Discover the strategies to build a thriving training gym by tapping into the untapped potential of the fitness-after-40 market. Join Dan as he shares key principles of profitability in the fitness industry, offering actionable insights and practical examples to help you maximize revenue and drive sustainable growth. 

From innovative marketing tailored to this demographic to effective financial management techniques, this session provides the tools and knowledge you need to unlock the full financial potential of your business.

Key Takeaways:

  • Business Plan Creation 
  • Fitness After 40 Marketing 
  • How to attract and sell to the High End Client 
  • Pricing and how to charge what you are worth 
  • Understanding key KPI's and Financial Metrics in your Business

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Click to upvote questions to ask the presenter(s):
How can gyms create offerings that appeal to both active over-40 individuals and those returning to fitness?0
How do you price services for over-40 clients in a way that reflects value without alienating price-sensitive prospects?0
How do you adapt your business plan as the needs and goals of this demographic evolve over time?0

Dan Kleckner

Owner
Kutting Edge Fitness

Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.

 

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