Why does marketing sometimes feel so daunting, unnatural, or downright strange? It might be because we don't understand what marketing really is. It's not our ads or our logo or our color scheme. Marketing is the collective choices we make every day that set our business apart.

You can make bad choices or good. But one thing is for sure: we are all marketers. In this session, I will examine how we can be better marketers and grow our business in a sustainable way. Some key takeaways will be: 

Key Takeaways:

  • Who your audience is NOT - how to better identify your target market
  • How to write a VALUES STATEMENT and differentiate yourself
  • Where to meet your audience and ways to attract them

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Mark Wingerter

Director of Growth
97 Display

Mark Wingerter is an experienced content marketer and growth director, with over a decade of work in building brand identities and producing dynamic creative. In his current role as Director of Growth for 97 Display, Mark is guiding the sales and marketing efforts of 97 into new directions through relational sales development and community-centric growth.