While most agree that improving retention is a major issue for health and fitness providers, very few organizations successfully tackle the problem. As an sector that has mastered the art of selling, we have at the same time struggled to hold on to the majority of our members for any significant time.

In this session, we will dispel the myth that it is hard to improve retention. Identify the top 10 factors that improve retention that cost almost nothing to implement and identify the key metrics you should be monitoring on a monthly basis.

By the end of this session, attendees will be able to:

  • Explain why retention is not the opposite of attrition
  • Identify some of the top 10 factors impacting retention
  • Describe low-cost no no-cost interventions that have an impact.
  • Identify a key activity that can add an additional 7 months to a members tenure.

Unfortunately Paul is unable to be on live to answer Q&A, please feel free to put a question in the chat below and we'll answer or send to him to respond back to you ASAP!

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