Social media is often touted as the answer to building the business of your dreams, which, at first glance, makes a lot of sense. Social media can serve up millions of potential customers at little to no cost.
However, upon further inspection, there are some unforeseen consequences from putting all your marketing eggs in this one basket. We’ll discuss the three reasons why you should not focus solely on building your online presence, and what to do instead. Walk away with a plan for increasing your impact both online and offline to maximize growth.
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