In this 20-min introduction, discover how Rachel Lea’s passion for fitness led her to create Arketa, a platform designed to elevate the wellness industry through technology and innovation. In this introduction, you’ll learn what sparked the idea for Arketa, the all-in-1 business platform to run and grow modern wellness businesses - from individual instructors to large studios.
Plus, get a behind-the-scenes look and how it’s making wellness more accessible, along with an exclusive offer for the FBA audience. Don't miss this opportunity to explore what Arketa can do for you!
Together they discuss...
- (0:56) Rachel Lea's background and passion for the fitness industry.
- (4:18) What was the defining moment that led Rachel Lea to start Arketa?
- (5:13) The two problems technology solves, and does so incredibly well.
- (6:08) When something is clean, modern and easy, you naturally save time.
- (7:38) What does the customer journey and onboarding process feel like with Arketa?
- (12:31) How Arketa increases access to wellness.
- (13:40) A roadmap for what all fitness professionals need.
- (16:31) Arketa's special offer for the entire FBA Audience!
- (17:24) A peek behind the curtain - check out the Arketa Demo!
- (20:37) The best places to learn more about Arketa

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Rachel Lea Fishman
Rachel Lea Fishman is CEO and Co-Founder of Arketa. Her deep understanding of the fitness and wellness industry comes from first-hand experience managing and teaching at a yoga studio. She saw the need for simpler, better tools that make running a fitness business easier instead of more complicated. Combining her passion for this industry with her tech experience, Rachel Lea founded Arketa with a mission to empower fitness business owners by simplifying the tools they need to run their businesses.


