Join Dr. Dan Ritchie from the Functional Aging Institue as he discusses:
- Why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.
- Why training clients over age 55 is not quite as simple as just doing strength training or general fitness.
- The FAT Model of training, which will not only improve your training philosophy for older adults, but all ages.
- Secrets to attracting the most affluent clientele in your market that will spend $3000-$10,000 a year on fitness and stay for years and years!
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Dr. Dan Ritchie
Chief Operating Officer
Marbles Brain Body Fitness
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.
