Generation Z isn’t happy with how some things have been and they’re demanding change. Whether it is work-life balance or the environment, they’re demanding change. It is only a matter of time before they turn their focus on the fitness industry and we have to be ready.
What you’ll learn
- We’ll review who Gen Zers are and what drives them
- You’ll learn about their purchasing power and how they’re forcing business to change
- I’ll offer suggestions on how your gym or studio can be more attractive to them
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