Below are ALL the sessions that currently qualify for CEC/CEUs.
Enjoy all the recordings from our most recent SUCCEED! conference carrying CEC/CEUs. Or follow the CEC/CEU grid to earn credits/units from your certification organization.
Remember: For $349, you gain access to all SUCCEED! Virtual Conferences (and recordings), held 3x a year! Learn more at SUCCEED!, or learn about FBA membership, including FBA Certification.
Download the qualifying grid:
Review the CEC/CEU grid to determine if a session is on the grid and carries CEC/CEUs from the certifying organizations.
Agenda
Day 1
12/04/2024 - 9:00am to 10:00am
Discover effective strategies and tools for improving your outreach to your membership and clients. Learn how to foster stronger relationships, increase engagement, and deliver clear, impactful messages.
Shawn Tannenbaum is a seasoned SAAS sales expert with a passion for delivering impactful B2B software demonstrations that drive business growth and innovation. With over a decade of experience in the industry, Shawn excels in understanding the unique needs of businesses across various sectors, crafting tailored solutions, and demonstrating the value of cutting-edge software technologies.
As a trusted advisor, Shawn leverages his deep industry knowledge to guide businesses through the complexities of software adoption, helping them streamline operations, enhance efficiency, and achieve their strategic goals. His expertise lies not only in showcasing the features and capabilities of SAAS products but also in translating technical details into clear, compelling business benefits.
12/04/2024 - 10:00am to 11:00am
Dive into the evolving landscape of the fitness industry and discover how to stay ahead of the curve. This session will equip you with the essential skills, mindset, and strategies needed to maximize your potential, attract loyal clients, and build a sustainable, lucrative and thriving fitness career.
- Business
- Technical
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.
In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
12/04/2024 - 11:00am to 12:30pm
In this workshop, we’ll cover the essential legal documents every gym owner needs to have airtight, with a special focus on the liability waiver. You’ll learn exactly what a liability waiver is, why it’s a critical legal safeguard for your business, and why using a template waiver could leave you extremely vulnerable. We’ll dive into real-life case studies that highlight the risks of inadequate waivers and provide a live review session—so bring your own waiver and follow along.
- Workshop
Matthew Becker is the founder and lead attorney of Gym Lawyers PLLC, a law firm dedicated exclusively to the legal needs of gym owners. What makes Matt uniquely qualified to serve this industry isn’t just his 15-year experience as a licensed Attorney—it’s his 11 years as a gym owner himself.
In 2013, Matt opened and operated his own CrossFit affiliate, where he experienced firsthand the legal and operational challenges that gym owners face. From managing membership contracts and handling liability waivers to navigating lease agreements and staff issues, Matt lived through every aspect of gym ownership. This deep, personal experience allowed him to spot the significant legal gaps that exist for gym owners and inspired him to create Gym Lawyers PLLC.
Today, Matt combines his legal expertise with his real-world gym ownership experience to help fitness entrepreneurs protect their businesses, stay compliant, and grow with confidence. Since 2021, he has helped hundreds of gym owners across the U.S. in various fitness disciplines, including CrossFit, yoga, martial arts, strength training, and more, through legal education, consultation, and custom legal strategies.
With Matt, gym owners get more than just legal advice—they get insight from someone who has been in their shoes and understands the unique challenges they face.
12/04/2024 - 1:00pm to 2:30pm
Working hard but going nowhere? If you want to boost profits, get more clients, and improve your team, it's time to upgrade your mission. Don’t try to work harder, learn how to work smarter! Get the step-by-step strategy you need to get your business unstuck and growing again in the next 90 days.
- Workshop
Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.
Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.
Day 2
12/05/2024 - 9:00am to 9:45am
Be guided through 35-minutes of easy-to-follow BODYCOMBAT™. All you need is a mat and some motivation for this high-energy, martial art-inspired workout that fuels cardio fitness and strengthens your whole body.
Andy Peat is a visionary with a rich background in product innovation, operational management, business expansion, and over 10 years of leadership experience in the fitness industry. He spent a couple of years refining his strategic and management skills as the Chief Product Officer at Lift Brands, before pivoting to expand upon his leadership skills and passion for fitness as the CEO of Fitness On Demand.
12/05/2024 - 9:00am to 10:00am
In this session, we’ll explore key decisions around membership types, pricing strategies, and how these align with your client journey—from trial to becoming a committed member. Walk away with actionable insights to craft a membership model that works for your unique business and audience.
Rob McGarry is a founder of Warrior Studio Management Software. He has 20+ years working in the fitness industry with a deep knowledge of yoga, indoor cycling, CrossFit, HIIT, and boxing gym studios.
He has experience being an instructor, employee, member and volunteer and work with many different solutions. In addition, Rob has his Masters in Business Administration and 20+ years in the software and payments industry.
12/05/2024 - 10:00am to 10:15am
Join our founder and CEO, Josh Leve alongside Liz Rodriguez, as we officially launch the biggest virtual fitness conference of the year!
- Social
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.
In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
12/05/2024 - 10:30am to 11:30am
Join Lauren Shroyer, VP of Product and Innovation at ACE, for an insightful keynote exploring artificial intelligence's transformative power in the fitness sector and the importance of upskilling and forging strategic partnerships to stay ahead in this rapidly evolving industry.
- Business
- Technical
- Featured
Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.
In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.
12/05/2024 - 11:45am to 12:30pm
Learn from Arketa's CEO and Head of Marketing why making tech your ally is key to success and how Arketa is the best choice for technology allyship.
- Featured
Rachel Lea Fishman is CEO and Co-Founder of Arketa. Her deep understanding of the fitness and wellness industry comes from first-hand experience managing and teaching at a yoga studio. She saw the need for simpler, better tools that make running a fitness business easier instead of more complicated. Combining her passion for this industry with her tech experience, Rachel Lea founded Arketa with a mission to empower fitness business owners by simplifying the tools they need to run their businesses.
Arketa has helped over 1,000 wellness businesses streamline operations, increase revenue, and help owners get back to doing what they love most. Arketa’s comprehensive solution streamlines booking and schedule management, on-demand content hosting, branded websites, a marketing suite, custom-branded mobile apps and a variety of client engagement tools.
Rachel Lea is also a certified yoga instructor with certifications from CorePower Yoga, Group Fitness Training and a 200-Hour Power Yoga Certification from Yoga Alliance.
Day 3
Day 4
12/07/2024 - 8:00am to 9:00am
Kick off your weekend SUCCEED! experience with one of the fitness industry's icons, Randy Hetrick. Randy will get you inspired, informed, and hyper-focused on identifying your why and the tactics necessary to transform your 2024!
- Featured
Randy Hetrick is the creator of the Suspension Trainer®--among the most prolific pieces of exercise equipment in history--and is the founder of TRX, one of the world’s leading fitness training brands. Over more than three decades, Randy built a record of unique accomplishments including: collegiate athlete; 14-year Navy SEAL Officer; bootstrap entrepreneur; inventor with more than 30 patents; and growth company CEO whose company earned multiple placements on the rosters of the Inc. 500 Fastest Growing Companies and Outside Magazine Best Places to Work.
He earned a bachelor’s from the University of Southern California; a master’s from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business. He is a contributing lecturer at USC and Stanford on entrepreneurship, branding, and leadership. Randy added television to his resume as host of the fitness-related entrepreneur reality TV series “Sweat Inc.” He has been featured on the magazine covers of Club Business International and American Fitness, and Entrepreneur Magazine included Randy on its list of the country’s “50 Most Daring Entrepreneurs” based on his successful battles fighting off knockoffs and counterfeiters in the digital marketplace.
Randy is also the Founder & CEO of OutFit, a new mobile training franchise that leverages a sophisticated technology platform to coordinate a network of tricked-out sprinter vans to deliver expertly coached outdoor group fitness and private training to parks, schools, and cul-de-sacs in neighborhoods across America. He is also an investor and advisor on the boards of several other ventures outside the fitness industry. Randy speaks on entrepreneurship, leadership, branding, and culture to companies around the world and is currently working on his first book, a survival guide for entrepreneurs.
12/07/2024 - 9:00am to 10:00am
Dive into a world of understanding, empathy, and unconditional positive regard, creating a unique space in the lives of your clients that AI can NEVER replace. For over a decade, ACE has been shaping personal trainers into experts of behavior change coaching. Now, more than ever, you must seize the opportunity to connect with clients, fuel their intrinsic motivation, and guide them towards a joyful embrace of positive lifestyle changes.
- Business
- Technical
Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.
In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.
Join Dane Robinson for an experiential overview of intentional programming behind recovery-focused workouts. Dane will share key insights into smarter recovery programming, providing direction on how and why this can be an integral component of a well-rounded exercise regimen for the everyday athlete. Attendees will leave the session with a blueprint for a recovery-focused workout they can utilize with clients.
- Technical
Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.
After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.
Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.
Join Robert for this presentation as he dives deep into the world of frailty and a special selected series of exercises and lifting strategies that can help get your clients really strong, quickly.
- Technical
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.
Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.
Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
12/07/2024 - 10:00am to 11:00am
Whether you are new to personal training or a seasoned independent trainer, unlocking new client acquisition is an art of exceeding expectations from the very start. In this course, we equip you with a comprehensive collection of new client resources such as intake forms, email templates, welcome kits, and client contracts and waivers.
- Business
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.
Navigating nutrition coaching for profits requires knowledge of the laws of 46 regulated States, intelligent planning, and thoughtful execution. Becoming a nutrition specialist increases your serviceable market and deliverables. It can help you define and refine your niche to maximize profitability and add scale.
- Business
Dr. Brian Biagioli currently serves as the graduate program director for strength and conditioning in the Kinesiology and Sport Science Department at the University of Miami. He also serves as the current Executive Director for the National Council on Strength and Fitness Board for Certification. He is very active in the fitness industry currently serving four national committees related to standard setting, accreditation and population engagement in physical activity in the United States.
Dr. Biagioli has authored four college text books and most recently is the primary author and editor for a new book on advanced sports performance. He has presented internationally for different sport conferences including lectures at the Olympic training center in Korea, Argentina, and is a lead expert on performance FIBA Europe. Formerly, Dr. Biagioli served as the program director for the Department of Exercise Physiology at Florida International University as well as a Division I Strength and Conditioning Coach.
Corrective Exercise has been around for two decades, yet many fitness professionals still struggle to implement effective corrective exercise protocols. Corrective exercise works when implemented to have a positive impact on a specific movement inefficiency and progressed over time. Avoid corrective exercise purgatory by systemizing your protocols and have a bigger impact on your clients’ results.
- Technical
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
Explore the power of media, dive into how to create partnerships, and practice speaking to potential customers with direct communications. Never fear a social media outage again.
- Business
Jessica H. Maurer serves as the Director of Operations & Product at FIT4MOM, where her role is pivotal in providing comprehensive support and resources to franchisees and instructors across the nation. Jessica curates and develops innovative learning experiences that benefit the entire FIT4MOM community, including digital format certifications, educational courses on leadership and entrepreneurship, and consumer-centric brand awareness content.
Beyond her work at FIT4MOM, Jessica is a highly regarded fitness business consultant and strategist with a global footprint. She has shared her expertise internationally, presenting and consulting for numerous brands. Her unwavering passion lies in empowering fitness professionals and businesses to reach their fullest potential through a multifaceted approach that includes education, program and instructor development, and the creation and promotion of brand awareness.
Jessica's contributions to the fitness industry have been far-reaching. She has conducted certifications and workshops on an international stage, including prominent events such as IDEA World, SCW Mania, canfitpro, AsiaFit, FitnessFest, and more. Furthermore, she continues to offer her valuable consulting services to locally owned businesses and fitness professionals, impacting the industry's growth and development.
12/07/2024 - 11:00am to 12:00pm
Traditionally, group workouts have been focused more on cardio, mobility or general exercise. But as the population becomes focused on longevity, the demand for strength-based programming is growing and intermediate/advanced level trainers can capitalize on this opportunity. How do you navigate participants at different levels of ability and experience? How do you manage access to equipment while delivering a safe & effective strength training experience in a group? This session will cover it all!
- Technical
Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.
After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.
Join Bob, the Trainer-of-Trainers & a business strategist, who will take you through is "Blueprint-for-Success" that will build both resiliency & income growth into your business. Audience Skill: Beginner, Intermediate & Advanced.
- Business
- Technical
When Bob Esquerre announced his retirement from Consulting at the IHRSA 2010 Conference in San Diego, he said “I Am Done”! However, he kept training Clients as a Personal Trainer, teaching GroupEX Classes and Coaching both Small & Large Group Training Sessions until 2017. This should have been a hint that “He Was Not Done”! COVID Came! Our Industry was classified as Non-Essential! Now Bob-Is-Back…To Continue Where He Left….Making Our Industry Essential.
MEET BOB ESQUERRE, MA, NSCA-CPT, BSC
Bob’s career is unique because he came into the Fitness Industry, at the bottom-as an Aerobics Instructor, after 13 years of Management, Project Management & Operations Management Training in the business world. When he semi-retired, Bob was both nationally & internationally recognized as a Business Planning Consultant, a Fitness Director, an Operations Director, Educator, Author, Personal Trainer and Group Exercise Instructor. As the CEO of the Esquerre Fitness Group International, was an active participant in both the national & international lecture circuits as a sought after speaker in the following areas:
- Customer Recruitment, On-Boarding & Customer Retention
- Fitness Programming
- Personal & Small/Large Group Training
- Wellness & Health Programming (Active & In-Active Aging Customers)
- Community Outreach Programming
- Professional Development: Club/Studio Managers
- Professional Development: Fitness Professionals
- Professional Development: Club/Studio Managers/Owners
This 2.5 instructor pre-con workshop emphasizes capitalizing on your unique coach persona, understanding the biochemical journey of a member in a class, and how to create a replicable class experience without wasting energy. Based on research used to create Hollywood blockbusters and Dane Robinson’s experience coaching fitness on-camera, this is your Sold-Out Class Strategy!
- Business
- Technical
Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.
After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.
Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.
Robert will teach attendees how to assess their client's ability to produce power and how to implement a program design that will improve their power output.
- Technical
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.
Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.
Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
12/07/2024 - 1:00pm to 2:00pm
When clients seem to want to “lose 30 lbs in 30 days,” it can be challenging for a coach and trainer to get the desired results and manage their expectations. In this presentation, we’ll cover how to assess a client’s nutrition foundation and lifestyle to clarify their expectations. From there, we’ll discuss how helping clients’ awareness will help them achieve lasting, more meaningful change.
- Technical
Gianna Masi, RDN, CISSN is the Manager of Nutrition Education & Innovation at Stronger U Nutrition. She is a registered dietitian and personal trainer in NY/CT. She is the founder of Gritty Nutrition, LLC and previously worked with the NY Rangers and NY Knicks.
She loves working with general population clients and youth through retired athletes. Gianna’s goal is to be accessible and practical in her approach and elevate her client’s awareness. Her mantra is: “With good basics comes endless options.”
Join this session to learn a simple and easy-to-implement system to generate leads every day, and get new clients every week in your business. Imagine waking up each morning, knowing that a fresh batch of leads is waiting for you. No more feast and famine. No more relying on luck. Just a steady stream of potential clients eager to experience the transformation you offer.
Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.
Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.
The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.
- Business
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
Join Dr. Dan Ritchie from the Functional Aging Institute as he discusses why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.
- Business
- Technical
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.
Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the FUNCTIONAL AGING Institute.
Dan has recently joined the team at Marbles Brain Body Fitness.
12/07/2024 - 2:00pm to 3:00pm
Get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path.
- Technical
Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.
In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.
Fear not! You can learn to be an exceptional leader who inspires and motivates your team to greatness. There are 5 key elements to master in becoming an outstanding leader and they are the topics of this presentation. This session is for owners, managers, and anyone who aspires to lead others.
- Business
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
We will discuss the difference between being a Fitness Pro and a Wellness Pro and why it matters to the growth of your business.
- Business
Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services. Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022. She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.
She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed to the Club Industry 2023 Trends Report. She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching. She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.
Discover how to customize exercise routines for your female clients to comprehensively support their hormone health. Whether your clients are navigating the ups and downs of menstrual cycles, facing the challenges of perimenopause, or simply seeking to boost energy and recovery, this talk will provide you with valuable insights and practical strategies.
- Technical
With over 20 years as a fitness professional, Jenna's journey has evolved from training bodies to empowering individuals and businesses to thrive. As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.
Jenna also helps fitness and wellness business owners—especially solopreneurs—create sustainable businesses that honor their passion, fuel their success, and prevent burnout. With her empathetic, client-centered approach, Jenna provides the practical tools, personalized support, and sustainable strategies to help you find satisfaction in life and business.
12/07/2024 - 3:00pm to 4:00pm
We will explore some of the pitfalls of relying on contemporary “digital” marketing to attract the 55+ members and discuss some of the options that better connect with, and are more easily understood by, this all-important target demographic.
- Business
Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community.
He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.
It's time for a shift from telling people what they need to consulting on their path to success. This session will provide you with a framework to enhance your personal training sales conversion rate.
- Business
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
You will learn the multifaceted approach to not only physical health, but also life and career success. You will walk away with a clear understanding of how to use these modalities, along with exercise and more, in your weekly routines.
- Technical
My name is Michael Ricchio and I am the owner of MAR Health & Performance in Downers Grove, IL. My facility focuses on both adult exercise and lifestyle health, as well as youth to professional athletic performance.
I hold my Master's Degree in Exercise Physiology and have been coaching/training for 17 years. I am also the host of the Lifestyle as Medicine podcast and strength coach and position coach for Downers Grove North High School.
My speaking experience includes leading lectures for the Northwestern Hospital CEU events, content creator and speaker for LulaFit corporate wellness events, recorded segments for the NBC Chicago Today show, and Nexus Health virtual seminars. Prior to owning my own facility, I worked with Equinox Fitness as an educator, leading their continuing education program for new and promoted trainers.
The most challenging thing about establishing trust in this gym environment is that trust is earned and built; not given. In this presentation, I will provide some simple, yet effective strategies to help utilize the art of building trust within personal training to maximize client engagement and retention.
- Business
Brittany Todd is the Owner and Founder of Fluorescent Fitness, where she works to provide customized fitness and wellness trainings and solutions for organizations and fitness professionals. Brittany also works full time as the Association Director of Healthy Living for the YMCA of South Florida.
Brittany is an accomplished presenter, a published author of two fitness books, research studies, accredited fitness educational programs, and fitness editorial content.
Day 5
12/08/2024 - 8:00am to 9:00am
Join Ty Sevin, the President of Keiser as he discusses the secrets to developing a lifelong passion for continuing personal improvement.
- Featured
Ty Sevin, the current President of Keiser, brings over 25 years of coaching experience at the collegiate and Olympic levels. A four-time U.S. Olympic Trials qualifier in javelin, Ty has made significant contributions to the field of track and field.
He has served as the Director of the Track and Field Residency Program at the United States Olympic Committee's Training Center in Chula Vista, CA, and as an assistant coach for Team USA on three occasions.
Ty also held the position of Associate Head Coach for both the men’s and women’s track and field teams at the University of Texas at Austin. Additionally, he led the men’s and women’s track and cross-country teams at the University of New Orleans and McNeese State. Ty Sevin is recognized as one of the most influential track and field coaches in the country.
12/08/2024 - 9:00am to 10:00am
Explore the groundbreaking Exos Training System, refined through over 20 years of research and fieldwork with athletes, tactical operators, and Fortune 500 teams. This session highlights our holistic approach, integrating Mindset, Nutrition, Movement, and Recovery, to optimize human performance across all domains.
- Business
Rich Pruett's career spans academics and athletics, starting in football as an assistant and quality control coach for the Georgia Force of the Arena Football League, then at Georgia State University's first football program. Transitioning to strength and conditioning, he became the Director of Sports Performance at the University of North Georgia (UNG) from 2012 to 2023, managing athletic development for 13 NCAA teams.
He worked with diverse groups, including collegiate athletes and military personnel. After earning a master's in exercise science from UNG in 2015, Pruett taught as an adjunct professor in the kinesiology department, developing courses in strength and conditioning. He completed a doctorate in leadership and higher education at UNG in 2022, focusing on cultural capital skills in athletics and healthcare.
In February 2023, Pruett joined Exos as the Director of Performance in Phoenix, Arizona, where he leads a team of practitioners and focuses on performance coaching.
Learn how diversifying your fitness offerings can attract new clients, improve client retention, and boost your bottom line. This keynote will cover different modalities, from traditional strength training to innovative wellness services, and how to integrate them into your business seamlessly.
- Business
- Technical
After watching a miracle through fitness, Johnny has dedicated his life to educating others on movement and making the best choices for long-term health. With over 10 years of fitness industry experience, Johnny has served as a Personal Trainer, Strength and Conditioning Coach, Fitness Manager, General Manager, and program design consultant.
Johnny now works closely with health clubs, gyms, and organizations to ensure fitness facilities are staffed with ISSA-certified trainers. He also focuses on the continued education of our students and trainers across the fitness industry.
12/08/2024 - 10:00am to 11:00am
During this session, you will evaluate your verbal and nonverbal skills as well as examine the nuances of communicating in a virtual space. This session is for all audiences and/or those professionals new to virtual coaching and training.
- Business
Erin Nitschke, EdD, ACE-CPT, NFPT-CPT, NSCA-CPT, ACE Health Coach, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, and Pn1 is a health and human performance college professor, fitness writer, mother, and passionate fitness professional. She has been in the health and exercise industry since 2003.
Erin believes in the power of a holistic approach to healthy living. She loves encouraging her clients and students to develop body harmony by teaching focused skill development and lifestyle balance.
Erin serves as a subject matter expert and content creator for ACE. Erin is also an editorial author for IDEA, NFPT, Fitness Education Online, and Ate.com, where she writes on topics related to personal training, health coaching, behavior change, and career success. She lives in Wyoming and serves as the Program Director of Sciences at Laramie County Community College.
In this session, attendees will uncover the most effective strategies to increase client adherence, boost income potential, and drive more referrals. We'll delve into actionable methods that not only increase client compliance but also enhance overall client satisfaction and loyalty.
- Business
- Technical
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.
In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
The course aims to teach coaches how to assess and plan programs that consider all aspects of fitness, ensuring clients achieve their goals without neglecting other important areas.
- Technical
Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.
Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company.
Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.
In this session, Robert Linkul will take you through the screening process he uses at TOA for his older adult clients. This step-by-step approach will teach you how to perform each of these assessments/screens and help you establish a great starting point (and re-assessing point) for your clients.
- Technical
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.
Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.
Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
12/08/2024 - 11:00am to 12:00pm
Understand how to leverage more inclusion in your business! Take new insights that will allow you to reflect on how to enhance the inclusion of your community members to grow.
- Business
Katrina is an equity-centered wellness educator with a career spanning over 20 years. She is a certified personal trainer and fitness specialist, health and nutrition coach, and group fitness instructor who holds a Master's degree in Exercise Science: Health Promotion and Nutrition.
Her coaching methods are collaborative, focusing on accessibility and affordability as a foundation for proactive lifestyle change and behavior modification. Katrina has centered cultural awareness, simplified meal planning and nutrition, as well as movement for all bodies as key components of her education and content.
Collaborating with other advocates in the field, she aims to shift wellness culture towards one that fosters longevity by reducing impacts from chronic health issues proactively.
Are you looking to take proactive steps to prioritize client bone health and overall well-being? This session is designed to educate and empower the fitness professional to better design and implement programs that best serve the needs of aging clients. Learn safe and effective exercises, improve communication skills, and help your clients achieve optimal bone health.
- Technical
Christine is an international fitness educator, chronic disease wellness specialist, and recipient of the IDEA World 2023 Fitness Professional of the Year. She is the CEO of Conti Fitness & Wellness LLC and is the best-selling author of SPLIT-SECOND COURAGE.
She is the podcast host of the Two Fit Crazies & a Microphone Podcast, co-founder of REINVENTING THE WOMAN INTERNATIONAL, a triathlete guide for special needs athletes, and a 4x IRONMAN.
After receiving a life-changing diagnosis at age thirty, this former investment banker/English teacher believes that ANYTHING IS POSSIBLE!
Join us for an engaging fireside chat exploring the dynamic interplay between variability and specificity in training, featuring Keiser’s cutting-edge resistance equipment.
- Business
- Technical
Steve is a Human Performance and Education Specialist for Keiser. Prior to joining Keiser, Steve spent 18 years as a collegiate track and field coach, highlighted by numerous NCAA All-Americans (throws and decathlon), a National Champion (discus), and an Olympic Trials Finalist (decathlon).
As an athlete, he was a professional shot putter with a best of 66’7”, appearing in 2 Olympic Trials, an Olympic Trial final, and competing internationally in 12 countries. He was a three-time NCAA All-American at Michigan State University and a two-time Michigan High School State Champion (discus '99 and football '97).
Join us as we navigate through the key principles of profitability in the fitness industry, uncovering actionable insights and real-world examples that will empower you to maximize revenue streams and drive sustainable growth. From innovative marketing techniques to effective financial management, this session equips you with the tools and knowledge needed to harness the full financial potential of your fitness business.
- Business
Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.
Dan is a Certified Exercise Physiologist through the American College of Sports Medicine and a level 2 Titleist Performance Institute Golf Fitness Professional. He has been mentored by some of the top golf fitness and fitness business professionals in the country including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now mentors several start-up gym owners himself. Dan is a well-respected speaker in the greater Northwest and is considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and small group training.
12/08/2024 - 1:00pm to 2:00pm
Gain a better understanding of this revolutionary approach to managing and overcoming the effects of various diseases by harnessing the remarkable potential of neuromotor training as a powerful ally in the battle against disease.
- Business
After over 30 years in business, Oliver has been privileged to help individuals lose excess weight, improve athletic conditioning, increase energy and accomplish other health, fitness and wellness goals.
But over these last several years much of his work has been dedicated to helping individuals overcome injuries and chronic disease. With back pain being the most common pain complaint, Oliver has engineered a specialized back care recovery program, utilizing an invention of his to specifically isolate and strengthen areas of the back that get very little attention.
For those suffering from chronic disease, Oliver incorporates neuromotor training, that is now recognized by the medical community, which has proven to help diseased individuals to not only slow down the ravaging effects of their diseases, but even reverse their effects.
Over the years, Oliver has taken on many titles and roles, including:
- Health, Wellness Consultant
- Health Club Owner
- Health Club Business Consultant
- Fitness and Exercise Enthusiast with over 45 years of weight/resistance training
- Influential Speaker
- Business Coach
- Author, Writer
- Inventor
- State Games Gold Medalist in Powerlifting
- Fitness Director and Star-point Safety Captain for United Parcel Service.
- Youth Hockey Coach.
- Personal Trainer, Personal Training Coordinator, Exercise Floor Manager, Wellness Clinic Director, “Silver Sneakers”(Senior) Fitness Program Director, along with serving in other capacities for various Health and Sports Clubs.
In this course, you will learn the step-by-step strategy for new independent trainers to follow in developing a standout brand, filling their ideal schedules and making an excellent living by earning a strong six figure income.
- Business
- Technical
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.
Many good trainers can program for their clients and get results in 1:1 settings and even in small groups. When you're tasked with creating a training model meant to be executed by different coaches with different members at different locations, those same programs may not be able to meet all stakeholders where they currently are. This is where scaling your program comes into play!
- Technical
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
Take in a welcoming chat with some of the brightest minds in the industry as they discuss the biggest pain points personal trainers are experiencing and how to overcome them to live the life you deserve!
- Business
My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities.
This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.
12/08/2024 - 2:00pm to 3:00pm
If you want to get more clients and make more money from your fitness business in the new economy...skipping this Keynote is unforgivable. Vince will go over 5 ways to help gym owners and trainers like you get more small group/semi-private clients so you can grow the profits of your business and enjoy more freedom in your life.
- Business
Hey, my name’s Vince Gabriele, and my story in the fitness industry is a long one (20+ years)…so here’s the short version. It started in 2001 after I realized I was never going to play in the NFL. I was an average offensive lineman at Temple University majoring in business. After an injury-plagued career and with a strong love for the weight room, I turned everything I had into a career in Personal training.
My family thought I was crazy but I knew what I was doing. I got an internship at a gym called Fitness Quest 10 in San Diego. I worked my way up from being an intern to becoming a sought-after trainer in San Diego by NFL Athletes. I founded their football and NFL combine prep programs and while this was cool…I always had the dream of opening my own gym. I moved back to my home state of New Jersey with my wonderful wife, Vanessa, a Cali girl who also was in the fitness industry.
Together we started our first training business in NJ, Gabriele Fitness & Performance, in 2007. Before we opened our first location I trained people in my mom's basement, rented space in a local gym, trained athletes on 5 different local fields, and used various gyms in the local schools to get my business started. After a year of this craziness, we signed a lease for our first facility. We built a gym that was completely different from our competition—no other facility was like ours and that’s what created our success.
Together, Vanessa and I ran GFP and have helped 1000s of people in our community change their lives, lose weight, and live a more active life. I was just doing my thing as a gym owner trying to make a great life for my family. We reached 7 figures in revenue very quickly and I structured the business so that was able to never miss a bedtime for any of my 3 kids. I started getting phone calls from other gym owners asking me how I was having so much success. So I started to help them grow their businesses and my gym became the blueprint for countless gym owners…with many of them respectfully copying everything I was doing. A few months after this…My dad had a stroke—a really bad one—and I had to be out of my gym for over two months to be there for my mom and sisters. While I was gone…my gym continued to grow and have success…even when I wasn’t there.
That was my sign that I needed to move into teaching gym owners how to have a successful business that not only makes money…but still grows while they’re not there. Today my days are filled with helping gym owners build more successful businesses.
Over the course of a 20 year career, Dr. Nitschke has experienced both successes and failures. In this session, she shares the 20 most valuable lessons learned as a health and exercise professional. She also shares additional insight into how the landscape of the health and exercise space has evolved over two decades. This session is for all audiences.
- Business
Erin Nitschke, EdD, ACE-CPT, NFPT-CPT, NSCA-CPT, ACE Health Coach, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, and Pn1 is a health and human performance college professor, fitness writer, mother, and passionate fitness professional. She has been in the health and exercise industry since 2003.
Erin believes in the power of a holistic approach to healthy living. She loves encouraging her clients and students to develop body harmony by teaching focused skill development and lifestyle balance.
Erin serves as a subject matter expert and content creator for ACE. Erin is also an editorial author for IDEA, NFPT, Fitness Education Online, and Ate.com, where she writes on topics related to personal training, health coaching, behavior change, and career success. She lives in Wyoming and serves as the Program Director of Sciences at Laramie County Community College.
In this workshop style presentation, discover how to transform personal training into a lucrative high-ticket revenue stream for your fitness studio by upgrading your digital marketing to better showcase your trainers as the inspiring, trustworthy, expert coaches that they are. Ideal for trainers and studio owners of all levels.
- Business
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.
By the end of this session, fitness professionals will have a deep understanding of how to implement ChatGPT into their workflows at an intermediate to expert level, allowing them to significantly enhance client interaction and reduce administrative burdens.
- Business
Dr. Ted Vickey is a visionary leader, renowned for his expertise in the fitness industry and groundbreaking research in the intersection of Twitter, Physical Activity, and Mobile Phones. As one of the pioneers to hold a Ph.D. in this unique field, he is constantly pushing the boundaries of innovation and inspiring the fitness industry to embrace entrepreneurship and cutting-edge technology.
With his impressive track record, Ted has successfully developed and implemented impactful health and fitness initiatives for esteemed entities such as the White House, Department of Commerce, Securities and Exchange Commission, Fruit of the Loom, and Sylvania. His strategic guidance has propelled government agencies and Fortune 500 brands to achieve remarkable results.
In recognition of his extensive knowledge and experience, Ted was selected as the fitness technology expert witness for Meta during their high-profile case against the US Federal Government in 2022. His testimony and insights proved invaluable in navigating the complex landscape of technology and the fitness industry.
With his finger on the pulse of the industry, Ted is often hailed as "the most connected man in fitness." His vast network, spanning influential individuals and organizations, allows him to foster powerful collaborations and drive meaningful change.
As a branding expert, Dr. Ted Vickey offers unrivaled expertise, empowering individuals and companies to navigate the evolving landscape of fitness and technology. With his visionary outlook and entrepreneurial spirit, Ted is committed to shaping the future of the industry and driving transformative outcomes for all.
12/08/2024 - 3:00pm to 4:00pm
Unlock the potential of female physiology with a much needed update to your training approach. This insightful session, perfect for sports performance coaches, personal trainers, physical therapists, and exercise enthusiasts, focuses on the under-researched aspects of the menstrual cycle. By understanding these nuances, you can help your clients not only achieve their goals but also thrive in their overall well-being.
- Technical
Mikayla's transition from a professional dancer to a performance coach at Exos reflects her dedication to understanding movement and human performance. Her dance background led her to study Exercise and Wellness at Arizona State University, equipping her with a solid foundation in fitness and nutrition.
Her journey with Exos began as a Fitness Specialist intern, where she quickly demonstrated her skill in coaching a diverse range of clients, from professional athletes to corporate executives. Recently, she has focused on training female performers, aligning their fitness regimes with their physiological needs.
In addition to her work at Exos, Mikayla is a Registered Yoga Teacher and boxing instructor. Her approach to fitness is comprehensive, emphasizing the importance of enjoyment in the process of improving performance. This blend of academic knowledge and practical experience positions Mikayla as a dynamic coach in the field of fitness and wellness.
In this session, we'll learn to apply elements of habit building into your personal training sessions. We'll also review how applying simple acknowledgement of meaning and purpose to single sessions can help your clients adhere and enhance their movement programming.
- Business
- Technical
With over 20 years as a fitness professional, Jenna's journey has evolved from training bodies to empowering individuals and businesses to thrive. As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.
Jenna also helps fitness and wellness business owners—especially solopreneurs—create sustainable businesses that honor their passion, fuel their success, and prevent burnout. With her empathetic, client-centered approach, Jenna provides the practical tools, personalized support, and sustainable strategies to help you find satisfaction in life and business.
This powerful seminar takes you step-by-step through the keys to effective email marketing: - What it really is (and isn’t) - What it can do for your business - And the five easy steps you must take to harness the power of the inbox!
- Business
Ken Countess is an internationally recognized, accredited expert on Email Marketing and other marketing topics. He’s an award‐winning marketer and business coach, and has been Constant Contact’s Top Worldwide Trainer/Partner since 2018.
Over his career, Ken launched many successful multimillion-dollar products and services for 4 Fortune 100 companies. Known for making complex topics easy to understand, Ken is a regular speaker and presenter at conventions and associations/trade shows. They’re not “cookie-cutter” presentations - he customizes his presentations for each meeting.
Audiences love his delivery of material because they can relate to the content. He has helped over 10,000 businesses learn best practices in digital marketing. One of his clients grew her sales more than 10-fold in under 1 year with what he taught her about email marketing.
He is host of the Everything Email podcast and a frequent presenter for Chambers of Commerce, SCORE, Small Business Development Centers, trade associations, and many other organizations.
His company, Ken IS Email, is the marketing arm of The Countess Group, a company now in its 23rd year. “Ken Is Email” is exactly who your members need to help you 10X your sales!
Search engine optimization (SEO) can be a mysterious (or potentially expensive sounding) marketing buzzword for many facility owners. This session will break down local SEO, how it pertains to fitness facilities, and where they can stand to make quick and effective changes to help boost their rankings.
- Business
Tim Mauk is a results-oriented marketing professional who started GymSplash as a free resource to help small- to medium-sized fitness facility owners thrive. GymSplash.com helps equip you with the knowledge and tools needed to elevate your fitness business.
We understand the unique challenges and opportunities gyms face and guide you with tried-and-true business and marketing principles.
Day 6
12/09/2024 - 9:00am to 10:00am
Jenna will guide participants through a process that includes taking inventory of their current support systems, identifying energy-draining activities, and clarifying what truly matters to them. From there we'll use practical strategies for setting boundaries, prioritizing self-care, and cultivating a sense of purpose and fulfillment in your personal and professional lives.
- Business
With over 20 years as a fitness professional, Jenna's journey has evolved from training bodies to empowering individuals and businesses to thrive. As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.
Jenna also helps fitness and wellness business owners—especially solopreneurs—create sustainable businesses that honor their passion, fuel their success, and prevent burnout. With her empathetic, client-centered approach, Jenna provides the practical tools, personalized support, and sustainable strategies to help you find satisfaction in life and business.
12/09/2024 - 10:00am to 11:00am
In this session Robert will showcase five specific lifts that will help all aging adults reach their maximum potential for perform daily life requirements like getting up and down from chairs, up and down off the floor, up and down stairs, pressing and pulling from over head and moving dynamically in multiple directions (fall prevention).
- Technical
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.
Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.
Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
12/09/2024 - 11:00am to 12:00pm
Tired of clients not following your plan? Tired of having the same conversations over and over again? We were too. For the past ten years we have been using behavior science to change the conversation around compliance. We will show you how to improve client compliance for a greater impact while also strengthening your bottom line. You have the exercise science and the nutrition science now it’s time to add in the behavior science for the win.
- Business
Scott Schutte is a personal trainer, weight loss behavior coach, gym owner, and fitness educator. He has successfully guided thousands of people on their fitness journey while also running a highly successful fitness facility.
His education and experience have led him to work with many clients and educate other fitness professionals on how to be successful coaches, emphasizing behavior change.
12/09/2024 - 1:00pm to 2:00pm
To create drastic, lasting changes for a client, a trainer must provide a holistic, lifestyle-based training package that includes in-person sessions, homework, and habit coaching. Expanded services allow the trainer to increase their sphere of influence beyond the gym walls and will help their clients reach their goals faster.
- Technical
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
12/09/2024 - 2:00pm to 3:00pm
This course will present the definition of Philosophy of Body and describe the several current "body views" that permeate the fitness and medical professions. It will discuss the pros and cons of each and present a novel body-view with its implications for decision-making in practice.
- Business
As Founder and CEO, Greg's vision for Physicians Fitness LLC was shaped 33 years ago while working as a lay assistant to chiropractic physicians in a sports medicine clinic. It was during this tenure that he noticed the unfortunate reality that most of the patients of the clinic were there, and frequently returned, as a result of poor physical conditioning. The medical and chiropractic staff encouraged these patients to participate in exercise and fitness programs, but did not have the time nor resources to effectively assess, develop, and implement a safe, global health-fitness plan. Greg wanted to provide a solution.
As a graduate of the Navy's Nuclear Engineering School, Greg used his foundation of engineering knowledge and skills, his enthusiasm for exercise and fitness, academic certifications – American Council on Exercise - Medical Exercise Specialist and Personal Trainer, and his experiences working with a wide variety of medical professionals (physical therapists, osteopaths, surgeons), to develop the Mobility Profiling Method. He has developed a variety of novel strategies and tactics for assessing and improving the motor control of individuals such that they move better, feel better, and live better.
His experience working in such diverse venues as community gyms and medical practices enhanced his awareness of the vast gulf between the medical community and traditional fitness facilities, particularly for those individuals trying to recover from and manage a diagnosed disease. This led to developing a comprehensive documentation and communication system that coordinates biomechanical improvement and exercise programs for individuals with diagnosed diseases from the medical community, the core of Physicians Fitness operations.
Greg's involvement in the exercise rehabilitation and fitness industry includes authoring articles for fitness and medical publications, presenting relevant topics to exercise and fitness professionals at continuing education conferences (Advanced Upper Extremity Assessment and Muscle Function, Lower Extremity Assessment and Muscle Function, and Biomechanics Courses) and achieving the "Master Level" designation as a personal fitness professional from IDEA. Greg received the IDEA International Personal Trainer of the Year Award for 2003 and served as the Chairman of the IDEA Personal Trainer Committee, an influential body steering important issues related to fitness professionals. He is currently a member of the Medical-Fitness Network Education Committee.
Greg is also the founder and lead instructor of Exercise Professional Education LLC, a Columbus, Ohio-based continuing education provider for several industry certifying bodies. It is the home of the Muscle System Specialist Certification, certifying international exercise professionals.
12/09/2024 - 3:00pm to 4:00pm
In this mental performance talk, you will learn a few key strategies that can be easily implemented in all client programs to help them succeed not only physically, but mentally and emotionally.
- Business
- Technical
Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year.
Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman.