Stop Selling Fitness Service Packages! (They are destined to fail.)

Personal Training revenue and client retention are two of the most relevant challenges facing multi-purpose facilities, health clubs and independent studios, yet for 20 years the standard approach to drive PT revenue or improve client retention has been to analyze marketing or offer discounts. Unfortunately, the problem typically lies not with the marketing, facility, trainers, or pricing… it lies in the business model itself.

Simply put – selling personal training or other fee-based fitness services as packages of sessions is not conducive to long-term fiscal success. We will detail the problem with the "packages" system in use by 80%+ of facilities, introduce a new, more effective business model for personal training, small group, and other fitness services, and describe how to adjust the training paradigm itself to ensure optimum results that drive both retention and referrals. 

Key Takeaways:

• Identify the inherent problems with the traditional package of sessions based system
• Understand why the new business model is more effective and efficient
• Be prepared to implement the new model at their facility