In today’s saturated fitness market, visibility is currency, and strategic partnerships are the fastest way to scale your brand’s reach. In this powerful session led by Kurt Mangum II, VP of Partnerships at ISSA, you'll uncover how to identify, form, and activate high-value collaborations that boost brand equity and generate real revenue.
Drawing on ISSA’s proven framework for partnership success, attendees will learn how collaborations across fitness education, wellness, equipment, and media have unlocked new markets, created shared audience value, and elevated partner brands. This session blends educational insights with real-world case studies from ISSA’s expansive partnership network, demonstrating how alliances can drive sales, certification enrollment, and long-term brand trust.
Whether you're a gym owner, coach, brand leader, or digital creator, you'll leave with:
- A 3-step blueprint to structure profitable B2B relationships
- Visibility tactics for digital and in-person ecosystems
- A firsthand look at how ISSA collaborates with industry leaders to scale impact and revenue
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