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Wednesday, August 13

All times in Central Time

08/13/2025 - 9:00am to 10:00am

Master Your Conference Game Plan: Turn Information Overload into Success
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Kick off SUCCEED! by clarifying what success looks like for you, before you even hear the first keynote. We’ll walk through three powerful questions that turn information overload into laser-focused goals, so every session you attend moves you closer to your real business objectives.

  • Business
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2560

08/13/2025 - 10:00am to 11:00am

From Interest to Action: Crafting Irresistible Low-Barrier Offers for Your Fitness Business
Matt Boyer | Master Instructor, National Academy of Sports Medicine® (NASM)

Whether you're just launching or looking to boost member acquisition, this presentation gives you a repeatable framework to plug into your sales process.

  • Business
Presenter Bio

Matt Boyer, MS, is a master instructor for the National Academy of Sports Medicine® (NASM). He is the owner of Move Bloomington, a fitness and athletic performance facility in Bloomington, Indiana and works as adjunct faculty at Indiana University.

Matt holds a master’s degree in exercise science and health promotion with an emphasis in rehabilitation sciences from PennWest and a license in massage therapy.

Licenses/Certifications: LMT, ACE-HC; ACSM-CPT; NASM-CPT, CES, PES

2486

08/13/2025 - 10:00am to 11:30am

Your Modern Gym Blueprint: Simplify, Streamline, and Scale
Andy Peat | CEO, Fitness On Demand

How Future-Ready Is Your Gym? Simplify, Streamline, Scale Your 5-Year Digital Blueprint.

  • Workshop
Presenter Bio

Andy Peat is a visionary with a rich background in product innovation, operational management, business expansion, and over 10 years of leadership experience in the fitness industry. He spent a couple of years refining his strategic and management skills as the Chief Product Officer at Lift Brands, before pivoting to expand upon his leadership skills and passion for fitness as the CEO of Fitness On Demand.

2542

08/13/2025 - 11:30am to 12:30pm

Turn Insights into Income: Your Post-SUCCEED! Playbook
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

In this session, we’ll get focused on building a bulletproof roadmap that transforms learning into profit. We’ll reveal a simple 4-phase framework used by top fit-pros to prioritize ideas, implement fast, measure impact, and refine for even bigger wins.

  • Business
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2561

 

 

Thursday, August 14

All times in Central Time

08/14/2025 - 7:30am to 8:15am

Early Morning Workout: 45-Minute Athletic Yoga Flow
Nick Gustafson | Marketing Director, Lift Brands

Angie Stewart guides you through a 45-Minute Athletic Yoga Flow designed to elevate your heart rate, build strength & work your core.

Presenter Bio

As a marketer and musician, I bring creativity, energy, and excitement to everything I do. I’m a big proponent of using data to identify new opportunities or improve existing processes, which has helped me create and execute key strategies that drive brand awareness, increase lead volume, and improve revenue for multiple companies.

2476

08/14/2025 - 8:15am to 8:30am

SUCCEED! Conference Kickoff: Your Transformation Begins Here
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Get ready to be inspired and transform your fitness future at SUCCEED!  Join us as we reveal the game-changing highlights of the remaining 5 days at SUCCEED!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2562

08/14/2025 - 8:30am to 9:30am

KEYNOTE: Act Now: Exercise Professionals on the Front Lines of the Aging Epidemic
Dr. Elizabeth Joy | Chair, Exercise is Medicine® Governance Board, American College of Sports Medicine

In this energizing and thought-provoking keynote, Dr. Elizabeth Joy, a nationally recognized physician leader in lifestyle and preventive medicine, speaks directly to fitness professionals about the vital role they play in the future of aging well.

  • Business
  • Technical
  • Featured
Presenter Bio

Dr. Elizabeth Joy is a nationally recognized leader in family, sports and lifestyle medicine, with decades of experience advancing the role of physical activity in healthcare. She holds a B.S. and M.D. from the University of Minnesota and an M.P.H. from the University of Utah. Dr. Joy completed her Family Medicine Residency and Sports Medicine Fellowship at Hennepin County Medical Center in Minneapolis.

Dr. Joy is the Past President of the American College of Sports Medicine (ACSM) and the Female Athlete Triad Coalition. She currently chairs the Exercise is Medicine® Governance Board. Her professional work and research have focused on diabetes prevention, physical activity promotion, and the Female Athlete Triad. Dr. Joy is a passionate advocate for integrating exercise into clinical care and has helped shape national strategies to connect healthcare systems with qualified exercise professionals — particularly in support of older adult health and independence.

2564

08/14/2025 - 9:45am to 10:30am

Fireside Chat: Increase Revenue: Small Group Training and Leveraging the Power of Groups
Anthony Wall | Senior Director, Global Business Development , American Council on Exercise

From disease management to sports conditioning. From youth activities to active aging. Small group training come in many forms and caters to many populations. Exercise Professionals are challenged to create client-centric member experiences and drive sales with limited resources.

  • Business
  • Technical
Presenter Bio

As the Senior Director, Global Business Development for the American Council on Exercise (ACE), Anthony J. Wall, MS, oversees all ACE’s international B2B strategy and ACE’s B2B partnerships with organizations delivering education and professional development opportunities.

Mr. Wall serves as a member of the Physical Activity Innovative Collaborative of the National Academies of Medicine and as an Education Committee member for the Medical Fitness Association. With over 25 years of experience in the fitness industry, Wall shares his expertise at industry workshops and conferences globally. As IDEA World’s 2019 Top Industry Contributor, Wall presents globally. He is often used as an expert within the media by many respected national outlets. These include: The Washington Post, The Good Life magazine, Real Health magazine, Women’s Health, and more.

2481

08/14/2025 - 10:30am to 11:15am

The Engaged Ecosystem: Drive Client Activation & New Revenue Through Health Coaching
Jenna Zaffino | Founder, JZ Wellness

You'll discover not only what health coaching truly is and why your business needs it, but also how to strategically implement it to avoid common pitfalls.

  • Business
Presenter Bio

For over two decades, Jenna has helped people discover practical tools, personalized support, and sustainable strategies to achieve satisfaction in life and business.  As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.

Drawing from her experience as a successful business owner, Jenna coaches fitness and wellness businesses—especially solopreneurs— to create sustainable models that honor their passion, fuel their success, and prevent burnout. As a consultant, she’s had the honor to work for organizations like the American Lung Association, creating programming to help people living with chronic conditions find access to wellbeing support that accounts for their personal needs. 

As a speaker, she is a renowned corporate presenter and two-time published author who has dedicated her career to inspiring hope in others that they can live well, despite limits™️.

2515
What is Emotional Action? Leading Clients, Teams, & Employees
Christine Conti | CEO, FITFIXNOW

Are you bringing out the best in your clients, teams, or employees? In this session, be prepared to learn the power of "emotional action!" Explore the science behind the most successful motivational techniques to help people to perform their best. Leave this session with turnkey communication strategies and improve the attitude and culture of those around you!

  • Business
Presenter Bio

Christine is the CEO of FITFIXNOW, one of the leading online continuing education providers for fitness professionals and founder of ContiFit LLC. She is the recipient of the IDEA World 2023 Fitness Instructor of the Year, COO of Reinventing the Woman International, and the Co-Host of the Two Fit Crazies and a Microphone Podcast.

She is an international fitness educator, chronic disease wellness specialist, and the best-selling author of SPLIT-SECOND COURAGE. When she is not inspiring the world at speaking events, you will find Christine running marathons, competing in IRONMAN races, and guiding Special Olympic athletes. After receiving a life-changing diagnosis at age thirty, this former investment banker and English teacher believes that ANYTHING IS POSSIBLE!

She currently resides at the Jersey shore with her amazingly supportive husband, Michael, and two awesome children, Alex (17) and Lauren (12).

2516
Supplement Secrets: Cutting Through the Noise to Unlock Real Results
Jonathan Mike | Sports Performance Coach, Author, & International Speaker

Supplements can boost health, recovery, and performance—or waste your money and hurt your credibility. How do you know what’s legit versus what’s pure hype? In this session (intermediate) we cut through the marketing noise with real-world research, case studies, and coaching insights. 

  • Technical
Presenter Bio

Jonathan Mike, PhD, CSCS*D, NSCA-CPT*D, USAW-1, NKT-3 is a dynamic trailblazer in the realm of exercise science and sports performance. As a seasoned Sports Performance Coach, Jonathan has built a significant online presence across multiple platforms, and contributes to numerous fitness, strength, and consumer platforms nationwide. He has been involved with NSCA extending beyond membership. Jonathan's expertise is recognized on a global stage.

He has enlightened audiences with over 120 talks at dozens of prestigious events, including conferences held by NSCA, the International Society of Sports Nutrition (ISSN), the National Academy of Sports Medicine (NASM), IDEA, and other eminent fitness organizations and international events. Jonathan has published dozens of peer-reviewed scientific publications, adding to the body of knowledge in sports nutrition and strength conditioning.

His literary contributions include authoring 13 influential book chapters, and has consulted with top-tier industry companies including product development and business ventures. Jonathan is a sought-after presenter nationally and internationally.

2517

08/14/2025 - 11:15am to 11:30am

Brain Break: 10-Minute Morning Meditation
Tiarre Sales | Senior Marketing Specialist, Fitness On Demand

Start your day with intention and prioritize yourself with this 10-minute morning meditation. Certified meditation guide and breathwork coach Kristina Joy's calming energy and impressive techniques will have you feeling brand new!  This practice is best first thing in the morning but can also be done anytime you need a reset.

Presenter Bio

Tiarre Sales is a rising marketing professional at Fitness On Demand, where she leads SEO, inbound strategies, and website optimization with a unique blend of creativity and commitment. She’s passionate about creating seamless customer experiences and building actionable strategies that drive authenticity, embrace diversity, and deliver measurable growth.

2477

08/14/2025 - 11:30am to 12:30pm

GET MORE CLIENTS™: 3 systems to increase profits, get clients, and build a healthy team
Sean Greeley | CEO, NPE

What do you want from your career and business? What's possible over the next 6-12 months? How can you best turn your passion into a profitable business? Fitness entrepreneurs face flatlined growth, long hours, and cash burn. Don’t let this happen to you.

Presenter Bio

Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.

Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

2733
Calling All Young Professionals! Tips and Tricks for Entering and Succeeding in the Fitness Industry
Lauren Korzan | Southeast Regional Program Manager, Aquila

This presentation will provide advice and information from a seasoned professional in the corporate fitness field to help job-seekers succeed in their careers and be equipped with a skill set that will attract employers.

  • Business
Presenter Bio

Lauren Korzan is the Southeast Regional Program Manager for Aquila, overseeing a large multi-site fitness program in Atlanta, as well as providing remote management and support for additional fitness programs in the Southeast region.

With over 20 years of fitness management experience, she is responsible for all aspects of fitness center operations, staff development, and fitness and wellness programming.

Lauren is the chair of ACSM’s Committee on Certification and Registry Boards and serves on a variety of ACSM committees, including the International Health and Fitness Summit Planning Committee and the Strategic Planning Committee. In her free time, she enjoys reading, teaching group fitness classes, and spending time with her husband and daughter.

2681

08/14/2025 - 12:30pm to 1:30pm

From Passion Project to Protected Business: How to Build a Gym That Grows Wealth (Not Risk)
Matthew Becker | Owner & Lead Attorney, Gym Lawyers PLLC

You didn’t open your gym just to end up its most overworked employee. In this candid, practical session, attorney (and former CrossFit affiliate owner of 11+ years) Matt Becker breaks down how to structure your gym like a real business—one that protects your personal assets, minimizes risk, and builds wealth you can actually use.

  • Workshop
Presenter Bio

Matt Becker, Esq. is the founder of Gym Lawyers PLLC and co-founder of Gym Ventures LLC, where he helps gym owners protect, scale, and sell their businesses the right way. A former CrossFit affiliate owner himself, Matt has worked with hundreds of micro gym owners across the country—advising on everything from staffing and waivers to multi-entity asset protection and seven-figure exits. His mission? Help fitness entrepreneurs stop running their gym like a job and start running it like a business.

2485

08/14/2025 - 1:30pm to 1:45pm

Mix It Up: A Family-Friendly Cooking Class with the CEO & His Junior Chefs
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Join us for a heartwarming and hilarious virtual cooking session where business meets the kitchen! Watch as our CEO teams up with his favorite sous chefs, his own kids, for a fun, slightly chaotic, and totally memorable culinary adventure.

  • Social
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2573

08/14/2025 - 1:45pm to 2:00pm

Brain Break: 15-Min Beginner Mobility Workout
Nick Gustafson | Marketing Director, Lift Brands

Join Jenny for this mobility workout that starts with the hips and moves upward through the spine, back, shoulders and neck. Uses some basic yoga poses plus rehabilitation exercises.

Presenter Bio

As a marketer and musician, I bring creativity, energy, and excitement to everything I do. I’m a big proponent of using data to identify new opportunities or improve existing processes, which has helped me create and execute key strategies that drive brand awareness, increase lead volume, and improve revenue for multiple companies.

2478

08/14/2025 - 2:00pm to 3:00pm

Innovate vs. Obsolete: Revitalizing Your Indoor Cycling Program
Krista Popowych | Global Director of Group Education, Keiser

Join Krista in this engaging session on indoor cycling to discuss how your club can 'innovate' versus letting your cycling program become obsolete.

  • Business
  • Technical
Presenter Bio

Krista Popowych, B.HKin, continues to inspire fitness leaders, trainers and managers around the globe with her motivating and inspiring sessions. She is the Global Director of Group Education for Keiser, a three-time canfitpro Canadian Fitness Presenter of the Year and an IDEA Fitness Instructor of the Year winner. Krista has shown an outstanding commitment to fitness education. She is an Integrated Movement Specialist for Balanced Body and she published a book, Partner Workouts, with Human Kinetics. Krista is also the co-creator of The Ride by Keiser and The Ride Studio by Keiser, bringing on-demand and virtual indoor cycling to homes and studios world-wide.

2558
Fitness Industry Roadblocks: Mistakes to Avoid and Strategies for Growth
Jessica Maurer | Fitness Business Strategist & Director of Education, Mental Wellbeing Association

You’ll learn to overcome setbacks, stay innovative, and drive career success despite hurdles. Participants will receive a practical guide to propel their business forward and sidestep mistakes that could impede progress, offering valuable tools for enhancing resilience and achieving success.

  • Business
Presenter Bio

Jessica is a highly regarded fitness business consultant and strategist with a global footprint. She has shared her expertise internationally, presenting and consulting for numerous brands. Her unwavering passion lies in empowering fitness professionals and businesses to reach their fullest potential through a multifaceted approach that includes education, program and instructor development, and the creation and promotion of brand awareness.

Jessica's contributions to the fitness industry have been far-reaching. She has conducted certifications and workshops on an international stage, including prominent events such as IDEA World, SCW Mania, canfitpro, AsiaFit, FitnessFest, and more. Furthermore, she continues to offer her valuable consulting services to locally owned businesses and fitness professionals, impacting the industry's growth and development.

2559

08/14/2025 - 3:00pm to 4:00pm

Rotational Power: Challenging the Status Quo in Life and Business
Jonathan Mike | Sports Performance Coach, Author, & International Speaker

True strength isn’t built in a straight line—and neither is success. In fitness, rotational power unlocks untapped performance by challenging linear limits. In business and life, the same principle holds true. This session (intermediate) will show you how to apply the science of rotational power to rethink old habits, challenge the status quo, and build a resilient, adaptable, and dynamic career or company.

  • Business
Presenter Bio

Jonathan Mike, PhD, CSCS*D, NSCA-CPT*D, USAW-1, NKT-3 is a dynamic trailblazer in the realm of exercise science and sports performance. As a seasoned Sports Performance Coach, Jonathan has built a significant online presence across multiple platforms, and contributes to numerous fitness, strength, and consumer platforms nationwide. He has been involved with NSCA extending beyond membership. Jonathan's expertise is recognized on a global stage.

He has enlightened audiences with over 120 talks at dozens of prestigious events, including conferences held by NSCA, the International Society of Sports Nutrition (ISSN), the National Academy of Sports Medicine (NASM), IDEA, and other eminent fitness organizations and international events. Jonathan has published dozens of peer-reviewed scientific publications, adding to the body of knowledge in sports nutrition and strength conditioning.

His literary contributions include authoring 13 influential book chapters, and has consulted with top-tier industry companies including product development and business ventures. Jonathan is a sought-after presenter nationally and internationally.

2518
Three Key Strategies to Living a Longer & Stronger Life
Robert Linkul | Owner, Training The Older Adult (TOA)

In this session, Robert will walk you through his three key strategies to living a longer and stronger life as we age. First is an in-depth look into a very specific style of resistance training, second is the implementation of rucking on the non-lifting days, and the third focuses on recovery and reducing the risk of injury, as injuries simply become harder to overcome as we age.

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.

Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

2519
Content is King! Use YouTube to Unlock Your Fitness Business
Tyler Valencia | President, Kinesiology Institute for Performance Specialists (KIPS)

YouTube is the second-largest search engine, but it is usually the last tool businesses use when implementing a marketing strategy. This seminar will explore how adopting a YouTube-centered strategy can elevate your fitness business, helping you save time and money across other social media channels.

  • Business
Presenter Bio

After graduating from California State University, Long Beach, with a Bachelor of Science in Kinesiology, Tyler Valencia turned an internship with the National Exercise & Sports Trainers Association (NESTA) into a full-time role.

At NESTA, he excelled in various positions, honed his skills in online instructional design, and accepted an executive role with the National Council for Certified Personal Trainers (NCCPT) & Smart Fitness. Later, Tyler founded the Kinesiology Institute for Performance Specialists (KIPS), which has been offering online and live education for health and fitness professionals since 2016.

In 2020, Tyler decided to relaunch his first-ever entrepreneurial quest and relaunched Time 2 Train Fitness, an online platform for YouTube workouts aimed at those exercising at home. Tyler holds a Bachelor's and a Master's degree in Kinesiology and is pursuing a doctorate in Health and Human Performance.

2566

08/14/2025 - 4:00pm to 5:00pm

Elevate Your Fitness Business: Sales Strategies That Build Income and Impact
Araceli DeLeon, MS | Product Development Content and Education Manager, American Council On Exercise

This session, led by content at education manager at ACE, Araceli De Leon, former fitness manager and master trainer, blends practical sales strategies with mindset shifts and retention tactics to help you grow a sustainable, client-centered business.

  • Business
Presenter Bio

Araceli De Leon, MS holds a bachelor's degree in kinesiology from San Diego State University (SDSU) and a master's degree in sports performance from Point Loma Nazarene University (PLNU). During her time at PLNU, she conducted her research on the effects of yoga on state and trait anxiety and well-being in college students. Araceli is a 500-hour registered yoga teacher and while most of her career in the industry was focused on behavior change science and guiding people in overcoming their physical and mental barriers, teaching yoga has allowed her to create a more person-centered experience where the practitioner has full autonomy of their own practice.

Araceli is also a certified health coach, personal trainer and group fitness instructor through the American Council on Exercise (ACE). Today she works as the business and career content manager for ACE, where she provides health and fitness professionals with the support and guidance needed in an evolving industry.

2484
EMPOWER & THRIVE: Tools For Purposeful Aging
Ruben Pereyra | Director, FUNctionally EVOlved

Join us for the "Empower & Thrive: Tools for Purposeful Aging" workshop tailored to fitness instructors and trainers specializing in supporting older adults. Learn practical strategies to help your clients age gracefully while managing chronic conditions and enhancing their overall well-being.

  • Business
  • Technical
Presenter Bio

Ruben Pereyra Founder of FUNctionally EVOlved  (Senior Fitness Specialist) 

Over the past 16 years, Ruben Pereyra has made significant contributions to the fitness industry, championing the importance of movement and its positive impact on individuals' lives. His journey is a shining example of how passion and perseverance can transform not only personal fitness goals but also the wellness of entire communities.

As an accomplished entrepreneur, Ruben provides a variety of fitness services designed to cater to all age groups. His offerings include personal training, engaging group exercise classes, brain cognitive function training, and fitness direction for educational institutions and prominent corporations. Ruben's dedication to promoting physical activity and wellness across diverse populations speaks volumes about his commitment to enhancing the quality of life through movement.

Ruben is not just a fitness professional; he is an award-winning fitness coach and trainer recognized for his exceptional skills and dedication. Named 2024 IDEA Emerging Trailblazer of the Year. His accolades in the industry reflect his relentless pursuit of excellence and the positive impact he has had on countless lives.

In addition to his hands-on fitness training, Ruben is a revered presenter at elite fitness conventions such as IDEA, DCAC, SCW Mania, LA Fit Expo, ACSM, and more. His presentations are known to be both informative and inspirational, empowering other fitness professionals and enthusiasts to elevate their practices and embrace healthier lifestyles.

Ruben's latest venture, Functionally EVOlved, showcases his continued innovation in the fitness industry. This new initiative is dedicated to educating, coaching, and inspiring senior fitness and low-impact participants who are ready to begin their fitness journeys. With Functionally EVOlved, Ruben is pioneering a movement that ensures fitness is accessible to all, regardless of age or physical limitations.

Ruben Pereyra’s story is one of unwavering dedication, professional excellence, and an enduring commitment to improving the lives of others through movement. His initiatives and leadership in the field of fitness are not only transforming bodies but also elevating minds and spirits, paving the way for a healthier and more active world. Whether through personal training, corporate fitness programs, or his revolutionary new venture, Ruben continues to inspire and lead, making a lasting difference in the lives of those he touches.

2468

 

 

Friday, August 15

All times in Central Time

08/15/2025 - 9:00am to 10:00am

KEYNOTE: The Partnership Effect: Amplifying Brand Visibility Through Strategic Collaboration
Kurt Mangum II | Vice President of Partnerships at ISSA, ISSA

In today’s saturated fitness market, visibility is currency, and strategic partnerships are the fastest way to scale your brand’s reach. In this powerful session led by Kurt Mangum II, VP of Partnerships at ISSA, you'll uncover how to identify, form, and activate high-value collaborations that boost brand equity and generate real revenue.

  • Featured
Presenter Bio

Kurt Mangum II is a dynamic leader committed to promoting generational health through innovation, education, and collaboration within the fitness industry. As Vice President of Partnerships at the International Sports Sciences Association (ISSA), Kurt excels in strategic partnerships, revenue generation, and identifying growth opportunities that elevate industry standards.

Kurt's impressive background includes being a standout collegiate linebacker at the University of Akron, where he honed his leadership skills on and off the field. He holds a Master's Degree in Education, which fuels his passion for mentorship and professional development within the fitness community.

In addition to his role at ISSA, Kurt is the Co-Founder of CoupleyFit, a Benefit Corporation focused on enhancing health and wellness experiences for couples. His entrepreneurial spirit is complemented by accolades such as being recognized as a Walmart Black Health Hero and a two-time Phoenix Top 100 Titans of Industry. With a fervent dedication to business, mentorship, and sports, Kurt’s passion resonates throughout both his professional and personal life. 

2549

08/15/2025 - 10:00am to 11:00am

Building Rapport: Connecting with Fitness Clients in a Virtual Environment
Erin Nitschke | Owner and Operator, Master Trainer, All About That Balance

Learn how to use communication techniques, body language cues, emotional intelligence, and intentional technology tools to create meaningful virtual interactions that drive client satisfaction, loyalty, and results.

  • Technical
Presenter Bio

Dr. Erin Nitschke, NFPT-CPT, NSCA-CPT, ACE Health Coach, CPT, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, Pn1, FNMS, and DSWI Master Health Coach, is a health and human performance college professor, industry writer for IDEA, NFPT, Fitness Education Online, and Youate.com, as well as a national presenter and ACE Scientific Advisory Panel member.

She is a seasoned health and exercise professional with a passion for empowering individuals to live their healthiest, most vibrant lives. Specializing in holistic health approaches, Erin takes a personalized and evidence-based approach to help clients achieve their wellness goals. Erin’s coaching philosophy emphasizes education, accountability, and sustainable behavior change, guiding clients to make lasting improvements in their nutrition, fitness, stress management, and overall well-being.

2520
Integrative Exercises: Joint Mobility for Life
Christine Conti | CEO, FITFIXNOW

Living with joint pain can be difficult and debilitating due to lack of mobility and stiffness that often disrupts the ability to perform simple daily tasks. In this session, learn basic, safe, and effective exercises to integrate into your current programs.

  • Technical
Presenter Bio

Christine is the CEO of FITFIXNOW, one of the leading online continuing education providers for fitness professionals and founder of ContiFit LLC. She is the recipient of the IDEA World 2023 Fitness Instructor of the Year, COO of Reinventing the Woman International, and the Co-Host of the Two Fit Crazies and a Microphone Podcast.

She is an international fitness educator, chronic disease wellness specialist, and the best-selling author of SPLIT-SECOND COURAGE. When she is not inspiring the world at speaking events, you will find Christine running marathons, competing in IRONMAN races, and guiding Special Olympic athletes. After receiving a life-changing diagnosis at age thirty, this former investment banker and English teacher believes that ANYTHING IS POSSIBLE!

She currently resides at the Jersey shore with her amazingly supportive husband, Michael, and two awesome children, Alex (17) and Lauren (12).

2521
Leveraging Reviews - SEO, Social Proof, and Word-of-Mouth
Tim Mauk | Business and Marketing Professional, GymSplash.com

Reviews, reviews, reviews - everyone talks about how you need them, but there is so much more value to them aside from a star ranking. In this video, Tim from GymSplash will walk you through how you can maximize the marketing value of your reviews in ways that can actually make them work for your business.

  • Business
Presenter Bio

Tim Mauk is a results-oriented marketing professional who started GymSplash as a free resource to help small- to medium-sized fitness facility owners thrive. GymSplash.com helps equip you with the knowledge and tools needed to elevate your fitness business.

We understand the unique challenges and opportunities gyms face and guide you with tried-and-true business and marketing principles.

2522

08/15/2025 - 11:00am to 12:00pm

The Brain Fitness Revolution is Here
Cody Sipe | CEO, Marbles Brain Body Fitness, Co-Founder, Functional Aging Institute

The interest in brain health and fitness is growing exponentially, creating many opportunities for health and fitness professionals in diverse areas such as brain optimization for professionals; enhancing sports performance in athletes; preventing cognitive decline and dementia in older adults; and more. 

  • Business
  • Technical
Presenter Bio

Cody Sipe, MS, PhD, DipACLM is an author, award-winning fitness professional, international educator, researcher, and active aging expert who has worked with older adults for over 30 years.  He is Full Professor in a University Doctoral Physical Therapy Program; CEO of Marbles Fitness (the first brain gym franchise for older adults); and co-founder of the Functional Aging Institute. 

His work has focused primarily on teaching evidence-based strategies to improve and maintain physical function in older adults.  Over the past 10 years, Dr. Sipe's interest has shifted towards optimizing brain health and cognitive fitness which led him to helping found Marbles Fitness in 2024.  He serves on numerous committees including the editorial board of the Journal on Physical Activity and Aging and as an ad-hoc reviewer for multiple journals.

2572

08/15/2025 - 12:00pm to 12:15pm

Brain Break: 10-Minute Salsa Dance Workout
Tiarre Sales | Senior Marketing Specialist, Fitness On Demand

Ten minutes is all that dancer and fitness instructor Luis Cervantes needs to get your heart rate up and your booty burning. This high-energy dance workout incorporates salsa moves and lower-body exercises to get your blood flowing and your glutes activated!

Presenter Bio

Tiarre Sales is a rising marketing professional at Fitness On Demand, where she leads SEO, inbound strategies, and website optimization with a unique blend of creativity and commitment. She’s passionate about creating seamless customer experiences and building actionable strategies that drive authenticity, embrace diversity, and deliver measurable growth.

2479

08/15/2025 - 12:15pm to 1:15pm

Understanding Low Energy Availability: Risks and Strategies for Coaches
Leron Sarig | Nutrition Specialist Manager, Exos

You’ll walk away with the tools to protect your clients from the negative effects of LEA while optimizing their health and performance through proper energy management and training practices.

  • Technical
Presenter Bio

Leron Sarig is a seasoned performance nutrition expert with over a decade of experience working with elite athletes, tactical professionals, and high-performing organizations. As the former Director of Performance Nutrition for the San Francisco Giants, Leron built and managed a comprehensive nutrition program across MLB and MiLB levels, overseeing operations, education, and strategy.

Currently serving as Nutrition Specialist Manager at Exos, she leads training and education initiatives for dietitians and coaches globally, while also supporting external educational events and digital content development. Leron holds a Master’s degree in Food & Nutrition with a concentration in Sports Nutrition from Florida State University and is a Certified Specialist in Sports Dietetics (CSSD).

2688
Elevating Coaching Impact: Emotional Intelligence in Action
Rich Pruett | Director of Performance, Exos

Learn our proven strategies for deepening coach-client connections, improving conversation quality, and setting impactful goals. This workshop is designed to refine your coaching approach, applying EI in ways that resonate with high achievers across sports and business.

  • Technical
Presenter Bio

Rich Pruett's career spans academics and athletics, starting in football as an assistant and quality control coach for the Georgia Force of the Arena Football League, then at Georgia State University's first football program. Transitioning to strength and conditioning, he became the Director of Sports Performance at the University of North Georgia (UNG) from 2012 to 2023, managing athletic development for 13 NCAA teams.

He worked with diverse groups, including collegiate athletes and military personnel. After earning a master's in exercise science from UNG in 2015, Pruett taught as an adjunct professor in the kinesiology department, developing courses in strength and conditioning. He completed a doctorate in leadership and higher education at UNG in 2022, focusing on cultural capital skills in athletics and healthcare.

In February 2023, Pruett joined Exos as the Director of Performance in Phoenix, Arizona, where he leads a team of practitioners and focuses on performance coaching.

2689

08/15/2025 - 1:15pm to 2:15pm

Quickfire & Connect: Navigating Gen Z, Values, Tech & Hybrid Leadership
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

In this rapid-fire, panel-based conversation, SUCCEED! speakers cut straight to what’s working now; sharing real decisions, habits, and tactics across four pressure points that define modern fitness leadership.

  • Featured
Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2734

08/15/2025 - 2:15pm to 3:15pm

Level Up Your Member Experience With Exergaming
Ruben Mejia | Executive Vice President of the Americas, SportsArt
Presenter Bio

Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces.

In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.  

2483
Coaching the Whole Person: Integrating Behavior Change Science into Fitness Programming
Erin Nitschke | Owner and Operator, Master Trainer, All About That Balance

You'll explore motivational interviewing techniques, habit formation strategies, and practical coaching models that empower clients to overcome barriers, build confidence, and achieve meaningful, lasting results. 

  • Technical
Presenter Bio

Dr. Erin Nitschke, NFPT-CPT, NSCA-CPT, ACE Health Coach, CPT, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, Pn1, FNMS, and DSWI Master Health Coach, is a health and human performance college professor, industry writer for IDEA, NFPT, Fitness Education Online, and Youate.com, as well as a national presenter and ACE Scientific Advisory Panel member.

She is a seasoned health and exercise professional with a passion for empowering individuals to live their healthiest, most vibrant lives. Specializing in holistic health approaches, Erin takes a personalized and evidence-based approach to help clients achieve their wellness goals. Erin’s coaching philosophy emphasizes education, accountability, and sustainable behavior change, guiding clients to make lasting improvements in their nutrition, fitness, stress management, and overall well-being.

2523

08/15/2025 - 3:15pm to 3:30pm

Brain Break: BOXING HIIT
Nick Gustafson | Marketing Director, Lift Brands

This express cardio boxing class will challenge both your physical and mental limits.   You’ll find easy to follow punches, kicks and HIIT combos that work the entire body, burn serious calories and deliver massive cardio, strength and agility gains - all in just ten minutes!

Presenter Bio

As a marketer and musician, I bring creativity, energy, and excitement to everything I do. I’m a big proponent of using data to identify new opportunities or improve existing processes, which has helped me create and execute key strategies that drive brand awareness, increase lead volume, and improve revenue for multiple companies.

2480

08/15/2025 - 3:30pm to 4:30pm

From Turnover to Takeoff: Leveraging Community, Storytelling & Technology to Build Stronger Teams
Kathleen Ferguson | Owner & Founder, Coach360

Learn how to attract aligned professionals, foster loyalty, and build a culture that supports growth from the inside out. Whether you're hiring your first coach or scaling a multi-location team, this webinar will offer strategies to turn staffing challenges into sustainable success.

Presenter Bio

Kathleen Ferguson, a USC graduate and an accomplished leader, brings over 14 years of experience in driving business development and partnership initiatives within the health, fitness, and wellness industry. Her diverse background encompasses B2B, Personal Trainer/Health Coach, and D2C spaces, where she has consistently delivered exceptional results for prominent brands like IDEA Health and Fitness Association, Oxygen Magazine, and Athletech News. Most recently, after identifying a void in the market for health, fitness and wellness coach business support, Kathleen created Coach360, which is a media, education and membership platform to educate and inform those at the frontlines of chronic disease and the obesity epidemic. Through her extensive network and deep industry expertise, Kathleen possesses the ability to create a thriving ecosystem tailored to the needs of the underserved coaching community, while providing brand partners with a highly targeted audience of influential individuals. Being both a mother to three young children and a accomplished business owner, Kathleen possesses a profound understanding of the challenges and opportunities within Women's Health. She has established herself as a pioneer in spearheading efforts that aim to enhance awareness within the industry, specifically targeting the requirements of this often overlooked community.

2488
Innovative TRX Training Techniques: Elevate Your Workouts with Suspension Training
Krystal Say | TRX Faculty, Head of TRX Yoga, TRX

This session will introduce you to cutting-edge TRX techniques that enhance functional strength, improve balance, and increase flexibility. Learn how to integrate these techniques into your existing workout routines to maximize results and client satisfaction.

  • Technical
Presenter Bio

Curiosity helps me stay, forever a student, sparking my zest for life.

I have B.S. in Exercise Science. I bring a holistic approach to my clients as a certified Health Coach and Yoga Teacher. As an entrepreneur I understand the power of a brand to enrich community.

Currently, I own and operate SWEAT Power Yoga and work for a global fitness company as the Head of TRX Yoga and am also part of TRX Faculty. I travel internationally to present, educate and empower individuals to move well, be well and live on purpose.

2700

08/15/2025 - 4:30pm to 4:45pm

Free Days Farewell: But the Best is Yet to Come
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

As we bid adieu to the exhilarating Free Days from SUCCEED!, gear up for an unforgettable Weekend Fitness Extravaganza! In this closing session, we'll provide an exclusive sneak peek into the incredible lineup awaiting you over the weekend.

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2563

 

 

Saturday, August 16

All times in Central Time

08/16/2025 - 9:15am to 10:15am

Wellness Trends and Business Opportunities
Debbie Bellenger | CEO/Owner, DB Fitness and Wellness Solutions LLC, DB Fitness and Wellness Solutions LLC

In this session, the latest wellness trends will be discussed with a view to how you may leverage these trends to grow your business. 

  • Business
Presenter Bio

Debbie Bellenger is the Founder/CEO of Body By Definition Advisory and Education Services.  Debbie has taken the last 30 +years in the Fitness Industry and Medical Wellness Industry to launch her own company full time as of 2022.  She is a thought leader in community wellness, medical wellness, corporate wellness and how they all work together in a local community to fuel fitness clubs with new members.

She is a Club Industry Executive Advisory Board Member and Panel speaker, and contributed  to the Club Industry 2023 Trends Report.  She is a regular speaker at SCW, Canfitpro, Club Industry and is a CEC Provider for ACE, AFAA, NASM, ISSA and the National Board of Health and Wellness Coaching.  She is currently offering two CEC approved Master Classes for Fit Pros and the Wellness Academy to share Wellness Trends with Fit Pros.

2525
The Success TRIAD Is Here! Fuel Your Fitness Biz with Programming, Engagement & Growth
Bob Esquerre | CEO, Esquerre Fitness Group International

Want to Boost Your Income as a Personal Trainer? Let’s Get Real. If your goal is to earn more, the usual advice is simple: train more clients. But here’s the truth... 

  • Business
Presenter Bio

When Bob Esquerre announced his retirement from Consulting at the IHRSA 2010 Conference in San Diego, he said “I Am Done”! However, he kept training Clients as a Personal Trainer, teaching GroupEX Classes and Coaching both Small & Large Group Training Sessions until 2017. This should have been a hint that “He Was Not Done”! COVID Came! Our Industry was classified as Non-Essential! Now Bob-Is-Back…To Continue Where He Left….Making Our Industry Essential.

MEET BOB ESQUERRE, MA, NSCA-CPT, BSC

Bob’s career is unique because he came into the Fitness Industry, at the bottom-as an Aerobics Instructor, after 13 years of Management, Project Management & Operations Management Training in the business world. When he semi-retired, Bob was both nationally & internationally recognized as a Business Planning Consultant, a Fitness Director, an Operations Director, Educator, Author, Personal Trainer and Group Exercise Instructor. As the CEO of the Esquerre Fitness Group International, was an active participant in both the national & international lecture circuits as a sought after speaker in the following areas:

  • Customer Recruitment, On-Boarding & Customer Retention
  • Fitness Programming
  • Personal & Small/Large Group Training
  • Wellness & Health Programming (Active & In-Active Aging Customers)
  • Community Outreach Programming
  • Professional Development: Club/Studio Managers
  • Professional Development: Fitness Professionals
  • Professional Development: Club/Studio Managers/Owners
2526
Wake Up, Step Up, Stay Up: The Path to Financial Freedom for Fitness Pros
Billy Hofacker | CEO, Your Fitness Money Coach

You didn’t start your business to feel stressed, stuck, or buried by the numbers, but it’s easy to end up there. In this session, you’ll learn the simple, powerful shifts that help fitness professionals create a business that serves their life, not the other way around. Through personal stories, clear systems, and real client results, you'll discover how to take control of your finances and build lasting stability.

  • Business
Presenter Bio

Billy Hofacker has over 25 years of experience in the fitness industry and is the owner and CEO of Total Body Boot Camp and Performance Center, a successful fitness facility in the hyper-competitive Long Island, NY, market. As a seasoned business owner and Brazilian Jiu-Jitsu black belt, Billy combines discipline and strategy to help fitness professionals succeed financially.

After overcoming his financial struggles, Billy became passionate about empowering fitness professionals to win with money. He is the author of Fitness Profits and the host of the Your Fitness Money Coach Podcast, ranked in the top 1.5% of all podcasts globally on Listen Notes.

Billy is also a Distinguished Toastmaster (DTM) with Toastmasters International and a highly sought-after speaker, having presented for prestigious organizations like Perform Better and the Functional Aging Institute. With a proven track record of delivering actionable strategies and inspiring audiences, Billy is dedicated to helping gym owners achieve financial clarity, drive profitability, and achieve healthy growth.

2524

08/16/2025 - 10:15am to 11:15am

Supporting the GLP1 Weight Loss Journey: A collaboration between the fit pro and the medical professional
Ann Gilbert | Owner/Operator, Shapes Fitness

In this presentation, we will explore how fitness programming can compliment and actually enhance the effects of anti-obesity medication for individuals on a weight loss journey. We’ll cover the important principles of exercise, nutrition, and lifestyle adjustments that work in tandem with medication to optimize weight management and improve overall health.

  • Technical
Presenter Bio

A seasoned entrepreneur and executive, Ann owns Shapes Fitness for Women where she dedicates herself to the success of her teams and members. An award-winning leader in the fitness industry, Ann promotes active longevity through innovative programs. She can be seen as part of the FOX 13 family in Tampa Bay and works with a multitude of events and organizations. With over three decades experience helping her communities thrive in their health, Ann is a sought-after speaker and inspirational leader.

2527
Health Behavior Change Theory And Practical Tips
Annette Lang | Owner, Annette Lang Education Systems LLC

We'll discuss the classic theory of Behavior Change and how we can adapt our efforts to help clients change behaviors and habits. Beginner and intermediate-level professionals will be able to incorporate these concepts into the programs seamlessly.

  • Business
Presenter Bio

Annette Lang has been in fitness-forever!  She worked in sales, management, education and personal training.  Annette was the Program Director for Equinox Fitness Training Institute, and Reebok University.

She presented at conferences including IHRSA, ACSM, Club Industry, Perform Better, FitPro, and others.  Annette has developed and taught at health clubs throughout the US and abroad, focusing lately on the "Integrated Stretching" and "Training the Pregnant and Postpartum Client" Specialty Certifications.  

She has authored several DVDs, the Pre Postnatal Training Fan and Morning Strength Workouts book.  Annette has a Masters Degree in Health Education, and is a certified Personal Trainer in New York City.    

2528
How to Build a Fitness Brand That Sells
Art Rothafel | Owner & Founder, Private Label Fitness

In this fast-paced, eye-opening session, you’ll discover proven strategies to transform your fitness business into a polished, scalable brand that not only attracts new clients and referrals, but also unlocks fresh profit streams through products, services and unforgettable branded experiences.

  • Business
Presenter Bio

Art Rothafel entered the fitness industry in 1978 as a personal trainer and floor manager at Jack LaLanne’s European Health Spa in Los Angeles, California. He quickly advanced to club manager before taking a hiatus from the industry in 1981.

He went on to pursue a career as V.P. Marketing for Guitar Center as well as a consultant for several multi-national companies including Apple, Unisys, Chiat Day, Grey Advertising, Pepsi, Kelly Blue Book, Sony and others. In 1989 he returned to the health and fitness industry assisting Gold’s Gym, LA Fitness, SporTelesis, and hundreds of independent clubs and studios with science-based weight-management and lifestyle programming. In 1991 Art founded MediCorp, a weight-management, health and lifestyle consulting firm located in Newport Beach, California.

The company consulted individuals, groups and corporations on health, wellness and lifestyle management. The company’s science-based protocol and proprietary content soon gained the attention of health, fitness and medical professionals around the world. The company eventually transitioned from consulting to publishing and manufacturing -- rebranded itself as Private Label Fitness -- and made its “tools” available for health professionals under their own brands.

Today, the company is an industry leader in educational materials, nutritional formulations and done-for-you online content -- all available for private label. Art is considered a top industry expert and continues to consult health professionals on how to successfully market, sell and operate credible weight-management, lifestyle and health coaching programs at physical locations and online.

2596

08/16/2025 - 11:15am to 12:15pm

Retention SOLVED: Why People Leave and the Paradigm Shift that Solves the Problem
Cosmo Wollan | Senior Executive, Synergy Cubed

Wherever your membership is fee-based, you always run the risk that paying members will leave. Nationwide, the average attrition rate of health club members is between 35-40% annually. Considering how hard it is to get members in the door in the first place, this is not good. Not for the facility, not for the bottom line, and certainly not for the population health we all seek to improve. 

  • Business
Presenter Bio

Cosmo Wollan has more than 30 years’ experience in the Health, Fitness, Wellness, and Medical Fitness fields. He is Co-Founder and Executive Director of Parks & Rec RX Connect, a 501(c)(3) bringing medically directed fitness services and population health benefits to municipal fitness centers and the Parks & Rec Community.

He served six years as chair of the Medical Fitness Association Education Advisory Panel and is an active member of the MedFit Network Education Advisory Board. He is a frequent national conference speaker and webinar presenter, and a recognized SME in medical fitness integration, profit center development, revenue stream optimization, and retention strategies. 

2529
The Reset Button: Recovery Strategies That Actually Work
Heather Yancey | Owner, Heather Yancey Fitness

Your clients don’t need more hustle—they need more recovery. Learn how yoga, breathwork, and alignment practices help your clients bounce back faster, move better, and stay consistent. Suitable for all levels.

  • Technical
Presenter Bio

Heather Yancey is a positive-minded fitness professional, speaker, and coach dedicated to empowering women—especially those navigating midlife—to embrace strength, vitality, and confidence. With a personal journey that includes overcoming autoimmune challenges and the transformative power of strength training, Heather has become a beacon for women seeking to redefine aging.

She is the creator of The Badass Reset Method, a 12-week program focusing on fitness, nutrition, and mindset, and the founder of the Menopause Strength Society, an online community supporting women through menopause. Heather hosts The Badass Reset Club podcast, where she shares insights on health, fitness, and aging with resilience. Her speaking engagements, including virtual sessions for Burnalong and appearances at events like the Speaker's Showcase and The NW Events Show, reflect her commitment to inspiring women to live boldly and age like a badass. 

2531
Corrective Exercise: Restoring Optimal Performance
Dr. Brian Biagioli | Graduate Program Director for Strength & Conditioning, University of Miami

Transform your approach and unlock your clients' potential! Elevate performance with cutting-edge, evidence-based musculoskeletal therapies, innovative programming, and integrated training. Eliminate pain, optimize movement, and boost strength, power, and speed through corrective exercise.

  • Technical
Presenter Bio

Dr. Brian Biagioli currently serves as the graduate program director for strength and conditioning in the Kinesiology and Sport Science Department at the University of Miami.  He also serves as the current Executive Director for the National Council on Strength and Fitness Board for Certification. He is very active in the fitness industry currently serving four national committees related to standard setting, accreditation and population engagement in physical activity in the United States.

Dr. Biagioli has authored four college text books and most recently is the primary author and editor for a new book on advanced sports performance. He has presented internationally for different sport conferences including lectures at the Olympic training center in Korea, Argentina, and is a lead expert on performance FIBA Europe. Formerly, Dr. Biagioli served as the program director for the Department of Exercise Physiology at Florida International University as well as a Division I Strength and Conditioning Coach. 

2541

08/16/2025 - 1:00pm

The Back Story: Surprising Solutions for Lasting Back Pain Relief
Oliver Eehn | Health, Wellness Consultant, Optimum Fitness Systems

In this dynamic session and learn how integrative strategies and science-backed techniques can transform recovery outcomes, and tap into a rapidly growing market. 

  • Technical
Presenter Bio

After over 30 years in business, Oliver has been privileged to help individuals lose excess weight, improve athletic conditioning, increase energy and accomplish other health, fitness and wellness goals.

But over these last several years much of his work has been dedicated to helping individuals overcome injuries and chronic disease. With back pain being the most common pain complaint, Oliver has engineered a specialized back care recovery program, utilizing an invention of his to specifically isolate and strengthen areas of the back that get very little attention.

For those suffering from chronic disease, Oliver incorporates neuromotor training, that is now recognized by the medical community, which has proven to help diseased individuals to not only slow down the ravaging effects of their diseases, but even reverse their effects.

Over the years, Oliver has taken on many titles and roles, including:

  • Health, Wellness Consultant
  • Health Club Owner
  • Health Club Business Consultant
  • Fitness and Exercise Enthusiast with over 45 years of weight/resistance training
  • Influential Speaker
  • Business Coach
  • Author, Writer
  • Inventor
  • State Games Gold Medalist in Powerlifting
  • Fitness Director and Star-point Safety Captain for United Parcel Service.
  • Youth Hockey Coach.
  • Personal Trainer, Personal Training Coordinator, Exercise Floor Manager, Wellness Clinic Director, “Silver Sneakers”(Senior) Fitness Program Director, along with serving in other capacities for various Health and Sports Clubs.
2699

08/16/2025 - 1:00pm to 2:00pm

Building a Financially Successful Training Gym through the Untapped Market of Fitness After 40
Dan Kleckner | Owner, Kutting Edge Fitness

Discover the strategies to build a thriving training gym by tapping into the untapped potential of the fitness-after-40 market. Join Dan as he shares key principles of profitability in the fitness industry, offering actionable insights and practical examples to help you maximize revenue and drive sustainable growth. 

  • Business
Presenter Bio

Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.

Dan is a Certified Exercise Physiologist through the American College of Sports Medicine and a level 2 Titleist Performance Institute Golf Fitness Professional. He has been mentored by some of the top golf fitness and fitness business professionals in the country including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now mentors several start-up gym owners himself.  Dan is a well-respected speaker in the greater Northwest and is considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and small group training. 

2532

08/16/2025 - 2:00pm to 3:00pm

Train of Thought – Communication Skills for Personal Trainers
Cosmo Wollan | Senior Executive, Synergy Cubed

Are you frustrated that your novice clients can’t seem to properly execute the exercises you’re giving them? You’re not alone. With more than two-thirds of US adults classified as overweight or obese, personal trainers are more likely than ever before to encounter clients with little or no gym or workout experience.

  • Technical
Presenter Bio

Cosmo Wollan has more than 30 years’ experience in the Health, Fitness, Wellness, and Medical Fitness fields. He is Co-Founder and Executive Director of Parks & Rec RX Connect, a 501(c)(3) bringing medically directed fitness services and population health benefits to municipal fitness centers and the Parks & Rec Community.

He served six years as chair of the Medical Fitness Association Education Advisory Panel and is an active member of the MedFit Network Education Advisory Board. He is a frequent national conference speaker and webinar presenter, and a recognized SME in medical fitness integration, profit center development, revenue stream optimization, and retention strategies. 

2536
Exercising During Pregnancy
Annette Lang | Owner, Annette Lang Education Systems LLC

If you meet a pregnant woman tomorrow, you will be able to communicate with her about what to do for exercise during these forty weeks. With this session, intended for beginner and intermediate trainers, we cover ACOG guidelines, recent research, pelvic floor integrity, Diastasis Recti, postural changes, and more.

  • Technical
Presenter Bio

Annette Lang has been in fitness-forever!  She worked in sales, management, education and personal training.  Annette was the Program Director for Equinox Fitness Training Institute, and Reebok University.

She presented at conferences including IHRSA, ACSM, Club Industry, Perform Better, FitPro, and others.  Annette has developed and taught at health clubs throughout the US and abroad, focusing lately on the "Integrated Stretching" and "Training the Pregnant and Postpartum Client" Specialty Certifications.  

She has authored several DVDs, the Pre Postnatal Training Fan and Morning Strength Workouts book.  Annette has a Masters Degree in Health Education, and is a certified Personal Trainer in New York City.    

2535
Grow Your Membership-Based Recurring Revenue—Every. Single. Month
Ben Ludwig | President, Colossians 3:23-24 Fitness Holdings

Recurring revenue is the lifeblood of studio sustainability. This session will dive into how to engineer a system that grows month-over-month—without burning out your team or relying on quick-fix promos. 

  • Business
Presenter Bio

Ben Ludwig is a fitness industry leadership, sales and strategy expert. He has led global trainings on fitness sales, marketing and operations for over 60 countries, has taught in person and virtual seminars for fitness business owners, and has created sales material for owners and brands across the globe.

Ben is the President of Colossians 3:23-24 Fitness Holdings having partnered with and coonsulted fitness businesses across the globe, Serves as the Growth Pastor for CrosspointNow Network of Churches across Kansas, is a collaborative author of the Best Selling Book "Real Talk with Real Business Pros" available now. He also contributes regularly to multiple fitness business magazines including Fitness Business Insider Magazine, Club Solutions, Club Industry, PFP Magazine, Gym Owner Monthly and many more.

Ben serves during his free time with mission-driven causes by serving on non-profit and for profit boards seeking to make a lasting impact on the world around him.

2534

08/16/2025 - 3:00pm to 4:00pm

Creating Inclusive Fitness Spaces for Midlife Women
Heather Yancey | Owner, Heather Yancey Fitness

Midlife isn’t a crisis—it’s a powerful transition, and fitness should reflect that. This session dives into how to design programs that meet women where they are, with workouts that honor changing hormones, energy levels, and priorities. You’ll learn how to create supportive environments that foster confidence, community, and consistency. Help your clients feel strong, seen, and unstoppable—no matter their age. 

  • Technical
Presenter Bio

Heather Yancey is a positive-minded fitness professional, speaker, and coach dedicated to empowering women—especially those navigating midlife—to embrace strength, vitality, and confidence. With a personal journey that includes overcoming autoimmune challenges and the transformative power of strength training, Heather has become a beacon for women seeking to redefine aging.

She is the creator of The Badass Reset Method, a 12-week program focusing on fitness, nutrition, and mindset, and the founder of the Menopause Strength Society, an online community supporting women through menopause. Heather hosts The Badass Reset Club podcast, where she shares insights on health, fitness, and aging with resilience. Her speaking engagements, including virtual sessions for Burnalong and appearances at events like the Speaker's Showcase and The NW Events Show, reflect her commitment to inspiring women to live boldly and age like a badass. 

2537
Ditch the Diets: How Women Can Build Sustainable Health Habits that Last a Lifetime
Elizabeth Sherman | Master Certified Life and Health Coach, Total Health by Elizabeth

For decades, the fitness industry has relied on outdated weight-loss models that push restrictive eating and extreme exercise, yet women over 50 continue to struggle with energy, weight fluctuations, and motivation. Why? Because these traditional approaches ignore the unique needs of midlife women, from hormonal changes to shifting priorities and social conditioning. In this session, we’ll explore why conventional diet and fitness strategies fail this demographic and what truly works for long-term success. 

  • Technical
Presenter Bio

Elizabeth is a Master Certified Life and Health Coach with over 18 years of experience empowering women in midlife to prioritize their health and live with vitality. Specializing in holistic wellness, she blends her personal journey and extensive certifications—including Life Coaching, Feminist Coaching, Women's Hormonal Health, and Personal Training—to help women build sustainable habits for lasting change. Recognized as a top voice in women’s health, Elizabeth speaks regularly on podcasts, stages, and webinars, inspiring midlife women to thrive physically, emotionally, and mentally.

2539
Speed, Power, Balance: The key to fall resiliency in the aging.
Ann Gilbert | Owner/Operator, Shapes Fitness

A dual-tasking movement program combining physical with cognitive challenges, enhancing both functional ability and brain health.

  • Technical
Presenter Bio

A seasoned entrepreneur and executive, Ann owns Shapes Fitness for Women where she dedicates herself to the success of her teams and members. An award-winning leader in the fitness industry, Ann promotes active longevity through innovative programs. She can be seen as part of the FOX 13 family in Tampa Bay and works with a multitude of events and organizations. With over three decades experience helping her communities thrive in their health, Ann is a sought-after speaker and inspirational leader.

2540

 

 

Sunday, August 17

All times in Central Time

08/17/2025 - 9:00am to 9:30am

Adaptive Fitness Exercise Programming
Anna Woods | Founder, sheStrength by Anna Woods Fitness

Anna Woods, owner of sheSTRENGTH training, will guide you through the process to create individualized and group plans for specialized diagnoses.

  • Technical
  • Quickfire
Presenter Bio

Anna has been working with special populations since 2008. She coaches clients through her personal business in her barn gym office in rural Kansas, her app, and through Disability Supports of the Great Plains, LLC.

To meet the needs of this broad client base, she developed her own fitness tools and created programming for adults with special needs. Her work has been featured in articles in CrossFit Journal and Breaking Muscle, and she has hosted webinars on training for special populations. Anna is also a mom of three children – two with special needs.

2575
Cracking the Success Code: 3 Magic Steps to Achieve Any Goal
Jessie DaSilva | CEO, speaker, author, coach, consultant, Jessie DaSilva Coaching, LLC

In this session, you'll learn 3 steps that anyone can use to turn their biggest dreams into reality: (1) Align your intentions, (2) embody them deeply, and (3) take inspired action daily.

  • Business
  • Quickfire
Presenter Bio

Jessie DaSilva is a vibrant, dynamic speaker and leading expert at helping people create their richest, most fulfilling lives.

Her unique take on business, job hunting, and employee retention earned her the nickname “The Millennial Money Witch” from Forbes, which catapulted her into the spotlight.

Jessie is author of the book, The Witch’s Way to Wealth: The Every Witch’s Guide to Making More Money Faster & Easier Than Ever!, and a popular speaker for entrepreneurs, lawyers, and other working professionals. She has coached hundreds of people to more satisfying careers and much higher pay—often doubling their salary in three to six months. She’s been featured in Forbes, Buzzfeed, and Yahoo! Finance for her unique takes on money mindset, job hunting, and retaining Millennial workers.

While Jessie does love speaking and inspiring dreamers around the world, she loves her fiance, three younger siblings, and cat named Mens Rea more. She’s a proud Gator living in the Swamp—also known as Gainesville, Florida.

For more info, check out www.jessicadasilva.com/speaking

2574

08/17/2025 - 9:00am to 9:30pm

Creating the Perfect Customer Experience
Kory Angelin | President, The DRIPBaR

Discover strategies to connect with customers by prioritizing their needs over sales goals. The session will highlight the unique approaches of successful brands and provide techniques for building strong rapport with potential clients. Attendees will learn to ask impactful questions, handle objections effectively, and confidently close any sale.

  • Business
  • Quickfire
Presenter Bio

Kory Angelin is an award-winning fitness business executive and coach and CEO of the POWR SALES APP. He is a two-time published author who is amongst the leaders in fitness influencing in the country.

Kory has helped many large fitness enterprises all over the globe build reliable brands and craft unique customer experiences.

2576

08/17/2025 - 9:30am to 10:00am

Serving the Heart of Your Community: A Vision for Getting You More Connected
Katrina Wilson | Wellness & Education Consultant, Wellness Educator

Understand how to leverage more inclusion in your business!  Take new insights that will allow you to reflect on how to enhance the inclusion of your community members to grow.

  • Business
  • Quickfire
Presenter Bio

Katrina is an equity-centered wellness educator with a career spanning over 20 years. She is a certified personal trainer and fitness specialist, health and nutrition coach, and group fitness instructor who holds a Master's degree in Exercise Science: Health Promotion and Nutrition.

Her coaching methods are collaborative, focusing on accessibility and affordability as a foundation for proactive lifestyle change and behavior modification. Katrina has centered cultural awareness, simplified meal planning and nutrition, as well as movement for all bodies as key components of her education and content.

Collaborating with other advocates in the field, she aims to shift wellness culture towards one that fosters longevity by reducing impacts from chronic health issues proactively.

2577
Philosophy of Body: The Key to High Level Decision Making
Greg Mack | Exercise Professional Education, Physicians Fitness LLC

The presentation will be a back-and-forth discussion with participants to engage in a discourse on this oft-overlooked and underappreciated aspect of observational science and decision making.

  • Business
  • Quickfire
Presenter Bio

As Founder and CEO, Greg's vision for Physicians Fitness LLC was shaped 33 years ago while working as a lay assistant to chiropractic physicians in a sports medicine clinic. It was during this tenure that he noticed the unfortunate reality that most of the patients of the clinic were there, and frequently returned, as a result of poor physical conditioning. The medical and chiropractic staff encouraged these patients to participate in exercise and fitness programs, but did not have the time nor resources to effectively assess, develop, and implement a safe, global health-fitness plan. Greg wanted to provide a solution.

As a graduate of the Navy's Nuclear Engineering School, Greg used his foundation of engineering knowledge and skills, his enthusiasm for exercise and fitness, academic certifications – American Council on Exercise - Medical Exercise Specialist and Personal Trainer, and his experiences working with a wide variety of medical professionals (physical therapists, osteopaths, surgeons), to develop the Mobility Profiling Method. He has developed a variety of novel strategies and tactics for assessing and improving the motor control of individuals such that they move better, feel better, and live better.

His experience working in such diverse venues as community gyms and medical practices enhanced his awareness of the vast gulf between the medical community and traditional fitness facilities, particularly for those individuals trying to recover from and manage a diagnosed disease. This led to developing a comprehensive documentation and communication system that coordinates biomechanical improvement and exercise programs for individuals with diagnosed diseases from the medical community, the core of Physicians Fitness operations.

Greg's involvement in the exercise rehabilitation and fitness industry includes authoring articles for fitness and medical publications, presenting relevant topics to exercise and fitness professionals at continuing education conferences (Advanced Upper Extremity Assessment and Muscle Function, Lower Extremity Assessment and Muscle Function, and Biomechanics Courses) and achieving the "Master Level" designation as a personal fitness professional from IDEA. Greg received the IDEA International Personal Trainer of the Year Award for 2003 and served as the Chairman of the IDEA Personal Trainer Committee, an influential body steering important issues related to fitness professionals. He is currently a member of the Medical-Fitness Network Education Committee.

Greg is also the founder and lead instructor of Exercise Professional Education LLC, a Columbus, Ohio-based continuing education provider for several industry certifying bodies. It is the home of the Muscle System Specialist Certification, certifying international exercise professionals.

2578
Recovery Recharge: A Guided Workout for Fitness Pros
Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System

Dane will share key insights into smarter recovery programming, providing direction on how and why this can be an integral component of a well-rounded exercise regimen for the everyday athlete. Attendees will leave the session with a blueprint for a recovery-focused workout they can utilize with clients.

  • Technical
  • Quickfire
Presenter Bio

Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.

After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.

Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.

2579

08/17/2025 - 10:00am to 11:00am

Beyond Corrective Exercise: How to Differentiate Yourself from the Rest of the Field
Greg Mack | Exercise Professional Education, Physicians Fitness LLC

Through innovative thinking, comprehensive assessment, and detailed analysis processes, this course empowers you with unique exercise methods that drive exceptional client outcomes. Take your expertise beyond the basics and become the go-to professional in your field.

  • Technical
Presenter Bio

As Founder and CEO, Greg's vision for Physicians Fitness LLC was shaped 33 years ago while working as a lay assistant to chiropractic physicians in a sports medicine clinic. It was during this tenure that he noticed the unfortunate reality that most of the patients of the clinic were there, and frequently returned, as a result of poor physical conditioning. The medical and chiropractic staff encouraged these patients to participate in exercise and fitness programs, but did not have the time nor resources to effectively assess, develop, and implement a safe, global health-fitness plan. Greg wanted to provide a solution.

As a graduate of the Navy's Nuclear Engineering School, Greg used his foundation of engineering knowledge and skills, his enthusiasm for exercise and fitness, academic certifications – American Council on Exercise - Medical Exercise Specialist and Personal Trainer, and his experiences working with a wide variety of medical professionals (physical therapists, osteopaths, surgeons), to develop the Mobility Profiling Method. He has developed a variety of novel strategies and tactics for assessing and improving the motor control of individuals such that they move better, feel better, and live better.

His experience working in such diverse venues as community gyms and medical practices enhanced his awareness of the vast gulf between the medical community and traditional fitness facilities, particularly for those individuals trying to recover from and manage a diagnosed disease. This led to developing a comprehensive documentation and communication system that coordinates biomechanical improvement and exercise programs for individuals with diagnosed diseases from the medical community, the core of Physicians Fitness operations.

Greg's involvement in the exercise rehabilitation and fitness industry includes authoring articles for fitness and medical publications, presenting relevant topics to exercise and fitness professionals at continuing education conferences (Advanced Upper Extremity Assessment and Muscle Function, Lower Extremity Assessment and Muscle Function, and Biomechanics Courses) and achieving the "Master Level" designation as a personal fitness professional from IDEA. Greg received the IDEA International Personal Trainer of the Year Award for 2003 and served as the Chairman of the IDEA Personal Trainer Committee, an influential body steering important issues related to fitness professionals. He is currently a member of the Medical-Fitness Network Education Committee.

Greg is also the founder and lead instructor of Exercise Professional Education LLC, a Columbus, Ohio-based continuing education provider for several industry certifying bodies. It is the home of the Muscle System Specialist Certification, certifying international exercise professionals.

2580
Unlock Explosive Strength: Power Training Strategies to Fuel Lifelong Fitness
Gini Grimsley | Director, VASA Fitness

This session will share the importance of power training for the everyday client. Power output is the first physical quality to diminish with aging. Trainers will be able to use the skills and progressions from this session to maintain and, in some cases, improve power production while significantly increasing quality of life.

  • Technical
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

2581
Keeping Programming Fluid for Client Adherence and Results
Mark Nutting | Owner, Jiva Fitness

Creating an initial program for a client is a start, but also something that needs to be able to be modified and/or evolved into something else to get the most out your client and give them the best results possible.

  • Business
  • Technical
Presenter Bio

Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.

Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.

2582

08/17/2025 - 11:00am to 12:00pm

The No-Secret Blueprint: Building Your Clientele from Ground Up
Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market

The goal of this content is to dismantle the prevalent notion surrounding the existence of a "secret" strategy to operate of a successful business. It's vital to dispel the misconception regarding the skill set required to secure your initial client, amass your 10th and 20th clients, and adopt an approach to conquer the online realm.

  • Business
Presenter Bio

Roman was awarded Equinox Trainer of the Year in 2016, Equinox Educator of the Year in 2018, and Club of the Year.

Roman has been involved in fitness, health and wellness for over a decade. Has taught as lead instructor for PPSC, and was the director of a fitness tech company.

Roman is currently the co-founder of the tech startup TCM: The Coaching Market, where he is working to create a democratized e-learning platform for the fitness, health, and wellness industry, giving professionals the tools to publish and sell e-learning content on the marketplace.

2584
Training Methods for Client Retention: Regular Exercises to Work with Clients No Matter their Level, Goal or Equipment Access
Logan Dube | Director of Education, getppsc.com

Training Methods are ways that beginner & intermediate-level trainers can modify or challenge regular exercises so that they can work with clients no matter their level, goal or equipment access. When you can do this, combined with the relationship you build with your client, they'll stay with you for longer, talk about how much fun they are having and refer you to more clients who are looking for the same quality training experience!

  • Technical
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

2585
How To Build Over A 1 Million Dollar Wealth Portfolio In The Fitness Industry The Right Way
Michael Romig | President & CEO, PGFIT

Learn the right way to manage your business finances, invest profits wisely, and create a sustainable retirement plan. Whether you're a gym owner, entrepreneur, or fitness professional, this session will provide you with the tools to secure your financial future while continuing to grow your business.

  • Business
Presenter Bio

Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.

He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.

He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.

2583

08/17/2025 - 1:00pm to 2:00pm

Fireside Chat with ACE: Beyond Exercise Programming: Building Deep Connections Is the Future of Fitness
Lauren Shroyer | Vice President of Product Development and Innovation, American Council on Exercise

Dive into a world of understanding, empathy, and unconditional positive regard, creating a unique space in the lives of your clients that AI can NEVER replace.

  • Business
  • Technical
Presenter Bio

Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.

In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.

2586
Frailty is On the Rise, Get Your Clients STRONG, Fast!!
Robert Linkul | Owner, Training The Older Adult (TOA)

Join Robert for this presentation as he dives deep into the world of frailty and a special selected series of exercises and lifting strategies that can help get your clients really strong, quickly.

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.

Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

2587
5 Connection Points That Are Not Social Media
Jessica Maurer | Fitness Business Strategist & Director of Education, Mental Wellbeing Association

Explore the power of media, dive into how to create partnerships, and practice speaking to potential customers with direct communications. Never fear a social media outage again.

  • Business
Presenter Bio

Jessica is a highly regarded fitness business consultant and strategist with a global footprint. She has shared her expertise internationally, presenting and consulting for numerous brands. Her unwavering passion lies in empowering fitness professionals and businesses to reach their fullest potential through a multifaceted approach that includes education, program and instructor development, and the creation and promotion of brand awareness.

Jessica's contributions to the fitness industry have been far-reaching. She has conducted certifications and workshops on an international stage, including prominent events such as IDEA World, SCW Mania, canfitpro, AsiaFit, FitnessFest, and more. Furthermore, she continues to offer her valuable consulting services to locally owned businesses and fitness professionals, impacting the industry's growth and development.

2588

08/17/2025 - 2:00pm to 3:00pm

Successful Strength-Based Group Training
Logan Dube | Director of Education, getppsc.com

Traditionally, group workouts have been focused more on cardio, mobility or general exercise. But as the population becomes focused on longevity, the demand for strength-based programming is growing and intermediate/advanced level trainers can capitalize on this opportunity. How do you navigate participants at different levels of ability and experience? How do you manage access to equipment while delivering a safe & effective strength training experience in a group?  This session will cover it all!

  • Technical
Presenter Bio

Logan Dube is currently the Director of Education for the Pain-Free Performance Specialist Certification. In this role they teach live & online certifications, build content and run the various tracks of the Mentorship program.

After 20 years playing soccer, including scholarship & international opportunities, Logan found a second career in the fitness industry, spending the last 2 decades in roles including personal trainer, fitness class instructor, studio owner/operator, club manager, multi-unit manager, educator and presenter.

2589
7 Things Every Elite Trainer Should Know How to Do
Michael Hughes | CEO, Gymnazo

Get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path.

  • Technical
Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

2590
The Referral Accelerator: A Proven System to Generate a Ton of New Leads on Autopilot
Ryan Obernesser | CEO, O.B. Training Inc.

The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.

  • Business
Presenter Bio

Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program.  Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.

In that time, O.B. Training has grown into a profit machine.  Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.

2591

08/17/2025 - 3:00pm to 4:00pm

The Art of Building Client Trust
Brittany Todd | Owner and Founder, Fluorescent Fitness

The most challenging thing about establishing trust in this gym environment is that trust is earned and built; not given. In this presentation, I will provide some simple, yet effective strategies to help utilize the art of building trust within personal training to maximize client engagement and retention.

  • Business
Presenter Bio

Brittany Todd is the Owner and Founder of Fluorescent Fitness, where she works to provide customized fitness and wellness trainings and solutions for organizations and fitness professionals. Brittany also works full time as the Association Director of Healthy Living for the YMCA of South Florida.

Brittany is an accomplished presenter, a published author of two fitness books, research studies, accredited fitness educational programs, and fitness editorial content.

2592
The Common Traits of the Most Successful Independent Personal Trainers
Billy Polson | Founder/Owner, DIAKADI Fitness

In this course, you will learn the step-by-step strategy for new independent trainers to follow in developing a standout brand, filling their ideal schedules and making an excellent living by earning a strong six figure income.

  • Business
  • Technical
Presenter Bio

Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.

In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.

His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.  

2593
Power of the Inbox: Tips & Tricks for Successful Email Marketing
Ken Countess | CEO, The Countess Group dba KENisEMAIL

This powerful seminar takes you step-by-step through the keys to effective email marketing: - What it really is (and isn’t) - What it can do for your business - And the five easy steps you must take to harness the power of the inbox!

  • Business
Presenter Bio

Ken Countess is an internationally recognized, accredited expert on Email Marketing and other marketing topics. He’s an award‐winning marketer and business coach, and has been Constant Contact’s Top Worldwide Trainer/Partner since 2018.

Over his career, Ken launched many successful multimillion-dollar products and services for 4 Fortune 100 companies. Known for making complex topics easy to understand, Ken is a regular speaker and presenter at conventions and associations/trade shows.  They’re not “cookie-cutter” presentations - he customizes his presentations for each meeting.

Audiences love his delivery of material because they can relate to the content. He has helped over 10,000 businesses learn best practices in digital marketing. One of his clients grew her sales more than 10-fold in under 1 year with what he taught her about email marketing.

He is host of the Everything Email podcast and a frequent presenter for Chambers of Commerce, SCORE, Small Business Development Centers, trade associations, and many other organizations.

His company, Ken IS Email, is the marketing arm of The Countess Group, a company now in its 23rd year. “Ken Is Email” is exactly who your members need to help you 10X your sales!

2594

 

 

Monday, August 18

All times in Central Time

08/18/2025 - 7:45am to 8:00am

The CEO’s Hot List: Unmissable Sessions That Deliver Real Results
Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!

Whether you’re short on time or looking for the most value-packed content, this session is your shortcut to getting an understanding of why these sessions were coined the best of SUCCEED!

Presenter Bio

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.

In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.

2599

08/18/2025 - 8:00am to 9:00am

KEYNOTE: How to Stand Out from the Crowd, Rise Above the Rest with Innovation, Determination, and Audacity
Randy Hetrick | Founder, TRX, OutFit

Kick off the last day of SUCCEED! with one of the fitness industry's icons, Randy Hetrick. Randy will get you inspired, informed, and hyper-focused on identifying how to stand out from the crowd, rise above the rest with innovation, determination, and audacity.

  • Featured
Presenter Bio

Randy Hetrick is the creator of the Suspension Trainer®--among the most prolific pieces of exercise equipment in history--and is the founder of TRX, one of the world’s leading fitness training brands. Over more than three decades, Randy built a record of unique accomplishments including: collegiate athlete; 14-year Navy SEAL Officer; bootstrap entrepreneur; inventor with more than 30 patents; and growth company CEO whose company earned multiple placements on the rosters of the Inc. 500 Fastest Growing Companies and Outside Magazine Best Places to Work.

He earned a bachelor’s from the University of Southern California; a master’s from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business. He is a contributing lecturer at USC and Stanford on entrepreneurship, branding, and leadership. Randy added television to his resume as host of the fitness-related entrepreneur reality TV series “Sweat Inc.” He has been featured on the magazine covers of Club Business International and American Fitness, and Entrepreneur Magazine included Randy on its list of the country’s “50 Most Daring Entrepreneurs” based on his successful battles fighting off knockoffs and counterfeiters in the digital marketplace.

Randy is also the Founder & CEO of OutFit, a new mobile training franchise that leverages a sophisticated technology platform to coordinate a network of tricked-out sprinter vans to deliver expertly coached outdoor group fitness and private training to parks, schools, and cul-de-sacs in neighborhoods across America. He is also an investor and advisor on the boards of several other ventures outside the fitness industry. Randy speaks on entrepreneurship, leadership, branding, and culture to companies around the world and is currently working on his first book, a survival guide for entrepreneurs.

2600

08/18/2025 - 9:00am to 10:00am

Avoiding Corrective Exercise Purgatory
Gini Grimsley | Director, VASA Fitness

Corrective Exercise has been around for two decades, yet many fitness professionals still struggle to implement effective corrective exercise protocols. Corrective exercise works when implemented to have a positive impact on a specific movement inefficiency and progressed over time. Avoid corrective exercise purgatory by systemizing your protocols and have a bigger impact on your clients’ results.

  • Technical
Presenter Bio

Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.

Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.

2601

08/18/2025 - 10:00am to 11:00am

How to Escape the Cycle of Injury
Michael Hughes | CEO, Gymnazo

Learn to understand the power of bringing intention to your training and programming and how this change positively affects your athletes.  If someone does get injured, understand how the movement that created the injury. Don't just focus on the injury itself.  And finally, understand the differences between elasticity and flexibility and what that means for your clients' everyday success.

  • Business
  • Technical
Presenter Bio

Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.

In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.

2602

08/18/2025 - 11:00am to 12:00pm

Balancing Variability and Specificity: A Fireside Chat on Keiser’s Resistance Training
Steve Manz, MS Exercise Physiology, CSCS, XPS, CPT | Human Performance and Education Specialist, Keiser

Join us for an engaging fireside chat exploring the dynamic interplay between variability and specificity in training, featuring Keiser’s cutting-edge resistance equipment.

  • Business
  • Technical
Presenter Bio

Steve is a Human Performance and Education Specialist for Keiser.  Prior to joining Keiser, Steve spent 18 years as a collegiate track and field coach, highlighted by numerous NCAA All-Americans (throws and decathlon), a National Champion (discus), and an Olympic Trials Finalist (decathlon).  

As an athlete, he was a professional shot putter with a best of 66’7”, appearing in 2 Olympic Trials, an Olympic Trial final, and competing internationally in 12 countries.  He was a three-time NCAA All-American at Michigan State University and a two-time Michigan High School State Champion (discus '99 and football '97).

2603

08/18/2025 - 1:00pm to 2:00pm

Harnessing Female Physiology: A Key to Enhanced Training
Mikayla Foss | Performance Coach, Exos

Unlock the potential of female physiology with a much needed update to your training approach. This insightful session, perfect for sports performance coaches, personal trainers, physical therapists, and exercise enthusiasts, focuses on the under-researched aspects of the menstrual cycle. By understanding these nuances, you can help your clients not only achieve their goals but also thrive in their overall well-being.

  • Technical
Presenter Bio

Mikayla's transition from a professional dancer to a performance coach at Exos reflects her dedication to understanding movement and human performance. Her dance background led her to study Exercise and Wellness at Arizona State University, equipping her with a solid foundation in fitness and nutrition.

Her journey with Exos began as a Fitness Specialist intern, where she quickly demonstrated her skill in coaching a diverse range of clients, from professional athletes to corporate executives. Recently, she has focused on training female performers, aligning their fitness regimes with their physiological needs.

In addition to her work at Exos, Mikayla is a Registered Yoga Teacher and boxing instructor. Her approach to fitness is comprehensive, emphasizing the importance of enjoyment in the process of improving performance. This blend of academic knowledge and practical experience positions Mikayla as a dynamic coach in the field of fitness and wellness.

2604

08/18/2025 - 2:00pm to 3:00pm

The Burnout Recovery Plan: A Step-by-Step Process to Rekindle Your Passion
Jenna Zaffino | Founder, JZ Wellness

Jenna will guide participants through a process that includes taking inventory of their current support systems, identifying energy-draining activities, and clarifying what truly matters to them. From there we'll use practical strategies for setting boundaries, prioritizing self-care, and cultivating a sense of purpose and fulfillment in your personal and professional lives.

  • Business
Presenter Bio

For over two decades, Jenna has helped people discover practical tools, personalized support, and sustainable strategies to achieve satisfaction in life and business.  As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.

Drawing from her experience as a successful business owner, Jenna coaches fitness and wellness businesses—especially solopreneurs— to create sustainable models that honor their passion, fuel their success, and prevent burnout. As a consultant, she’s had the honor to work for organizations like the American Lung Association, creating programming to help people living with chronic conditions find access to wellbeing support that accounts for their personal needs. 

As a speaker, she is a renowned corporate presenter and two-time published author who has dedicated her career to inspiring hope in others that they can live well, despite limits™️.

2605

08/18/2025 - 3:00pm to 4:00pm

Training for Life: Five Functional Lifts for the Aging Adult
Robert Linkul | Owner, Training The Older Adult (TOA)

In this session Robert will showcase five specific lifts that will help all aging adults reach their maximum potential for perform daily life requirements like getting up and down from chairs, up and down off the floor, up and down stairs, pressing and pulling from over head and moving dynamically in multiple directions (fall prevention).

  • Technical
Presenter Bio

Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.

Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.

Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

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