The Science of Behavior Change: Why It’s So Hard

Why do so many people struggle to adopt and maintain healthier habits, even when they know it's good for them? This session will explore the complex psychological factors that make behavior change challenging, from deeply ingrained habits to cognitive biases and emotional barriers.

Certified health and exercise professionals will gain insights into the science of motivation, willpower, and habit formation, learning how to identify and address the root causes of resistance in their clients. By understanding why change is hard, professionals can develop more empathetic, effective strategies to help clients achieve long-lasting health and fitness goals. 

In this session, we'll:

• Discuss influences of behavior change
• Examine different models and frameworks of behavior change
• Describe challenges with change for clients and professionals
• Review the SMART-ER goal setting method
• Examine skills and methods for supporting change in our clients