How to Escape the Cycle of Injury

As a fitness studio owner, one of the biggest challenges that you face as a professional is seeing clients come in gung ho and ready to go, then get injured and subsequently never come back, losing their business ultimately.

Everyone will get injured working out eventually. It’s not about fault, it’s about how you handle it. On average, a studio will have an average churn rate of 10% and we’ve been able to keep ours well below at 3%.

Michael's vision is for you to focus on keeping the clients that you’ve got rather than always chasing new ones. You don’t have to stress about getting 30 new people to walk in the door if you could just stop 20 from walking out!

Key Takeaways:

• Understand the power of bringing intention to your training and programming and how this change positively affects your athletes. 
• If someone does get injured, understand how the movement that created the injury. Don't just focus on the injury itself.  
• Understand the differences between elasticity and flexibility and what that means for your clients' everyday success.