Becoming Essential– Next Steps to Align and Advance the Fitness Industry and Exercise Profession

This session will explore the efforts to engage governments and the public health community on behalf of the fitness industry and exercise professionals. I will share what we learned about their perceptions, future opportunities and the path forward to establish the industry and profession as an essential part of the health ecosystem. The target audience is advance practitioners and owners/operators.

Takeaways:

• Understand the lens that public health views the fitness industry through
• Understand what tactics, messaging and data is necessary to effectively engage public health, healthcare and government on behalf of the fitness industry
• Recognize how we, as employers and professionals in the industry can “bridge the gap” and become the community-based resource for programs, leadership and expertise for health, fitness and sports performance.
• Become familiar with the current and ongoing efforts of health advocacy and trade organizations to promote physical activity and exercise and advance the industry and profession and create a more significant impact on health and wellness in our communities