Masa is passionate about scaling emerging technologies that deliver amazing customer experiences that have a positive impact on society. He is the CEO & Co-founder of Uplift Labs (Palo Alto, CA), an AI startup that digitizes human movement to improve athletic performance while mitigating injuries. Uplift’s proprietary and patented technology automatically tracks and analyzes any athlete’s or fitness enthusiast’s performance in real-time using iPhones or iPads for in-person and live remote training.
Masa has held leadership roles at top global companies with a focus on innovation. Most recently as President of Tesla Motors Japan, he led the launch and market expansion strategy for the Model S. Prior to Tesla, Masa was Director of Education at Apple Japan, responsible for launching the iPad in the education sector and Country Manager at LEGO Education.