The phrase “anti-aging” is everywhere from skincare to supplements to fitness programs promising to reverse time. But behind the glossy marketing is a damaging narrative that equates aging with decline, shame, and fear. In this eye-opening session, Sabrena Jo, PhD, unpacks the hidden harms of anti-aging language in the fitness and wellness industries. Through an evidence-based lens, she offers a compelling case for replacing anti-aging rhetoric with a pro-aging approach grounded in science, dignity, and empowerment.
Attendees will explore how the six pillars of health—nutrition, physical activity, sleep, stress management, social connection, and avoidance of risky substances—can serve as the foundation for a new paradigm of aging well. You'll leave equipped with practical tools to foster age-inclusive environments, promote longevity, and shift the conversation from fear of aging to thriving with age.
| Attachment | Size |
|---|---|
 PDF - Pro-Aging in Practice.pdf | 9.92 MB |
| Pro-Aging Resources.docx.pdf | 115.18 KB |
Sabrena Jo, Ph.D
Sabrena Jo, Ph.D. is the Senior Director of Science and Education at ACE, where she leads content development and research initiatives that support exercise professionals and health coaches. With decades of experience in fitness and health education, Sabrena has worked in academic and community settings to help people get and stay active. She holds a Ph.D. in the Psychology of Health and Physical Activity and multiple ACE certifications. Passionate about movement, she enjoys outdoor activities with her husband and pets.
