your business. Audience Skill: Beginner, Intermediate & Advanced.

  • Business
  • Technical
Presenter Bio

When Bob Esquerre announced his retirement from Consulting at the IHRSA 2010 Conference in San Diego, he said “I Am Done”! However, he kept training Clients as a Personal Trainer, teaching GroupEX Classes and Coaching both Small & Large Group Training Sessions until 2017. This should have been a hint that “He Was Not Done”! COVID Came! Our Industry was classified as Non-Essential! Now Bob-Is-Back…To Continue Where He Left….Making Our Industry Essential.

MEET BOB ESQUERRE, MA, NSCA-CPT, BSC

Bob’s career is unique because he came into the Fitness Industry, at the bottom-as an Aerobics Instructor, after 13 years of Management, Project Management & Operations Management Training in the business world. When he semi-retired, Bob was both nationally & internationally recognized as a Business Planning Consultant, a Fitness Director, an Operations Director, Educator, Author, Personal Trainer and Group Exercise Instructor. As the CEO of the Esquerre Fitness Group International, was an active participant in both the national & international lecture circuits as a sought after speaker in the following areas:

  • Customer Recruitment, On-Boarding & Customer Retention
  • Fitness Programming
  • Personal & Small/Large Group Training
  • Wellness & Health Programming (Active & In-Active Aging Customers)
  • Community Outreach Programming
  • Professional Development: Club/Studio Managers
  • Professional Development: Fitness Professionals
  • Professional Development: Club/Studio Managers/Owners
1824
A NEW Fall Risks Diagnosis for Older Adults - "Potentiapenia"
Robert Linkul | Owner, Training The Older Adult (TOA)

Robert will teach attendees how to assess their client's ability to produce power and how to implement a program design that will improve their power output.

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

1825

03/02/2024 - 1:00pm to 2:00pm

How to Own A Successful Fitness Studio Without it Owning You
Michael Romig | President & CEO, PGFIT

In this session, you will learn how to become a true fitness entrepreneur and owner of a successful fitness business. You will learn what the four keys to running a successful fitness studio are and how to become the business owner you have always dreamed of. This session is for anyone who wants to become a fitness business owner or is struggling to run a fitness business.

  • Business
Presenter Bio

Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.

He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.

He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

1827
Money Management - The Part Your Certification Didn’t Cover
Billy Hofacker | CEO, Your Fitness Money Coach

While certifications certainly have their place, they generally neglect a crucial subject in business and life… finances. Most fit pros don’t have a background in finance or accounting and don’t have the tools they need for this important “pillar.” Learn proper money management for fit pros and the future is yours. Don’t worry; this isn’t a stuffy, boring accounting course. Billy will keep you engaged and entertained with real, actionable steps that will move the needle.

  • Business
Presenter Bio

Billy Hofacker has been a personal trainer for over 20 years and is the owner and CEO of Total Body Boot Camp and Performance Center in the hyper-competitive market of Long Island, NY.

Billy is now passionate about helping fitness professionals become financially fit.
He is the author of Fitness Profits as well the host of the leading financial podcast for fit pros, Your Fitness Money Coach Podcast.

1828
Systems for SUCCESS!
Dane Miklaus | CEO/Founder, WORK

In this session, multiple studio owner, Dane Miklaus, discusses the importance of having structure around your systems and processes and how to document them effectively. Whether you're a solo-preneur with a private training business, or a big-box gym operator, successful system implementation is integral to your future prosperity. Intended Audience: Beginner to Intermediate business owners

  • Business
Presenter Bio

Entrepreneur, personal trainer, nutrition coach, and most importantly, husband and father, Dane Miklaus is the CEO/Founder of WORK, LLC, a boutique group fitness studio in Orange County, CA. Launched on a shoestring budget with only word of mouth marketing, WORK has been profitable since Day 1 due to exceptional studio design, revolutionary programming, and a relentless dedication to excellent customer service.

A former top 25 trainer in the Equinox Fitness clubs, Dane left the traditional gym world unsatisfied with how the corporate structure treated his clients. After exploring different studio concepts, Dane and his wife Kara opened WORK with the goal of making group fitness more personal. Their flagship location has landed on numerous Best Gym/Studio lists, received performance awards from Mindbody and ClassPass, and is set to be joined by two more studios launching in 2020.

Dane is an NSCA C.S.C.S, certified in TRX, Pre/Post Natal, Precision Nutrition Coach, and holds a Bachelor's degree in Applied Exercise Science from Azusa Pacific University.

1829
The Righting Reflex: Supporting Mental Well-Being in Fitness Spaces
Amanda Young | Founder and CEO, Face the Change

We are more than just curators of fitness experiences and with a rise in mental health issues post-pandemic, we need tools to support our response-ability. This workshop will provide an understanding of current models of mental wellness and provide strategies for fitness professionals to support our clients and participants’ mental and emotional well-being.

  • Business
Presenter Bio

Amanda is a wellness consultant and speaker whose expertise in fitness program and talent development transforms studios and instructors, helping them to gain and maintain loyal clients. Founder and CEO of Face the Change, she is also a licensed social worker, life coach, and mentor who leads a group fitness instructor training program for aspiring instructors in underserved communities of NYC.

Amanda has two decades of teaching multiple group fitness formats and was formally the Manager of Group Fitness Development for Equinox Fitness. Her expertise in developing instructors both in the studio and virtually has been sought after by companies such as Reebok and Women’s Health. Amanda’s media credits include IDEA Fitness Journal, Time, Greatist, Refinery29, Sparkpeople, Zlife, Daily News, NY1, Family Circle, Good Housekeeping, Marie Claire, and MSNBC.

As a person with a debilitating and progressive chronic illness and passion for social justice and inclusion, Amanda is known in the industry as the changemaker whose mission is to inspire others to create community and joy through authenticity.

1826

03/02/2024 - 2:00pm to 3:00pm

The Best of Both Worlds: Why Being a "Fitness-Professional-Hybrid" is the Best Option for Your Bottom Line and Brand
Brittany Todd | Owner and Founder, Fluorescent Fitness

In an industry where available time and exposure are essential elements to maximize earning potential, specializing in one just sector of the fitness industry may not always be the best option. Thus, it behooves today's fitness professional to move beyond basic proficiency as either a personal trainer or group fitness instructor, and seek to develop mastery in both arenas.

  • Business
  • Technical
Presenter Bio

Brittany Todd is the Owner and Founder of Fluorescent Fitness, where she works to provide customized fitness and wellness trainings and solutions for organizations and fitness professionals. Brittany also works full time as the Association Director of Healthy Living for the YMCA of South Florida.

Brittany is an accomplished presenter, a published author of two fitness books, research studies, accredited fitness educational programs, and fitness editorial content.

1830
The Secret Language of Seniors: Marketing to the 55+ Population
Cosmo Wollan | Senior Executive, Synergy Cubed

We will explore some of the pitfalls of relying on contemporary “digital” marketing to attract the 55+ members and discuss some of the options that better connect with, and are more easily understood by, this all-important target demographic.

  • Business
Presenter Bio

Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community.

He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.

1831
Tapping into the Power of GROUPS: How to Make a Greater Impact on a Larger Scale
Paul C. Tijerina | Functional Nutritional Therapy Practitioner, Master Health Coach, SuperHuman Transformation

Not only will this help you increase your exposure and reduce the amount of work required to do so, but it will also allow you to make a greater impact on a larger scale. This seminar comes with PDF notes and resources to help you implement what you've learned.

  • Technical
Presenter Bio

As a fitness and health professional, you know that your clients are seeking results. By delivering those results with empathy, compassion, and confidence, you can build strong, positive relationships with your customers.

If this sounds like you, you likely have a passion for your work and a desire to make an impact. The challenge may be in getting your message out there and making the most of your interactions with clients.

That's where I can help. I can teach you how to optimize your own health and performance using animal-based nutrition and ancestral health principles, so that you can lead by example and inspire others. I can also help you get your message out there and effectively communicate with your clients. This includes listening to their concerns, reflecting back to show understanding, and providing solutions that meet their needs.

Whether you're just starting out in your career or looking to take your skills to the next level, I can provide the guidance and support you need to succeed.

A little about me: I am a West Point graduate and Army veteran. After leaving the military in 2002, I was in poor health - 275 pounds, pre-diabetic, suffering from high blood pressure and major digestive issues, and extremely inflamed. After trying a vegan diet for two years with minimal improvement and additional problems, I discovered what I call Ancestral Health and have never looked back. I have been practicing Functional Nutritional Therapy and Health Coaching for over a decade and speak on a regular basis. Currently, I am working with 6 to 12 health coaching clients and have an online community of amazing members that I support. I have thousands of hours of experience connecting with others.

1832
The Pathways to Fitness Leadership: Career Opportunities, Earning Potential, and the Realities of Succeeding in the Fitness Industry
Lindsay Vastola | Founder, Vast Potential

The challenge - especially for those newer to the industry - is determining which career pathway is best for you while developing the necessary skills and knowledge to achieve a rewarding and sustainable career in fitness.  This session will go into all the detail to provide you the actionable advice necessary to thrive in 2024!

  • Business
Presenter Bio

Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.

She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals. Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com

1833

03/02/2024 - 3:00pm to 3:15pm

Brain Break: Alignment Yoga - T-spine Focus, Sponsored by NASM
Darlene Marshall | Holistic Wellness Coach, NASM

Derived from Iyengar Yoga, Alignment yoga focuses on the optimal anatomical alignment for your unique body.  In this movement break we'll use a combination of standing and seated postures to open rotation and mobility in the thoracic cage and spine.

  • Technical
Presenter Bio

Darlene Marshall is a Holistic Wellness Coach who has been working in the fitness and wellness space since 2012. She's an expert at the intersection of fitness, wellness, and well-being. In 2021 Darlene was named America's Favorite Trainer by BurnAlong and she hosts the Better Than Fine podcast on the NASM Podcasting Network.  

She was also a contributing author to NASM's Certified Wellness Coach course. Darlene is certified with NASM in Wellness Coaching and Personal Training, has a Masters in Applied Positive Psychology from the University of Pennsylvania, and additional certifications in Nutrition Coaching, Neurolinguistic Programming, and 200hr YTT in Alignment Yoga and training in sleep coaching, motivational interviewing, meditation, and mindfulness. You can find her on Instagram @darlene.coach or substack at coachdar.substack.com

1854

03/02/2024 - 3:15pm to 4:15pm

Budget-Savvy Tips for Attracting and Retaining Clients
Alyssa Foggia-Hamm | Founder, FabActs

Learn tangible tips you can put into practice right away that will help you attract new clients and retain the ones you’ve got.

  • Business
Presenter Bio

Alyssa Foggia-Hamm is the founder of FabActs, a creative marketing freelance business. She seeks out projects that fuel her passion areas in the health and fitness space.

As a part-time indoor cycling instructor, she brings a unique perspective to the world of fitness branding and marketing. She uses her first-hand studio experience and business marketing expertise to help fitness professionals reach their full potential and think outside the box when it comes to attracting and retaining clients.

Alyssa started her career in corporate healthcare marketing and has continued to support clients in that space on her own with FabActs. She's been a marketing professional for 10 years and she's excited to share her knowledge, learnings and recommendations with the fitness community.

1834
The Functional Aging Training Model: The Biggest Opportunity in Fitness History
Dan Ritchie | President & Co-Founder, Functional Aging Institute

Join Dr. Dan Ritchie from the Functional Aging Institute as he discusses Why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.

  • Technical
Presenter Bio

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

1835
Client Autonomy: Strategies To Help Clients Become Self-Motivated
Jenna Zaffino | Founder, jennazaffino.com

Join Jenna as she discusses simple, in-session teaching strategies that encourage your client's decision-making, personalization, and implementation in their workouts outside of the session.

  • Business
  • Technical
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1836
How to Keep Your Clients Motivated Long Term So They Stay, Pay and Refer
Jane Bahneman | Owner, Nectar Yoga Studios

Client retention can be a challenge in the fitness industry. But finding and creating loyal clients is far more cost-effective in the long term than having to constantly churn and hustle. How we achieve this is not by happenstance; it is based in good strategy and in systems that are executed with consistency. Join me as we uncover simple, intentional ways to find the right clients and to motivate them to stay, pay and refer!

  • Business
Presenter Bio

Jane Bahneman, MS, is the owner of Nectar Yoga Studios outside of Washington DC. Jane has been teaching fitness and yoga and speaking nationally for over two decades. She has held leadership roles in prestigious fitness & wellness settings and is the President Jane Bahneman Consulting business coaching for aspiring entrepreneurs.

Jane served on the American Council on Exercise Industry Advisory Panel and sits on the Advisory Council for the Fitness Business Association. Her certifications include: ACSM Certified Exercise Physiologist; NASM Certified Personal Trainer and Corrective Exercise Specialist; ACE Certified Group Exercise Instructor; ACE Certified Health Coach, Yoga Alliance E-RYT 500 and Prenatal-RYT.

1837

 


 

Day 4

03/03/2024 - 9:00am to 9:30am

Build Your Client Base Faster: Avoid Creating Social Barriers
Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market

Trainers currently spend so much time trying to learn technical skills and gaining technical knowledge but they lack social skills to connect with clients and potential clients. The truth is that social skills will help you build your business faster.

  • Business
  • Quickfire
Presenter Bio

Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.

Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

1840
The 4 Evolutionary Mismatches of Poor Posture: From Muscle Imbalances to Postural Deviances
Michael Romig | President & CEO, PGFIT

In this session, you will learn what happens when you demonstrate poor posture and how to train a client with muscle imbalances or postural deviances. You will discover why we have developed evolutionary mismatches and how to avoid them.

  • Technical
  • Quickfire
Presenter Bio

Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.

He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.

He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

1841
7 Things Every Elite Trainer Should Know How to Do
Michael Hughes | CEO, Gymnazo

Get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path.

  • Technical
  • Quickfire
Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

1842
Online Training for Older Adults
Robert Linkul | Owner, Training The Older Adult (TOA)

The online training boom is here yet some groups tend to need a bit more assistance when it comes to a proper workout.  In this session you’ll learn what’s necessary to create the best workout possible for the older population without sacrificing experiences.

  • Technical
  • Quickfire
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California. Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life. Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

1843

03/03/2024 - 9:30am to 10:00am

Complete Programming: Developing and Delivering a Complete Training Package for Every Client
Gini Grimsley | Director of Fitness Product, VASA Fitness

To create drastic, lasting changes for a client, a trainer must provide a holistic, lifestyle-based training package that includes in-person sessions, homework, and habit coaching. Expanded services allow the trainer to increase their sphere of influence beyond the gym walls and will help their clients reach their goals faster.

  • Technical
  • Quickfire
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1844
Career Advancement: Be Recognized in Any Role, and Completely Alter Your Future
Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club

Discover how to lead without the title and why this is important when you want to advance your role. Learn tips and tricks to be seen and heard in your company or aspiring companies. What is your "dream" role? Defining various roles in the industry, pros and cons and how to excel in each role.

  • Business
  • Quickfire
Presenter Bio

Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year.

Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman. 

1845
New Personal Trainer Blueprint for Success: A Roadmap for Generating New Clients and Living the Life You Want
Logan Dube | Director of Education, getppsc.com

So you're newly certified and ready to start training clients - congratulations! Now what?! This presentation maps out simple & smart ways to start working as a personal trainer. Learn about different employment/entrepreneurial models, how to set up your schedule & services, build a simple business plan and gaining clients.

  • Business
  • Quickfire
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

1846
Quick Fixes Vs. Long-Term Solutions: Guiding Your Clients Towards A Healthy Approach to Nutrition
Gianna Masi | Manager of Nutrition Education & Innovation, Stronger U Nutrition

When clients seem to want to “lose 30 lbs in 30 days,” it can be challenging for a coach and trainer to get the desired results and manage their expectations. In this presentation, we’ll cover how to assess a client’s nutrition foundation and lifestyle to clarify their expectations. From there, we’ll discuss how helping clients’ awareness will help them achieve lasting, more meaningful change.

  • Technical
  • Quickfire
Presenter Bio

Gianna Masi, RDN, CISSN is the Manager of Nutrition Education & Innovation at Stronger U Nutrition. She is a registered dietitian and personal trainer in NY/CT. She is the founder of Gritty Nutrition, LLC and previously worked with the NY Rangers and NY Knicks.

She loves working with general population clients and youth through retired athletes. Gianna’s goal is to be accessible and practical in her approach and elevate her client’s awareness. Her mantra is: “With good basics comes endless options.” 

1847

03/03/2024 - 10:00am to 11:00am

HIIT & Flow: The Value and Support High Intensity Exercise Offers Trauma Survivors
De Bolton | Digital Fitness Instructor, Personal Trainer and Group Fitness Instructor, HIIT and Flow

During this workshop, we will explore the science behind the movement and learn how to design workouts that, in addition to the many, well-known benefits of HIIT workouts, also support recovery and relaxation results.

  • Technical
Presenter Bio

De Bolton is a highly qualified personal trainer, fitness instructor, and award winning writer.  De aims to equip her clients with the tools they need to live free, nourish better, and honor their temple. She is an inspiration to the clients she helps get stronger, to the fitness instructors who she mentors, and to her three beautiful children.

She has almost a decade of experience as a NASM certified personal trainer, and is a HIIT & Flow Master Instructor, co-leading teacher training and continuing education programming for future HIIT & Flow instructors. 

De is known for adding her special “De spice” to all of her workouts—a special blend of challenge and fun that makes her workouts inclusive and accessible for all.  

Through her coaching, writing, and speaking engagements, De has inspired countless people to live healthy and feel strong in the body they are in. And she is continually developing her skills, education, and experience in the fitness industry. 

Along with NASM and HIIT & Flow certification, De is also a NASM Corrective Exercise Specialist, Fitness Nutrition Specialist, Weight Loss Specialist, Stretch and Flexibility Coach, Senior Fitness Specialist, SCW Barre Instructor, and certified Wellness Advisor. She is also currently pursuing her GGS Women Strength Coaching Certification. 

1857
Using Technology To See More People & Make More Sales
Steve Jensen | CEO, Impact Training Corporation

Learn how to optimize your use of technology and increase your appointments. You’ll also take back to your club, center, or studio new ways to use technology to successfully present online and increase your sales.

  • Business
Presenter Bio

Steve Jensen (Dr J) is the founder and CEO of Impact Training Corporation, specializing in teaching people cutting-edge sales, communications, leadership and public speaking skills. Steve has been involved in and building fitness businesses for over three decades and is regarded as a world leader in sales and communication training, mentoring and implementation strategies and has helped to positively influence people’s lives and their business profits. Steve is also the founder of the National Sales Academy & My Mentor Coach, and recently The Sales Authority Club & Podcasts which has helped boost the profits of thousands of people, fitness businesses and companies in Australia, New Zealand and around the world.

Steve was voted the best presenter in sales, sales management & communication in 5 countries over the years & was one of the guest speakers at the coveted Speakers Master Class Event for the National Speakers Association. Steve was awarded Presenter of the Year at the Australian Filex Convention & has presented regularly at many Global Summits and conventions to name a few and teaches people how to plan & deliver memorable presentations. 

Steve was recognised by AusAtive for his service to that Industry by being given The Honour Roll Award for his training in sales & communications skills as well as for his innovation & revolutionising of the sales processes & techniques globally for over 2 decades and has now been inducted into the Hall of Fame & put on the AusAtive Honour Roll.

Steve was also awarded the Lifetime Achievement Award by the Australian Network. The Life Time Achievement Award is made only to Professionals who have dedicated their lives to working in the industry & making a difference to the people who work in sales & management. Steve was recognised for his contribution to sales & communication and to businesses in general.

Setting new trends in training and evolutionary ways to ensure people know that the art of selling has changed and in an ever-changing marketplace, he has developed ways that teach you how to inspire people to buy. He says, “Gone are the days of pushy hard closing selling” and Businesses must evolve if they want to maximise every opportunity. Steve also says “Selling and Customer Care skills can be learnt and when implemented correctly, will increase sales dramatically”. When a salesperson has learnt skills that are easy to use they are excited to use them. You really only have one chance to close the sale – Make The Most Of It.

1858
Adaptive Fitness Exercise Programming
Anna Woods | Founder, sheStrength by Anna Woods Fitness

Anna Woods, owner of sheSTRENGTH training, will guide you through the process to create individualized and group plans for specialized diagnoses.

  • Technical
Presenter Bio

Anna has been working with special populations since 2008. She coaches clients through her personal business in her barn gym office in rural Kansas, her app, and through Disability Supports of the Great Plains, LLC.

To meet the needs of this broad client base, she developed her own fitness tools and created programming for adults with special needs. Her work has been featured in articles in CrossFit Journal and Breaking Muscle, and she has hosted webinars on training for special populations. Anna is also a mom of three children – two with special needs.

1863
Americans are Sick and Tired, and What We Can Do About It!
Debbie Bellenger | Founder & CEO, Body By Definition Advisory and Education Services

In this session, we will share the top 5 health concerns facing Americans today. We will also review how this data impacts our personal training protocols in adapting to rising health challenges of our clients? Did you know in addition to rising sickness in America, the population now has more adults over age 50 years than under? Let's discuss these amazing opportunities and get ready!

  • Business
Presenter Bio

Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services.  Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022.  She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.

She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed  to the Club Industry 2023 Trends Report.  She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching.  She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.

1864

03/03/2024 - 11:00am to 12:00pm

Heat, Cold, and the Benefits of Being Uncomfortable
Michael Ricchio | Owner, MAR Health & Performance

You will learn the multifaceted approach to not only physical health, but also life and career success. You will walk away with a clear understanding of how to use these modalities, along with exercise and more, in your weekly routines.

  • Technical
Presenter Bio

My name is Michael Ricchio and I am the owner of MAR Health & Performance in Downers Grove, IL. My facility focuses on both adult exercise and lifestyle health, as well as youth to professional athletic performance.

I hold my Master's Degree in Exercise Physiology and have been coaching/training for 17 years. I am also the host of the Lifestyle as Medicine podcast and strength coach and position coach for Downers Grove North High School.

My speaking experience includes leading lectures for the Northwestern Hospital CEU events, content creator and speaker for LulaFit corporate wellness events, recorded segments for the NBC Chicago Today show, and Nexus Health virtual seminars. Prior to owning my own facility, I worked with Equinox Fitness as an educator, leading their continuing education program for new and promoted trainers. 

1855
The 5 Biggest Mistakes You are Making as a Gym Owner
Dan Kleckner | Owner, Kutting Edge Fitness

Few gym owners realize the growth potential of their business because the fitness business has evolved, and they have not. Join Dan to learn the steps you need to take to build a financially successful training gym that will allow you to manage your time and provide you with financial freedom.

  • Business
Presenter Bio

Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.

Dan is a Certified Exercise Physiologist through the American College of Sports Medicine and a level 2 Titleist Performance Institute Golf Fitness Professional. He has been mentored by some of the top golf fitness and fitness business professionals in the country including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now mentors several start-up gym owners himself.  Dan is a well-respected speaker in the greater Northwest and is considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and small group training. 

1865
From Passion to Profit: The Path to a Successful Training Career
Peter D'Epiro | Sole Proprietor, www.ifpfit.com

This session will cover pivotal topics that include: the role of education, employee versus self employed work, diversifying both within and outside the industry, work/life balance, rethinking your billing system to create financial stability, and work ethic and professionalism.

  • Business
Presenter Bio

Trainer in Silicon Valley, California for 30 years, with both a bachelor's and masters in exercise science. Certifications, education, and mentorship with NASM, NSCA, EXOS, Dragon Door, Strong First, Mike Boyle, Stretch to Win, Precision Nutrition, and IYCA.

Work experience includes working as an employee in large national chain gyms, regional chain gyms, and boutique private training studios, as well as being self employed at big box public gym chains, providing mobile in-home training, and private training facilities for independent contractors.

As a self employed trainer have crafted a business working fewer days per week than average (4) while earning above industry highs as listed in the IDEA financial report on fitness industry professionals.

1866
Roadmap to Minimizing Taxes for Fitness Pros
Mike Jesowshek | Co-Founder, IncSight

Don't miss out on this opportunity to turn tax time from a dreaded chore into a chance for financial growth! Say goodbye to tax-related stress and hello to a healthier financial future. See you there!

  • Business
Presenter Bio

Mike Jesowshek, CPA is the founder of the accounting firm IncSight.  Mike has a strong passion for both fitness and technology as his firm helps provide digital accounting, bookkeeping, and tax solutions for studio and gym owners.  With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally.

1867

03/03/2024 - 12:00pm to 12:15pm

Brain Break: Joint Mobilization Sponsored by ISSA
John Bauer | Content Developer, ISSA

Our world is full of sitting still and staring at screens.  Let's get up and mobilize joint by joint head to toe!

  • Technical
Presenter Bio

John Bauer is a seasoned fitness professional with a passion for empowering individuals to achieve their health and wellness goals. Since embarking on his fitness journey in 1999, John has been a driving force in the industry, leaving an indelible mark on the lives of countless clients.

Over the years, John's career has encompassed diverse roles, including managing several health clubs, serving as the former director of education for Club Sport, a major health club chain acquired by Bay Club. He has also shared his wealth of knowledge as an instructor and interim department head for Bryan College, teaching courses in Kinesiology, Biomechanics, Exercise Programming, Nutrition, Sports Nutrition, Special Populations and Chronic Conditions, Business and Sales, and Coaching Psychology.

John's commitment to education extends to his affiliations and certifications, including a Bachelor of Science in Sports Management/Wellness and Fitness from California University of Pennsylvania. He holds certifications from ISSA, NASM, PTA Global, and various specialized certifications such as Trigger Point Therapy, Animal Flow, ONNIT Foundations, Kettlebell, Durability, and Vivobarefoot Running coaching.

1852

03/03/2024 - 12:15pm to 1:15pm

Training Methods for Client Retention: Regular Exercises to Work with Clients No Matter their Level, Goal or Equipment Access
Logan Dube | Director of Education, getppsc.com

Training Methods are ways that beginner & intermediate-level trainers can modify or challenge regular exercises so that they can work with clients no matter their level, goal or equipment access. When you can do this, combined with the relationship you build with your client, they'll stay with you for longer, talk about how much fun they are having and refer you to more clients who are looking for the same quality training experience!

  • Technical
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

1856
When it Comes to Fitness, Play the Long Game
Tiffani Bassi | Founder, Train With Tiff

We all know the saying when it comes to fitness “it’s a marathon, not a sprint”. The same is true as a fitness leader when thinking of your business strategy. When you ease clients into a routine to build a strong foundation, the small wins in the beginning will have a snowball effect and encourage them to take on more at a pace that allows your clients to stick around for the long term and see results that last.

  • Business
Presenter Bio

Tiffani is the founder and head personal trainer at Train with Tiff. Five years into her career, looking to make an even bigger impact, she was drawn to working in the fitness technology industry and joined the team at Trainerize where for the next five years she would empower thousands of trainers to build successful businesses and better support their clients, resulting in more people finding success in their health and fitness journeys.

Tiffani hopes to continue inspiring new trainers to pursue their passions and build rewarding careers through her mentorship. Moreover, she remains dedicated to working with all levels of clients, from beginners to professional athletes. Tiffani holds certifications from BCRPA as well as Precision Nutrition Level 1 and FMS Level 1 & 2.

1868
From Cycles to Transitions: Support Your Client's Hormonal Health Through Exercise
Jenna Zaffino | Founder, jennazaffino.com

Discover how to customize exercise routines for your female clients to comprehensively support their hormone health. Whether your clients are navigating the ups and downs of menstrual cycles, facing the challenges of perimenopause, or simply seeking to boost energy and recovery, this talk will provide you with valuable insights and practical strategies. 

  • Technical
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1869
Harnessing the Power of the A.L.T.I.T.U.D.E. Goal-Setting Framework
Micah Logan | Founder/CEO, MELD Fitness + Wellness

Discover how the ALTITUDE principles of Articulation, Longevity, Tangible Metrics, Inclusive Collaboration, Targeted Intent, Understandability, Dynamic Review, and Empowerment can redefine your approach to KPIs. By bridging the gap between strategic intention and quantifiable metrics, the ALTITUDE framework ensures your KPIs are not just measurements, but powerful tools that align every layer of your organization towards shared success.

  • Business
Presenter Bio

Micah Logan is a career entrepreneur.  His career started in the Fitness and Wellness Industry. Micah began his career as a Personal Trainer in 2003.  Over the last 17+ years he has not only worked with hundreds of clients and trained more than 20,000 thousand hours, he’s also built one of Boston’s most reputable fitness and wellness companies.  Next Level Fitness & Wellness is a small group training studio concept with multiple locations in Boston and the surrounding area.  In 2020 Micah decided to Franchise his small group training studio concept and plans to launch the Franchise late 2020 – Early 2021.  Micah is an Executive Board Member of MIFO (Massachusetts Independent Fitness Operators) association and a member of Association of Fitness Studios.  In addition to his work in the fitness industry, as a small business consultant, Micah consults with small businesses of varying types to increase profits and to create sustainable business models.  In January 2020 Micah became the CEO of a manufacturing company called HushFrame.

Micah has built an excellent reputation as a business owner, entrepreneur and small business consultant which was reflected in his training facility being awarded the prestigious Boston’s A-List top 5 for Personal Trainers in 2013 & 2014 and the Best of 2015 of thumbtack service award and was honored as #1 rated fitness company in Massachusetts by Top Rated Local for customer service 2019.

1870

03/03/2024 - 2:00pm to 3:00pm

Rest. Refuel. Rejuvenate: The 3 R’s to Recovery and Optimal Health
Erik Schreiber | Owner, CustomFit360 Health and Wellness

Recovery topics and education are taking the fitness industry by storm these days. With the latest research and education at our fingertips, Erik will make sure attendees leave with an understanding of what recovery means and how it pertains to and ties in with injury prevention, reaching a client’s goals and improving overall health.

  • Technical
Presenter Bio
Erik has been in the Fitness Industry for 17 years, having held positions such as Fitness Consultant, Sales Manager, Personal Training, and Assistant General Manager. Currently, he is the owner and operator of CustomFit360 Health and Wellness located in Ocean View DE. 
 
As the Owner of CustomFit360, Erik has grown his business aggressively.  In just 7 years, his studio has expanded from a single 800 square foot studio to 3 studios and over 7,000 feet of total space.  Additionally, Erik has earned the Trainer of The Year in Delaware and is now in the process of writing his own book. 
1848
There is No Such Thing as Balance
Jessica Maurer | Director of Operations and Product, JHM Fitness & FIT4MOM

We'll delve into practical tips, valuable insights, and essential truths to help you navigate the complexities of finding happiness and success across various life stages. Leave with a refined perspective on achieving your personal and professional aspirations through effective delegation and automation strategies.

  • Technical
Presenter Bio

Jessica H. Maurer serves as the Director of Operations & Product at FIT4MOM, where her role is pivotal in providing comprehensive support and resources to franchisees and instructors across the nation. Jessica curates and develops innovative learning experiences that benefit the entire FIT4MOM community, including digital format certifications, educational courses on leadership and entrepreneurship, and consumer-centric brand awareness content.

Beyond her work at FIT4MOM, Jessica is a highly regarded fitness business consultant and strategist with a global footprint. She has shared her expertise internationally, presenting and consulting for numerous brands. Her unwavering passion lies in empowering fitness professionals and businesses to reach their fullest potential through a multifaceted approach that includes education, program and instructor development, and the creation and promotion of brand awareness.

Jessica's contributions to the fitness industry have been far-reaching. She has conducted certifications and workshops on an international stage, including prominent events such as IDEA World, SCW Mania, canfitpro, AsiaFit, FitnessFest, and more. Furthermore, she continues to offer her valuable consulting services to locally owned businesses and fitness professionals, impacting the industry's growth and development.

1871
Leveraging Metabolic Training for Results and Profits
Dr. Brian Biagioli | Graduate Program Director for Strength & Conditioning, University of Miami

Learn how metabolic training can accelerate fitness results in multiple categories while you gain an understanding to program components and exercise synergy while safely maximizing the benefits of the force-velocity curve for rapid adaptations.

  • Technical
Presenter Bio

Dr. Brian Biagioli currently serves as the graduate program director for strength and conditioning in the Kinesiology and Sport Science Department at the University of Miami.  He also serves as the current Executive Director for the National Council on Strength and Fitness Board for Certification. He is very active in the fitness industry currently serving four national committees related to standard setting, accreditation and population engagement in physical activity in the United States.

Dr. Biagioli has authored four college text books and most recently is the primary author and editor for a new book on advanced sports performance. He has presented internationally for different sport conferences including lectures at the Olympic training center in Korea, Argentina, and is a lead expert on performance FIBA Europe. Formerly, Dr. Biagioli served as the program director for the Department of Exercise Physiology at Florida International University as well as a Division I Strength and Conditioning Coach. 

1875

03/03/2024 - 3:00pm to 4:00pm

Converting Leads Into Sales
Jersey Giambrone | CEO & Founder, Fuel Bootcamp

In this session, you will learn tactics on how to connect with your new potential members.  How to overcome objections and get a clear path to the sale.

  • Business
Presenter Bio

Jersey Giambrone is the owner and founder of Fuel Bootcamp. A motivational speaker and a 16-year recovering addict. He's spent over 14 years in the fitness industry and is passionate about creating a real impact in people's lives through fitness.

He's a Super trainer, an Entrepreneur, and a believer in God. He is also the published author of the book Too Fit To Quit.

1849
Cloning Yourself & Your Results: Building the Processes, Training and Management So Your Studio Grows Even When You're Not There
Beth Potter | Director of Client Services, STUDIO GROW

In this session you will learn how to create simple, repeatable processes, cultivating an atmosphere your clients can't help but want to be a part of, even on days when you're not there!

  • Business
Presenter Bio

Beth Potter is a leader and has been in the health and wellness space for over seven years. She's navigated through numerous roles from coaching clients both nutritionally and physically to managing and leading teams, contributing to and creating operations and processes for a parent company of multiple fitness brands, all while investing in her own personal health and wellness journey.

Beth specializes in creating and streamlining operations to help the growth of clubs, with a focused approach on the development of teams and leadership. 

1850
Master Your Mindset: How a Growth Mindset is the Ticket to Unparalleled Success
Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

As the health and fitness industry continues to reinvent itself there is one concept that has stood the test of time; mindset!  Life has its ups and downs just as each rep does but it's the ability to Master your Mindset which allows you the opportunity to thrive.

  • Business
Presenter Bio

With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times.  As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center.  While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director.  Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan. 

Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling.  He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.  

Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic.  Josh says; “I am exactly where I wanted to be in my career.  I am in a position that I can give back and support the community that has been there for me over the past 20 years” 

1851

03/03/2024 - 4:00pm to 4:15pm

Looking Forward: Charting Your Path for Fitness Success post SUCCEED!
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

In this closing session, we invite conference attendees to embark on a personalized journey towards sustained fitness success. Join us as we delve into strategic planning, goal-setting techniques, and expert insights that extend beyond the conference.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

1873

 


 

Day 5

03/04/2024 - 7:00am to 8:00pm

The Referral Accelerator: A Proven System to Generate a Ton of New Leads on Autopilot
Ryan Obernesser | CEO, O.B. Training Inc.

The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.

  • Business
Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

1805

03/04/2024 - 8:00am to 9:00am

How to Attract and Sign Up Clients Who Will Pay You $500-$2,000 a Month
Sean Greeley | Founder & CEO, NPE

A lot of fit pros and studio/gyms have struggled the past 2+ years, but some are THRIVING. How? They’re targeting, attracting, and signing up high-paying personal training clients. They’re charging $500, $1,000, and even $2,000 a month PER CLIENT – and signing them to 3-, 6- and 12-month contracts. And this influx of premium clients are raising revenues to new highs.

  • Business
Presenter Bio

Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.

Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

1806

03/04/2024 - 9:00am to 10:00am

Unleashing Your Creative Genius: How to Supercharge Your Brainstorming with Chat GPT
Jenna Zaffino | Founder, jennazaffino.com

This presentation will teach you how to use Chat GPT effectively as a partner for brainstorming, focus, and simplifying ideas. Whether you're a trainer, manger or business owner, Chat GPT can help you generate fresh ideas and overcome creative blocks. The presentation will cover the general usage of the free platform, including how to set up an account and navigate the interface. You'll also learn how to hone in your prompts for effective answers by using specific keywords and phrases.

  • Business
  • Technical
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1807

03/04/2024 - 10:00am to 11:00am

Plug & Play: How to Create and Customize Rockstar Wellness Programs
Debbie Bellenger | Founder & CEO, Body By Definition Advisory and Education Services

Would you like to add another revenue stream to your business model? With hybrid work remaining and the world of zoom remaining, we have the perfect opportunity to offer virtual fitness and wellness programs (for a fee) to those individuals who are sitting in their homes wishing they could get started.

  • Business
Presenter Bio

Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services.  Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022.  She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.

She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed  to the Club Industry 2023 Trends Report.  She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching.  She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.

1808

03/04/2024 - 11:00am to 12:00pm

Scale Your Fitness Business With Cost-Effective Marketing Strategies
Lewis Agnew | COO, My PT Hub

Join Lewis Agnew, COO of My PT Hub, and Jonah Cokshaw, Owner and Founder of FITMEDIA as they discuss the best marketing practices that fit within any budget.

  • Business
Presenter Bio

My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities.

This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.

1809

03/04/2024 - 2:00pm to 3:00pm

Conversion Conversations: The NEW Way To Make Sales
Ryan Obernesser | CEO, O.B. Training Inc.

The modern-day world is changing the way that people want to buy their services.  You will learn how you can adapt to the times and make sales through chats. You will learn how to engage potential clients, qualify that they are the right fit for your program, get confirmation they are looking for help and convert them into paying clients all through chat.

  • Business
Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

1810

03/04/2024 - 3:00pm to 4:00pm

Level Up Your Training Business Through Experiences, Not Packages
Jenna Zaffino | Founder, jennazaffino.com

In this session, we'll learn how to create offerings that help deliver the very best of your services and offerings at a price that reflects the needs of your bottom line.

  • Business
Presenter Bio

Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.  

Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.

1811

03/04/2024 - 4:00pm to 5:00pm

Charge What You're Worth: A Simple Formula for Packaging, Pricing and Selling
Lindsay Vastola | Founder, Vast Potential

Undercharging your value not only jeopardizes the longevity of your business but, maybe worse, is the quickest way to personal and professional burnout. Here is the approach to fix that so you can be confident charging your worth.

  • Business
Presenter Bio

Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.

She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals. Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com

1812