Fitness is undergoing a massive transformation, from cookie-cutter workouts to hyper-personalized programs that adapt in real-time. In this power-packed panel, leading industry experts dive into the end of the one-size-fits-all model and what it means to personalize at scale.
From hybrid periodization to AI-driven coaching, and from psychographic profiling to real-time biofeedback, discover how the smartest fitness pros are using tech, data, and behavioral science to deliver next-level results. Whether you’re training one-on-one or programming for thousands, this session will equip you with practical strategies, case studies, and predictions to help future-proof your coaching.
Key Takeaways:
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The Era of Generic Programming is Over. Learn why traditional approaches like bro splits and mass boot camps no longer serve today’s fitness clients—and what’s replacing them.
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AI + Human Coaching = The Future. Discover how wearable tech, real-time data, and AI tools are being used to personalize workouts—without losing the human touch.
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Motivation and Mindset Matter More Than Ever. Explore how behavioral psychology, motivation strategies, and accountability systems are key to scaling personalized coaching.
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From Periodization to Personalization. See how adaptive training models and hybrid periodization are helping coaches respond to clients' evolving needs on the fly.
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What’s Next? Expert Predictions for the Future. Hear from top minds on where personalization is headed—and how to position yourself at the forefront of the industry shift.
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Edward Hertzman
Edward Hertzman is a serial entrepreneur who has launched multiple businesses across several industry verticals including media, fitness, wellness and sourcing. He is also a subject matter expert who has become the voice for the industries he has served. An early-stage investor in promising startups, he has contributed to their growth and value creation.
His latest venture, Athletech News is a response to the fitness industry’s need for community, representation and a seat at the table. Much like sourcing more than a decade ago, fitness and wellness has been a fragmented, under-valued, and under-reported industry, with little transparency into the robust investments occurring in the space, or the dynamic leaders that drive these businesses. Athletech News answers to this need.
Dr. Erin Nitschke
Dr. Erin Nitschke, NFPT-CPT, NSCA-CPT, ACE Health Coach, CPT, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, Pn1, FNMS, and DSWI Master Health Coach, is a health and human performance college professor, industry writer for IDEA, NFPT, Fitness Education Online, and Youate.com, as well as a national presenter and ACE Scientific Advisory Panel member.
Jenna Zaffino
For over two decades, Jenna has helped people discover practical tools, personalized support, and sustainable strategies to achieve satisfaction in life and business. As a Nationally Board Certified Health and Wellness Coach, she guides individuals through their unique wellness journeys with a holistic approach, free from judgment and quick fixes.
Billy Polson, CSCS
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
