Building A Mission Driven Brand

In a world full of noise, gimmicks, and short-term wins, there’s one thing that truly stands the test of time: a business built on mission. In this powerful and personal session, veteran, entrepreneur, and founder of TriFitness Gym, Jake Trione, shares the blueprint behind building a $1.7M boutique fitness brand focused on changing lives, especially for the 50+ population.

Whether you're starting your first gym or growing your 10th location, this session will reignite your purpose, sharpen your focus, and show you how to build a business that’s not only profitable but truly fulfilling.

If you’ve ever felt called to something bigger, this is where your journey begins!

In this session, you'll learn how to:

• Lead with purpose and attract people who believe what you believe
• Build a team of warriors who fight for your mission every day
• Design systems and experiences that create real transformation and long-term client loyalty
• Stand out in a saturated market by serving with love, integrity, and vision
• Inspire and empower your clients, and your team, for life