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The Best Ideas Consolidated for Enhanced Learning

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Enjoy the BEST We Have to Offer - All Included!

  • BONUS Day of Education (see agenda below)
  • Master Referral Workbook

    20-page, step-by-step guide to install a referral engine that generates 50% more new clients every month.

  • Plus: Ongoing support including exclusive networking and learning opportunities with SUCCEED! speakers, 50% off CEC/CEUs at every event + much more

 

 

 

 

 

 

 

 

Included FREE with Enhanced Registration:

 

 

 

Want More Clients?

NPE Master Referral Workbook: 9 Proven Referral Marketing Systems to Get More Clients Now

  • Build a referral machine that produces new high-ticket, long-term clients every month
  • 20-page e-book with tactical step-by-step instruction
  • Generate 50% more new clients every month (without spending a dime on advertising)

 

 

Bonus education by NPE, the leading business education and coaching company for fitness professionals and studio owners to grow their business, take home more money, and have the time freedom to enjoy it. Since 2006, NPE has helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level.

 

 

 

 

 

POST EVENT - Come for the education, stay for the community

Included: Ongoing Support Continues Post-SUCCEED! with Your FBA Membership!

  • An entire month to watch all recorded sessions!
  • Exclusive networking and learning opportunities with top educators
  • 50% off CEC/CEUs for every SUCCEED! virtual conference
  • Plus: Discounts from 50+ vendors, news and trends, and much more


Josh Leve, Founder & CEO, FBA & SUCCEED!

 

 

 

 

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Enhanced Registration


Feel Like a VIP with Ultimate Convenience! The best of both worlds: attend live and also get an entire month to rewatch any session.

Eliminate FOMO. Don’t worry about having to keep up with the live agenda.

Must-watch Extra Day of Education: Top picks of the most powerful sessions of the last 12 months.

Workbook: Master Referrals: Step-by-step guide to build a referral engine that generates 50% more new clients every month.

Ongoing Support + Massive Perks: Come for the education, stay for the community! Includes: 6 months of FBA membership.


An enhanced event experience, only

$299

 

 

 

 

 

Bonus Education Day

Your Choice of 2 Tracks:
Fitness Professionals & Fitness Business

The most powerful sessions of the last 12 months, voted on from attendees and staff! Watch the fitpro or fitness business sessions at your convenience.

 

Sunday, August 28th

All times in Central Time

08/17/2024 - 9:15am to 10:15am

Performance Screen/Assessment for 50+ Individuals
Robert Linkul | Owner, Training The Older Adult (TOA)

In this session, Robert Linkul will take you through the screening process he uses at TOA for his older adult clients. This step-by-step approach will teach you how to perform each of these assessments/screens and help you establish a great starting point (and re-assessing point) for your clients.

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.

Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

1992
Scaling Up: Deliver your Programming to Masses with Ease
Gini Grimsley | Director of Fitness Product, VASA Fitness

Many good trainers can program for their clients and get results in 1:1 settings and even in small groups. When you're tasked with creating a training model meant to be executed by different coaches with different members at different locations, those same programs may not be able to meet all stakeholders where they currently are. This is where scaling your program comes into play!

  • Technical
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

1993
Top 10 Pain Points for Personal Trainers and How to Overcome Them
Lewis Agnew | COO, My PT Hub

Take in a welcoming chat with some of the brightest minds in the industry as they discuss the biggest pain points personal trainers are experiencing and how to overcome them to live the life you deserve!

  • Business
Presenter Bio

My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities.

This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.

1994
The Common Traits of the Most Successful Independent Personal Trainers
Billy Polson | Founder/Owner, DIAKADI Fitness

In this course, you will learn the step-by-step strategy for new independent trainers to follow in developing a standout brand, filling their ideal schedules and making an excellent living by earning a strong six figure income.

  • Business
  • Technical
Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

1995

08/17/2024 - 10:15am to 11:15am

The No-Secret Blueprint: Building Your Clientele from Ground Up
Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market

The goal of this content is to dismantle the prevalent notion surrounding the existence of a "secret" strategy to operate of a successful business. It's vital to dispel the misconception regarding the skill set required to secure your initial client, amass your 10th and 20th clients, and adopt an approach to conquer the online realm.

  • Business
Presenter Bio

Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.

Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

1996
5 Ways To Get More Small Group Personal Training Clients In The New Economy
Vince Gabriele | Co-founder, KISS Marketing

If you want to get more clients and make more money from your fitness business in the new economy...skipping this Keynote is unforgivable. Vince will go over 5 ways to help gym owners and trainers like you get more small group/semi-private clients so you can grow the profits of your business and enjoy more freedom in your life.

  • Business
Presenter Bio

Hey, my name’s Vince Gabriele, and my story in the fitness industry is a long one (20+ years)…so here’s the short version. It started in 2001 after I realized I was never going to play in the NFL. I was an average offensive lineman at Temple University majoring in business. After an injury-plagued career and with a strong love for the weight room, I turned everything I had into a career in Personal training.

My family thought I was crazy but I knew what I was doing. I got an internship at a gym called Fitness Quest 10 in San Diego. I worked my way up from being an intern to becoming a sought-after trainer in San Diego by NFL Athletes. I founded their football and NFL combine prep programs and while this was cool…I always had the dream of opening my own gym. I moved back to my home state of New Jersey with my wonderful wife, Vanessa, a Cali girl who also was in the fitness industry.

Together we started our first training business in NJ, Gabriele Fitness & Performance, in 2007. Before we opened our first location I trained people in my mom's basement, rented space in a local gym, trained athletes on 5 different local fields, and used various gyms in the local schools to get my business  started. After a year of this craziness, we signed a lease for our first facility. We built a gym that was completely different from our competition—no other facility was like ours and that’s what created our success

Together, Vanessa and I ran GFP and have helped 1000s of people in our community change their lives, lose weight, and live a more active life. I was just doing my thing as a gym owner trying to make a great life for my family. We reached 7 figures in revenue very quickly and I structured the business so that was able to never miss a bedtime for any of my 3 kids. I started getting phone calls from other gym owners asking me how I was having so much success. So I started to help them grow their businesses and my gym became the blueprint for countless gym owners…with many of them respectfully copying everything I was doing. A few months after this…My dad had a stroke—a really bad one—and I had to be out of my gym for over two months to be there for my mom and sisters. While I was gone…my gym continued to grow and have success…even when I wasn’t there.

That was my sign that I needed to move into teaching gym owners how to have a successful business that not only makes money…but still grows while they’re not there. Today my days are filled with helping gym owners build more successful businesses.

1997
Local SEO - Where to Start and Ways to #MakeASplash
Tim Mauk | Business and Marketing Professional, GymSplash.com

Search engine optimization (SEO) can be a mysterious (or potentially expensive sounding) marketing buzzword for many facility owners. This session will break down local SEO, how it pertains to fitness facilities, and where they can stand to make quick and effective changes to help boost their rankings.

  • Business
Presenter Bio

Tim Mauk is a results-oriented marketing professional who started GymSplash as a free resource to help small- to medium-sized fitness facility owners thrive. GymSplash.com helps equip you with the knowledge and tools needed to elevate your fitness business.

We understand the unique challenges and opportunities gyms face and guide you with tried-and-true business and marketing principles.

1999
Bone Health Bootcamp
Christine Conti | CEO, Conti Fintess & Wellness LLC

Are you looking to take proactive steps to prioritize client bone health and overall well-being? This session is designed to educate and empower the fitness professional to better design and implement programs that best serve the needs of aging clients. Learn safe and effective exercises, improve communication skills, and help your clients achieve optimal bone health.

  • Technical
Presenter Bio

Christine is an international fitness educator, chronic disease wellness specialist, and recipient of the IDEA World 2023 Fitness Professional of the Year. She is the CEO of Conti Fitness & Wellness LLC and is the best-selling author of SPLIT-SECOND COURAGE.

She is the podcast host of the Two Fit Crazies & a Microphone Podcast, co-founder of REINVENTING THE WOMAN INTERNATIONAL, a triathlete guide for special needs athletes, and a 4x IRONMAN.

After receiving a life-changing diagnosis at age thirty, this former investment banker/English teacher believes that ANYTHING IS POSSIBLE!

2000

08/17/2024 - 11:15am to 12:15pm

Athletic Professionals: Helping Former Athletes Settle into a New Fitness Normal
Gini Grimsley | Director of Fitness Product, VASA Fitness

This session will break down the needs of this unique subset of clients and how to make the shift from the competition of sport to competing for a higher quality of life after sport.

  • Business
  • Technical
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

2001
6 Mistakes Coaches Make When Going "Online"
Trevor Wittwer | Co-Founder & CEO, Coach Catalyst

Offline coaching and online coaching, albeit both coaching, are vastly different in how we approach client fulfillment. In this talk, I will teach you about the 6 most common mistakes coaches who choose to coach virtually make and how to fix them easily.

  • Business
Presenter Bio

In order of least importance, Trevor is an ex-professional athlete, boutique fitness facility creator, software founder, coach, dad to 2, and husband to 1.

He got his feet wet in the fitness industry training himself for peak athletic performance. After a pro contract fell through, he started his professional fitness career. Over the next four years, he grew a client base from 0 (training his mom doesn’t count) to over 220 in a rural farming community of 5000 people. 

Scaling a client base past just a handful of clients brings certain limitations to the surface. One of those is providing an exceptional experience and maintaining a high level of accountability for each individual. 

After many conversations with his best friend Kane together they launched Coach Catalyst (formerly Habit Catalyst), an accountability and communication platform that empowers coaches to change more lives. 

Since launching the software in 2016 he has been fortunate to bring two awesome boys, Asher and Ezra, into the world with his incredible wife Erin.  

On an unrelated side note, he also a small obsession with Chipotle.

2002
Maximize Your Impact: Essential ChatGPT Tools Every Fitness Professional Needs
Ted Vickey | Founder and CEO, FitWell

By the end of this session, fitness professionals will have a deep understanding of how to implement ChatGPT into their workflows at an intermediate to expert level, allowing them to significantly enhance client interaction and reduce administrative burdens.

  • Business
Presenter Bio

Dr. Ted Vickey is a visionary leader, renowned for his expertise in the fitness industry and groundbreaking research in the intersection of Twitter, Physical Activity, and Mobile Phones. As one of the pioneers to hold a Ph.D. in this unique field, he is constantly pushing the boundaries of innovation and inspiring the fitness industry to embrace entrepreneurship and cutting-edge technology.

With his impressive track record, Ted has successfully developed and implemented impactful health and fitness initiatives for esteemed entities such as the White House, Department of Commerce, Securities and Exchange Commission, Fruit of the Loom, and Sylvania. His strategic guidance has propelled government agencies and Fortune 500 brands to achieve remarkable results.

In recognition of his extensive knowledge and experience, Ted was selected as the fitness technology expert witness for Meta during their high-profile case against the US Federal Government in 2022. His testimony and insights proved invaluable in navigating the complex landscape of technology and the fitness industry.

With his finger on the pulse of the industry, Ted is often hailed as "the most connected man in fitness." His vast network, spanning influential individuals and organizations, allows him to foster powerful collaborations and drive meaningful change.

As a branding expert, Dr. Ted Vickey offers unrivaled expertise, empowering individuals and companies to navigate the evolving landscape of fitness and technology. With his visionary outlook and entrepreneurial spirit, Ted is committed to shaping the future of the industry and driving transformative outcomes for all.

2003
How to Connect with Clients in the Virtual Coaching Space
Erin Nitschke | Virtual Personal Training, Health and Nutrition Coaching Business, All About That Balance

During this session, you will evaluate your verbal and nonverbal skills as well as examine the nuances of communicating in a virtual space. This session is for all audiences and/or those professionals new to virtual coaching and training.

  • Business
Presenter Bio

Erin Nitschke, EdD, ACE-CPT, NFPT-CPT, NSCA-CPT, ACE Health Coach, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, and Pn1 is a health and human performance college professor, fitness writer, mother, and passionate fitness professional. She has been in the health and exercise industry since 2003.

Erin believes in the power of a holistic approach to healthy living. She loves encouraging her clients and students to develop body harmony by teaching focused skill development and lifestyle balance.

Erin serves as a subject matter expert and content creator for ACE. Erin is also an editorial author for IDEA, NFPT, Fitness Education Online, and Ate.com, where she writes on topics related to personal training, health coaching, behavior change, and career success. She lives in Wyoming and serves as the Program Director of Sciences at Laramie County Community College. 

2004

08/17/2024 - 1:00pm to 2:00pm

Maximize Your Personal Trainer Revenue by Celebritizing Your Coaches
Billy Polson | Founder/Owner, DIAKADI Fitness

In this workshop style presentation, discover how to transform personal training into a lucrative high-ticket revenue stream for your fitness studio by upgrading your digital marketing to better showcase your trainers as the inspiring, trustworthy, expert coaches that they are. Ideal for trainers and studio owners of all levels.

  • Business
Presenter Bio

Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide.

Billy graduated from the University of North Carolina at Chapel Hill with a BS in Statistics in 1992. Then, in 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands and business success.  
 

2006
Overcoming Disease Through Neuromotor Training
Oliver Eehn | Health, Wellness Consultant, Optimum Fitness Systems

Gain a better understanding of this revolutionary approach to managing and overcoming the effects of various diseases by harnessing the remarkable potential of neuromotor training as a powerful ally in the battle against disease.

  • Business
Presenter Bio

After over 30 years in business, Oliver has been privileged to help individuals lose excess weight, improve athletic conditioning, increase energy and accomplish other health, fitness and wellness goals.

But over these last several years much of his work has been dedicated to helping individuals overcome injuries and chronic disease. With back pain being the most common pain complaint, Oliver has engineered a specialized back care recovery program, utilizing an invention of his to specifically isolate and strengthen areas of the back that get very little attention.

For those suffering from chronic disease, Oliver incorporates neuromotor training, that is now recognized by the medical community, which has proven to help diseased individuals to not only slow down the ravaging effects of their diseases, but even reverse their effects.

Over the years, Oliver has taken on many titles and roles, including:

  • Health, Wellness Consultant
  • Health Club Owner
  • Health Club Business Consultant
  • Fitness and Exercise Enthusiast with over 45 years of weight/resistance training
  • Influential Speaker
  • Business Coach
  • Author, Writer
  • Inventor
  • State Games Gold Medalist in Powerlifting
  • Fitness Director and Star-point Safety Captain for United Parcel Service.
  • Youth Hockey Coach.
  • Personal Trainer, Personal Training Coordinator, Exercise Floor Manager, Wellness Clinic Director, “Silver Sneakers”(Senior) Fitness Program Director, along with serving in other capacities for various Health and Sports Clubs.
2007
Programming w/ the 4Q Movement Model
Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market

The course aims to teach coaches how to assess and plan programs that consider all aspects of fitness, ensuring clients achieve their goals without neglecting other important areas.

  • Technical
Presenter Bio

Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.

Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company. Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

2009
Attracting the Other 80%: An Investment in Growing Revenue
Lauren Shroyer | Vice President of Product Development and Innovation, American Council on Exercise

In this session, we will discuss key demographic markets and the services that attract them. Further, we will elaborate on how to implement new ancillary services that support these needs, and a new revenue stream. And we’ll review success stories of real clubs who have implemented these services.

  • Business
Presenter Bio

Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.

In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.

2010

08/17/2024 - 2:00pm to 3:00pm

The Functional Aging Training Model: The Biggest Opportunity in Fitness History
Dan Ritchie | President & Co-Founder, Functional Aging Institute

Join Dr. Dan Ritchie from the Functional Aging Institute as he discusses why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.

  • Business
  • Technical
Presenter Bio

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

2011
Cracking the Success Code: 3 Magic Steps to Achieve Any Goal
Jessie DaSilva | CEO, speaker, author, coach, consultant, Jessie DaSilva Coaching, LLC

In this session, you'll learn 3 steps that anyone can use to turn their biggest dreams into reality: (1) Align your intentions, (2) embody them deeply, and (3) take inspired action daily.

  • Business
Presenter Bio

Jessie DaSilva is a vibrant, dynamic speaker and leading expert at helping people create their richest, most fulfilling lives.

Her unique take on business, job hunting, and employee retention earned her the nickname “The Millennial Money Witch” from Forbes, which catapulted her into the spotlight.

Jessie is author of the book, The Witch’s Way to Wealth: The Every Witch’s Guide to Making More Money Faster & Easier Than Ever!, and a popular speaker for entrepreneurs, lawyers, and other working professionals. She has coached hundreds of people to more satisfying careers and much higher pay—often doubling their salary in three to six months. She’s been featured in Forbes, Buzzfeed, and Yahoo! Finance for her unique takes on money mindset, job hunting, and retaining Millennial workers.

While Jessie does love speaking and inspiring dreamers around the world, she loves her fiance, three younger siblings, and cat named Mens Rea more. She’s a proud Gator living in the Swamp—also known as Gainesville, Florida.

For more info, check out www.jessicadasilva.com/speaking

2013
A New Sheriff in Town: Guidelines to a Smooth Transition in Management
Mark Nutting | Owner, Jiva Fitness

It can also be a challenge to step up to a management position at your current club where some of the staff may resent you for surpassing them in the ranks. In this session, we’ll explore the obstacles of succeeding at your new role and how to come out the other end as someone your team will gladly follow.

  • Business
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

2014
Corporate Wellness Trends and Best Practices
Debbie Bellenger | Founder & CEO, Body By Definition Advisory and Education Services

In this session, we will highlight the current trends in corporate wellness and learn some of the best practices in partnering with employers. In addition, we will explore how different strategies are required at different levels of leadership to gain the attention of potential employer partners.

  • Business
Presenter Bio

Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services.  Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022.  She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.

She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed  to the Club Industry 2023 Trends Report.  She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching.  She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.

2015

08/17/2024 - 3:00pm to 4:00pm

20 Lessons in 20 Years - Insights from a Practiced Fit Pro
Erin Nitschke | Virtual Personal Training, Health and Nutrition Coaching Business, All About That Balance

Over the course of a 20 year career, Dr. Nitschke has experienced both successes and failures. In this session, she shares the 20 most valuable lessons learned as a health and exercise professional. She also shares additional insight into how the landscape of the health and exercise space has evolved over two decades. This session is for all audiences.

  • Business
Presenter Bio

Erin Nitschke, EdD, ACE-CPT, NFPT-CPT, NSCA-CPT, ACE Health Coach, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, and Pn1 is a health and human performance college professor, fitness writer, mother, and passionate fitness professional. She has been in the health and exercise industry since 2003.

Erin believes in the power of a holistic approach to healthy living. She loves encouraging her clients and students to develop body harmony by teaching focused skill development and lifestyle balance.

Erin serves as a subject matter expert and content creator for ACE. Erin is also an editorial author for IDEA, NFPT, Fitness Education Online, and Ate.com, where she writes on topics related to personal training, health coaching, behavior change, and career success. She lives in Wyoming and serves as the Program Director of Sciences at Laramie County Community College. 

2016
Selling Without Selling: It's About The Relationship & "Not" The Sale!
Bob Esquerre | CEO, Esquerre Fitness Group International

The Selling Concept has been one of the most terrifying experiences for FitPros. It's terrifying because we don't understand it. Join Bob as he "strips-bare" the selling mystiqus by reviewing the role of Emotion, Value & Trust instead of traditional, aggressive sales tactics.

  • Business
Presenter Bio

When Bob Esquerre announced his retirement from Consulting at the IHRSA 2010 Conference in San Diego, he said “I Am Done”! However, he kept training Clients as a Personal Trainer, teaching GroupEX Classes and Coaching both Small & Large Group Training Sessions until 2017. This should have been a hint that “He Was Not Done”! COVID Came! Our Industry was classified as Non-Essential! Now Bob-Is-Back…To Continue Where He Left….Making Our Industry Essential.

MEET BOB ESQUERRE, MA, NSCA-CPT, BSC

Bob’s career is unique because he came into the Fitness Industry, at the bottom-as an Aerobics Instructor, after 13 years of Management, Project Management & Operations Management Training in the business world. When he semi-retired, Bob was both nationally & internationally recognized as a Business Planning Consultant, a Fitness Director, an Operations Director, Educator, Author, Personal Trainer and Group Exercise Instructor. As the CEO of the Esquerre Fitness Group International, was an active participant in both the national & international lecture circuits as a sought after speaker in the following areas:

  • Customer Recruitment, On-Boarding & Customer Retention
  • Fitness Programming
  • Personal & Small/Large Group Training
  • Wellness & Health Programming (Active & In-Active Aging Customers)
  • Community Outreach Programming
  • Professional Development: Club/Studio Managers
  • Professional Development: Fitness Professionals
  • Professional Development: Club/Studio Managers/Owners
2017
Serving the Heart of Your Community: A Vision for Getting You More Connected

Understand how to leverage more inclusion in your business!  Take new insights that will allow you to reflect on how to enhance the inclusion of your community members to grow.

  • Business
Presenter Bio

Katrina is an equity-centered wellness educator with a career spanning over 20 years. She is a certified personal trainer and fitness specialist, health and nutrition coach, and group fitness instructor who holds a Master's degree in Exercise Science: Health Promotion and Nutrition.

Her coaching methods are collaborative, focusing on accessibility and affordability as a foundation for proactive lifestyle change and behavior modification. Katrina has centered cultural awareness, simplified meal planning and nutrition, as well as movement for all bodies as key components of her education and content.

Collaborating with other advocates in the field, she aims to shift wellness culture towards one that fosters longevity by reducing impacts from chronic health issues proactively.

2018
Beyond the Workout: The Art of Design Thinking for Client Engagement
Annette Lang | Owner, Annette Lang Education Systems LLC

What is design thinking? The experience that your participants and clients have with you is a result of deliberate, planned, and focused attention to many contributing factors. It is much more than the workout, class, or activity! Design Thinking is appreciating these factors from the beginning of every relationship and interaction!

  • Business
Presenter Bio

Annette Lang has been in fitness-forever!  She worked in sales, management, education and personal training.  Annette was the Program Director for Equinox Fitness Training Institute, and Reebok University.

She presented at conferences including IHRSA, ACSM, Club Industry, Perform Better, FitPro, and others.  Annette has developed and taught at health clubs throughout the US and abroad, focusing lately on the "Integrated Stretching" and "Training the Pregnant and Postpartum Client" Specialty Certifications.  

She has authored several DVDs, the Pre Postnatal Training Fan and Morning Strength Workouts book.  Annette has a Masters Degree in Health Education, and is a certified Personal Trainer in New York City.    

2020