We are traversing a technology revolution. Our forced fitness pause has upgraded our operating systems and blended our worlds of online with IRL; health with fitness, hardware with software, in-person with distanced, macro-trends with micro-niches, similarities with hyper-personalized. We now live in a phygital world - part physical, part digital - each enhanced by the other. Let's explore exactly what has changed, where the opportunities lie, and how we can add value to the new norm. 

Takeaway the triple threat: 3 trends, 3 truths, & 3 tips to add your toolbox as you hit your business of fitness in '21. 


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