You didn’t open your gym just to grind until burnout—and someday, whether it’s 5 years or 15, you’ll want to step away with something to show for it. In this session, Matt Becker, Esq.—former affiliate owner and legal advisor to hundreds of gyms nationwide—will walk you through how to make smart legal and operational decisions now that will protect your gym’s value down the line.
- Whether you’re just starting out or scaling up, you’ll learn:
- What makes a gym attractive (or unattractive) to buyers
- How your agreements, structure, and finances impact valuation
- Why your “exit strategy” starts way before you’re ready to sell
- Common mistakes gym owners make that kill deals or crush value
- How to build a gym that works for you—and is worth something when you’re ready to move on
Thinking with the end in mind isn’t about quitting—it's about building a business that lasts, scales, and creates options. This is your roadmap.
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Matthew Becker
Matt Becker, Esq. is the founder of Gym Lawyers PLLC and co-founder of Gym Ventures LLC, where he helps gym owners protect, scale, and sell their businesses the right way. A former CrossFit affiliate owner himself, Matt has worked with hundreds of micro gym owners across the country—advising on everything from staffing and waivers to multi-entity asset protection and seven-figure exits. His mission? Help fitness entrepreneurs stop running their gym like a job and start running it like a business.
