Forced closure of clubs across the world in 2020 sent consumers to their basements, smartphones, and the great outdoors. What has this massive at-home exercise experiment shown us? And, more importantly how can we evolve our programming to get even more people moving? We'll discuss why it may be time to rethink the who, what, where, when and why of your department. You'll walk away with a plan to audit, assess, and evolve your group fitness program to meet the needs of a new customer and a new business.

Key Takeaways:

  • Review the impact COVID has had on consumer behavior in and beyond exercise choices.
  • Develop a framework for considering what to stop, start, and continue in your fitness business.

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