The consumer mindset has shifted from "weight loss" to "wellness" which opens an opportunity to position your Club as the Hub for all things wellness. But this isn’t accomplished by changing your marketing alone. Consumers are looking for services that offer variety, convenience, and well-being.
In this session, we will discuss key demographic markets and the services that attract them. Further, we will elaborate on how to implement new ancillary services that support these needs, and a new revenue stream. And we’ll review success stories of real clubs who have implemented these services.
Learning Objectives:
- Understand which wellness services are attracting new customers (the other 80%)
- Learn how to successfully roll out new services to increase membership and ancillary revenue
- Learn the role of technology in wellness and how to maximize ROI
- Learn how to position your club as the hub for wellness
- Discover tips for updating your brand presence
Sponsored by:
This Session Room is Now Closed or Requires Upgrading.