Learn how diversifying your fitness offerings can attract new clients, improve client retention, and boost your bottom line. This keynote will cover different modalities, from traditional strength training to innovative wellness services, and how to integrate them into your business seamlessly.
Key Takeaways:
- The benefits of offering a variety of fitness services.
- How to integrate wellness services such as nutrition and mental health support.
- Creating targeted programs for different demographics.
- Building a brand that appeals to a broad audience.
- Effective marketing strategies for diverse offerings.

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Johnny August
After watching a miracle through fitness, Johnny has dedicated his life to educating others on movement and making the best choices for long-term health. With over 10 years of fitness industry experience, Johnny has served as a Personal Trainer, Strength and Conditioning Coach, Fitness Manager, General Manager, and program design consultant.
Johnny now works closely with health clubs, gyms, and organizations to ensure fitness facilities are staffed with ISSA-certified trainers. He also focuses on the continued education of our students and trainers across the fitness industry.
John Bauer
John Bauer is a seasoned fitness professional with a passion for empowering individuals to achieve their health and wellness goals. Since embarking on his fitness journey in 1999, John has been a driving force in the industry, leaving an indelible mark on the lives of countless clients.