Learn how the scientific principles of persuasion can be applied to storytelling for your business leading to massive sales.  The science of influence and persuasion were core to the ways Andrew Wyant led the growth of LifeLock from a $3 million startup to a $400 million business in just four years.  Following LifeLock Andrew, won the Ernst & Young Entrepreneur of the Year as President of NASM while growing the business 500% in 5 years.  Today, Andrew is the President and CEO of ISSA (the International Sports Sciences Association) where he is improving upon his prior success at NASM by building ISSA into the best-rated and reviewed certification in personal training.  In just 3 years, Andrew has grown ISSA by 700% and is certifying more new personal trainers than any other company in the industry.

Key Takeaways:

  • Discover the sales tools to grow your leads, members and customers
  • Learn the low cost tricks to finding out what motivates your specific audience
  • Identify the powerful storytelling messaging points which get you sales
  • See how you can reach new audiences through your story on any media or platform

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