Learn how to highlight clients as the stars of your business story. They are the hero. You are not -- so stop talking about your "passion," listing credentials, and showing photos of your fabulous body.

Key Takeaways:

  • The classic "hero's journey" structure -- and who the hero really is
  • How to craft emotionally rich stories about your clients' journeys
  • Your role in all of this -- and how to make the most of these stories in your marketing without "pulling focus" from the clients

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