Fitness is known for overpromising and underdelivering. Most gyms have taken a hard sales approach to convert leads into a paying client. As the consumer becomes more informed and much savvier, the sales approach should also change.
It's time for a shift from telling people what they need to consulting on their path to success. This session will provide you with a framework to enhance your personal training sales conversion rate.
Key Takeaways:
- Identify common fitness sales tactics used in big box gyms
- Establish a consumer knowledge baseline
- Learn an outline that streamlines the process from consultation to client
Gini Grimsley
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.