Get ready to explore the future of fitness in this dynamic and thought-provoking session! Uncover the latest fitness fads, emerging exercise trends, and societal shifts set to drive health and wellness success in the coming year.
Dive into cutting-edge programming options, customer experience innovations, and the tech advancements shaping our industry. With insights from SCW, ACSM, HFA, canfitpro, McKinsey, SHAPE, Men's Health and various global leaders, Sara Kooperman, a celebrated industry icon, will guide you through strategies to elevate your business. Leave energized and equipped to thrive in the ever-evolving fitness world!
KEY Takeaways:
- Discover what’s shaping fitness success.
- Stay ahead of trends to dominate your market.
- Master strategies to integrate emerging concepts.
- Turn outdated ideas into profitable opportunities.
- Build systems to lead the industry into the future.

Sara Kooperman
Sara Kooperman, JD, is the CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness. She has launched seven MANIA® fitness conventions, six streaming conferences, and 40+ certifications, impacting 400,000+ professionals. Under her leadership, SCW doubled profitability in 2024, expanded staffing by 30%, and earned the FIT-C Award for innovation.


